Cisco Duo
(https://duo.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through the Cisco Systems parent organization link in the structured data. The schema_json is exceptionally robust, including founding dates, specialized knowledge areas (IdP, ITDR, ISPM), and sameAs links to verified social profiles. There are no gaps between the claims of being a ‘leader’ and the technical implementation, which features a flawless heading hierarchy and comprehensive JSON-LD. Named experts in the testimonials carry significant industry weight, further closing any potential authority gaps.
Performance claims are consistently linked to specific case study data. For instance, the claim of ‘$500k in annual IT savings’ is explicitly attributed to a 2025 Cisco + Duo Case Study. The marketing tone is assertive but stays within the boundaries of what the product demonstrates through its ‘Duo Free’ and ’30-day trial’ options. This ‘prove it first’ approach eliminates the disconnect between bold marketing promises and actual user experience.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "Organization",
"@id": "https://duo.com/#organization",
"name": "Cisco Duo",
"alternateName": [
"Duo Security",
"Duo"
],
"url": "https://duo.com/",
"logo": {
"@type": "ImageObject",
"url": "https://duo.com/images/duo-logo.png",
"width": 300,
"height": 145
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/images/duo-logo.png",
"width": 300,
"height": 145
},
"description": "Cisco Duo provides cloud-delivered identity security, including phishing-resistant multi-factor authentication (MFA), single sign-on (SSO), device trust, and identity threat detection capabilities.",
"foundingDate": "2010",
"parentOrganization": {
"@type": "Organization",
"@id": "https://www.cisco.com/#organization",
"name": "Cisco Systems",
"url": "https://www.cisco.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Cisco",
"https://www.wikidata.org/wiki/Q173395"
]
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://duo.com/about/contact",
"areaServed": "Global",
"availableLanguage": [
"English",
"Australian",
"French - Canada",
"German",
"Japanese - Japan",
"Spanish",
"Italian",
"Arabic"
]
},
{
"@type": "ContactPoint",
"telephone": "+1-866-760-4247",
"contactType": "Customer support",
"areaServed": "US",
"availableLanguage": [
"English"
]
}
],
"sameAs": [
"https://www.facebook.com/duosec/",
"https://x.com/duosec/",
"https://www.linkedin.com/company/duosec/",
"https://www.youtube.com/@DuoSecurity",
"https://www.instagram.com/duosec/"
],
"knowsAbout": [
{
"@type": "Thing",
"name": "Multi-factor authentication",
"alternateName": "MFA",
"sameAs": "https://en.wikipedia.org/wiki/Multi-factor_authentication",
"url": "https://duo.com/product/multi-factor-authentication-mfa"
},
{
"@type": "Thing",
"name": "Single Sign-On",
"alternateName": "SSO",
"sameAs": "https://en.wikipedia.org/wiki/Single_sign-on",
"url": "https://duo.com/product/single-sign-on-sso"
},
{
"@type": "Thing",
"name": "Zero Trust Network Access",
"alternateName": [
"ZTNA",
"Zero Trust Security"
],
"sameAs": "https://en.wikipedia.org/wiki/Zero_trust_architecture",
"url": "https://duo.com/solutions/zero-trust-security"
},
{
"@type": "Thing",
"name": "Identity and Access Management",
"alternateName": "IAM",
"sameAs": "https://en.wikipedia.org/wiki/Identity_management",
"url": "https://duo.com/solutions/security-first-iam"
},
{
"@type": "Thing",
"name": "Identity Provider",
"alternateName": "IdP",
"sameAs": "https://en.wikipedia.org/wiki/Identity_provider",
"url": "https://duo.com/product/single-sign-on-sso"
},
{
"@type": "Thing",
"name": "Phishing-resistant MFA",
"url": "https://duo.com/solutions/phishing-prevention"
},
{
"@type": "Thing",
"name": "Passwordless Authentication",
"sameAs": "https://en.wikipedia.org/wiki/Passwordless_authentication",
"url": "https://duo.com/product/passwordless"
},
{
"@type": "Thing",
"name": "Device Trust",
"url": "https://duo.com/product/device-trust"
},
{
"@type": "Thing",
"name": "Identity Threat Detection and Response",
"alternateName": "ITDR",
"url": "https://duo.com/product/identity-threat-detection-and-response-itdr"
},
{
"@type": "Thing",
"name": "Identity Security Posture Management",
"alternateName": "ISPM",
"url": "https://duo.com/product/identity-security-posture-management-ispm"
},
{
"@type": "Thing",
"name": "Remote Access",
"alternateName": "Remote Workforce Security",
"url": "https://duo.com/product/remote-access"
},
{
"@type": "Thing",
"name": "Cisco Identity Intelligence",
"alternateName": "Identity Intelligence",
"url": "https://duo.com/product/cisco-identity-intelligence",
