Based on 436 businesses audited.
Knight Frank has 0.5 points more reputation than the average for Real Estate, Property & Lettings.
Real Estate, Property & Lettings Reputation: Knight Frank (knightfrank.com)
Knight Frank is a global powerhouse whose digital presence is currently riding on the coattails of its 130-year legacy. The high BS score in Trust and Identity reflects a site that demands trust based on its size while failing basic technical and external verification standards.
Real Estate, Property & Lettings Reputation: Knight Frank (knightfrank.com)
The site perfectly aligns with the Real Estate and Property Consultancy industry, moving beyond simple residential brokerage into high-level commercial sectors like Capital Markets, Valuation, and niche ‘Living’ sectors. The content confirms a global footprint through the inclusion of specialized property types such as vineyards and data centers.
“The score of 54 is driven primarily by technical authority gaps (missing schema/H1) and the use of unverified review counts (Trust Theatre). While the operational numbers (600+ offices) prevent a higher BS score, the reliance on generic 'people-first' language on the Careers and About pages keeps the score in the Moderate BS range.”