ESP Security Limited

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(https://espsecurity.ie) 📸 Data Snapshot: May 20, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

7 Impact Weight: 15 / 100

47% Reputation

Diagnosis: Authority Gaps

Authority is anchored in the named owner, Brian Smith, but there is a lack of structured Person schema or sameAs links to professional profiles. The technical credibility is hampered by a broken heading hierarchy, specifically the use of four different H1 tags on the homepage, which contradicts a professional security posture. The EQA and PSA license numbers provide the only verifiable technical authority, but they lack direct digital footprint links.

Evidence: Performance vs. Claims

The primary disconnect is temporal rather than performance-based; the site claims to be a leader for 20, 21, 26, and 30 years across different sections. Bold claims like 24 hour back up and we repair ALL alarms are backed by detailed service descriptions on sub-pages rather than just marketing fluff. There is a lack of quantified results (e.g., number of homes protected), relying instead on qualitative testimonials.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://espsecurity.ie/",
            "url": "https://espsecurity.ie/",
            "name": "Wireless Alarms Dublin Kildare l Intruder Alarms l CCTV",
            "isPartOf": {
                "@id": "https://espsecurity.ie/#website"
            },
            "datePublished": "2015-12-04T14:21:51+00:00",
            "dateModified": "2026-03-02T13:39:50+00:00",
            "description": "ESP specialises in the installation of Alarm systems & CCTV for all types of commercial & residential property throughout Dublin & Kildare.",
            "breadcrumb": {
                "@id": "https://espsecurity.ie/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://espsecurity.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://espsecurity.ie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://espsecurity.ie/#website",
            "url": "https://espsecurity.ie/",
            "name": "ESP Security",
            "description": "ESP specialises in the installation, maintenance and support of Electronic Security throughout Dublin",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://espsecurity.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}

/wireless-alarms/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://espsecurity.ie/wireless-alarms/",
            "url": "https://espsecurity.ie/wireless-alarms/",
            "name": "Wireless Alarms Dublin, Kildare, Louth Meath l Wireless Installer",
            "isPartOf": {
                "@id": "https://espsecurity.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://espsecurity.ie/wireless-alarms/#primaryimage"
            },
            "image": {
                "@id": "https://espsecurity.ie/wireless-alarms/#primaryimage"
            },
            "thumbnailUrl": "https://espsecurity.ie/wp-content/uploads/2016/10/WirelessAlarmsDublin.jpg",
            "datePublished": "2016-10-18T12:18:25+00:00",
            "dateModified": "2022-10-27T11:03:02+00:00",
            "description": "Wireless Alarms Dublin, Kildare, Louth Meath l Wireless Installer",
            "breadcrumb": {
                "@id": "https://espsecurity.ie/wireless-alarms/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://espsecurity.ie/wireless-alarms/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://espsecurity.ie/wireless-alarms/#primaryimage",
            "url": "https://espsecurity.ie/wp-content/uploads/2016/10/WirelessAlarmsDublin.jpg",
            "contentUrl": "https://espsecurity.ie/wp-content/uploads/2016/10/WirelessAlarmsDublin.jpg",
            "width": 300,
            "height": 300,
            "caption": "Wireless Alarms Dublin and Kildare"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://espsecurity.ie/wireless-alarms/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://espsecurity.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Wireless Alarms"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://espsecurity.ie/#website",
            "url": "https://espsecurity.ie/",
            "name": "ESP Security",
            "description": "ESP specialises in the installation, maintenance and support of Electronic Security throughout Dublin",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://espsecurity.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}

/wired-alarms/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://espsecurity.ie/wired-alarms/",
            "url": "https://espsecurity.ie/wired-alarms/",
            "name": "Wired Alarms Dublin, Kildare, Louth Meath l Wired Alarm Installer",
            "isPartOf": {
                "@id": "https://espsecurity.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://espsecurity.ie/wired-alarms/#primaryimage"
            },
            "image": {
                "@id": "https://espsecurity.ie/wired-alarms/#primaryimage"
            },
            "thumbnailUrl": "https://espsecurity.ie/wp-content/uploads/2015/12/esp-2.jpg",
            "datePublished": "2016-10-18T11:01:11+00:00",
            "dateModified": "2022-10-27T11:16:07+00:00",
            "description": "Wired Alarms Dublin, Kildare, Louth Meath l Wired Alarm Installer",
            "breadcrumb": {
                "@id": "https://espsecurity.ie/wired-alarms/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://espsecurity.ie/wired-alarms/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://espsecurity.ie/wired-alarms/#primaryimage",
            "url": "https://espsecurity.ie/wp-content/uploads/2015/12/esp-2.jpg",
            "contentUrl": "https://espsecurity.ie/wp-content/uploads/2015/12/esp-2.jpg",
            "width": 300,
            "height": 300
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://espsecurity.ie/wired-alarms/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://espsecurity.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Wired Alarms"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://espsecurity.ie/#website",
            "url": "https://espsecurity.ie/",
            "name": "ESP Security",
            "description": "ESP specialises in the installation, maintenance and support of Electronic Security throughout Dublin",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://espsecurity.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}

