Ellis & Co
(https://www.ellisandco.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
Impact Weight: 20 / 100
45% Reputation
Trust signals are weakly implemented; review counts across the 6 analyzed pages range from 3 to 5, but the proof_links_count is consistently 1 or 0, indicating reviews are displayed without direct verification paths to third-party platforms like Trustpilot or Google. The site makes bold claims of being ‘award-winning’ in the meta description, yet fails to name the specific award, the year, or the awarding body within the crawl data. Performance claims like ‘achieve the best possible price’ are stated as a given rather than backed by a ‘Sold’ track record or success rate percentage.
The ratio of proof to fluff is imbalanced. While property listings (specific nouns and numbers) provide some substance, they are outweighed by vague assertions of being ‘leading’ and ‘expert.’ Out of 6 pages, only the branch list offers high density of specific data (addresses and phone numbers), while the service-oriented pages (/sell, /buy, /landlords) rely almost entirely on unverified trust claims. No external proof paths to the Property Ombudsman or regulatory bodies were detected.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
21Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /landlords/ | 5 | 1 |
| /estate-agents-and-letting-agents/ | 3 | 1 |
| /sell/ | 3 | 1 |
| /buy/ | 3 | 1 |
| /landlords/investments/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ellisandco.co.uk/",
"url": "https://www.ellisandco.co.uk/",
"name": "Estate Agents & Letting Agents In London | Ellis & Co",
"isPartOf": {
"@id": "https://www.ellisandco.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ellisandco.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.ellisandco.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/04/ellis-and-co-hero-image.jpg",
"datePublished": "2024-04-12T15:27:40+00:00",
"dateModified": "2026-04-28T14:44:50+00:00",
"description": "Choose Ellis & Co , an award-winning estate agency with over 160 years of experience with over 20 branches across and around the London area. Contact us.",
"breadcrumb": {
"@id": "https://www.ellisandco.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ellisandco.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ellisandco.co.uk/#primaryimage",
"url": "https://www.ellisandco.co.uk/wp-content/uploads/2024/04/ellis-and-co-hero-image.jpg",
"contentUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/04/ellis-and-co-hero-image.jpg",
"width": 1600,
"height": 800,
"caption": "Ellis and co hero image"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ellisandco.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ellisandco.co.uk/#website",
"url": "https://www.ellisandco.co.uk/",
"name": "Ellis & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ellisandco.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/landlords/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ellisandco.co.uk/landlords/",
"url": "https://www.ellisandco.co.uk/landlords/",
"name": "Landlord Services | Property Management Experts | Ellis & Co",
"isPartOf": {
"@id": "https://www.ellisandco.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ellisandco.co.uk/landlords/#primaryimage"
},
"image": {
"@id": "https://www.ellisandco.co.uk/landlords/#primaryimage"
},
"thumbnailUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-landlord-header-dark.avif",
"datePublished": "2024-04-12T14:05:41+00:00",
"dateModified": "2026-05-01T06:28:22+00:00",
"description": "Ellis & Co is the leading estate agent, offering property management services such as tenant finding, rent collection, landlord referencing, etc. Find out more.",
"breadcrumb": {
"@id": "https://www.ellisandco.co.uk/landlords/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ellisandco.co.uk/landlords/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ellisandco.co.uk/landlords/#primaryimage",
"url": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-landlord-header-dark.avif",
"contentUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-landlord-header-dark.avif",
"width": 1440,
"height": 810
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ellisandco.co.uk/landlords/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ellisandco.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Landlords"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ellisandco.co.uk/#website",
"url": "https://www.ellisandco.co.uk/",
"name": "Ellis & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ellisandco.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/estate-agents-and-letting-agents/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.ellisandco.co.uk/estate-agents-and-letting-agents/",
"url": "https://www.ellisandco.co.uk/estate-agents-and-letting-agents/",
"name": "London Estate & Letting Agents | Ellis & Co",
"isPartOf": {
"@id": "https://www.ellisandco.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ellisandco.co.uk/estate-agents-and-letting-agents/#primaryimage"
},
"image": {
"@id": "https://www.ellisandco.co.uk/estate-agents-and-letting-agents/#primaryimage"
},
"thumbnailUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/DSC08647-scaled.jpg",
"description": "Search your location or postcode to find your nearest Ellis & Co branch and local estate & letting agents.",
"breadcrumb": {
"@id": "https://www.ellisandco.co.uk/estate-agents-and-letting-agents/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ellisandco.co.uk/estate-agents-and-letting-agents/#primaryimage",
"url": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/DSC08647-scaled.jpg",
"contentUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/DSC08647-scaled.jpg",
"width": 2560,
"height": 1710,
"caption": "A peaceful park scene in Bethnal Green, with tree-lined paths, benches, and scattered leaves on the ground"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ellisandco.co.uk/estate-agents-and-letting-agents/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ellisandco.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branches"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ellisandco.co.uk/#website",
