Based on 435 businesses audited.
Real Estate, Property & Lettings Reputation: Kennedy & Associates (www.kennedyandassoc.ie)
Kennedy & Associates is a technically competent but digitally stagnant firm. The site passes the ‘Do they know what they are talking about?’ test with high technical literacy, but fails the ‘Are they who they say they are?’ test due to total team anonymity and stale 2020 data. It is a low-BS technical resource wrapped in a high-BS marketing shell.
Real Estate, Property & Lettings Reputation: Kennedy & Associates (www.kennedyandassoc.ie)
The website is a textbook match for the Real Estate and Property Surveying industry. The content is heavily saturated with niche-specific requirements such as RICS Red Book standards, bank panel appointments, and SCSI professional memberships.
“The score of 57 reflects a firm that is technically legitimate but suffers from significant 'Trust Theatre' (unverified reviews) and 'Authority Gaps' (anonymous experts). The Information Density is high due to RICS technical jargon, which keeps the score out of the 'High BS' range, but the stale 2020 content and template-heavy layout prevent it from achieving a 'Minimal BS' rating.”