Ornithology
(https://ornithology.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
The primary authority gap is technical rather than substantive. While Roger Lederer is clearly the named expert, the schema_json lacks Person schema with sameAs links to academic profiles (ORCID, ResearchGate, or Google Scholar), which would fully verify his scientific footprint. The site relies on a dated technical implementation (2014-2025 WordPress blog structure) which slightly disconnects its high-level scientific claims from modern digital authority standards.
The site makes bold claims regarding its authoritative status (‘consulted by BBC, National Geographic, etc.’), but does not provide a dedicated ‘Media’ or ‘Press’ page to house the evidence. However, unlike corporate BS sites, the performance claims here are based on the author’s historical career rather than future-facing ‘synergistic solutions’, resulting in a low disconnect score. The content itself (the lectures) serves as the primary demonstration of expertise.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ornithology.com/",
"url": "https://ornithology.com/",
"name": "Ornithology - The Science of Birds | News | Research",
"isPartOf": {
"@id": "https://ornithology.com/#website"
},
"about": {
"@id": "https://ornithology.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://ornithology.com/#primaryimage"
},
"image": {
"@id": "https://ornithology.com/#primaryimage"
},
"thumbnailUrl": "https://ornithology.com/wp-content/uploads/2015/01/R.Lederer4.jpg",
"datePublished": "2014-08-15T00:08:18+00:00",
"dateModified": "2025-01-08T11:10:18+00:00",
"description": "Ornithology.com, the Science of Ornithology, has been consulted by BBC, National Geographic, ABC News,Weather Notebook, Organic Gardening, National Public Radio, Fox TV, National Canadian Television, Vanity Fair Magazine, the Guinness Book of World Records, The Weakest Link, Who Wants to be a Millionaire, NCSI, Real Simple Magazine, the Detroit Free Press, Voice of America, Columbia News Service and many other publications, programs, agencies, and individuals for authoritative information on wild birds. The Ornithologist at Ornithology.com has written thirty scientific papers, seven books, including: Amazing Birds, Birds of New England, the Bird Finder, Pacific Coast Bird Finder, and Latin for Bird Lovers, and has lectured at bird festivals, on cruise ships, and many other venues.",
"breadcrumb": {
"@id": "https://ornithology.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ornithology.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/#primaryimage",
"url": "https://ornithology.com/wp-content/uploads/2015/01/R.Lederer4.jpg",
"contentUrl": "https://ornithology.com/wp-content/uploads/2015/01/R.Lederer4.jpg",
"width": 3456,
"height": 5184,
"caption": "Roger Lederer, the Ornitihologist"
},
{
"@type": "BreadcrumbList",
"@id": "https://ornithology.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://ornithology.com/#website",
"url": "https://ornithology.com/",
"name": "Ornithology",
"description": "The Science of Birds",
"publisher": {
"@id": "https://ornithology.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ornithology.com/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://ornithology.com/#organization",
"name": "Ornithology",
"url": "https://ornithology.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/#/schema/logo/image/",
"url": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"contentUrl": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"width": 240,
"height": 46,
"caption": "Ornithology"
},
"image": {
"@id": "https://ornithology.com/#/schema/logo/image/"
}
}
]
}
/birdwatching-how-to-bird-watch/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ornithology.com/birdwatching-how-to-bird-watch/",
"url": "https://ornithology.com/birdwatching-how-to-bird-watch/",
"name": "Birdwatching - How to Bird Watch - Ornithology",
"isPartOf": {
"@id": "https://ornithology.com/#website"
},
"primaryImageOfPage": {
"@id": "https://ornithology.com/birdwatching-how-to-bird-watch/#primaryimage"
},
"image": {
"@id": "https://ornithology.com/birdwatching-how-to-bird-watch/#primaryimage"
},
"thumbnailUrl": "https://ornithology.com/wp-content/uploads/2017/12/Birders.jpg",
"datePublished": "2014-10-15T22:42:25+00:00",
"dateModified": "2024-12-31T11:56:40+00:00",
"description": "The next time you travel, you can find a local birder who will show you around. You can also meet traveling birders who are interested in your area. Connect with a local birder who knows the local hot spots and have a great time birding. How to Birdwatch Are you a frustrated amateur ornithologist because you can't identify all the birds at your feeder, in the woods, along the roadside, or at the beach? Grab your hiking gear and read on for some quick tips for beginning birders.",
"breadcrumb": {
"@id": "https://ornithology.com/birdwatching-how-to-bird-watch/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ornithology.com/birdwatching-how-to-bird-watch/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/birdwatching-how-to-bird-watch/#primaryimage",
"url": "https://ornithology.com/wp-content/uploads/2017/12/Birders.jpg",
"contentUrl": "https://ornithology.com/wp-content/uploads/2017/12/Birders.jpg",
"width": 3201,
"height": 2561
},
{
"@type": "BreadcrumbList",
"@id": "https://ornithology.com/birdwatching-how-to-bird-watch/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ornithology.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Birdwatching – How to Bird Watch"
}
]
},
{
"@type": "WebSite",
"@id": "https://ornithology.com/#website",
"url": "https://ornithology.com/",
"name": "Ornithology",
"description": "The Science of Birds",
"publisher": {
"@id": "https://ornithology.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ornithology.com/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
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}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://ornithology.com/#organization",
"name": "Ornithology",
"url": "https://ornithology.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/#/schema/logo/image/",
