Neogen®
(https://neogen.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are moderate at 5 points because the site claims a ‘dedicated network of scientists and technical experts’ but fails to name a single individual or provide Person schema in the JSON-LD. The Organization schema is robust, including a physical address in Lansing and social sameAs links, but the ‘Faceless Science’ approach creates a credibility gap where expertise is claimed for the brand but not proven for the humans behind the research. Technical implementation is clean, but the lack of digital footprints for named researchers is a missed opportunity for establishing scientific authority.
The disconnect between marketing tone and demonstrated performance is low. Marketing claims like ‘accuracy and reliability’ are immediately followed by technical specifications of the ‘Raptor Integrated Analysis Platform’ and its built-in incubation features. The site backs its ‘time-saving’ claims with specific hour-based metrics (e.g., ’14–18 hours’), providing a rare instance where the marketing promise is tethered to a measurable technical outcome.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Neogen®",
"description": "Neogen Corporation is committed to fueling a brighter future for global food security through the advancement of human and animal well-being. Harnessing the power of science and technology, Neogen has developed comprehensive solutions spanning the food safety, livestock, and pet health & wellness markets. A world leader in these fields, Neogen has a presence in over 140 countries with a dedicated network of scientists and technical experts focused on delivering optimized products and technology for its customers.",
"image": "https://www.neogen.com/49aaf4/globalassets/neogen_logo_6160.svg",
"sameAs": [
"https://facebook.com/NeogenCorp/",
"https://www.linkedin.com/company/neogen-corporation",
"https://instagram.com/neogencorp/",
"https://www.youtube.com/user/NeogenCorp"
],
"url": "https://www.neogen.com/en/",
"address": {
"@type": "PostalAddress",
"addressCountry": "US",
"addressLocality": "Lansing",
"addressRegion": "MI",
"postalCode": "48912",
"streetAddress": "620 Lesher Pl"
},
"logo": "https://www.neogen.com/49aaf4/globalassets/neogen_logo_6160.svg"
}
]
/en/emeai/solutions/sanitation-hygiene/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Europe, the Middle East, Africa, and India",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/"
},
"position": 2
},
{
"@type": "ListItem",
"name": "Solutions",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/solutions/"
},
"position": 3
},
{
"@type": "ListItem",
"name": "Sanitation & Hygiene",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/solutions/sanitation-hygiene/"
},
"position": 4
}
]
}
/en/emeai/solutions/environmental-monitoring/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Europe, the Middle East, Africa, and India",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/"
},
"position": 2
},
{
"@type": "ListItem",
"name": "Solutions",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/solutions/"
},
"position": 3
},
{
"@type": "ListItem",
"name": "Environmental Monitoring",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/solutions/environmental-monitoring/"
},
"position": 4
}
]
}
/en/emeai/solutions/microbiology/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"name": "Home",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/"
},
"position": 1
},
{
"@type": "ListItem",
"name": "Europe, the Middle East, Africa, and India",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/"
},
"position": 2
},
{
"@type": "ListItem",
"name": "Solutions",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/solutions/"
},
"position": 3
},
{
"@type": "ListItem",
"name": "Microbiology",
"item": {
"@type": "WebPage",
"@id": "https://www.neogen.com/en/emeai/solutions/microbiology/"
},
"position": 4
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /en/emeai/solutions/sanitation-hygiene/ | 0 | 1 |
| /en/emeai/solutions/environmental-monitoring/ | 0 | 1 |
| /en/emeai/solutions/microbiology/ | 0 | 1 |
This page presents a snapshot of public data from Neogen®, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Neogen®: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://neogen.com to view the most current version of its content and see directly what this company is about and what it offers.