The ExtraCare Charitable Trust
(https://extracare.org.uk) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are nearly non-existent. The site names its Executive Leadership Team and Board of Trustees, and the News section features very recent (dated May 2026, relative to the May 30, 2026 anchor) and specific developments like ‘Major Modernisation Project’ and new trustee appointments. The technical implementation of Organization schema is robust, linking to six social media profiles and providing a detailed description that matches the site’s primary signals.
The site’s tone is more informative than persuasive, resulting in a low disconnect score. Claims of ‘measurable positive health outcomes’ are backed by references to ‘independent research’ and ‘research partnerships,’ though the specific papers are not directly linked in the text snippet. This is a minor gap in an otherwise high-substance environment where claims like ‘always something to do’ are supported by a detailed list of activities ranging from ‘yoga’ to ‘G&T and fish and chip Friday night.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.extracare.org.uk/#organization",
"name": "The ExtraCare Charitable Trust",
"url": "https://www.extracare.org.uk",
"sameAs": [
"https://www.facebook.com/TheExtraCareCharitableTrust/",
"https://twitter.com/http://x.com/extracareorguk",
"https://www.instagram.com/extracareretirement/",
"https://www.tiktok.com/@extracarecharitabletrust",
"https://www.linkedin.com/company/extracare-charitable-trust/",
"https://www.youtube.com/@ExtraCareOrgUk"
],
"logo": {
"@type": "ImageObject",
"@id": "https://www.extracare.org.uk/#logo",
"url": "https://www.extracare.org.uk/app/uploads/2024/02/ExtraCare-logo-on-white-card-background.png",
"contentUrl": "https://www.extracare.org.uk/app/uploads/2024/02/ExtraCare-logo-on-white-card-background.png",
"caption": "The ExtraCare Charitable Trust",
"inLanguage": "en-US",
"width": "1748",
"height": "1240"
},
"description": "Our inspirational retirement villages offer vibrant communities for over 55’s that support a healthy, active and independent lifestyle in later years. Since 1988, ExtraCare has been the UK’s leading not-for-profit pioneer for retirement living, opening locations around our Midlands base and further South."
},
{
"@type": "WebSite",
"@id": "https://www.extracare.org.uk/#website",
"url": "https://www.extracare.org.uk",
"name": "The ExtraCare Charitable Trust",
"alternateName": "ExtraCare",
"publisher": {
"@id": "https://www.extracare.org.uk/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.extracare.org.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://www.extracare.org.uk/app/uploads/2025/01/Sandra-Roy.png",
"url": "https://www.extracare.org.uk/app/uploads/2025/01/Sandra-Roy.png",
"width": "5097",
"height": "3800",
"caption": "Sandra and Roy",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.extracare.org.uk/#webpage",
"url": "https://www.extracare.org.uk/",
"name": "ExtraCare Retirement Villages UK | Find your nearest community",
"datePublished": "2023-02-09T11:00:27+00:00",
"dateModified": "2026-04-13T10:13:47+00:00",
"about": {
"@id": "https://www.extracare.org.uk/#organization"
},
"isPartOf": {
"@id": "https://www.extracare.org.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.extracare.org.uk/app/uploads/2025/01/Sandra-Roy.png"
},
"inLanguage": "en-US"
}
]
}
/category/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.extracare.org.uk/#organization",
"name": "The ExtraCare Charitable Trust",
"url": "https://www.extracare.org.uk",
"sameAs": [
"https://www.facebook.com/TheExtraCareCharitableTrust/",
"https://twitter.com/http://x.com/extracareorguk",
"https://www.instagram.com/extracareretirement/",
"https://www.tiktok.com/@extracarecharitabletrust",
"https://www.linkedin.com/company/extracare-charitable-trust/",
"https://www.youtube.com/@ExtraCareOrgUk"
],
"logo": {
"@type": "ImageObject",
"@id": "https://www.extracare.org.uk/#logo",
"url": "https://www.extracare.org.uk/app/uploads/2024/02/ExtraCare-logo-on-white-card-background.png",
"contentUrl": "https://www.extracare.org.uk/app/uploads/2024/02/ExtraCare-logo-on-white-card-background.png",
"caption": "The ExtraCare Charitable Trust",
"inLanguage": "en-US",
"width": "1748",
"height": "1240"
},
"description": "Our inspirational retirement villages offer vibrant communities for over 55’s that support a healthy, active and independent lifestyle in later years. Since 1988, ExtraCare has been the UK’s leading not-for-profit pioneer for retirement living, opening locations around our Midlands base and further South."
},
{
"@type": "WebSite",
"@id": "https://www.extracare.org.uk/#website",
"url": "https://www.extracare.org.uk",
"name": "The ExtraCare Charitable Trust",
"alternateName": "ExtraCare",
"publisher": {
"@id": "https://www.extracare.org.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.extracare.org.uk/category/news/#webpage",
"url": "https://www.extracare.org.uk/category/news/",
"name": "ExtraCare's News & Insights",
"isPartOf": {
"@id": "https://www.extracare.org.uk/#website"
},
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 16 |
| /category/news/ | 14 | 1 |
| /our-charity/ | 18 | 1 |
| /retirement-living-with-us/care-services/ | 15 | 1 |
This page presents a snapshot of public data from The ExtraCare Charitable Trust, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The ExtraCare Charitable Trust: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://extracare.org.uk to view the most current version of its content and see directly what this company is about and what it offers.