OnTheMarket
(https://www.onthemarket.com) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical implementation, including comprehensive JSON-LD schema that connects the brand to its social profiles and Wikipedia. A minor gap exists in the lack of individual ‘Person’ schema for leadership or identified experts, instead relying on the ‘OnTheMarket’ brand as a monolith. The technical credibility is reinforced by the heading hierarchy and the integration of commercial data from LoopNet, though the stale 2024 data mentioned in the ‘Only With Us’ section represents a slight temporal authority leak compared to the May 2026 anchor date.
The primary performance claim—early access to properties—is substantiated by the /only-with-us/ page’s breakdown of listing volumes and the ‘countdown clock’ mechanism. Unlike many agents that claim to be the ‘best’ without data, this portal defines its ‘serious’ search through features like ‘Travel Time’ and ‘Keywords’ which are functional realities on the site. There is no disconnect between the marketing tone and the actual utility provided to the user.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Product",
"name": "OnTheMarket.com",
"url": "https://www.onthemarket.com",
"logo": "https://www.onthemarket.com/assets/images/icons-otm2/icon152.png",
"sameAs": [
"https://www.facebook.com/Onthemarketcom-1500133890261960/",
"https://x.com/OnTheMarketCom",
"https://en.wikipedia.org/wiki/OnTheMarket"
]
}
/agents/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "OnTheMarket.com",
"url": "https://www.onthemarket.com",
"logo": "https://www.onthemarket.com/assets/images/icons-otm2/icon152.png",
"sameAs": [
"https://www.facebook.com/Onthemarketcom-1500133890261960/",
"https://x.com/OnTheMarketCom",
"https://en.wikipedia.org/wiki/OnTheMarket"
]
}
/property/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "OnTheMarket.com",
"url": "https://www.onthemarket.com",
"logo": "https://www.onthemarket.com/assets/images/icons-otm2/icon152.png",
"sameAs": [
"https://www.facebook.com/Onthemarketcom-1500133890261960/",
"https://x.com/OnTheMarketCom",
"https://en.wikipedia.org/wiki/OnTheMarket"
]
}
/instant-valuation/
[
{
"@context": "http://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How are online rental valuations calculated?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our rental valuations are calculated independently by propertypriceadvice.co.uk and are indicative based on the information you provide. If you decide to sell or let your home, a local estate agent will need to visit to confirm its current market value."
}
},
{
"@type": "Question",
"name": "What are the benefits of an online rental valuation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you’re looking for a quick and easy estimate of your property’s value, an online rental valuation is the way to go. Our tool provides an estimated value of your property based on your home details and postcode. It’s a great place to start if you haven’t valued your property ever before or recently."
}
},
{
"@type": "Question",
"name": "How else can I get my house valued by a human?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can also simply enter your postcode and a few personal details and we will present a selection of agents with local area expertise who are marketing properties in your local area. You can select your preferred agents who will get in contact with you directly to arrange a free valuation appointment, or just to talk to you about your situation, whenever is convenient for you."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "OnTheMarket.com",
"url": "https://www.onthemarket.com",
"logo": "https://www.onthemarket.com/assets/images/icons-otm2/icon152.png",
"sameAs": [
"https://www.facebook.com/Onthemarketcom-1500133890261960/",
"https://x.com/OnTheMarketCom",
"https://en.wikipedia.org/wiki/OnTheMarket"
]
}
]
/only-with-us/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "OnTheMarket.com",
"url": "https://www.onthemarket.com",
"logo": "https://www.onthemarket.com/assets/images/icons-otm2/icon152.png",
"sameAs": [
"https://www.facebook.com/Onthemarketcom-1500133890261960/",
"https://x.com/OnTheMarketCom",
"https://en.wikipedia.org/wiki/OnTheMarket"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /agents/ | 2 | 1 |
| /property/ | 3 | 1 |
| /instant-valuation/ | 2 | 1 |
| /content/ | 0 | 0 |
| /only-with-us/ | 2 | 1 |
This page presents a snapshot of public data from OnTheMarket, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to OnTheMarket: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.onthemarket.com to view the most current version of its content and see directly what this company is about and what it offers.