Los Alamos National Laboratory
(https://lanl.gov) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal. While the homepage displays a review_count of 178 without an explicit third-party link, the site provides a massive proof path through scientific citations, specifically DOI 10.1029/2025JE009153 for Martian research. The presence of trust_theatre_flag on the wildfire page is offset by the factual depth of the content provided.
Proof density is very high. The ratio of vague assertions to verifiable evidence is roughly 1:10. Specific proof points include the name of the Venado supercomputer, the ChemCam instrument’s operating partners (IRAP and CNES), and technical results like the Amapari Marker Band metal enrichments.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 178 | 1 |
| /engage/environment/wildfire-preparedness/ | 13 | 0 |
| /media/news/0421-ancient-lakes-on-mars/ | 23 | 1 |
| /media/news/0416-meet-ursa/ | 25 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "GovernmentOrganization",
"name": "Los Alamos National Laboratory",
"alternateName": "LANL",
"url": "https://www.lanl.gov",
"logo": "https://www.lanl.gov/assets/images/lanl-logo.png",
"description": "Los Alamos National Laboratory is a multidisciplinary research institution engaged in strategic science on behalf of national security.",
"address": {
"@type": "PostalAddress",
"streetAddress": "P.O. Box 1663",
"addressLocality": "Los Alamos",
"addressRegion": "NM",
"postalCode": "87545",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "public inquiries",
"telephone": "+1-505-667-5061",
"email": "news@lanl.gov"
},
"sameAs": [
"https://twitter.com/LosAlamosNatLab",
"https://www.linkedin.com/company/los-alamos-national-laboratory",
"https://www.facebook.com/LosAlamosNationalLab",
"https://www.youtube.com/user/LosAlamosNatLab"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Los Alamos National Laboratory",
"url": "https://www.lanl.gov",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lanl.gov/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/engage/environment/wildfire-preparedness/
[
{
"@context": "https://schema.org",
"@type": "GovernmentOrganization",
"name": "Los Alamos National Laboratory",
"alternateName": "LANL",
"url": "https://www.lanl.gov",
"logo": "https://www.lanl.gov/assets/images/lanl-logo.png",
"description": "Los Alamos National Laboratory is a multidisciplinary research institution engaged in strategic science on behalf of national security.",
"address": {
"@type": "PostalAddress",
"streetAddress": "P.O. Box 1663",
"addressLocality": "Los Alamos",
"addressRegion": "NM",
"postalCode": "87545",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "public inquiries",
"telephone": "+1-505-667-5061",
"email": "news@lanl.gov"
},
"sameAs": [
"https://twitter.com/LosAlamosNatLab",
"https://www.linkedin.com/company/los-alamos-national-laboratory",
"https://www.facebook.com/LosAlamosNationalLab",
"https://www.youtube.com/user/LosAlamosNatLab"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lanl.gov"
},
{
"@type": "ListItem",
"position": 2,
"name": "Engage with LANL",
"item": "https://www.lanl.gov/engage"
},
{
"@type": "ListItem",
"position": 3,
"name": "Environmental Resources",
"item": "https://www.lanl.gov/engage/environment"
},
{
"@type": "ListItem",
"position": 4,
"name": "wildfire preparedness",
"item": "https://www.lanl.gov/engage/environment/wildfire-preparedness"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Wildfire Preparedness | Los Alamos National Laboratory",
"description": "See how Los Alamos is prepared for wildfire season, from need-to-know facts to how the wildland fire management team is dedicated to year-round fire mitigation.",
"url": "https://www.lanl.gov/engage/environment/wildfire-preparedness",
"publisher": {
"@type": "Organization",
"name": "Los Alamos National Laboratory",
"url": "https://www.lanl.gov"
}
}
]
/media/news/0421-ancient-lakes-on-mars/
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "NASA’s Curiosity Rover finds more evidence of ancient lakes on Mars",
"image": [
"https://cdn.lanl.gov/dece6ecf-4a1a-417b-b286-1a6e92c9540a.jpg"
],
"datePublished": "2026-04-21T18:16:45.000Z",
"dateModified": "2026-04-21T18:16:50.264Z",
"author": [
{
"@type": "Person",
"name": "Media Relations"
}
]
}
/media/news/0416-meet-ursa/
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Meet URSA: The AI agent transforming how science gets done",
"image": [
"https://cdn.lanl.gov/cc214b66-bb5e-4725-ba7c-8a180b843900.jpg"
],
"datePublished": "2026-04-16T15:28:18.000Z",
"dateModified": "2026-04-16T15:44:19.531Z",
"author": [
{
"@type": "Person",
"name": "Media Relations"
}
]
}
This page presents a snapshot of public data from Los Alamos National Laboratory, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Los Alamos National Laboratory: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lanl.gov to view the most current version of its content and see directly what this company is about and what it offers.