/domestic-alarm-systems/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://espsecurity.ie/domestic-alarm-systems/",
            "url": "https://espsecurity.ie/domestic-alarm-systems/",
            "name": "Domestic Home House Burglar Alarms Dublin, Kildare, Wicklow",
            "isPartOf": {
                "@id": "https://espsecurity.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://espsecurity.ie/domestic-alarm-systems/#primaryimage"
            },
            "image": {
                "@id": "https://espsecurity.ie/domestic-alarm-systems/#primaryimage"
            },
            "thumbnailUrl": "https://espsecurity.ie/wp-content/uploads/2021/06/hkcnew.jpg",
            "datePublished": "2016-10-24T15:04:59+00:00",
            "dateModified": "2022-10-27T11:20:49+00:00",
            "description": "Domestic Home House Burglar Alarms Dublin, Kildare, Wicklow, Louth",
            "breadcrumb": {
                "@id": "https://espsecurity.ie/domestic-alarm-systems/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://espsecurity.ie/domestic-alarm-systems/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://espsecurity.ie/domestic-alarm-systems/#primaryimage",
            "url": "https://espsecurity.ie/wp-content/uploads/2021/06/hkcnew.jpg",
            "contentUrl": "https://espsecurity.ie/wp-content/uploads/2021/06/hkcnew.jpg",
            "width": 768,
            "height": 568
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://espsecurity.ie/domestic-alarm-systems/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://espsecurity.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Domestic Alarm Systems"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://espsecurity.ie/#website",
            "url": "https://espsecurity.ie/",
            "name": "ESP Security",
            "description": "ESP specialises in the installation, maintenance and support of Electronic Security throughout Dublin",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://espsecurity.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}

/commercial-alarm-systems/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://espsecurity.ie/commercial-alarm-systems/",
            "url": "https://espsecurity.ie/commercial-alarm-systems/",
            "name": "Commercial Business Retail Burglar Alarms Dublin, Kildare, Louth",
            "isPartOf": {
                "@id": "https://espsecurity.ie/#website"
            },
            "datePublished": "2016-10-24T15:29:51+00:00",
            "dateModified": "2022-10-27T11:21:32+00:00",
            "description": "Commercial Business Retail Burglar Alarms Dublin, Kildare, Louth, Meath, Wicklow",
            "breadcrumb": {
                "@id": "https://espsecurity.ie/commercial-alarm-systems/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://espsecurity.ie/commercial-alarm-systems/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://espsecurity.ie/commercial-alarm-systems/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://espsecurity.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Commercial Alarm Systems"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://espsecurity.ie/#website",
            "url": "https://espsecurity.ie/",
            "name": "ESP Security",
            "description": "ESP specialises in the installation, maintenance and support of Electronic Security throughout Dublin",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://espsecurity.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}

/alarm-repair/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://espsecurity.ie/services/alarm-repair/",
            "url": "https://espsecurity.ie/services/alarm-repair/",
            "name": "Aritech Astec HKC Burglar Alarm Repairs Dublin, Kildare, Wicklow, Louth",
            "isPartOf": {
                "@id": "https://espsecurity.ie/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://espsecurity.ie/services/alarm-repair/#primaryimage"
            },
            "image": {
                "@id": "https://espsecurity.ie/services/alarm-repair/#primaryimage"
            },
            "thumbnailUrl": "https://espsecurity.ie/wp-content/uploads/2021/06/hkcnew.jpg",
            "datePublished": "2016-04-25T09:08:35+00:00",
            "dateModified": "2022-10-27T11:18:51+00:00",
            "description": "ESP specialises in the repair, upgrade and maintenance of many Burglar Alarm systems such as HKC, Aritech and Astec throughout Dublin & Kildare, Louth & Wicklow",
            "breadcrumb": {
                "@id": "https://espsecurity.ie/services/alarm-repair/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://espsecurity.ie/services/alarm-repair/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://espsecurity.ie/services/alarm-repair/#primaryimage",
            "url": "https://espsecurity.ie/wp-content/uploads/2021/06/hkcnew.jpg",
            "contentUrl": "https://espsecurity.ie/wp-content/uploads/2021/06/hkcnew.jpg",
            "width": 768,
            "height": 568
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://espsecurity.ie/services/alarm-repair/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://espsecurity.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://espsecurity.ie/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Alarm Repair"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://espsecurity.ie/#website",
            "url": "https://espsecurity.ie/",
            "name": "ESP Security",
            "description": "ESP specialises in the installation, maintenance and support of Electronic Security throughout Dublin",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://espsecurity.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

54Review mentions (all pages)

20External proof links (all pages)

Page	Reviews	Proof links
/ (home)	9	5
/wireless-alarms/	9	3
/wired-alarms/	9	3
/domestic-alarm-systems/	9	3
/commercial-alarm-systems/	9	3
/alarm-repair/	9	3

Explore the other reputation pillars for ESP Security Limited

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from ESP Security Limited, captured on May 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to ESP Security Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://espsecurity.ie to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: ESP Security Limited – Signal Evidence & AI Readability

ESP Security Limited