Northwood UK
(https://www.northwooduk.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
A significant authority gap exists because the site references ‘over 300 local property experts’ and ‘local directors’ without naming a single individual or providing Person schema for key leadership. The technical hierarchy is structurally sound but suffers from an H3 spamming issue on the office list page, where 90+ locations are given equal header weight, which is a poor technical implementation of authority. There are no sameAs links in the Organization schema to third-party professional registration profiles.
The primary disconnect is the claim of being ‘No. 1’ in the UK for Guaranteed Rent without providing a methodology for how this is measured (e.g., by volume of units, revenue, or geographical spread). The site claims ‘thousands of landlords’ choose them for trust, but the provided review data (review_count: 3 or 18) fails to reflect the scale of the claim in a way that is verifiable on-page. Most property listings are current (Available June/July 2026), which mitigates the stale-evidence penalty usually associated with property sites.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.northwooduk.com/",
"url": "https://www.northwooduk.com/",
"name": "Estate and Letting Agents in UK | Northwood",
"isPartOf": {
"@id": "https://www.northwooduk.com/#website"
},
"about": {
"@id": "https://www.northwooduk.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.northwooduk.com/#primaryimage"
},
"image": {
"@id": "https://www.northwooduk.com/#primaryimage"
},
"thumbnailUrl": "https://northwoodprd.wpenginepowered.com/wp-content/uploads/2025/06/GuaranteedRent_Master_Logo.webp",
"datePublished": "2022-01-28T13:19:37+00:00",
"dateModified": "2025-12-02T10:15:36+00:00",
"description": "Looking for local estate or letting agents in the UK? Take advantage of our Free, no-obligation valuation of your property. Click here to get started.",
"breadcrumb": {
"@id": "https://www.northwooduk.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.northwooduk.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/#primaryimage",
"url": "https://northwoodprd.wpenginepowered.com/wp-content/uploads/2025/06/GuaranteedRent_Master_Logo.webp",
"contentUrl": "https://northwoodprd.wpenginepowered.com/wp-content/uploads/2025/06/GuaranteedRent_Master_Logo.webp"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.northwooduk.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.northwooduk.com/#website",
"url": "https://www.northwooduk.com/",
"name": "Northwood UK",
"description": "",
"publisher": {
"@id": "https://www.northwooduk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.northwooduk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.northwooduk.com/#organization",
"name": "Northwood UK",
"url": "https://www.northwooduk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/#/schema/logo/image/",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"width": 316,
"height": 68,
"caption": "Northwood UK"
},
"image": {
"@id": "https://www.northwooduk.com/#/schema/logo/image/"
}
}
]
}
/landlords/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.northwooduk.com/landlords/",
"url": "https://www.northwooduk.com/landlords/",
"name": "Lettings Service Options | Northwood UK",
"isPartOf": {
"@id": "https://www.northwooduk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.northwooduk.com/landlords/#primaryimage"
},
"image": {
"@id": "https://www.northwooduk.com/landlords/#primaryimage"
},
"thumbnailUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/letting-services-options.jpg",
"datePublished": "2025-06-20T15:47:09+00:00",
"dateModified": "2026-04-30T15:00:44+00:00",
"description": "Selecting the right letting service for you and your property is all about finding the right balance of all three factors. Click here to see what we offer.",
"breadcrumb": {
"@id": "https://www.northwooduk.com/landlords/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.northwooduk.com/landlords/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/landlords/#primaryimage",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/06/letting-services-options.jpg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/letting-services-options.jpg",
"width": 1440,
"height": 350
},
{
"@type": "BreadcrumbList",
"@id": "https://www.northwooduk.com/landlords/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.northwooduk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Landlords"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.northwooduk.com/#website",
"url": "https://www.northwooduk.com/",
"name": "Northwood UK",
"description": "",
"publisher": {
"@id": "https://www.northwooduk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.northwooduk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.northwooduk.com/#organization",
"name": "Northwood UK",
"url": "https://www.northwooduk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/#/schema/logo/image/",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"width": 316,
"height": 68,
"caption": "Northwood UK"
},
"image": {
"@id": "https://www.northwooduk.com/#/schema/logo/image/"
}
}
]
}
/tenants/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.northwooduk.com/tenants/",
"url": "https://www.northwooduk.com/tenants/",
"name": "Step by step guide to renting | Northwood UK",
"isPartOf": {
"@id": "https://www.northwooduk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.northwooduk.com/tenants/#primaryimage"
},
"image": {
"@id": "https://www.northwooduk.com/tenants/#primaryimage"
},
"thumbnailUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/Guide-to-renting-hero.jpg",
"datePublished": "2025-06-24T10:43:04+00:00",
"dateModified": "2026-04-30T15:02:17+00:00",
"description": "Follow Northwood UK’s step-by-step guide to renting, covering everything from finding a home to moving in with confidence and ease.",
"breadcrumb": {
"@id": "https://www.northwooduk.com/tenants/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.northwooduk.com/tenants/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/tenants/#primaryimage",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/06/Guide-to-renting-hero.jpg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/Guide-to-renting-hero.jpg",
"width": 1920,
"height": 325
},
{
"@type": "BreadcrumbList",
"@id": "https://www.northwooduk.com/tenants/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.northwooduk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Tenants"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.northwooduk.com/#website",
"url": "https://www.northwooduk.com/",
"name": "Northwood UK",
"description": "",
"publisher": {
"@id": "https://www.northwooduk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.northwooduk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.northwooduk.com/#organization",
