Eckankar
(https://eckankar.org) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
While the site provides Person schema for Harold Klemp and Doug Kunin, the authority is largely self-referential, claiming a lineage of 974 masters without external historical documentation or sameAs links to academic or historical archives. Doug Kunin is presented as the worldwide spiritual leader, but his digital footprint provided in the data is limited to the organization’s own podcast and internal history. The gap between the claim of ‘Master’ and the lack of external peer-reviewed or independent biographical footprint (outside of his legal career) is notable.
The marketing tone promises a ‘direct personal experience with Divine Spirit’ and ‘Soul Travel,’ yet the site only demonstrates a PDF ebooklet series and audio clips. There is a significant disconnect between the promise of ‘unraveling the mysteries of life’ and the actual deliverable of mobile-friendly PDFs. No case studies or external evidence illustrate the successful application of these ‘spiritual exercises’ in a measurable way.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.eckankar.org/",
"url": "https://www.eckankar.org/",
"name": "ECKANKAR, the Path of Spiritual Freedom | ECKANKAR Official",
"isPartOf": {
"@id": "https://www.eckankar.org/#website"
},
"about": {
"@id": "https://www.eckankar.org/#organization"
},
"datePublished": "2020-03-19T12:38:06+00:00",
"dateModified": "2026-01-20T22:57:50+00:00",
"description": "ECKANKAR is the Path of Spiritual Freedom. Discover yourself as Soul. Meet a guide for your spiritual jourrney. Explore next steps for your spiritual journey.",
"breadcrumb": {
"@id": "https://www.eckankar.org/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.eckankar.org/"
]
}
]
},
{
"@type": "BreadcrumbList",
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"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.eckankar.org/#website",
"url": "https://www.eckankar.org/",
"name": "Eckankar",
"description": "The Path of Spiritual Freedom",
"publisher": {
"@id": "https://www.eckankar.org/#organization"
},
"potentialAction": [
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"@type": "SearchAction",
"target": {
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},
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{
"@type": "Organization",
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"name": "Eckankar",
"url": "https://www.eckankar.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.eckankar.org/#/schema/logo/image/",
"url": "https://www.eckankar.org/wp-content/uploads/2020/10/EK-Logo_Ctr_gold_blue_FINAL-scaled.jpg",
"contentUrl": "https://www.eckankar.org/wp-content/uploads/2020/10/EK-Logo_Ctr_gold_blue_FINAL-scaled.jpg",
"width": 2560,
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"caption": "Eckankar"
},
"image": {
"@id": "https://www.eckankar.org/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/ECKANKAR",
"https://www.instagram.com/EckankarOfficial/",
"https://www.youtube.com/user/EckankarOfficialSite"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "AudioObject",
"url": "https://eckankar-a.akamaihd.net/Awakening_Soul.mp3",
"name": "Awakening As Soul",
"author": {
"@type": "Person",
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"name": "Sri Harold Klemp"
},
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"description": "Sri Harold Klemp discusses awakening the God Knowledge that already exists within your heart.",
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"contentUrl": "https://www.eckankar.org/"
}
]
/explore/what-is-eckankar/
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"@id": "https://www.eckankar.org/",
"url": "https://www.eckankar.org/",
"name": "ECKANKAR, the Path of Spiritual Freedom | ECKANKAR Official",
"isPartOf": {
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},
"about": {
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},
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"dateModified": "2026-01-20T22:57:50+00:00",
"description": "ECKANKAR is the Path of Spiritual Freedom. Discover yourself as Soul. Meet a guide for your spiritual jourrney. Explore next steps for your spiritual journey.",
"breadcrumb": {
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},
"inLanguage": "en-US",
"potentialAction": [
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"target": [
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},
{
"@type": "BreadcrumbList",
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"itemListElement": [
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"name": "Home"
}
]
},
{
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"url": "https://www.eckankar.org/",
"name": "Eckankar",
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"publisher": {
"@id": "https://www.eckankar.org/#organization"
},
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"url": "https://www.eckankar.org/",
"logo": {
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},
"image": {
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},
"sameAs": [
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},
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"description": "Sri Harold Klemp discusses awakening the God Knowledge that already exists within your heart.",
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"contentUrl": "https://www.eckankar.org/"
}
]
/eck-master/sri-doug-kunin/
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],
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"name": "Sri Doug Kunin, the Mahanta, the Living ECK Master | Spiritual Leader",
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"primaryImageOfPage": {
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},
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"datePublished": "2025-12-19T20:07:29+00:00",
"dateModified": "2026-03-16T14:40:36+00:00",
"description": "Meet Sri Doug Kunin, the spiritual leader of Eᴄᴋᴀɴᴋᴀʀ. He is the Mᴀʜᴀɴᴛᴀ, the Living ECK Master. Also an acclaimed author and teacher.",
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"contentUrl": "https://www.eckankar.org/wp-content/uploads/2025/12/Sri-Doug_ECK-Masters-page.jpg",
"width": 400,
"height": 545
},
{
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{
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"name": "Eckankar",
