Avast
(https://avast.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through Organization schema and a 30-year operational history claim. The primary authority gap is the reference to ‘experts’ in the H2 heading of the Academy section without providing specific names, Person schema, or sameAs digital footprints for those individuals. The schema identity is professional but generic, focusing on the corporation rather than the technical lead personnel.
Unlike many competitors, Avast largely avoids a disconnect by showing the math behind its claims. The assertion of blocking ‘14,000 cyberattacks per minute’ is backed by a breakdown of how the ‘attacks per second’ figure was derived. The only disconnect is the reliance on 2023 data to support 2026 authority, though this is a temporal lag rather than a substance failure.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Avast",
"alternateName": "AVAST Software",
"url": "https://www.avast.com",
"logo": "https://www.avast.com/content/dam/avast/logo/Default.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "855-745-3255",
"contactType": "premium support",
"contactOption": "TollFree",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "855-745-3255",
"contactType": "premium support",
"contactOption": "TollFree",
"areaServed": "CA"
}
],
"sameAs": [
"https://www.facebook.com/avast",
"https://twitter.com/avast_antivirus",
"https://www.youtube.com/avast",
"https://www.linkedin.com/company/avast-software"
]
}
/index/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Avast",
"alternateName": "AVAST Software",
"url": "https://www.avast.com",
"logo": "https://www.avast.com/content/dam/avast/logo/Default.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "855-745-3255",
"contactType": "premium support",
"contactOption": "TollFree",
"areaServed": "US"
},
{
"@type": "ContactPoint",
"telephone": "855-745-3255",
"contactType": "premium support",
"contactOption": "TollFree",
"areaServed": "CA"
}
],
"sameAs": [
"https://www.facebook.com/avast",
"https://twitter.com/avast_antivirus",
"https://www.youtube.com/avast",
"https://www.linkedin.com/company/avast-software"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 29 | 1 |
| /en-gb/download-thank-you/ | 5 | 1 |
| /store/ | 50 | 1 |
| /index/ | 29 | 1 |
This page presents a snapshot of public data from Avast, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Avast: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://avast.com to view the most current version of its content and see directly what this company is about and what it offers.