"sameAs": "https://www.cisco.com/site/us/en/solutions/security/identity-intelligence/index.html"
},
{
"@type": "Thing",
"name": "Privileged Access Management",
"alternateName": "PAM",
"url": "https://duo.com/learn/privileged-access-management-best-practices"
},
{
"@type": "Thing",
"name": "Adaptive Authentication",
"alternateName": "Risk-Based Authentication",
"url": "https://duo.com/product/adaptive-access-policies"
},
{
"@type": "Thing",
"name": "Cisco ISE Integration",
"url": "https://duo.com/docs/ciscoise-api"
},
{
"@type": "Thing",
"name": "Security Compliance",
"alternateName": [
"HIPAA Compliance",
"PCI-DSS Compliance",
"SOC 2 Compliance",
"NIST Compliance",
"DEA EPCS Compliance",
"GDPR Compliance",
"FFIEC Compliance",
"PIPEDA Compliance"
],
"url": "https://duo.com/solutions/compliance"
},
{
"@type": "Thing",
"name": "Cyber Insurance Requirements",
"url": "https://resources.duo.com/explore/assets/cyber-liability-insurance"
}
]
},
{
"@type": "WebSite",
"@id": "https://duo.com/#website",
"url": "https://duo.com/",
"name": "Cisco Duo - Identity Security Platform",
"description": "Secure your organization with Cisco Duo's IAM (Identity and Access Management) platform featuring phishing-resistant MFA, SSO, device trust, and threat detection for modern workforces.",
"publisher": {
"@id": "https://duo.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "SoftwareApplication",
"@id": "https://duo.com/#product",
"name": "Cisco Duo Security Platform",
"alternateName": "Duo",
"applicationCategory": "SecurityApplication",
"applicationSubCategory": "Multi-Factor Authentication, Single Sign-On, Device Trust, Identity Management",
"operatingSystem": "Windows, macOS, iOS, Android, Linux, Cloud-based",
"description": "Duo verifies user identity and secures access to applications and data with capabilities that include Phishing-resistant MFA, SSO, and Device Trust.",
"publisher": {
"@id": "https://duo.com/#organization"
},
"offers": {
"@type": "Offer",
"@id": "https://duo.com/#free-trial-offer",
"url": "https://signup.duo.com/",
"price": "0",
"priceCurrency": "USD",
"description": "30-day free trial",
"availability": "https://schema.org/InStock",
"category": "FreeTrial"
},
"subjectOf": [
{
"@type": "WebPage",
"name": "Cisco Duo reviews on TrustRadius",
"url": "https://www.trustradius.com/products/cisco-duo/reviews"
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Complete Identity Security & MFA Solutions",
"description": "Duo Security offers solutions to protect organizations from identity threats. Explore Duo identity security, phishing-resistant MFA, and other solutions.",
"url": "https://duo.com",
"image": "https://duo.com/assets/img/seo-images/socialshare-home.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"lastReviewed": "2026-06-05"
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "Our rollout was surprisingly quick. All the training and onboarding material was right there. We just downloaded it, added our banner, and sent it to our users. We had roughly 1,000 employees onboarded, registered, and using the product in less than 30 days. It was one of our fastest rollouts.",
"author": {
"@type": "Person",
"name": "Mark Rodrigue",
"jobTitle": "Senior Network Engineer",
"worksFor": {
"@type": "Organization",
"name": "Room & Board"
}
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/assets/img/customerimage_roomandboard.webp",
"caption": "A well-lit furniture showroom displays various modern living room furniture arrangements."
}
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "Duo has proven to be one of those rare solutions that both improves the security of our company while simultaneously being easier for our employees to use.",
"author": {
"@type": "Person",
"name": "Mike Johnson",
"jobTitle": "Former CISO",
"worksFor": {
"@type": "Organization",
"name": "Lyft"
}
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/assets/img/customerimage_lyft.webp",
"caption": "Two people are smiling inside a car with a Lyft logo device visible on the dashboard."
}
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "When we roll a technology out to users, we want to enable as much self-service as possible—not generate more help desk calls. Users shouldn’t have to wait for IT.",
"author": {
"@type": "Person",
"name": "Christopher Martin",
"jobTitle": "Manager of Identity and Access Security",
"worksFor": {
"@type": "Organization",
"name": "AmeriGas"
}
},
"image": {
"@type": "ImageObject",
"url": "https://duo.com/assets/img/customerimage_amerigas1.webp",
"caption": "An Amerigas propane delivery truck is parked in front of a house."
