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Identity & Authority: Higgins Locksmith Durham – Signal Evidence & AI Readability

Higgins Locksmith Durham

(https://www.higginslocksmiths.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority gaps are minimal. Unlike most trade sites that hide behind generic identities, this site explicitly names ‘Dan Higgins’ and provides Person schema with sameAs links to multiple social profiles, including LinkedIn. The technical implementation of schema is robust, although the navigation menu contains redundant H3 tags for the same links, which is a common mark of low-tier web development rather than intentional BS.

The claim of being ‘Durham’s Highest-Rated’ is bold but partially substantiated by the review volume, though ‘highest’ is a superlative that lacks third-party competitive verification. Performance claims regarding response times (’30–60 minutes’) are standard for the industry and backed by customer testimonials rather than raw data. The disconnect is minor, primarily living in the inflated review count (210+ vs 102).

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#home",
                "name": "Home",
                "url": "https://www.higginslocksmiths.co.uk/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#about",
                "name": "About",
                "url": "https://www.higginslocksmiths.co.uk/about/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#areas-we-cover",
                "name": "Areas We Cover",
                "url": "https://www.higginslocksmiths.co.uk/areas-we-cover/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#kimblesworth-locksmiths",
                "name": "Kimblesworth Locksmiths",
                "url": "https://www.higginslocksmiths.co.uk/kimblesworth-locksmith-services/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#view-all-areas",
                "name": "View All Areas",
                "url": "https://www.higginslocksmiths.co.uk/areas-we-cover/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#services",
                "name": "Services",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#locksmith-service-durham",
                "name": "Locksmith Service Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/locksmith-service-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#emergency-locksmith-durham",
                "name": "Emergency Locksmith Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/emergency-locksmith-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#24-hour-locksmith-services-in-durham",
                "name": "24-hour Locksmith Services in Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/24-hour-emergency-locksmith-in-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#commercial-locksmith-services-in-durham",
                "name": "Commercial Locksmith Services in Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/commercial-locksmith-services-in-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#window-locks",
                "name": "Window Locks",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/window-locks/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#upvc-locksmith-durham",
                "name": "UPVC Locksmith Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/upvc-locksmith-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#safe-opening-durham",
                "name": "Safe Opening Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/safe-opening-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#access-control-system-installations",
                "name": "Access Control System Installations",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/access-control-system-installations/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#blogs",
                "name": "Blogs",
                "url": "https://www.higginslocksmiths.co.uk/category/locksmiths/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#contact-us",
                "name": "Contact Us",
                "url": "https://www.higginslocksmiths.co.uk/contact-us/"
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "@id": "https://www.higginslocksmiths.co.uk#website",
        "headline": "Higgins Locksmith Durham",
        "name": "Higgins Locksmith Durham",
        "url": "https://www.higginslocksmiths.co.uk",
        "description": "Higgins Locksmiths provides 24/7 emergency locksmith services across Durham. Fast lock repairs, lockouts, uPVC door locks, lock replacements, & home security solutions."