"name": "Northwood UK",
"url": "https://www.northwooduk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/#/schema/logo/image/",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"width": 316,
"height": 68,
"caption": "Northwood UK"
},
"image": {
"@id": "https://www.northwooduk.com/#/schema/logo/image/"
}
}
]
}
/selling/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.northwooduk.com/selling/",
"url": "https://www.northwooduk.com/selling/",
"name": "Why sell with Northwood | Northwood UK",
"isPartOf": {
"@id": "https://www.northwooduk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.northwooduk.com/selling/#primaryimage"
},
"image": {
"@id": "https://www.northwooduk.com/selling/#primaryimage"
},
"thumbnailUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/Why-to-sell-1.jpg",
"datePublished": "2025-06-25T14:33:27+00:00",
"dateModified": "2025-11-28T09:19:03+00:00",
"description": "Know why sell with us? Benefit from expert local knowledge, a customised approach, nationwide exposure, and a smooth property sale.",
"breadcrumb": {
"@id": "https://www.northwooduk.com/selling/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.northwooduk.com/selling/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/selling/#primaryimage",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/06/Why-to-sell-1.jpg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/Why-to-sell-1.jpg",
"width": 1440,
"height": 350
},
{
"@type": "BreadcrumbList",
"@id": "https://www.northwooduk.com/selling/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.northwooduk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sellers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.northwooduk.com/#website",
"url": "https://www.northwooduk.com/",
"name": "Northwood UK",
"description": "",
"publisher": {
"@id": "https://www.northwooduk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.northwooduk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.northwooduk.com/#organization",
"name": "Northwood UK",
"url": "https://www.northwooduk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/#/schema/logo/image/",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"width": 316,
"height": 68,
"caption": "Northwood UK"
},
"image": {
"@id": "https://www.northwooduk.com/#/schema/logo/image/"
}
}
]
}
/buying/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.northwooduk.com/buying/",
"url": "https://www.northwooduk.com/buying/",
"name": "Step by step guide to buying a home | Northwood UK",
"isPartOf": {
"@id": "https://www.northwooduk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.northwooduk.com/buying/#primaryimage"
},
"image": {
"@id": "https://www.northwooduk.com/buying/#primaryimage"
},
"thumbnailUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/buying-giude.jpg",
"datePublished": "2025-06-24T09:19:02+00:00",
"dateModified": "2026-02-05T15:53:41+00:00",
"description": "Follow our comprehensive guide to buying your dream home, from search to completion, with expert tips and support at every step.",
"breadcrumb": {
"@id": "https://www.northwooduk.com/buying/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.northwooduk.com/buying/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/buying/#primaryimage",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/06/buying-giude.jpg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/06/buying-giude.jpg",
"width": 1920,
"height": 325
},
{
"@type": "BreadcrumbList",
"@id": "https://www.northwooduk.com/buying/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.northwooduk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Buyers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.northwooduk.com/#website",
"url": "https://www.northwooduk.com/",
"name": "Northwood UK",
"description": "",
"publisher": {
"@id": "https://www.northwooduk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.northwooduk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.northwooduk.com/#organization",
"name": "Northwood UK",
"url": "https://www.northwooduk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/#/schema/logo/image/",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"width": 316,
"height": 68,
"caption": "Northwood UK"
},
"image": {
"@id": "https://www.northwooduk.com/#/schema/logo/image/"
}
}
]
}
/estate-agents-and-letting-agents/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.northwooduk.com/estate-agents-and-letting-agents/",
"url": "https://www.northwooduk.com/estate-agents-and-letting-agents/",
"name": "Find Your Estate & Letting Agents | Northwood UK",
"isPartOf": {
"@id": "https://www.northwooduk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.northwooduk.com/estate-agents-and-letting-agents/#primaryimage"
},
"image": {
"@id": "https://www.northwooduk.com/estate-agents-and-letting-agents/#primaryimage"
},
"thumbnailUrl": "https://www.northwooduk.com/wp-content/uploads/2025/12/Northwood-Ashburton-2.jpeg",
"breadcrumb": {
"@id": "https://www.northwooduk.com/estate-agents-and-letting-agents/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/estate-agents-and-letting-agents/#primaryimage",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/12/Northwood-Ashburton-2.jpeg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/12/Northwood-Ashburton-2.jpeg",
"width": 1920,
"height": 1440
},
{
"@type": "BreadcrumbList",
"@id": "https://www.northwooduk.com/estate-agents-and-letting-agents/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.northwooduk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branches"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.northwooduk.com/#website",
"url": "https://www.northwooduk.com/",
"name": "Northwood UK",
"description": "",
"publisher": {
"@id": "https://www.northwooduk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.northwooduk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.northwooduk.com/#organization",
"name": "Northwood UK",
"url": "https://www.northwooduk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.northwooduk.com/#/schema/logo/image/",
"url": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"contentUrl": "https://www.northwooduk.com/wp-content/uploads/2025/05/logo.svg",
"width": 316,
"height": 68,
"caption": "Northwood UK"
},
"image": {
"@id": "https://www.northwooduk.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
33Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /landlords/ | 18 | 1 |
| /tenants/ | 3 | 1 |
| /selling/ | 3 | 1 |
| /buying/ | 3 | 1 |
| /estate-agents-and-letting-agents/ | 3 | 1 |
Explore the other reputation pillars for Northwood UK
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Northwood UK, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Northwood UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.northwooduk.com to view the most current version of its content and see directly what this company is about and what it offers.