Slater Hogg & Howison
(https://www.slaterhogg.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant authority gap regarding personnel; despite the claim of having local experts, not a single individual is named or profiled across the 6 pages. Furthermore, the technical authority is undermined by the use of NewsArticle schema for static service pages (Valuation, Insurance, Let), which is a semantic mismatch. The temporal anchor of May 2026 reveals that the schema dates (July/November 2021) are over 54 months old, indicating stale content management.
The site makes bold performance claims such as getting the best price for your property and successful selling without providing a single case study or ‘recently sold’ data point. The assertion of being the largest letting agent in the UK (via Countrywide) is a scale claim, not a performance claim, leaving a gap in proof for the actual results delivered to individual clients. The database of 60,000 buyers is a strong claim, but it lacks a date or verification of how ‘active’ these buyers are.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/services/property-valuation/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.slaterhogg.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.slaterhogg.co.uk/services"
},
{
"@type": "ListItem",
"position": 3,
"name": "Property valuation",
"item": "https://www.slaterhogg.co.uk/services/property-valuation"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Property Valuation",
"image": [
"//mr2.homeflow-assets.co.uk/files/site_asset/image/4498/7480/768x512/propertyvaluation.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Slater Hogg & Howison",
"url": "www.slaterhogg.co.uk"
}
],
"description": "Get a free valuation and find out how much your property could sell or let for.",
"url": "https://www.slaterhogg.co.uk/services/property-valuation?"
}
]
/services/insurance/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.slaterhogg.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.slaterhogg.co.uk/services"
},
{
"@type": "ListItem",
"position": 3,
"name": "Insurance",
"item": "https://www.slaterhogg.co.uk/services/insurance"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Insurance",
"image": [
"//mr2.homeflow-assets.co.uk/files/site_asset/image/4658/4016/768x512/slaterhogg-insurance.jpg"
],
"datePublished": "Thu 04 Nov 21",
"dateModified": "Thu 04 Nov 21",
"author": [
{
"@type": "Organization",
"name": "Slater Hogg & Howison",
"url": "www.slaterhogg.co.uk"
}
],
"description": "Adequate insurance is vital. Whether you’re a property owner, buy-to-let investor or a tenant – ensure that you’re insured.",
"url": "https://www.slaterhogg.co.uk/services/insurance?"
}
]
/sell/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.slaterhogg.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sell",
"item": "https://www.slaterhogg.co.uk/sell"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Sell",
"image": [
"//mr1.homeflow-assets.co.uk/files/site_asset/image/4649/8066/768x512/bf2-sell.jpg"
],
"datePublished": "Mon 01 Nov 21",
"dateModified": "Mon 01 Nov 21",
"author": [
{
"@type": "Organization",
"name": "Slater Hogg & Howison",
"url": "www.slaterhogg.co.uk"
}
],
"description": "How much is your home worth?",
"url": "https://www.slaterhogg.co.uk/sell?"
}
]
/let/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.slaterhogg.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Let",
"item": "https://www.slaterhogg.co.uk/let"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Let",
"image": [
"//mr2.homeflow-assets.co.uk/files/site_asset/image/4650/6820/768x512/bf2-let.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Slater Hogg & Howison",
"url": "www.slaterhogg.co.uk"
}
],
"description": "With growing tenant demand, how much rent could you get for your property?",
"url": "https://www.slaterhogg.co.uk/let?"
}
]
/properties/sales/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.slaterhogg.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Properties for sale",
"item": "https://www.slaterhogg.co.uk/properties/sales"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /services/property-valuation/ | 2 | 1 |
| /services/insurance/ | 2 | 1 |
| /sell/ | 2 | 1 |
| /let/ | 5 | 1 |
| /properties/sales/ | 2 | 1 |
This page presents a snapshot of public data from Slater Hogg & Howison, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Slater Hogg & Howison: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.slaterhogg.co.uk to view the most current version of its content and see directly what this company is about and what it offers.