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebPage",
        "@id": "https://www.higginslocksmiths.co.uk/#webpage",
        "name": "Locksmith Experts For Home Security | Fast & Reliable Lock - Higgins Locksmith Durham",
        "url": "https://www.higginslocksmiths.co.uk/",
        "lastReviewed": "2026-05-20T03:08:51+00:00",
        "dateCreated": "2025-07-13T14:53:45+00:00",
        "inLanguage": "en",
        "description": "Higgins Locksmiths provides 24/7 emergency locksmith services across Durham. Fast lock repairs, lockouts, uPVC door locks, lock replacements, & home security solutions.",
        "mainEntity": {
            "@type": "Article",
            "mainEntityOfPage": "https://www.higginslocksmiths.co.uk/",
            "headline": "Locksmith Experts For Home Security | Fast & Reliable Lock - Higgins Locksmith Durham",
            "description": "Higgins Locksmiths provides 24/7 emergency locksmith services across Durham. Fast lock repairs, lockouts, uPVC door locks, lock replacements, & home security solutions.",
            "datePublished": "2025-07-13T14:53:45+00:00",
            "dateModified": "2026-05-20T03:08:51+00:00",
            "author": {
                "@type": "Person",
                "name": "Dan Higgins",
                "description": "Hi am Dan just keeping people safe thanks",
                "url": "https://www.higginslocksmiths.co.uk/author/dan-higgins/",
                "sameAs": [
                    "https://www.higginslocksmiths.co.uk/",
                    "https://www.facebook.com/p/Higgins-Locksmiths-61551992566584/",
                    "https://x.com/higginslocksmit",
                    "https://www.instagram.com/higginslocksmiths/#",
                    "https://www.linkedin.com/in/dan-higgins-b325b6286/",
                    "https://uk.pinterest.com/higginslocksmiths/"
                ],
                "image": {
                    "@type": "ImageObject",
                    "url": "https://secure.gravatar.com/avatar/2e297c99ead073b2235be71864e5f04c33adfa33ca5f5d270482dd47d2827d18?s=96&d=mm&r=g",
                    "height": 96,
                    "width": 96
                }
            },
            "publisher": {
                "@type": "Organization",
                "name": "Higgins Locksmith Durham",
                "url": "https://www.higginslocksmiths.co.uk",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/07/cropped-Logo-1.avif",
                    "width": 256,
                    "height": 132
                }
            },
            "image": [
                {
                    "@type": "ImageObject",
                    "@id": "https://www.higginslocksmiths.co.uk/#primaryimage",
                    "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2026/03/WXJX4713-1200x871.webp",
                    "width": "1200",
                    "height": "871",
                    "caption": "Higgins Locksmiths Durham | 24/7 Emergency Locksmith Service"
                },
                {
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                    "caption": "Higgins Locksmiths Durham | 24/7 Emergency Locksmith Service"
                },
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                    "caption": "Higgins Locksmiths Durham | 24/7 Emergency Locksmith Service"
                },
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                    "@type": "ImageObject",
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                    "caption": "Higgins Locksmiths Durham | 24/7 Emergency Locksmith Service"
                },
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                    "height": 1920,
                    "caption": "The Best Locksmith durham. uk, certificate"
                },
                {
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                    "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/10/8A98E271-C8E4-46D8-AAFE-6BB4C13FC7CA-922x1024.webp",
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                    "height": 106
                },
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                    "width": 1536,
                    "height": 2048,
                    "caption": "Red Hills"
                },
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                    "@type": "ImageObject",
                    "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/10/d997be64-bce3-45d4-b872-65648f1a2bd8.jpg",
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                },
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                    "width": 1440,
                    "height": 1920,
                    "caption": "Door Lock"
                },
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        },
        "reviewedBy": {
            "@type": "Organization",
            "name": "Higgins Locksmith Durham",
            "url": "https://www.higginslocksmiths.co.uk",
            "logo": {
                "@type": "ImageObject",
                "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/07/cropped-Logo-1.avif",
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                "height": 132
            }
        },
        "publisher": {
            "@type": "Organization",
            "name": "Higgins Locksmith Durham",
            "url": "https://www.higginslocksmiths.co.uk",
            "logo": {
                "@type": "ImageObject",
                "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/07/cropped-Logo-1.avif",
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                "height": 132
            }
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "@id": "https://www.higginslocksmiths.co.uk#Organization",
        "name": "Higgins Locksmith Durham",
        "url": "https://www.higginslocksmiths.co.uk",
        "sameAs": [],
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/07/cropped-Logo-1.avif",
            "width": "256",
            "height": "132"
        }
    }
]
/contact-us/ 
[
    {
        "@context": "https://schema.org/",
        "@type": "ContactPage",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "https://www.higginslocksmiths.co.uk/contact-us/"
        },
        "url": "https://www.higginslocksmiths.co.uk/contact-us/",
        "headline": "Contact Higgins Locksmiths | 24/7 Trusted Locksmith Services",
        "description": "Contact Higgins Locksmiths – Fast, trusted locksmith services for homes, businesses, Available 24/7 for lockouts, and emergency assistance.",
