FBM Estate Agents
(http://www.fbm.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
4
Impact Weight: 15 / 100
27% Reputation
A major technical authority gap exists in the JSON-LD schema where the Organization name is listed as Property Stream (their web agency) instead of FBM Estate Agents. This suggests a failure in technical oversight. Furthermore, while the homepage mentions a dedicated team, no individuals are named in the structured data, and the experts mentioned in testimonials like Leanne and Kaley have no verifiable digital footprint or Person schema within the site.
The site makes bold claims about being an award-winning estate agent with a forward-thinking approach, yet the actual user experience is restricted to basic forms and standard property grids. The average number of days to exchange and achieved price percentages are highlighted as headings but left empty of actual metrics, creating a gap between marketing intent and delivered proof.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fbm.co.uk/",
"url": "https://www.fbm.co.uk/",
"name": "FBM Estate Agents | South West Wales",
"isPartOf": {
"@id": "https://www.fbm.co.uk/#website"
},
"about": {
"@id": "https://www.fbm.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.fbm.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.fbm.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.fbm.co.uk/content/uploads/2022/10/7123025_logo_google_g_icon.svg",
"datePublished": "2022-04-05T12:32:54+00:00",
"dateModified": "2026-05-14T00:29:48+00:00",
"description": "Our wealth of experience, expert knowledge of the local property landscape and commitment to moving with the times has stood us in good stead over the years, and has built our remarkable reputation in South West Wales.",
"breadcrumb": {
"@id": "https://www.fbm.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fbm.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/#primaryimage",
"url": "https://www.fbm.co.uk/content/uploads/2022/10/7123025_logo_google_g_icon.svg",
"contentUrl": "https://www.fbm.co.uk/content/uploads/2022/10/7123025_logo_google_g_icon.svg",
"width": 67,
"height": 68
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fbm.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fbm.co.uk/#website",
"url": "https://www.fbm.co.uk/",
"name": "FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"description": "",
"publisher": {
"@id": "https://www.fbm.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fbm.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.fbm.co.uk/#organization",
"name": "Property Stream",
"url": "https://www.fbm.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/#/schema/logo/image/",
"url": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"contentUrl": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"width": 394,
"height": 81,
"caption": "Property Stream"
},
"image": {
"@id": "https://www.fbm.co.uk/#/schema/logo/image/"
}
}
]
}
/valuation-form/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fbm.co.uk/valuation-form/",
"url": "https://www.fbm.co.uk/valuation-form/",
"name": "Book a valuation form - FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"isPartOf": {
"@id": "https://www.fbm.co.uk/#website"
},
"datePublished": "2022-12-11T19:32:25+00:00",
"dateModified": "2026-04-09T05:49:42+00:00",
"breadcrumb": {
"@id": "https://www.fbm.co.uk/valuation-form/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fbm.co.uk/valuation-form/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fbm.co.uk/valuation-form/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fbm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book a valuation form"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fbm.co.uk/#website",
"url": "https://www.fbm.co.uk/",
"name": "FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"description": "",
"publisher": {
"@id": "https://www.fbm.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fbm.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.fbm.co.uk/#organization",
"name": "Property Stream",
"url": "https://www.fbm.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/#/schema/logo/image/",
"url": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"contentUrl": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"width": 394,
"height": 81,
"caption": "Property Stream"
},
"image": {
"@id": "https://www.fbm.co.uk/#/schema/logo/image/"
}
}
]
}
/find-a-property/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"CollectionPage",
"RealEstateListing"
],
"@id": "https://www.fbm.co.uk/find-a-property/",
"url": "https://www.fbm.co.uk/find-a-property/",
"name": "Properties Archive - FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"isPartOf": {
"@id": "https://www.fbm.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.fbm.co.uk/find-a-property/#primaryimage"
},
"image": {
"@id": "https://www.fbm.co.uk/find-a-property/#primaryimage"
},
"thumbnailUrl": "https://www.fbm.co.uk/content/uploads/TEN250273_11.jpg",
"breadcrumb": {
"@id": "https://www.fbm.co.uk/find-a-property/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/find-a-property/#primaryimage",
"url": "https://www.fbm.co.uk/content/uploads/TEN250273_11.jpg",
"contentUrl": "https://www.fbm.co.uk/content/uploads/TEN250273_11.jpg",
"width": 1206,
"height": 895,
"caption": "Picture No. 11"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fbm.co.uk/find-a-property/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fbm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Properties"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fbm.co.uk/#website",
"url": "https://www.fbm.co.uk/",
"name": "FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"description": "",
"publisher": {
"@id": "https://www.fbm.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fbm.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.fbm.co.uk/#organization",
"name": "Property Stream",
"url": "https://www.fbm.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/#/schema/logo/image/",
"url": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"contentUrl": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"width": 394,
"height": 81,
"caption": "Property Stream"
},
"image": {
"@id": "https://www.fbm.co.uk/#/schema/logo/image/"
}
}
]
}
/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"RealEstateListing"
],
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/",
"url": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/",
"name": "Upper Hill Park, Tenby, Pembrokeshire, SA70 8JE - FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"isPartOf": {
"@id": "https://www.fbm.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#primaryimage"
},
"image": {
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#primaryimage"
},
"thumbnailUrl": "https://www.fbm.co.uk/content/uploads/PEM260177_22.jpg",
"datePublished": "2026-03-18T14:24:16+00:00",
"breadcrumb": {
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/"
]
}
],
"datePosted": "2026-05-21T19:02:43+00:00",
"offers": {
"@type": "Offer",
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#/offer/987553690",
"price": 375000,
"priceCurrency": "GBP",
