Reeds Rains
(https://www.reedsrains.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json is robust, showing membership in The Property Ombudsman and a clear parent organization (LSL Property Services), the technical implementation is a significant authority gap. A firm claiming to provide property updates 24/7 through an app while maintaining a broken primary navigation structure for its main service funnels (Buying, Selling, Renting) suffers from a severe technical credibility gap.
Reeds Rains makes bold claims about getting the house sold for the very best price and being seen by thousands of buyers, yet it fails to demonstrate a single current property listing or a ‘recently sold’ portfolio in the provided data. The marketing tone emphasizes professional guidance and seamless processes, which is directly contradicted by the user experience of navigating to dead links for all core business functions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Reeds Rains",
"url": "https://www.reedsrains.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.reedsrains.co.uk",
"name": "Reeds Rains",
"logo": {
"@type": "ImageObject",
"url": "https://www.reedsrains.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Howard House, 3 St Mary’s Court, Blossom Street",
"addressLocality": "York",
"addressRegion": "Yorkshire",
"addressCountry": "GB",
"postalCode": "YO24 1AH"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.reedsrains.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.reedsrains.co.uk/images/the-property-onbudsman.png"
}
}
]
/buying/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Reeds Rains",
"url": "https://www.reedsrains.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.reedsrains.co.uk",
"name": "Reeds Rains",
"logo": {
"@type": "ImageObject",
"url": "https://www.reedsrains.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Howard House, 3 St Mary’s Court, Blossom Street",
"addressLocality": "York",
"addressRegion": "Yorkshire",
"addressCountry": "GB",
"postalCode": "YO24 1AH"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.reedsrains.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.reedsrains.co.uk/images/the-property-onbudsman.png"
}
}
]
/renting/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Reeds Rains",
"url": "https://www.reedsrains.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.reedsrains.co.uk",
"name": "Reeds Rains",
"logo": {
"@type": "ImageObject",
"url": "https://www.reedsrains.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Howard House, 3 St Mary’s Court, Blossom Street",
"addressLocality": "York",
"addressRegion": "Yorkshire",
"addressCountry": "GB",
"postalCode": "YO24 1AH"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.reedsrains.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.reedsrains.co.uk/images/the-property-onbudsman.png"
}
}
]
/free-property-valuation/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Reeds Rains",
"url": "https://www.reedsrains.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.reedsrains.co.uk",
"name": "Reeds Rains",
"logo": {
"@type": "ImageObject",
"url": "https://www.reedsrains.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Howard House, 3 St Mary’s Court, Blossom Street",
"addressLocality": "York",
"addressRegion": "Yorkshire",
"addressCountry": "GB",
"postalCode": "YO24 1AH"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.reedsrains.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.reedsrains.co.uk/images/the-property-onbudsman.png"
}
}
]
/selling/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Reeds Rains",
"url": "https://www.reedsrains.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.reedsrains.co.uk",
"name": "Reeds Rains",
"logo": {
"@type": "ImageObject",
"url": "https://www.reedsrains.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Howard House, 3 St Mary’s Court, Blossom Street",
"addressLocality": "York",
"addressRegion": "Yorkshire",
"addressCountry": "GB",
"postalCode": "YO24 1AH"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.reedsrains.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.reedsrains.co.uk/images/the-property-onbudsman.png"
}
}
]
/landlords/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Reeds Rains",
"url": "https://www.reedsrains.co.uk"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.reedsrains.co.uk",
"name": "Reeds Rains",
"logo": {
"@type": "ImageObject",
"url": "https://www.reedsrains.co.uk/images/logo.png",
"height": "60",
"width": "112"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Howard House, 3 St Mary’s Court, Blossom Street",
"addressLocality": "York",
"addressRegion": "Yorkshire",
"addressCountry": "GB",
"postalCode": "YO24 1AH"
},
"parentOrganization": {
"@type": "Organization",
"name": "LSL Property Services",
"url": "https://www.lslps.co.uk",
"logo": "https://www.reedsrains.co.uk/images/lslps.png"
},
"memberOf": {
"@type": "Organization",
"name": "The Property Ombudsman",
"url": "https://www.tpos.co.uk/",
"logo": "https://www.reedsrains.co.uk/images/the-property-onbudsman.png"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 217 | 1 |
| /buying/ | 4 | 1 |
| /renting/ | 4 | 1 |
| /free-property-valuation/ | 4 | 1 |
| /selling/ | 4 | 1 |
| /landlords/ | 4 | 1 |
This page presents a snapshot of public data from Reeds Rains, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Reeds Rains: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.reedsrains.co.uk to view the most current version of its content and see directly what this company is about and what it offers.