        "image": {
            "@type": "ImageObject",
            "@id": "https://www.higginslocksmiths.co.uk/contact-us/#primaryimage",
            "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/07/Logo.avif",
            "width": "350",
            "height": "150"
        },
        "publisher": {
            "@type": "Organization",
            "name": "Higgins Locksmith Durham",
            "url": "https://www.higginslocksmiths.co.uk",
            "logo": {
                "@type": "ImageObject",
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                "width": 256,
                "height": 132
            }
        }
    },
    {
        "@context": "https://schema.org/",
        "@graph": [
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#home",
                "name": "Home",
                "url": "https://www.higginslocksmiths.co.uk/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#about",
                "name": "About",
                "url": "https://www.higginslocksmiths.co.uk/about/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#areas-we-cover",
                "name": "Areas We Cover",
                "url": "https://www.higginslocksmiths.co.uk/areas-we-cover/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#kimblesworth-locksmiths",
                "name": "Kimblesworth Locksmiths",
                "url": "https://www.higginslocksmiths.co.uk/kimblesworth-locksmith-services/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#view-all-areas",
                "name": "View All Areas",
                "url": "https://www.higginslocksmiths.co.uk/areas-we-cover/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#services",
                "name": "Services",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
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                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/locksmith-service-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
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                "name": "Emergency Locksmith Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/emergency-locksmith-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
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                "name": "24-hour Locksmith Services in Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/24-hour-emergency-locksmith-in-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#commercial-locksmith-services-in-durham",
                "name": "Commercial Locksmith Services in Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/commercial-locksmith-services-in-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#window-locks",
                "name": "Window Locks",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/window-locks/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#upvc-locksmith-durham",
                "name": "UPVC Locksmith Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/upvc-locksmith-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#safe-opening-durham",
                "name": "Safe Opening Durham",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/safe-opening-durham/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#access-control-system-installations",
                "name": "Access Control System Installations",
                "url": "https://www.higginslocksmiths.co.uk/locksmith-services/access-control-system-installations/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#blogs",
                "name": "Blogs",
                "url": "https://www.higginslocksmiths.co.uk/category/locksmiths/"
            },
            {
                "@context": "https://schema.org/",
                "@type": "SiteNavigationElement",
                "@id": "https://www.higginslocksmiths.co.uk/#contact-us",
                "name": "Contact Us",
                "url": "https://www.higginslocksmiths.co.uk/contact-us/"
            }
        ]
    },
    {
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        "@type": "BreadcrumbList",
        "@id": "https://www.higginslocksmiths.co.uk/contact-us/#breadcrumb",
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                "position": 1,
                "item": {
                    "@id": "https://www.higginslocksmiths.co.uk",
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                }
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                }
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "Service",
        "@id": "https://www.higginslocksmiths.co.uk/contact-us/#service",
        "image": {
            "@type": "ImageObject",
            "@id": "https://www.higginslocksmiths.co.uk/contact-us/#primaryimage",
            "url": "https://www.higginslocksmiths.co.uk/wp-content/uploads/2025/07/Logo.avif",
            "width": "350",
            "height": "150"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebPage",
        "@id": "https://www.higginslocksmiths.co.uk/contact-us/#webpage",
        "name": "Contact Higgins Locksmiths | 24/7 Trusted Locksmith Services",
        "url": "https://www.higginslocksmiths.co.uk/contact-us/",
        "lastReviewed": "2026-04-17T11:31:57+00:00",
        "dateCreated": "2025-07-13T14:53:45+00:00",
        "inLanguage": "en",
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            "dateModified": "2026-04-17T11:31:57+00:00",
            "author": {
                "@type": "Person",
                "name": "Dan Higgins",
                "description": "Hi am Dan just keeping people safe thanks",
                "url": "https://www.higginslocksmiths.co.uk/author/dan-higgins/",
                "sameAs": [
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🛡️ Trust Signals — external proof links that back the declared identity
207Review mentions (all pages)
5External proof links (all pages)
PageReviewsProof links
/ (home) 102 1
/contact-us/ 4 1
/areas-we-cover/ 4 1
/cdn-cgi/l/email-protection/ 0 0
/about/ 4 1
/locksmith-services/24-hour-emergency-locksmith-in-durham/ 93 1
Explore the other reputation pillars for Higgins Locksmith Durham
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Higgins Locksmith Durham, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Higgins Locksmith Durham: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.higginslocksmiths.co.uk to view the most current version of its content and see directly what this company is about and what it offers.