Kaspersky
(https://www.kaspersky.com) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the naming of Eugene Kaspersky and the detailed description of the Global Research and Analysis Team (GReAT). The About page provides a verifiable 25-year timeline from 1989 to 2025, which adds historical weight. Schema implementation is clean, utilizing SoftwareApplication schema with AggregateRating, which supports the claims of product popularity and technical implementation quality.
The marketing tone is occasionally hyperbolic, using phrases like ‘Absolute Threat Protection,’ but these are usually tied to the AV-Comparatives ‘Product of the Year’ award. There is a slight disconnect in the ‘What our customers say’ section where a disclaimer admits reviews may not refer to the specific plan being viewed. Despite this, the bold claims about system performance (minimal resource usage) are a primary focus and are backed by specific features like ‘Do Not Disturb Mode’ and ‘Performance Optimisation’ tools.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/premium/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "SoftwareApplication",
"name": "Kaspersky Premium",
"applicationCategory": "Tools",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7355733",
"bestRating": "5",
"worstRating": "0",
"reviewCount": "1369",
"url": [
"https://www.kaspersky.co.uk/premium"
],
"operatingSystem": [
"Windows",
"macOS",
"Android",
"iOS"
]
}
}
]
}
/plus/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "SoftwareApplication",
"name": "Kaspersky Plus",
"applicationCategory": "Tools",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7305865",
"bestRating": "5",
"worstRating": "0",
"reviewCount": "631",
"url": [
"https://www.kaspersky.co.uk/plus"
],
"operatingSystem": [
"Windows",
"macOS",
"Android",
"iOS"
]
}
}
]
}
/standard/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "SoftwareApplication",
"name": "Kaspersky Standard",
"applicationCategory": "Tools",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.691466",
"bestRating": "5",
"worstRating": "0",
"reviewCount": "457",
"url": [
"https://www.kaspersky.co.uk/standard"
],
"operatingSystem": [
"Windows",
"macOS",
"Android",
"iOS"
]
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 188 | 1 |
| /premium/ | 230 | 1 |
| /home-security/ | 183 | 1 |
| /plus/ | 237 | 1 |
| /standard/ | 237 | 1 |
| /about/ | 100 | 1 |
This page presents a snapshot of public data from Kaspersky, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kaspersky: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.kaspersky.com to view the most current version of its content and see directly what this company is about and what it offers.