Identity & Authority: Tenby Surveyors – Signal Evidence & AI Readability

Tenby Surveyors

(http://www.tenbysurveyors.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
2 Impact Weight: 15 / 100
13% Reputation

There are major authority gaps as the site fails to name a single human being or provide a RICS (Royal Institution of Chartered Surveyors) registration number in the crawled text. While the schema mentions an organization, it points to a parent entity (Property Surveying) rather than providing localized identity markers for the Tenby branch. There is no Person schema or sameAs links to professional profiles, leaving the ‘expert’ claims entirely anonymous.

The site positions itself as an authority for property work in the Tenby area but provides zero evidence of local expertise, such as a portfolio of recently surveyed properties or local case studies. The marketing tone suggests professional advice is available, yet the content demonstrates only the intent to collect contact data. There is no evidence of the ‘Advice’ mentioned in H4 (Advice from your local Tenby Surveyor) actually existing on the page.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://propertysurveying.co.uk/tenby-surveyors/",
            "url": "https://propertysurveying.co.uk/tenby-surveyors/",
            "name": "Tenby Surveyors - property, building and home surveys",
            "isPartOf": {
                "@id": "https://propertysurveying.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://propertysurveying.co.uk/tenby-surveyors/#primaryimage"
            },
            "image": {
                "@id": "https://propertysurveying.co.uk/tenby-surveyors/#primaryimage"
            },
            "thumbnailUrl": "https://propertysurveying.co.uk/wp-content/uploads/2018/11/websitelogo-e1612892407577-80x80.png",
            "datePublished": "2019-04-18T15:47:26+00:00",
            "dateModified": "2026-05-11T09:38:33+00:00",
            "description": "Tenby Surveyors - Building surveyors for property and building surveys, house and home surveys, and party wall advice 01437 462 472",
            "breadcrumb": {
                "@id": "https://propertysurveying.co.uk/tenby-surveyors/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://propertysurveying.co.uk/tenby-surveyors/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://propertysurveying.co.uk/tenby-surveyors/#primaryimage",
            "url": "https://propertysurveying.co.uk/wp-content/uploads/2018/11/websitelogo-e1612892407577.png",
            "contentUrl": "https://propertysurveying.co.uk/wp-content/uploads/2018/11/websitelogo-e1612892407577.png",
            "width": 656,
            "height": 658,
            "caption": "Property surveying logo"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://propertysurveying.co.uk/tenby-surveyors/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://propertysurveying.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Tenby Surveyors"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://propertysurveying.co.uk/#website",
            "url": "https://propertysurveying.co.uk/",
            "name": "Property Surveying",
            "description": "Building Surveyors in Property Surveying",
            "publisher": {
                "@id": "https://propertysurveying.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://propertysurveying.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://propertysurveying.co.uk/#organization",
            "name": "Property Surveying",
            "url": "https://propertysurveying.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://propertysurveying.co.uk/#/schema/logo/image/",
                "url": "http://94.72.109.121/wp-content/uploads/2019/06/property-surveying-logo-full-blue-rw11.png",
                "contentUrl": "http://94.72.109.121/wp-content/uploads/2019/06/property-surveying-logo-full-blue-rw11.png",
                "width": 630,
                "height": 500,
                "caption": "Property Surveying"
            },
            "image": {
                "@id": "https://propertysurveying.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
4Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
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