Identity & Authority: Mount Jerome Cemetery & Crematorium – Signal Evidence & AI Readability

Mount Jerome Cemetery & Crematorium

(https://www.mountjerome.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
1 Impact Weight: 15 / 100
7% Reputation

There is a massive technical credibility gap as the site positioning as an established authority since 1836 is undermined by the default WordPress meta-tags and a broken content strategy. The schema_json is basic WebPage and WebSite code with no Organization schema, no sameAs links to social or regulatory bodies, and no Person schema for leadership. Despite the historical significance mentioned in meta-data, there is no verifiable digital footprint for specific experts or directors within the structured data.

The marketing tone of being a pioneer (Ireland’s first) is disconnected from the site’s actual demonstration of capability, which is limited to 2021-era streaming instructions. The site claims to receive 200,000 visitors annually in its meta description, yet provides no evidence of community engagement, schedules, or service capacity in the actual page text. This disconnect between the ‘Historic Institution’ signal and the ‘Technical Support FAQ’ substance creates a high BS threshold.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mountjerome.ie/",
            "url": "https://www.mountjerome.ie/",
            "name": "Home - Mount Jerome",
            "isPartOf": {
                "@id": "https://www.mountjerome.ie/#website"
            },
            "datePublished": "2020-08-21T08:51:35+00:00",
            "dateModified": "2021-07-01T10:15:59+00:00",
            "breadcrumb": {
                "@id": "https://www.mountjerome.ie/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mountjerome.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mountjerome.ie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mountjerome.ie/#website",
            "url": "https://www.mountjerome.ie/",
            "name": "Mount Jerome",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mountjerome.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/cemetery/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mountjerome.ie/cemetery/",
            "url": "https://www.mountjerome.ie/cemetery/",
            "name": "Cemetery - Mount Jerome",
            "isPartOf": {
                "@id": "https://www.mountjerome.ie/#website"
            },
            "datePublished": "2020-08-21T08:59:15+00:00",
            "dateModified": "2021-09-03T15:54:19+00:00",
            "description": "Mount Jerome Cemetery was the first privately owned cemetery in Ireland when it opened in 1836.",
            "breadcrumb": {
                "@id": "https://www.mountjerome.ie/cemetery/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mountjerome.ie/cemetery/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mountjerome.ie/cemetery/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.mountjerome.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Cemetery"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mountjerome.ie/#website",
            "url": "https://www.mountjerome.ie/",
            "name": "Mount Jerome",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mountjerome.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/crematorium/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mountjerome.ie/crematorium/",
            "url": "https://www.mountjerome.ie/crematorium/",
            "name": "Crematorium - Mount Jerome",
            "isPartOf": {
                "@id": "https://www.mountjerome.ie/#website"
            },
            "datePublished": "2020-08-21T09:22:39+00:00",
            "dateModified": "2021-07-05T07:37:30+00:00",
            "breadcrumb": {
                "@id": "https://www.mountjerome.ie/crematorium/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mountjerome.ie/crematorium/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mountjerome.ie/crematorium/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.mountjerome.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Crematorium"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mountjerome.ie/#website",
            "url": "https://www.mountjerome.ie/",
            "name": "Mount Jerome",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mountjerome.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/funeral-directors/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mountjerome.ie/funeral-directors/",
            "url": "https://www.mountjerome.ie/funeral-directors/",
            "name": "Funeral Directors - Mount Jerome",
            "isPartOf": {
                "@id": "https://www.mountjerome.ie/#website"
            },
            "datePublished": "2020-08-21T10:17:32+00:00",
            "dateModified": "2021-07-05T10:51:23+00:00",
            "breadcrumb": {
                "@id": "https://www.mountjerome.ie/funeral-directors/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mountjerome.ie/funeral-directors/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mountjerome.ie/funeral-directors/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.mountjerome.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Funeral Directors"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mountjerome.ie/#website",
            "url": "https://www.mountjerome.ie/",
            "name": "Mount Jerome",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mountjerome.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/monumental-companies/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mountjerome.ie/monumental-companies/",
            "url": "https://www.mountjerome.ie/monumental-companies/",
            "name": "Monumental Companies - Mount Jerome",
            "isPartOf": {
                "@id": "https://www.mountjerome.ie/#website"
            },
            "datePublished": "2020-08-21T10:34:31+00:00",
            "dateModified": "2021-07-05T07:27:39+00:00",
            "breadcrumb": {
                "@id": "https://www.mountjerome.ie/monumental-companies/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mountjerome.ie/monumental-companies/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mountjerome.ie/monumental-companies/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.mountjerome.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Monumental Companies"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mountjerome.ie/#website",
            "url": "https://www.mountjerome.ie/",
            "name": "Mount Jerome",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mountjerome.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.mountjerome.ie/about-us/",
            "url": "https://www.mountjerome.ie/about-us/",
            "name": "About us - Mount Jerome",
            "isPartOf": {
                "@id": "https://www.mountjerome.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.mountjerome.ie/about-us/#primaryimage"
            },
            "image": {
                "@id": "https://www.mountjerome.ie/about-us/#primaryimage"
            },
            "thumbnailUrl": "http://mountjerome.ie/wp-content/uploads/2020/08/what_we_do.jpg",
            "datePublished": "2020-08-21T08:53:41+00:00",
            "dateModified": "2025-07-11T13:49:33+00:00",
            "description": "Mount Jerome was the first privately owned cemetery in Ireland, when it first opened in 1836. It was also the first privately owned crematorium in Ireland in 2000. To date we have received 220,000 funerals for burial and 31,000 for cremation.  We receive 200,000 visitors annually.",
            "breadcrumb": {
                "@id": "https://www.mountjerome.ie/about-us/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.mountjerome.ie/about-us/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.mountjerome.ie/about-us/#primaryimage",
            "url": "http://mountjerome.ie/wp-content/uploads/2020/08/what_we_do.jpg",
            "contentUrl": "http://mountjerome.ie/wp-content/uploads/2020/08/what_we_do.jpg"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.mountjerome.ie/about-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.mountjerome.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.mountjerome.ie/#website",
            "url": "https://www.mountjerome.ie/",
            "name": "Mount Jerome",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.mountjerome.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/cemetery/ 2 0
/crematorium/ 2 0
/funeral-directors/ 2 0
/monumental-companies/ 2 0
/about-us/ 2 0
Explore the other reputation pillars for Mount Jerome Cemetery & Crematorium