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[H1] Your Home. Your Choice.
Protect and maximize the value of your home with the Compass 3-Phased Marketing Strategy.Sell with UsCompass 3-Phased Marketing Strategy$5,875,0006Bed7.5Bath
[H2] Sell With Us
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
[H2] The Compass Advantage
The #1 real estate brokerage in the U.S. working for youRealTrends Closed Sales Volume 2024
[IMG: Powered by Intelligent Tech]
[IMG: Powered by Intelligent Tech]
[IMG: Driven by Strategy]
[IMG: Driven by Strategy]
[IMG: Backed by a 340K+ Agent Network]
[IMG: Backed by a 340K+ Agent Network]
[H2] More Choices, More Flexibility, More Value
WITH THE COMPASS 3-PHASED MARKETING STRATEGYOur structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.Phase 1
[H3] Compass Private Exclusive
[IMG: Marketing Strategy - Coming Soon Listing]
$5,600,0006 Beds | 7.5 BathsValidate PricingValidate your price with 340,000 agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.Phase 2
[H3] Compass Coming Soon
[IMG: private-exclusives-marketing-srategy-phase-3]
$5,750,0006 Beds | 7.5 BathsExpand Reach With No RisksList publicly on Compass.com
and Redfin.com,
expanding your home’s reach to 60 million buyers while protecting
its value.Phase 3
[H3] Public Websites
[IMG: coming-soon-marketing-srategy-phase-3]
$5,875,0006 Beds | 7.5 BathsSell BetterBacked by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.
[H2] You Decide How Your Home Is Sold
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.To help you make the most informed decision, we’ve outlined all available options in our disclosure form:3-Phased Marketing Strategy Disclosure Form
[H2] Benefits of 3-Phased Marketing
Just as Hollywood releases trailers to build anticipation for a movie premiere, you can launch your listing multiple times to test your price and build demand for a stronger outcome.
[H3] Validate Pricing
LAUNCH AS A COMPASS PRIVATE EXCLUSIVEUnlike traditional brokerages that immediately launch your listing publicly, risking days on market and price drop history that damage its value, Compass first shares your home with 340,000 agents across our network of brokerages and their serious buyers. This builds exposure, provides pricing insights, and lets you make adjustments before going public.Learn More AboutCompass Private Exclusives
[IMG: Validate Pricing]
[H3] Expand Reach With No Risks
LAUNCH AS A COMPASS COMING SOONPublicly launch your home on Compass.com and Redfin.com, expanding your reach to 60 million buyers. Appear at the top of search results to build early interest while staying protected from public days on market and price drop history. Receive engagement insights on your listing, and know all serious buyer inquiries go directly to your Compass agent.
You may opt out of syndication to Redfin.com at any time.Learn More AboutCompass Coming Soon
[IMG: Generate Early Demand]
[H3] Sell Better
LAUNCH ON PUBLIC WEBSITESBacked by a validated pricing strategy and early buyer demand, your home is positioned to achieve the best possible price and terms when it goes live on other websites.Sell with Us
[IMG: Generate Early Demand]
[H2] 3-Phased Marketing Delivers Results
Our data shows that Compass-sold homes that are marketed before going active on the MLS, are associated with stronger outcomes2.9%HigherClosing Price20%Fasterto Contract30%Less Likely toDrop in PriceSell on Your Terms
[H2] How Your Home Appears on Real Estate Websites
Other platforms hurt homeowners by displaying negative insights that can devalue your home. At Compass, we put homeowners first.1Control Your PricingAutomated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.
[IMG: Control Your Pricing]
12Eliminate Days on Market History RiskThe longer your home sits on the market, the more it can be seen as undesirable or overpriced, potentially reducing buyer interest and lowering the final sale price.
[IMG: Eliminate Days on Market History Risk]
23Eliminate Price Drop History RiskDropping your home’s price can cause buyers to second-guess its value and invite less competitive offers.
[IMG: Eliminate Price Drop History Risk]
34Avoid Missed Buyer OpportunitiesSome third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
[IMG: Avoid Missed Buyer Opportunities]
45Automated ValuationAn algorithm doesn’t know your home or your goals, which can lead to undervaluation. Rather than being carefully positioned, it’s treated like inventory, often priced with a discount.
[IMG: Automated Valuation]
56No Negative Insights Added to Your ListingThird-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.
[IMG: No Negative Insights Added to Your Listing]
6
[H2] Three Strategic Launches, One Exceptional Sale
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[H2] Sell on Your Terms
The Compass 3-Phased Marketing Strategy provides convenience, flexibility, and control over your timeline.
[H3] Home Not Market-Ready?
Renovations and staging take time and can delay your ability to list.OUR SOLUTIONListing first as a Compass Private Exclusive buys you time. Begin testing your price with a select audience and attract buyer interest while your home updates are still underway.
[IMG: Home Not Market-Ready?]
[H3] Don’t Want A Public Open House?
Hosting traditional open houses often means giving up your time, comfort, and privacy.OUR SOLUTIONPreview your home to serious buyers and build demand by listing as a Coming Soon — so you can schedule private showings on your own terms, without the stress of open house foot traffic.
[IMG: Don’t Want A Public Open House?]
[H2] Your Home Deserves More Than A One-Size-Fits-All Public Launch
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1. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.

At this time, we are unable to match you with one of our local experts in this area. Please click below to explore other available agents.