"businessFunction": "https://purl.org/goodrelations/v1#Sell",
"itemOffered": {
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#/residence/987553690"
},
"url": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/"
},
"mainEntity": {
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#/residence/987553690"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#primaryimage",
"url": "https://www.fbm.co.uk/content/uploads/PEM260177_22.jpg",
"contentUrl": "https://www.fbm.co.uk/content/uploads/PEM260177_22.jpg",
"width": 1600,
"height": 1066,
"caption": "Picture No. 22"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fbm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Properties",
"item": "https://www.fbm.co.uk/find-a-property/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Upper Hill Park, Tenby, Pembrokeshire, SA70 8JE"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fbm.co.uk/#website",
"url": "https://www.fbm.co.uk/",
"name": "FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"description": "",
"publisher": {
"@id": "https://www.fbm.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fbm.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.fbm.co.uk/#organization",
"name": "Property Stream",
"url": "https://www.fbm.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/#/schema/logo/image/",
"url": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"contentUrl": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"width": 394,
"height": 81,
"caption": "Property Stream"
},
"image": {
"@id": "https://www.fbm.co.uk/#/schema/logo/image/"
}
},
{
"@type": [
"Residence",
"SingleFamilyResidence"
],
"@id": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/#/residence/987553690",
"url": "https://www.fbm.co.uk/property/upper-hill-park-tenby-pembrokeshire-sa70-8je/",
"name": "Upper Hill Park, Tenby, Pembrokeshire, SA70 8JE",
"address": {
"@type": "PostalAddress",
"streetAddress": "Upper Hill Park",
"addressLocality": "Tenby",
"addressRegion": "Pembrokeshire",
"postalCode": "SA70 8JE",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.679859,
"longitude": -4.712096
},
"numberOfBedrooms": 3,
"numberOfBathroomsTotal": 1,
"image": [
"https://www.fbm.co.uk/content/uploads/PEM260177_22.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_01.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_08.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_07.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_02.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_15.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_03.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_04.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_11.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_14.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_13.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_12.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_17.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_18.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_16.jpg",
"https://www.fbm.co.uk/content/uploads/PEM260177_21.jpg"
]
}
]
}
/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"RealEstateListing"
],
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/",
"url": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/",
"name": "Clarence Street, Pembroke Dock, Pembrokeshire, SA72 6JP - FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"isPartOf": {
"@id": "https://www.fbm.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#primaryimage"
},
"image": {
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#primaryimage"
},
"thumbnailUrl": "https://www.fbm.co.uk/content/uploads/PEM260302_22.jpg",
"datePublished": "2026-05-16T07:52:57+00:00",
"breadcrumb": {
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/"
]
}
],
"datePosted": "2026-05-21T19:02:17+00:00",
"offers": {
"@type": "Offer",
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#/offer/987553669",
"price": 135000,
"priceCurrency": "GBP",
"businessFunction": "https://purl.org/goodrelations/v1#Sell",
"itemOffered": {
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#/residence/987553669"
},
"url": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/"
},
"mainEntity": {
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#/residence/987553669"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#primaryimage",
"url": "https://www.fbm.co.uk/content/uploads/PEM260302_22.jpg",
"contentUrl": "https://www.fbm.co.uk/content/uploads/PEM260302_22.jpg",
"width": 1600,
"height": 1200,
"caption": "Picture No. 22"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.fbm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Properties",
"item": "https://www.fbm.co.uk/find-a-property/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Clarence Street, Pembroke Dock, Pembrokeshire, SA72 6JP"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fbm.co.uk/#website",
"url": "https://www.fbm.co.uk/",
"name": "FBM Estate Agents, Property Sales and Letting Experts in Pembroke, Tenby and Haverfordwest",
"description": "",
"publisher": {
"@id": "https://www.fbm.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fbm.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.fbm.co.uk/#organization",
"name": "Property Stream",
"url": "https://www.fbm.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.fbm.co.uk/#/schema/logo/image/",
"url": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"contentUrl": "https://www.fbm.co.uk/content/uploads/2022/08/logo-black.png",
"width": 394,
"height": 81,
"caption": "Property Stream"
},
"image": {
"@id": "https://www.fbm.co.uk/#/schema/logo/image/"
}
},
{
"@type": [
"Residence",
"SingleFamilyResidence"
],
"@id": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/#/residence/987553669",
"url": "https://www.fbm.co.uk/property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/",
"name": "Clarence Street, Pembroke Dock, Pembrokeshire, SA72 6JP",
"address": {
"@type": "PostalAddress",
"streetAddress": "Clarence Street",
"addressLocality": "Pembroke Dock",
"addressRegion": "Pembrokeshire",
"postalCode": "SA72 6JP",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.692958,
"longitude": -4.94696
},
"numberOfBedrooms": 2,
"numberOfBathroomsTotal": 1,
"image": [
"https://www.fbm.co.uk/content/uploads/PEM260302_22.jpg",
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🛡️ Trust Signals — external proof links that back the declared identity
106Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 1 |
| /valuation-form/ | 19 | 1 |
| /find-a-property/ | 17 | 1 |
| /property/upper-hill-park-tenby-pembrokeshire-sa70-8je/ | 17 | 1 |
| /property/clarence-street-pembroke-dock-pembrokeshire-sa72-6jp/ | 17 | 1 |
| /property/steynton-road-steynton-milford-haven-pembrokeshire-sa73-1an/ | 17 | 1 |
Explore the other reputation pillars for FBM Estate Agents
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from FBM Estate Agents, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to FBM Estate Agents: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.fbm.co.uk to view the most current version of its content and see directly what this company is about and what it offers.