General Fire Srl
(https://generalfire.it) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
A significant authority gap exists due to stale content; the downloadable catalogs are dated 2014, 2017, and 2018, which is critically outdated for a 2026 temporal anchor. While the schema_json for LocalBusiness and Product is technically sound and includes specific price ranges (€7 to €80), there is no Person schema or mention of specific expert team members. The business identifies as an authority based on ‘unique experience’ without providing a verifiable digital footprint for its personnel.
The site makes bold claims regarding its ‘unique experience’ and ‘absolute guarantees’ but provides no case studies or list of named clients to demonstrate this. The marketing tone is professional but relies on the reader’s trust in the physical address (Via Casilina, 159) rather than demonstrated performance metrics. There is a slight disconnect between the ‘state-of-the-art’ equipment claims and the decade-old catalog PDFs.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.generalfire.it/#website",
"url": "https://www.generalfire.it/",
"name": "General Fire Srl",
"inLanguage": "it"
},
{
"@type": "WebPage",
"@id": "https://www.generalfire.it/#webpage",
"url": "https://www.generalfire.it/",
"name": "Estintori Roma Manutenzione Ricarica Noleggio Antincendio",
"description": "Estintori Roma General Fire presenta azienda servizi e prodotti nel campo antincendio. Oltre a questo forniture professionali per aziende ed enti. Novità: si effettua il servizio di noleggio estintori anche per pochi giorni.",
"inLanguage": "it",
"isPartOf": {
"@id": "https://www.generalfire.it/#website"
}
},
{
"@type": "LocalBusiness",
"@id": "https://www.generalfire.it/#localbusiness",
"name": "General Fire Srl",
"image": "https://www.generalfire.it/img/logo-general-fire.png",
"url": "https://www.generalfire.it/",
"telephone": "+39 06 70301049",
"email": "info@generalfire.it",
"address": {
"@type": "PostalAddress",
"streetAddress": "Via Casilina, 159",
"addressLocality": "Roma",
"addressRegion": "RM",
"postalCode": "00176",
"addressCountry": "IT"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 41.887939790919894,
"longitude": 12.525029629837496
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "13:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "14:30",
"closes": "17:30"
}
],
"priceRange": "€€",
"areaServed": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"addressLocality": "Roma",
"addressRegion": "RM",
"addressCountry": "IT"
}
}
},
{
"@type": "Product",
"@id": "https://www.generalfire.it/#noleggio-estintore-polvere",
"name": "Noleggio Estintore a Polvere 6 Kg",
"image": "https://www.generalfire.it/img/estintore-in-polvere.jpg",
"description": "Servizio di noleggio estintore a polvere da 6 Kg per brevi e lunghi periodi. Conformi alle normative vigenti, ricaricati e collaudati.",
"brand": {
"@type": "Organization",
"name": "General Fire Srl"
},
"offers": [
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "7.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "9.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "12.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "19.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "22.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "29.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "35.00"
}
]
},
{
"@type": "Product",
"@id": "https://www.generalfire.it/#noleggio-estintore-co2",
"name": "Noleggio Estintore a CO2 5 Kg",
"image": "https://www.generalfire.it/img/estintore-co2.jpg",
"description": "Servizio di noleggio estintore a CO2 da 5 Kg per noleggi giornalieri e mensili. Soluzione ideale per eventi, aziende e cantieri.",
"brand": {
"@type": "Organization",
"name": "General Fire Srl"
},
"offers": [
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "10.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "15.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "20.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "32.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "40.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "65.00"
},
{
"@type": "Offer",
"priceCurrency": "EUR",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.generalfire.it/",
"price": "80.00"
}
]
}
]
}
/cataloghiroma/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.generalfire.it/cataloghiroma/#webpage",
"url": "https://www.generalfire.it/cataloghiroma/",
"name": "Cataloghi Scaricabili Segnaletica Antinfortunistica Primo e Pronto Soccorso Roma",
"description": "Roma - Scarica in PDF i cataloghi completi del settore che ti interessa.",
"inLanguage": "it",
"isPartOf": {
