Alula
(https://alula.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is relatively high due to the detailed Leadership Team section on the About page, which names eight executives (e.g., Dave Mayne, Gregg Waldon) and provides their specific professional histories and past company affiliations (GE Security, Alarm.com, Bosch). The technical authority is slightly undermined by the stale copyright year (2023) and the broken heading hierarchy (H1 ‘Resources’ on non-resource pages), which suggests a lack of technical oversight on the digital presence.
The site makes bold claims about the ‘Fastest Install’ in the industry without providing a comparative data point or a time-study metric to back it up. The claim of ‘over 325 years of in-house engineering experience’ is a creative way to aggregate resumes but lacks a verifiable breakdown. However, these are tempered by the specific mention of the ‘3G/CDMA sunset’, which provides a real-world technical context for their ‘Cost Advantage’ claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://alula.com/",
"url": "https://alula.com/",
"name": "Professional Smart Security System | Home Security Dealer Program | Alula",
"isPartOf": {
"@id": "https://alula.com/#website"
},
"about": {
"@id": "https://alula.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://alula.com/#primaryimage"
},
"image": {
"@id": "https://alula.com/#primaryimage"
},
"thumbnailUrl": "https://alula.com/wp-content/uploads/2025/01/M2M-gray-logo-1024x576.png",
"datePublished": "2022-08-08T21:02:39+00:00",
"dateModified": "2025-06-25T10:28:26+00:00",
"description": "Alula provides innovative technology covering both professional security systems and services for security dealers and system integrators. Our award-winning products and services are uniquely designed to be easy to learn, fast to install and simple to operate",
"breadcrumb": {
"@id": "https://alula.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://alula.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://alula.com/#primaryimage",
"url": "https://alula.com/wp-content/uploads/2025/01/M2M-gray-logo.png",
"contentUrl": "https://alula.com/wp-content/uploads/2025/01/M2M-gray-logo.png",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://alula.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://alula.com/#website",
"url": "https://alula.com/",
"name": "Alula",
"description": "Professional Smart Security",
"publisher": {
"@id": "https://alula.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://alula.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://alula.com/#organization",
"name": "Alula",
"url": "https://alula.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://alula.com/#/schema/logo/image/",
"url": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"contentUrl": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"width": 180,
"height": 85,
"caption": "Alula"
},
"image": {
"@id": "https://alula.com/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://alula.com/about/",
"url": "https://alula.com/about/",
"name": "About Us - Alula",
"isPartOf": {
"@id": "https://alula.com/#website"
},
"primaryImageOfPage": {
"@id": "https://alula.com/about/#primaryimage"
},
"image": {
"@id": "https://alula.com/about/#primaryimage"
},
"thumbnailUrl": "https://alula.com/wp-content/uploads/2019/10/alula-building-hero-banner-1200x500.jpg",
"datePublished": "2022-03-09T22:39:52+00:00",
"dateModified": "2025-05-28T01:48:19+00:00",
"breadcrumb": {
"@id": "https://alula.com/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://alula.com/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://alula.com/about/#primaryimage",
"url": "https://alula.com/wp-content/uploads/2019/10/alula-building-hero-banner.jpg",
"contentUrl": "https://alula.com/wp-content/uploads/2019/10/alula-building-hero-banner.jpg",
"width": 1440,
"height": 600
},
{
"@type": "BreadcrumbList",
"@id": "https://alula.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alula.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://alula.com/#website",
"url": "https://alula.com/",
"name": "Alula",
"description": "Professional Smart Security",
"publisher": {
"@id": "https://alula.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://alula.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://alula.com/#organization",
"name": "Alula",
"url": "https://alula.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://alula.com/#/schema/logo/image/",
"url": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"contentUrl": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"width": 180,
"height": 85,
"caption": "Alula"
},
"image": {
"@id": "https://alula.com/#/schema/logo/image/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://alula.com/contact/",
"url": "https://alula.com/contact/",
"name": "Contact - Alula",
"isPartOf": {
"@id": "https://alula.com/#website"
},
"primaryImageOfPage": {
"@id": "https://alula.com/contact/#primaryimage"
},
"image": {
"@id": "https://alula.com/contact/#primaryimage"
},
"thumbnailUrl": "https://alula.com/wp-content/uploads/2019/10/customer_support_icons.png",
"datePublished": "2022-09-07T21:18:52+00:00",
"dateModified": "2023-06-30T16:31:13+00:00",
"breadcrumb": {
"@id": "https://alula.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://alula.com/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://alula.com/contact/#primaryimage",
"url": "https://alula.com/wp-content/uploads/2019/10/customer_support_icons.png",
"contentUrl": "https://alula.com/wp-content/uploads/2019/10/customer_support_icons.png",
"width": 371,
"height": 200
},
{
"@type": "BreadcrumbList",
"@id": "https://alula.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alula.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://alula.com/#website",
"url": "https://alula.com/",
"name": "Alula",
"description": "Professional Smart Security",
"publisher": {
"@id": "https://alula.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://alula.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://alula.com/#organization",
"name": "Alula",
"url": "https://alula.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://alula.com/#/schema/logo/image/",
"url": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"contentUrl": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"width": 180,
"height": 85,
"caption": "Alula"
},
"image": {
"@id": "https://alula.com/#/schema/logo/image/"
}
}
]
}
/find-a-dealer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://alula.com/find-a-dealer/",
"url": "https://alula.com/find-a-dealer/",
"name": "Find a Dealer - Alula",
"isPartOf": {
"@id": "https://alula.com/#website"
},
"datePublished": "2022-10-26T20:35:33+00:00",
"dateModified": "2023-08-02T19:52:42+00:00",
"breadcrumb": {
"@id": "https://alula.com/find-a-dealer/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://alula.com/find-a-dealer/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://alula.com/find-a-dealer/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alula.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find a Dealer"
}
]
},
{
"@type": "WebSite",
"@id": "https://alula.com/#website",
"url": "https://alula.com/",
"name": "Alula",
"description": "Professional Smart Security",
"publisher": {
"@id": "https://alula.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://alula.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://alula.com/#organization",
"name": "Alula",
"url": "https://alula.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://alula.com/#/schema/logo/image/",
"url": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"contentUrl": "https://alula.com/wp-content/uploads/2019/11/Alula.png",
"width": 180,
"height": 85,
"caption": "Alula"
},
"image": {
"@id": "https://alula.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 1 |
| /about/ | 5 | 1 |
| /contact/ | 5 | 1 |
| /find-a-dealer/ | 5 | 1 |
This page presents a snapshot of public data from Alula, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Alula: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alula.com to view the most current version of its content and see directly what this company is about and what it offers.