}
}
]
/support/
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Duo Support: User and Admin Resources",
"description": "Find quick answers in Duo Security’s support center. Access documentation, deployment guides, or contact our support experts directly for assistance.",
"url": "https://duo.com/support",
"image": "https://duo.com/images/socialshare-generic.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"lastReviewed": "2026-05-13"
}
/editions-and-pricing/
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Editions and Pricing",
"description": "Explore Duo’s editions and pricing. Try Duo free for 30 days and choose the plan that fits your identity security needs.",
"url": "https://duo.com/editions-and-pricing",
"image": "https://duo.com/images/socialshare-generic.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"mainEntity": {
"@type": "ItemList",
"description": "List of Duo Security subscription tiers",
"itemListElement": [
{
"@type": "Product",
"name": "Duo Free",
"description": "Protect apps and credentials with Duo’s free multi-factor authentication. Block phishing, malware, and ransomware attacks with easy, secure MFA.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-free",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Product",
"name": "Duo Essentials",
"description": "Duo Essentials offers fair pricing for user protection, with adaptive MFA, secure SSO, and passwordless authentication solutions. Learn more.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-essentials",
"offers": {
"@type": "Offer",
"price": "3",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Product",
"name": "Duo Advantage",
"description": "Stay ahead of security threats with Duo Advantage. Explore AI-powered threat detection, risk-based authentication, and smart access controls.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-advantage",
"offers": {
"@type": "Offer",
"price": "6",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
},
{
"@type": "Product",
"name": "Duo Premier",
"description": "Duo Premier offers complete identity protection, with complete device trust, phishing-resistant MFA, adaptive access, and VPN-less remote access.",
"image": "https://duo.com/images/socialshare-generic.jpg",
"url": "https://duo.com/editions-and-pricing/duo-premier",
"offers": {
"@type": "Offer",
"price": "9",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
]
},
"lastReviewed": "2026-02-11"
}
/partnerships/managed-service-providers/
[
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Duo MSP: Scalable and Easy-to-Set Up Security",
"description": "Explore the Duo MSP program, which is built for easy user management, effortless scalability, and flexible pay-as-you-go pricing that reduces overall cost.",
"url": "https://duo.com/partnerships/managed-service-providers",
"image": "https://duo.com/images/socialshare-generic.jpg",
"publisher": {
"@id": "https://duo.com/#organization"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"name": "Home",
"item": "https://duo.com"
},
{
"@type": "ListItem",
"position": "2",
"name": "Partnerships",
"item": "https://duo.com/partnerships"
},
{
"@type": "ListItem",
"position": "3",
"name": "Managed Service Providers",
"item": "https://duo.com/partnerships/managed-service-providers"
}
]
},
"lastReviewed": "2026-05-13"
},
{
"@context": "https://schema.org/",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Cisco Duo",
"description": "Multi-factor authentication (MFA) and secure access solutions.",
"image": "https://duo.com/images/duo-logo.png",
"brand": {
"@type": "Brand",
"name": "Cisco"
},
"offers": [
{
"@type": "Offer",
"name": "Start Free 30-Day Trial",
"price": "0",
"priceCurrency": "USD",
"url": "https://signup.duo.com/",
"availability": "https://schema.org/InStock",
"description": "Full feature access for 30 days."
}
]
},
"reviewBody": "I was blown away with the simplicity of Duo’s MSP program. They removed all the upfront expenses and commitments that prohibit newer MSPs from partnering with a vendor… Duo’s product is so easy to use that it didn’t require a large engineering investment to get up to speed.",
"author": {
"@type": "Person",
"name": "Michael Piekarski",
"jobTitle": "Director of Cybersecurity",
"worksFor": {
"@type": "Organization",
"name": "Arraya Solutions"
}
}
},
{
"@context": "https://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is the difference between an MSP Duo Account and a regular Duo Commercial Account?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The MSP Duo Account you receive as a partner offers multi-tenancy so you can manage your client accounts easily. Other than this, the account types have the same features/functionality across all editions."
}
},
{
"@type": "Question",
"name": "Do I have access to a Partner Account team after I've signed up?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You will be aligned with a Partner Account Manager, who has access to Business Development and Technical resources to ensure you're getting the most out of your partnership with Duo."
}
},
{
"@type": "Question",
"name": "Are there any initial barriers to becoming an MSP Partner?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Nope! Partnerships with the Duo MSP Program are free and do not require any sales commitments or minimums. There are also no special certifications required to participate."
}
},
{
"@type": "Question",
"name": "Does the MSP Partner Program offer both monthly and annual billing options?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our program bills monthly, based on the total number of billable users in your console at the end of each month."
}
},
{
"@type": "Question",
"name": "Where do I find resources to train my team? Who can I contact if I have additional questions?",
"acceptedAnswer": {
"@type": "Answer",
"text": "As a Duo MSP Partner, you can reach out to your Partner Manager or email <a href="mailto:msp@cisco.com">msp@cisco.com</a> for assistance. Not quite ready to become a partner? You can reach out to our team at <a href="mailto:mspsdr@cisco.com">mspsdr@cisco.com</a> for answers to questions you may have and to get help signing up."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
44Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 1 |
| /support/ | 6 | 1 |
| /editions-and-pricing/ | 1 | 1 |
| /partnerships/managed-service-providers/ | 13 | 1 |
Explore the other reputation pillars for Cisco Duo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Cisco Duo, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cisco Duo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://duo.com to view the most current version of its content and see directly what this company is about and what it offers.