"@id": "https://www.generalfire.it/#website"
}
},
{
"@type": "CollectionPage",
"@id": "https://www.generalfire.it/cataloghiroma/#collectionpage",
"name": "Cataloghi scaricabili",
"description": "Pagina dedicata al download dei cataloghi in PDF relativi a segnaletica, antinfortunistica e pronto soccorso.",
"url": "https://www.generalfire.it/cataloghiroma/",
"isPartOf": {
"@id": "https://www.generalfire.it/#website"
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.generalfire.it/cataloghiroma/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.generalfire.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cataloghi Scaricabili",
"item": "https://www.generalfire.it/cataloghiroma/"
}
]
}
]
}
/contatti/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.generalfire.it/contatti/#webpage",
"url": "https://www.generalfire.it/contatti/",
"name": "Richiedi un preventivo per estintori e antincendio",
"description": "Roma - Mettiti in contatto con General Fire e richiedi il tuo preventivo gratuito.",
"inLanguage": "it",
"isPartOf": {
"@id": "https://www.generalfire.it/#website"
}
},
{
"@type": "ContactPage",
"@id": "https://www.generalfire.it/contatti/#contactpage",
"url": "https://www.generalfire.it/contatti/",
"name": "Contatti General Fire Srl",
"description": "Pagina contatti per preventivi, informazioni e assistenza sui prodotti antincendio a Roma.",
"inLanguage": "it",
"isPartOf": {
"@id": "https://www.generalfire.it/#website"
},
"mainEntity": {
"@id": "https://www.generalfire.it/#localbusiness"
}
},
{
"@type": "LocalBusiness",
"@id": "https://www.generalfire.it/#localbusiness",
"name": "General Fire Srl",
"image": "https://www.generalfire.it/img/logo-general-fire.png",
"url": "https://www.generalfire.it/",
"telephone": "+39 06 70301049",
"email": "info@generalfire.it",
"address": {
"@type": "PostalAddress",
"streetAddress": "Via Casilina, 159",
"addressLocality": "Roma",
"addressRegion": "RM",
"postalCode": "00176",
"addressCountry": "IT"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 41.887939790919894,
"longitude": 12.525029629837496
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "13:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "14:30",
"closes": "17:30"
}
],
"priceRange": "€€",
"areaServed": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"addressLocality": "Roma",
"addressRegion": "RM",
"addressCountry": "IT"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.generalfire.it/contatti/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.generalfire.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contatti",
"item": "https://www.generalfire.it/contatti/"
}
]
}
]
}
/estintori-roma/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.generalfire.it/estintori-roma/#webpage",
"url": "https://www.generalfire.it/estintori-roma/",
"name": "Estintori Portatili da Arredamento Roma Carrellati da Parete MES SOLAS RINA",
"description": "Roma - Sezione dedicata agli estintori. Varie soluzioni per l'arredamento ed esigenze particolari.",
"inLanguage": "it",
"isPartOf": {
"@id": "https://www.generalfire.it/#website"
}
},
{
"@type": "Service",
"@id": "https://www.generalfire.it/estintori-roma/#service",
"name": "Estintori Portatili, Carrellati, da Arredamento",
"description": "Ampia gamma di estintori per ogni esigenza: portatili, carrellati, da parete, certificati MES, SOLAS e RINA.",
"provider": {
"@type": "Organization",
"name": "General Fire Srl",
"url": "https://www.generalfire.it/",
"logo": "https://www.generalfire.it/img/logo-general-fire.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "Via Casilina, 159",
"addressLocality": "Roma",
"addressRegion": "RM",
"postalCode": "00176",
"addressCountry": "IT"
},
"telephone": "+39 06 70301049",
"email": "info@generalfire.it"
},
"areaServed": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"addressLocality": "Roma",
"addressRegion": "RM",
"addressCountry": "IT"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://www.generalfire.it/estintori-roma/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.generalfire.it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Estintori Roma",
"item": "https://www.generalfire.it/estintori-roma/"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /cataloghiroma/ | 0 | 1 |
| /contatti/ | 0 | 1 |
| /estintori-roma/ | 0 | 1 |
Explore the other reputation pillars for General Fire Srl
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from General Fire Srl, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to General Fire Srl: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://generalfire.it to view the most current version of its content and see directly what this company is about and what it offers.