Estately
(https://estately.com) 📸 Data Snapshot: May 28, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical implementation; the schema_json is robust, naming founders Douglas Cole and Galen Ward and providing a founding date of 2006. The primary gap is the lack of a ‘Meet the Team’ or ‘About’ page that provides a digital footprint or bios for these founders in the body text, relying instead on structured data to convey authority.
The site claims to have the ‘most authoritative, up-to-date, accurate’ source of real estate, which is a bold performance claim. While it demonstrates data recency (timestamped May 28, 2026), it lacks any third-party audit or comparison metrics to prove its ‘accuracy’ is superior to competitors like Zillow or Redfin.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Estately",
"legalName": "Estately",
"url": "https://www.estately.com/",
"logo": "/estately_logos/estately_wordmark_orange.png",
"foundingDate": "2006-12-01",
"founders": [
{
"@type": "Person",
"name": "Douglas Cole"
},
{
"@type": "Person",
"name": "Galen Ward"
}
],
"address": {
"@type": "PostalAddress",
"addressLocality": "Seattle",
"addressRegion": "WA",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "1-888-545-5523",
"email": "support@estately.com"
},
"sameAs": [
"https://www.facebook.com/Estately",
"https://twitter.com/estately",
"https://www.linkedin.com/company/estately"
]
}
/map/
{
"0": {
"0": {
"@context": "https://schema.org/",
"@type": "SingleFamilyResidence",
"name": "2085 Poplar Court",
"description": "House For Sale - 2085 Poplar Court, Muskegon, MI 49445",
"url": "https://www.estately.com/listings/info/2085-poplar-court-muskegon-mi-49445--1",
"image": "https://images.estately.net/160_26025187_0_1779959885_636x435.jpg",
"geo": {
"@type": "GeoCoordinates",
"latitude": 43.29346,
"longitude": -86.191549
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2085 Poplar Court",
"addressLocality": "Muskegon",
"addressRegion": "MI",
"postalCode": "49445"
},
"floorSize": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"unitCode": "FTK",
"value": 1680
},
"numberOfRooms": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"value": 3,
"unitText": "Beds"
},
"numberOfBathroomsTotal": 3,
"yearBuilt": 2021
},
"1": {
"@context": "https://schema.org/",
"@type": "Product",
"name": "2085 Poplar Court",
"description": "House For Sale - 2085 Poplar Court, Muskegon, MI 49445",
"url": "https://www.estately.com/listings/info/2085-poplar-court-muskegon-mi-49445--1",
"image": "https://images.estately.net/160_26025187_0_1779959885_636x435.jpg",
"offers": {
"@type": "Offer",
"url": "https://www.estately.com/listings/info/2085-poplar-court-muskegon-mi-49445--1",
"availability": "https://schema.org/InStock",
"price": 400000,
"priceCurrency": "USD",
"validFrom": "2026-05-28T02:18:03.054-07:00"
}
},
"_truncated": true,
"_original_size": 23292
},
"1": {
"0": {
"@context": "https://schema.org/",
"@type": "SingleFamilyResidence",
"name": "3720 Runway Drive",
"description": "House For Sale - 3720 Runway Drive, Sophia, NC 27350",
"url": "https://www.estately.com/listings/info/3720-runway-drive-sophia-nc-27350",
"image": "https://images.estately.net/28_1222254_0_1779959886_636x435.jpg",
"geo": {
"@type": "GeoCoordinates",
"latitude": 35.829932,
"longitude": -79.932327
},
"address": {
"@type": "PostalAddress",
"streetAddress": "3720 Runway Drive",
"addressLocality": "Sophia",
"addressRegion": "NC",
"postalCode": "27350"
},
"numberOfRooms": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"value": 3,
"unitText": "Beds"
},
"numberOfBathroomsTotal": 2,
"yearBuilt": 1972
},
"1": {
"@context": "https://schema.org/",
"@type": "Product",
"name": "3720 Runway Drive",
"description": "House For Sale - 3720 Runway Drive, Sophia, NC 27350",
"url": "https://www.estately.com/listings/info/3720-runway-drive-sophia-nc-27350",
"image": "https://images.estately.net/28_1222254_0_1779959886_636x435.jpg",
"offers": {
"@type": "Offer",
"url": "https://www.estately.com/listings/info/3720-runway-drive-sophia-nc-27350",
"availability": "https://schema.org/InStock",
"price": 259900,
"priceCurrency": "USD",
"validFrom": "2026-05-28T02:18:01.953-07:00"
}
},
"_truncated": true,
"_original_size": 23292
},
"2": {
"0": {
"@context": "https://schema.org/",
"@type": "SingleFamilyResidence",
"name": "6973 Chester Drive Unit E",
"description": "Condo For Sale - 6973 Chester Drive Unit E, Madison, WI 53719",
"url": "https://www.estately.com/listings/info/6973-chester-drive-madison-wi-53719--4",
"image": "https://images.estately.net/96_2024193_0_1779959787_636x435.jpg",
