Based on 370 businesses audited.
LifeLock has 1.5 points less reputation than the average for Security, Surveillance & Cybersecurity.
Security, Surveillance & Cybersecurity Reputation: LifeLock (lifelock.com)
LifeLock is a high-substance service wrapped in thick layers of high-gloss marketing fluff. While it hits every industry cliché and relies on internal data for its ‘#1’ status, it backs its core value proposition with granular financial guarantees and technical specifications that few BS companies could maintain. It is a legitimate utility using the language of an infomercial.
Security, Surveillance & Cybersecurity Reputation: LifeLock (lifelock.com)
The website perfectly aligns with the Identity Protection and Cybersecurity industry. All content, from dark web monitoring to credit bureau alerts, confirms its classification as a B2C security service provider.
“The score of 62 reflects a 'Low BS' rating. The score was primarily driven upward by the high Commodity Fingerprint (10) and Trust Theatre (8) regarding internal brand rankings, but it was anchored by exceptional Semantic Coherence (2) and high Information Density (15) in the product tables.”