"url": "https://www.ellisandco.co.uk/",
"name": "Ellis & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ellisandco.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/sell/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ellisandco.co.uk/sell/",
"url": "https://www.ellisandco.co.uk/sell/",
"name": "Property Selling Services | Sell Your House with Ellis & Co",
"isPartOf": {
"@id": "https://www.ellisandco.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ellisandco.co.uk/sell/#primaryimage"
},
"image": {
"@id": "https://www.ellisandco.co.uk/sell/#primaryimage"
},
"thumbnailUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-sellers-header-dark.avif",
"datePublished": "2024-04-12T14:05:41+00:00",
"dateModified": "2025-11-13T13:34:28+00:00",
"description": "Ellis & Co offers expert local knowledge to help you achieve the best possible price while meeting your timeline. Get your property valued today.",
"breadcrumb": {
"@id": "https://www.ellisandco.co.uk/sell/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ellisandco.co.uk/sell/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ellisandco.co.uk/sell/#primaryimage",
"url": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-sellers-header-dark.avif",
"contentUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-sellers-header-dark.avif",
"width": 1440,
"height": 810
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ellisandco.co.uk/sell/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ellisandco.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sell your home with ease"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ellisandco.co.uk/#website",
"url": "https://www.ellisandco.co.uk/",
"name": "Ellis & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ellisandco.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ellisandco.co.uk/buy/",
"url": "https://www.ellisandco.co.uk/buy/",
"name": "Buying a House UK | London Estate Agents | Ellis & Co",
"isPartOf": {
"@id": "https://www.ellisandco.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ellisandco.co.uk/buy/#primaryimage"
},
"image": {
"@id": "https://www.ellisandco.co.uk/buy/#primaryimage"
},
"thumbnailUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/08/AdobeStock_559253064-1-min-scaled.jpeg",
"datePublished": "2024-04-12T14:05:41+00:00",
"dateModified": "2025-11-13T13:30:30+00:00",
"description": "Being a first-time buyer in London can be daunting, but Ellis & Co will guide you every step of the way. Contact our estate agents to buy a house.",
"breadcrumb": {
"@id": "https://www.ellisandco.co.uk/buy/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ellisandco.co.uk/buy/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ellisandco.co.uk/buy/#primaryimage",
"url": "https://www.ellisandco.co.uk/wp-content/uploads/2024/08/AdobeStock_559253064-1-min-scaled.jpeg",
"contentUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/08/AdobeStock_559253064-1-min-scaled.jpeg",
"width": 2560,
"height": 1920,
"caption": "aerial view of the river clyde, glasgow, scotland"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ellisandco.co.uk/buy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ellisandco.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find your perfect property"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ellisandco.co.uk/#website",
"url": "https://www.ellisandco.co.uk/",
"name": "Ellis & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ellisandco.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/landlords/investments/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ellisandco.co.uk/landlords/investments/",
"url": "https://www.ellisandco.co.uk/landlords/investments/",
"name": "Property Investment for Landlords | Ellis & Co",
"isPartOf": {
"@id": "https://www.ellisandco.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ellisandco.co.uk/landlords/investments/#primaryimage"
},
"image": {
"@id": "https://www.ellisandco.co.uk/landlords/investments/#primaryimage"
},
"thumbnailUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-investment-header.avif",
"datePublished": "2024-04-12T14:05:41+00:00",
"dateModified": "2026-03-27T09:57:39+00:00",
"description": "Find investment property for sale across London. Increase your property investment portfolio with Ellis & Co. Contact our expert team for further help.",
"breadcrumb": {
"@id": "https://www.ellisandco.co.uk/landlords/investments/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ellisandco.co.uk/landlords/investments/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ellisandco.co.uk/landlords/investments/#primaryimage",
"url": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-investment-header.avif",
"contentUrl": "https://www.ellisandco.co.uk/wp-content/uploads/2024/05/eac-investment-header.avif",
"width": 1440,
"height": 810
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ellisandco.co.uk/landlords/investments/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ellisandco.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Landlords",
"item": "https://www.ellisandco.co.uk/landlords/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Investments"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ellisandco.co.uk/#website",
"url": "https://www.ellisandco.co.uk/",
"name": "Ellis & Co",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ellisandco.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
Explore the other reputation pillars for Ellis & Co
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ellis & Co, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ellis & Co: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.ellisandco.co.uk to view the most current version of its content and see directly what this company is about and what it offers.