"geo": {
"@type": "GeoCoordinates",
"latitude": 43.016413,
"longitude": -89.503168
},
"address": {
"@type": "PostalAddress",
"streetAddress": "6973 Chester Drive Unit E",
"addressLocality": "Madison",
"addressRegion": "WI",
"postalCode": "53719"
},
"floorSize": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"unitCode": "FTK",
"value": 1099
},
"numberOfRooms": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"value": 2,
"unitText": "Beds"
},
"numberOfBathroomsTotal": 2,
"yearBuilt": 1997
},
"1": {
"@context": "https://schema.org/",
"@type": "Product",
"name": "6973 Chester Drive Unit E",
"description": "Condo For Sale - 6973 Chester Drive Unit E, Madison, WI 53719",
"url": "https://www.estately.com/listings/info/6973-chester-drive-madison-wi-53719--4",
"image": "https://images.estately.net/96_2024193_0_1779959787_636x435.jpg",
"offers": {
"@type": "Offer",
"url": "https://www.estately.com/listings/info/6973-chester-drive-madison-wi-53719--4",
"availability": "https://schema.org/InStock",
"price": 299900,
"priceCurrency": "USD",
"validFrom": "2026-05-28T02:16:22.963-07:00"
}
},
"_truncated": true,
"_original_size": 23292
},
"3": {
"0": {
"@context": "https://schema.org/",
"@type": "SingleFamilyResidence",
"name": "150 Rochdale St",
"description": "House For Sale - 150 Rochdale St, Auburn, MA 01501",
"url": "https://www.estately.com/listings/info/150-rochdale-st-auburn-ma-01501",
"image": "https://images.estately.net/155_73525612_0_1779959669_636x435.jpg",
"geo": {
"@type": "GeoCoordinates",
"latitude": 42.212639,
"longitude": -71.859833
},
"address": {
"@type": "PostalAddress",
"streetAddress": "150 Rochdale St",
"addressLocality": "Auburn",
"addressRegion": "MA",
"postalCode": "01501"
},
"floorSize": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"unitCode": "FTK",
"value": 2376
},
"numberOfRooms": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"value": 4,
"unitText": "Beds"
},
"numberOfBathroomsTotal": 2,
"yearBuilt": 1978
},
"1": {
"@context": "https://schema.org/",
"@type": "Product",
"name": "150 Rochdale St",
"description": "House For Sale - 150 Rochdale St, Auburn, MA 01501",
"url": "https://www.estately.com/listings/info/150-rochdale-st-auburn-ma-01501",
"image": "https://images.estately.net/155_73525612_0_1779959669_636x435.jpg",
"offers": {
"@type": "Offer",
"url": "https://www.estately.com/listings/info/150-rochdale-st-auburn-ma-01501",
"availability": "https://schema.org/InStock",
"price": 620000,
"priceCurrency": "USD",
"validFrom": "2026-05-28T02:14:26.608-07:00"
}
},
"_truncated": true,
"_original_size": 23292
},
"4": {
"0": {
"@context": "https://schema.org/",
"@type": "SingleFamilyResidence",
"name": "44 Valleyside Drive S",
"description": "House For Sale - 44 Valleyside Drive S, Dallas, GA 30157",
"url": "https://www.estately.com/listings/info/44-valleyside-drive-s-dallas-ga-30157--5",
"image": "https://images.estately.net/146_10772914_0_1779959660_636x435.jpg",
"geo": {
"@type": "GeoCoordinates",
"latitude": 33.9162122,
"longitude": -84.76446039999999
},
"address": {
"@type": "PostalAddress",
"streetAddress": "44 Valleyside Drive S",
"addressLocality": "Dallas",
"addressRegion": "GA",
"postalCode": "30157"
},
"floorSize": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"unitCode": "FTK",
"value": 4281
},
"numberOfRooms": {
"@type": "QuantitativeValue",
"@context": "https://schema.org/",
"value": 8,
"unitText": "Beds"
},
"numberOfBathroomsTotal": 4,
"yearBuilt": 2000
},
"1": {
"@context": "https://schema.org/",
"@type": "Product",
"name": "44 Valleyside Drive S",
"description": "House For Sale - 44 Valleyside Drive S, Dallas, GA 30157",
"url": "https://www.estately.com/listings/info/44-valleyside-drive-s-dallas-ga-30157--5",
"image": "https://images.estately.net/146_10772914_0_1779959660_636x435.jpg",
"offers": {
"@type": "Offer",
"url": "https://www.estately.com/listings/info/44-valleyside-drive-s-dallas-ga-30157--5",
"availability": "https://schema.org/InStock",
"price": 500000,
"priceCurrency": "USD",
"validFrom": "2026-05-28T02:14:17.144-07:00"
}
},
"_truncated": true,
"_original_size": 23292
},
"_items_truncated": true
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /map/ | 3 | 0 |
| /sitemap/ | 0 | 0 |
| /about/privacy/ | 16 | 0 |
This page presents a snapshot of public data from Estately, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Estately: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://estately.com to view the most current version of its content and see directly what this company is about and what it offers.