"url": "https://www.eckankar.org/",
"logo": {
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},
"image": {
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"sameAs": [
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"https://x.com/ECKANKAR",
"https://www.instagram.com/EckankarOfficial/",
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],
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"1": {
"@context": "http://schema.org",
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Harold Klemp",
"additionalName": "Wah Z",
"honorificPrefix": "Sri",
"gender": "Male",
"address": {
"@type": "PostalAddress",
"streetAddress": "PO Box 2000",
"addressLocality": "Chanhassen",
"addressRegion": "Minnesota",
"postalCode": 55317,
"addressCountry": "USA"
},
"url": "https://www.eckankar.org/eck-master/sri-harold-klemp/",
"image": "https://www.eckankar.org/wp-content/uploads/2020/05/Sri-Harold-Klemp.jpg",
"sameAs": [
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"https://www.amazon.com/stores/author/B001JS2R8A",
"https://www.eckbooks.org/catalog/Books_by_Harold_Klemp-4-1.html",
"https://www.goodreads.com/author/show/5534.Harold_Klemp"
],
"telephone": "+1-952-380-2222",
"birthDate": "1942-01-01",
"birthPlace": "Wisconsin, USA",
"jobTitle": "The Living Eck Master",
"hasOccupation": {
"@type": "Occupation",
"name": "Cleric"
},
"worksFor": {
"@type": "Organization",
"@id": "https://www.eckankar.org/#organization",
"name": "Eckankar"
},
"workLocation": {
"@type": "Place",
"name": "Chanhassen, MN"
},
"memberOf": {
"@type": "Organization",
"@id": "https://www.eckankar.org/#organization",
"name": "Eckankar"
},
"alumniOf": "U.S. Air Force",
"knowsAbout": "Eckankar, Hu, Spiritual Dreaming, Dreams, Animal Souls, Karma, Reincarnation, Spiritual Exercises, Sound of Soul, Soul, Soul Travel, Past Lives, Spirituality, God",
"_truncated": true,
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},
"2": {
"0": {
"@context": "http://schema.org",
"@type": "Book",
"name": "ECKopedia: The ECKANKAR Lexicon",
"author": {
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Harold Klemp"
}
},
"1": {
"@context": "http://schema.org",
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"name": "Animals are Souls Too",
"author": {
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Harold Klemp"
}
},
"2": {
"@context": "http://schema.org",
"@type": "Book",
"name": "Eck Wisdom on Karma and Reincarnation",
"author": {
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Harold Klemp"
}
},
"3": {
"@context": "http://schema.org",
"@type": "Book",
"name": "The Spiritual Exercises of ECK",
"author": {
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Harold Klemp"
}
},
"4": {
"@context": "http://schema.org",
"@type": "Book",
"name": "The Sound of Soul",
"author": {
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Harold Klemp"
}
},
"_items_truncated": true,
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},
"3": {
"@context": "https://schema.org",
"@type": "AudioObject",
"url": "https://eckankar-a.akamaihd.net/Quest_Love.mp3",
"name": "A Quest For Love",
"author": {
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Sri Harold Klemp"
},
"duration": "PT3M13S",
"encodingFormat": "audio/mp3",
"description": "Sri Harold Klemp discusses the teachers of love and the quest for love that drives people.",
"transcript": "This quest for love has run in all of us throughout our many lives. And for many people it's the driving force, and they haven’t a clue as to what's driving them. They think it’s money. They think it’s power. They think it’s the accolades of men. And they think it’s a good home. They think it’s the solitude of their church. The comfort of their friends. But it's really this desire for the love of God. Because you see soul is of God, and God is love and love is God. What is God? God is love. So s",
"contentUrl": "https://www.eckankar.org/eck-master/sri-harold-klemp/",
"_truncated": true,
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},
"4": {
"@context": "https://schema.org",
"@type": "Quotation",
"text": "My main job is to awaken the knowledge and love for the divine things that are already in your heart. You are Soul. You are a child of God. And your spiritual destiny is to become a Coworker with God, to spread divine love to all those around you.",
"url": "https://www.eckankar.org/eck-master/sri-harold-klemp/",
"author": {
"@type": "Person",
"@id": "https://www.eckankar.org/eck-master/sri-harold-klemp/#person",
"name": "Sri Harold Klemp"
},
"about": {
"@type": "Thing",
"name": "Spiritual"
},
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"_truncated": true,
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},
"_items_truncated": true
}
/experience/hu-the-sound-of-soul/
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"isPartOf": {
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},
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"dateModified": "2026-01-20T22:57:50+00:00",
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"publisher": {
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"https://x.com/ECKANKAR",
"https://www.instagram.com/EckankarOfficial/",
"https://www.youtube.com/user/EckankarOfficialSite"
]
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]
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"@type": "AudioObject",
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"name": "Awakening As Soul",
"author": {
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},
"duration": "PT39S",
"encodingFormat": "audio/mp3",
"uploadDate": "2020-07-19",
"description": "Sri Harold Klemp discusses awakening the God Knowledge that already exists within your heart.",
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"contentUrl": "https://www.eckankar.org/"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
41Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 1 |
| /explore/what-is-eckankar/ | 11 | 1 |
| /eck-master/sri-doug-kunin/ | 8 | 1 |
| /experience/hu-the-sound-of-soul/ | 11 | 1 |
Explore the other reputation pillars for Eckankar
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Eckankar, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Eckankar: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://eckankar.org to view the most current version of its content and see directly what this company is about and what it offers.