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[H1] Protect and Maximize the Value of Your Home
Listing as a Compass Private Exclusive lets you test price, gather insights, and build anticipation before going public.Sell with UsCompass Private Exclusive$6,500,0005Bed6.5Bath
[H2] Sell With Us
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.By submitting this form you agree that Compass, its affiliates including affiliated real estate agents, or associated third parties may contact you, including with calls or texts by automated means. You also agree to our Terms of Service and Privacy Policy. Message/data rates may apply. Message frequency varies. Text 'Help' for Help. Consent is not a condition to access real estate services.
[H2] More Choices, More Flexibility, More Value
WITH THE COMPASS 3-PHASED MARKETING STRATEGYOur structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.Phase 1
[H3] Compass Private Exclusive
[IMG: Private Exclusives Marketing Strategy]
$6,500,0005 Beds | 6.5 BathsValidate PricingValidate your price with 340,000 agents across our network of brokerages, gaining early exposure without days on market, price drops, or a rushed timeline.Phase 2
[H3] Compass Coming Soon
[IMG: Marketing Strategy - Coming Soon Listing]
$6,650,0005 Beds | 6.5 BathsExpand Reach With No RisksList publicly on Compass.com
and Redfin.com,
expanding your home’s reach to 60 million buyers while protecting
its value.Phase 3
[H3] Public Websites
[IMG: private-exclusives-marketing-srategy-phase-3]
$6,800,0005 Beds | 6.5 BathsSell BetterBacked by pricing insights and buyer demand, your home enters the broader market positioned to achieve the best possible price and terms.PHASE 1
[H2] What is a Compass Private Exclusive?
Compass Private Exclusives are properties that are accessible to 340,000 agents in Compass’ network of brokerages and their serious buyers. This gives you a head start marketing your home and building exposure – without public days on market or price drops that could damage its value.List Your Home
[H2] Benefits of Marketing Your Home as a Compass Private Exclusive
[H3] Gain Exposure Before Being Market-Ready
EARLY LAUNCH OPPORTUNITYListing first as a Private Exclusive gives you valuable time and early exposure. Your home is showcased to 340,000 agents across our network of brokerages and their serious buyers, helping generate interest before the public launch – even while renovations or repairs are still underway.
[IMG: Gain Early Exposure Before Being Market-Ready]
[H3] Test PriceWithout the Risk
NO NEGATIVE DATAGet real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.
[IMG: Test Price Without the Risk]
[H3] Maintain Privacy
A DISCREET APPROACH ON YOUR TERMSAs an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.
[IMG: Maintain Privacy]
[H2] 3-Phased Marketing Delivers Results
Our data shows that Compass-sold homes that are marketed before going active on the MLS, are associated with stronger outcomes2.9%HigherClosing Price20%Fasterto Contract30%Less Likely toDrop in PriceSell on Your Terms
[H2] You Decide How Your Home Is Sold
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.To help you make the most informed decision, we’ve outlined all available options in our disclosure form:3-Phased Marketing Strategy Disclosure Form
[H2] Our Client Success Stories
San Francisco CLIENTRepresented by Antony Erlec"We had rented our home after trying to sell without success. We weren’t sure we could get our price and didn’t have the time or funds to prep the home for sale. We decided to list privately with no upfront costs or days on market, and within 6 days we had strong interest and an offer over asking! Just 17 days later, we closed. It was a huge relief, and we couldn’t have done it without Compass' strategy and reach."Florida CLIENTRepresented by Olivia Perez"Our house was unique, with many acres and we were desperate to get it on the market, but needed 6 weeks for renovations! Launching as a Private Exclusive gave us the option to test the market while we were rehabbing the property - we didn’t have to waste any time!"1. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.

At this time, we are unable to match you with one of our local experts in this area. Please click below to explore other available agents.

[H2] New Development
Current developmentsContact
[H2] Current Developments
SalesRentalsThe Henry211 W 84th St, Manhattan NYUpper West SideThe Willow201 E 23rd St, Manhattan NYGramercy255 East 77255 E 77th St, Manhattan NYUpper East Side200 E 75th St200 E 75th St, Manhattan NYUpper East SideThe Keller150 Barrow St, Manhattan NYWest VillageFifteen15 W 96th St, Manhattan NYUpper West SideNo. 33 Park Row33 Park Row, Manhattan NYFinancial DistrictBergen323 Bergen Street, Brooklyn NYBoerum HillThe Katharine118 W 13th St, Manhattan NYManhattanSold Out200 East 83rd Street200 E 83rd St, Manhattan NYUpper East SideSold OutThe Bellemont1165 Madison Ave, Manhattan NYUpper East SideSold OutThe Benson1045 Madison Ave, Manhattan NYUpper East SideSold Out378 W End Ave378 West End Ave, Manhattan NYUpper West SideSold Out101 W 14th St101 W 14th St, Manhattan NYChelseaSold Out150 East 78th Street150 E 78th St, Manhattan NYUpper East SideSold Out1228 Madison Avenue1228 Madison Ave, Manhattan NYUpper East SideSold Out378 Broome378 Broome St, Manhattan NYNoLitaSold Out142 Flatiron142 W 19th St, Manhattan NYChelseaSold OutThe Residences at Glen Harbor10 Shore Rd, Glenwood Landing NYGlenwood LandingSold Out171 N 1st St171 N 1st St, Brooklyn NYWilliamsburgSold Out175 W 95th175 W 95th St, Manhattan NYUpper West SideLoad more developmentsFor Sale:CompassAll Developments