Identity & Authority: Tricycle – Signal Evidence & AI Readability

Tricycle

(https://tricycle.org) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

There are no authority gaps. The schema_json includes Person schema for authors (e.g., John Brehm) and Organization schema for the publisher. The named experts have verifiable digital footprints within the specific niche of Buddhist publishing.

The site’s primary claim of being the ‘leading independent Buddhist journal in the West’ is backed by a massive archive of content dating back to at least 2017 in the analyzed snippets. The presence of high-profile global teachers like Thich Nhat Hanh substantiates the journal’s standing without relying on marketing gimmicks.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://tricycle.org/",
                "url": "https://tricycle.org/",
                "name": "Tricycle: The Buddhist Review",
                "isPartOf": {
                    "@id": "https://tricycle.org/#website"
                },
                "about": {
                    "@id": "https://tricycle.org/#organization"
                },
                "description": "We are the leading independent Buddhist journal in the West dedicated to making Buddhist teachings and practices broadly available.",
                "breadcrumb": {
                    "@id": "https://tricycle.org/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://tricycle.org/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://tricycle.org/#website",
                "url": "https://tricycle.org/",
                "name": "Tricycle: The Buddhist Review",
                "description": "The independent voice of Buddhism in the West.",
                "publisher": {
                    "@id": "https://tricycle.org/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://tricycle.org/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://tricycle.org/#organization",
                "name": "Tricycle",
                "url": "https://tricycle.org/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://tricycle.org/#/schema/logo/image/",
                    "url": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "contentUrl": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "width": 75,
                    "height": 75,
                    "caption": "Tricycle"
                },
                "image": {
                    "@id": "https://tricycle.org/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/tricyclemag",
                    "https://x.com/tricyclemag",
                    "https://www.instagram.com/tricyclemag/"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "headline": "Tricycle: The Buddhist Review",
        "url": "https://tricycle.org",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "http://tricycle.org/"
        },
        "thumbnailUrl": "https://tricycle.org/wp-content/uploads/2026/05/fr0ggy5-717W1DqDka0-unsplash-300x300.jpg",
        "image": {
            "@type": "ImageObject",
            "url": "https://tricycle.org/wp-content/uploads/2026/05/fr0ggy5-717W1DqDka0-unsplash.jpg"
        },
        "articleSection": "Uncategorized",
        "author": [
            {
                "@type": "Person",
                "name": "John Brehm"
            }
        ],
        "creator": [
            "John Brehm"
        ],
        "publisher": {
            "@type": "Organization",
            "name": "Tricycle: The Buddhist Review",
            "logo": "https://tricycle.org/wp-content/uploads/2019/08/site-icon.png"
        },
        "keywords": [
            "aging",
            "health and healing",
            "poetry"
        ],
        "dateCreated": "2026-05-24T10:00:52Z",
        "datePublished": "2026-05-24T10:00:52Z",
        "dateModified": "2026-05-24T10:00:52Z"
    }
]
/topic/teachings/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://tricycle.org/topic/teachings/",
                "url": "https://tricycle.org/topic/teachings/",
                "name": "Teachings Archives - Tricycle: The Buddhist Review",
                "isPartOf": {
                    "@id": "https://tricycle.org/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://tricycle.org/topic/teachings/#primaryimage"
                },
                "image": {
                    "@id": "https://tricycle.org/topic/teachings/#primaryimage"
                },
                "thumbnailUrl": "https://tricycle.org/wp-content/uploads/2026/05/DSC0540-scaled.jpeg",
                "breadcrumb": {
                    "@id": "https://tricycle.org/topic/teachings/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://tricycle.org/topic/teachings/#primaryimage",
                "url": "https://tricycle.org/wp-content/uploads/2026/05/DSC0540-scaled.jpeg",
                "contentUrl": "https://tricycle.org/wp-content/uploads/2026/05/DSC0540-scaled.jpeg",
                "width": 2560,
                "height": 1700,
                "caption": "Zion National Park, Utah, United States. | Image courtesy Thanissaro Bhikkhu."
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://tricycle.org/topic/teachings/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://tricycle.org/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Teachings"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://tricycle.org/#website",
                "url": "https://tricycle.org/",
                "name": "Tricycle: The Buddhist Review",
                "description": "The independent voice of Buddhism in the West.",
                "publisher": {
                    "@id": "https://tricycle.org/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://tricycle.org/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://tricycle.org/#organization",
                "name": "Tricycle",
                "url": "https://tricycle.org/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://tricycle.org/#/schema/logo/image/",
                    "url": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "contentUrl": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "width": 75,
                    "height": 75,
