Based on 126 businesses audited.
Science, Research & Laboratories Reputation: The Institute of Cancer Research (www.icr.ac.uk)
A masterclass in scientific institutional transparency. The site functions as a legitimate data repository and recruitment hub, with a bullshit score reflecting an almost total reliance on factual, dated evidence rather than marketing air.
Science, Research & Laboratories Reputation: The Institute of Cancer Research (www.icr.ac.uk)
The content perfectly aligns with the Science and Research category, specifically focusing on oncological research, postgraduate medical education, and translational medicine. Every page reinforces this through technical job listings, researcher directories, and specific study results.
“The score of 90 is among the lowest possible, driven by the site's extreme specificity and temporal relevance (content dated within days of the audit). Minor points were only deducted for the use of standard academic template structures and unavoidable industry jargon like world-class and pioneering.”