"url": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"contentUrl": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"width": 240,
"height": 46,
"caption": "Ornithology"
},
"image": {
"@id": "https://ornithology.com/#/schema/logo/image/"
}
}
]
}
/ornithology-lectures/feathers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ornithology.com/ornithology-lectures/feathers/",
"url": "https://ornithology.com/ornithology-lectures/feathers/",
"name": "Feathers - Ornithology",
"isPartOf": {
"@id": "https://ornithology.com/#website"
},
"primaryImageOfPage": {
"@id": "https://ornithology.com/ornithology-lectures/feathers/#primaryimage"
},
"image": {
"@id": "https://ornithology.com/ornithology-lectures/feathers/#primaryimage"
},
"thumbnailUrl": "https://ornithology.com/wp-content/uploads/2014/10/440px-Types_de_plumes._-_Larousse_pour_tous_-1907-1910-.jpg",
"datePublished": "2014-10-15T22:46:58+00:00",
"dateModified": "2024-12-31T08:25:54+00:00",
"description": "The skin covers the body and produces feathers and a variety of other external structures: beak covering, wattles, comb, scales of feet and legs. The skin is thinner than mammals’ and attaches to the skeleton in a number of places: skull, beak, wrist, wing tips, dorsal side of the pelvis, tarsometatarsus, and toes. The general function of the skin is protective, the base of external features, and serves as a large sensory organ with receptors for temperature, pressure, and vibration. One or two glands at the base of the tail (uropygial glands) produce fatty secretions. Feathers are the one most distinguishing characteristic of birds. See Feathers lecture for more details.",
"breadcrumb": {
"@id": "https://ornithology.com/ornithology-lectures/feathers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ornithology.com/ornithology-lectures/feathers/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/ornithology-lectures/feathers/#primaryimage",
"url": "https://ornithology.com/wp-content/uploads/2014/10/440px-Types_de_plumes._-_Larousse_pour_tous_-1907-1910-.jpg",
"contentUrl": "https://ornithology.com/wp-content/uploads/2014/10/440px-Types_de_plumes._-_Larousse_pour_tous_-1907-1910-.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://ornithology.com/ornithology-lectures/feathers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ornithology.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ornithology Lectures",
"item": "https://ornithology.com/ornithology-lectures/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Feathers"
}
]
},
{
"@type": "WebSite",
"@id": "https://ornithology.com/#website",
"url": "https://ornithology.com/",
"name": "Ornithology",
"description": "The Science of Birds",
"publisher": {
"@id": "https://ornithology.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ornithology.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://ornithology.com/#organization",
"name": "Ornithology",
"url": "https://ornithology.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/#/schema/logo/image/",
"url": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"contentUrl": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"width": 240,
"height": 46,
"caption": "Ornithology"
},
"image": {
"@id": "https://ornithology.com/#/schema/logo/image/"
}
}
]
}
/travel-guides/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ornithology.com/travel-guides/",
"url": "https://ornithology.com/travel-guides/",
"name": "World Travel - Birds - Ornithology",
"isPartOf": {
"@id": "https://ornithology.com/#website"
},
"primaryImageOfPage": {
"@id": "https://ornithology.com/travel-guides/#primaryimage"
},
"image": {
"@id": "https://ornithology.com/travel-guides/#primaryimage"
},
"thumbnailUrl": "https://ornithology.com/wp-content/uploads/2023/04/Golden-crowned-Sparrow-985x1024.jpg",
"datePublished": "2014-11-19T19:55:45+00:00",
"dateModified": "2024-12-31T08:08:31+00:00",
"description": "The ability of birds to fly and their warm-blooded metabolism has allowed them to colonize and take good advantage of a large variety of habitats. Only parts of the open ocean and the center of Antarctica are typically devoid of birds. More information can be had on the Geography page.",
"breadcrumb": {
"@id": "https://ornithology.com/travel-guides/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ornithology.com/travel-guides/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/travel-guides/#primaryimage",
"url": "https://ornithology.com/wp-content/uploads/2023/04/Golden-crowned-Sparrow.jpg",
"contentUrl": "https://ornithology.com/wp-content/uploads/2023/04/Golden-crowned-Sparrow.jpg",
"width": 1958,
"height": 2036
},
{
"@type": "BreadcrumbList",
"@id": "https://ornithology.com/travel-guides/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ornithology.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "World Travel – Birds"
}
]
},
{
"@type": "WebSite",
"@id": "https://ornithology.com/#website",
"url": "https://ornithology.com/",
"name": "Ornithology",
"description": "The Science of Birds",
"publisher": {
"@id": "https://ornithology.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ornithology.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://ornithology.com/#organization",
"name": "Ornithology",
"url": "https://ornithology.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://ornithology.com/#/schema/logo/image/",
"url": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"contentUrl": "https://ornithology.com/wp-content/uploads/2016/02/logo-lt.png",
"width": 240,
"height": 46,
"caption": "Ornithology"
},
"image": {
"@id": "https://ornithology.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
29Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 0 |
| /birdwatching-how-to-bird-watch/ | 7 | 0 |
| /ornithology-lectures/feathers/ | 7 | 0 |
| /travel-guides/ | 7 | 0 |
Explore the other reputation pillars for Ornithology
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ornithology, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ornithology: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ornithology.com to view the most current version of its content and see directly what this company is about and what it offers.