                    "caption": "Tricycle"
                },
                "image": {
                    "@id": "https://tricycle.org/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/tricyclemag",
                    "https://x.com/tricyclemag",
                    "https://www.instagram.com/tricyclemag/"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "headline": "Teachings",
        "url": "http://tricycle.org/topic/teachings/"
    }
]
/topic/culture/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://tricycle.org/topic/culture/",
                "url": "https://tricycle.org/topic/culture/",
                "name": "Culture Archives - Tricycle: The Buddhist Review",
                "isPartOf": {
                    "@id": "https://tricycle.org/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://tricycle.org/topic/culture/#primaryimage"
                },
                "image": {
                    "@id": "https://tricycle.org/topic/culture/#primaryimage"
                },
                "thumbnailUrl": "https://tricycle.org/wp-content/uploads/2026/05/fr0ggy5-717W1DqDka0-unsplash.jpg",
                "breadcrumb": {
                    "@id": "https://tricycle.org/topic/culture/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://tricycle.org/topic/culture/#primaryimage",
                "url": "https://tricycle.org/wp-content/uploads/2026/05/fr0ggy5-717W1DqDka0-unsplash.jpg",
                "contentUrl": "https://tricycle.org/wp-content/uploads/2026/05/fr0ggy5-717W1DqDka0-unsplash.jpg",
                "width": 1280,
                "height": 776,
                "caption": "Image by fr0ggy5"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://tricycle.org/topic/culture/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://tricycle.org/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Arts & Culture"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://tricycle.org/#website",
                "url": "https://tricycle.org/",
                "name": "Tricycle: The Buddhist Review",
                "description": "The independent voice of Buddhism in the West.",
                "publisher": {
                    "@id": "https://tricycle.org/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://tricycle.org/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://tricycle.org/#organization",
                "name": "Tricycle",
                "url": "https://tricycle.org/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://tricycle.org/#/schema/logo/image/",
                    "url": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "contentUrl": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "width": 75,
                    "height": 75,
                    "caption": "Tricycle"
                },
                "image": {
                    "@id": "https://tricycle.org/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/tricyclemag",
                    "https://x.com/tricyclemag",
                    "https://www.instagram.com/tricyclemag/"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "headline": "Culture",
        "url": "http://tricycle.org/topic/culture/"
    }
]
/magazine/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://tricycle.org/magazine/",
                "url": "https://tricycle.org/magazine/",
                "name": "Magazine Archive - Tricycle: The Buddhist Review",
                "isPartOf": {
                    "@id": "https://tricycle.org/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://tricycle.org/magazine/#primaryimage"
                },
                "image": {
                    "@id": "https://tricycle.org/magazine/#primaryimage"
                },
                "thumbnailUrl": "https://tricycle.org/wp-content/uploads/2026/04/26_buddhist_traveler_washingtondc.jpg",
                "breadcrumb": {
                    "@id": "https://tricycle.org/magazine/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://tricycle.org/magazine/#primaryimage",
                "url": "https://tricycle.org/wp-content/uploads/2026/04/26_buddhist_traveler_washingtondc.jpg",
                "contentUrl": "https://tricycle.org/wp-content/uploads/2026/04/26_buddhist_traveler_washingtondc.jpg",
                "width": 1000,
                "height": 1030,
                "caption": "Illustration by Debora Islas"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://tricycle.org/magazine/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://tricycle.org/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Magazine"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://tricycle.org/#website",
                "url": "https://tricycle.org/",
                "name": "Tricycle: The Buddhist Review",
                "description": "The independent voice of Buddhism in the West.",
                "publisher": {
                    "@id": "https://tricycle.org/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://tricycle.org/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://tricycle.org/#organization",
                "name": "Tricycle",
                "url": "https://tricycle.org/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://tricycle.org/#/schema/logo/image/",
                    "url": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "contentUrl": "https://tricycle.org/wp-content/uploads/2019/01/Tricycle_LOGO_Badge_final-100-e1547827257655.jpg",
                    "width": 75,
                    "height": 75,
                    "caption": "Tricycle"
                },
                "image": {
                    "@id": "https://tricycle.org/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/tricyclemag",
                    "https://x.com/tricyclemag",
                    "https://www.instagram.com/tricyclemag/"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "headline": "magazine",
        "url": "http://tricycle.org/magazine/"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
53Review mentions (all pages)
9External proof links (all pages)
PageReviewsProof links
/ (home) 12 3
/topic/teachings/ 10 2
/topic/culture/ 12 2
/magazine/ 19 2