Oval Locksmiths
(https://www.ovallocksmiths.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
There is a significant authority gap regarding the expertise of the personnel. While the site claims locksmiths are fully trained and qualified, it fails to name any individuals or provide Master Locksmiths Association (MLA) membership numbers. The schema_json includes Organization data but lacks Person schema or sameAs links to professional certifications, leaving the professional credentials unverifiable.
The site makes bold claims about being an official ABS High-Security key cutter and handling advanced access control, but it provides no case studies or photographic evidence of these technical installations. The disconnect lies in the marketing tone, which suggests high-end security expertise, while the visual evidence (as referenced in text) focuses on basic residential lockouts. There is no evidence of the 24/7 staffing model beyond a mobile phone number.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.ovallocksmiths.co.uk/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://www.ovallocksmiths.co.uk/#organization",
"name": "Oval Locksmiths",
"url": "https://www.ovallocksmiths.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.ovallocksmiths.co.uk/wp-content/uploads/2024/11/oval-logo.png",
"@id": "https://www.ovallocksmiths.co.uk/#organizationLogo",
"width": 560,
"height": 160
},
"image": {
"@id": "https://www.ovallocksmiths.co.uk/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.ovallocksmiths.co.uk/#webpage",
"url": "https://www.ovallocksmiths.co.uk/",
"name": "Oval Locksmiths - Oval Locksmiths And Security",
"description": "Oval Locksmiths And Security are a South East London based locksmiths company with over 12 years of experience. We provide a professional service 24/7.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.ovallocksmiths.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.ovallocksmiths.co.uk/#breadcrumblist"
},
"datePublished": "2020-01-13T11:17:52+00:00",
"dateModified": "2025-03-17T13:16:47+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.ovallocksmiths.co.uk/#website",
"url": "https://www.ovallocksmiths.co.uk/",
"name": "Oval Locksmiths",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.ovallocksmiths.co.uk/#organization"
}
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.ovallocksmiths.co.uk/services/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://www.ovallocksmiths.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"position": 2,
"name": "Services",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.ovallocksmiths.co.uk/#organization",
"name": "Oval Locksmiths",
"url": "https://www.ovallocksmiths.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.ovallocksmiths.co.uk/wp-content/uploads/2024/11/oval-logo.png",
"@id": "https://www.ovallocksmiths.co.uk/services/#organizationLogo",
"width": 560,
"height": 160
},
"image": {
"@id": "https://www.ovallocksmiths.co.uk/services/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.ovallocksmiths.co.uk/services/#webpage",
"url": "https://www.ovallocksmiths.co.uk/services/",
"name": "Services - Oval Locksmiths And Security",
"description": "Services We offer comprehensive locksmith services tailored to meet the needs of both residential and commercial clients. Whether you're securing your home, office, or other properties, our skilled team provides expert solutions, from emergency lockouts and key cutting to advanced security installations and repairs.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.ovallocksmiths.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.ovallocksmiths.co.uk/services/#breadcrumblist"
},
"datePublished": "2024-10-05T17:03:25+00:00",
"dateModified": "2025-05-16T12:30:10+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.ovallocksmiths.co.uk/#website",
"url": "https://www.ovallocksmiths.co.uk/",
"name": "Oval Locksmiths",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.ovallocksmiths.co.uk/#organization"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.ovallocksmiths.co.uk/about-us/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://www.ovallocksmiths.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/about-us/#listItem",
"name": "About Us"
}
},
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/about-us/#listItem",
"position": 2,
"name": "About Us",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.ovallocksmiths.co.uk/#organization",
"name": "Oval Locksmiths",
"url": "https://www.ovallocksmiths.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.ovallocksmiths.co.uk/wp-content/uploads/2024/11/oval-logo.png",
"@id": "https://www.ovallocksmiths.co.uk/about-us/#organizationLogo",
"width": 560,
"height": 160
},
"image": {
"@id": "https://www.ovallocksmiths.co.uk/about-us/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.ovallocksmiths.co.uk/about-us/#webpage",
"url": "https://www.ovallocksmiths.co.uk/about-us/",
"name": "About Us - Oval Locksmiths And Security",
"description": "About Us With years of trusted experience, we provide reliable, fast, and professional locksmith services for homes, businesses, and vehicles. Our dedicated team is committed to ensuring your safety and security with the highest quality workmanship and customer care. We are a family-run locksmith business based in the Oval in Sidcup, Bexley. We have been",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.ovallocksmiths.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.ovallocksmiths.co.uk/about-us/#breadcrumblist"
},
"datePublished": "2020-01-23T18:21:52+00:00",
"dateModified": "2025-03-17T15:16:45+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.ovallocksmiths.co.uk/#website",
"url": "https://www.ovallocksmiths.co.uk/",
"name": "Oval Locksmiths",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.ovallocksmiths.co.uk/#organization"
}
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.ovallocksmiths.co.uk/contact-us/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://www.ovallocksmiths.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/contact-us/#listItem",
"name": "Contact Us"
}
},
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/contact-us/#listItem",
"position": 2,
"name": "Contact Us",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.ovallocksmiths.co.uk/#organization",
"name": "Oval Locksmiths",
"url": "https://www.ovallocksmiths.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.ovallocksmiths.co.uk/wp-content/uploads/2024/11/oval-logo.png",
"@id": "https://www.ovallocksmiths.co.uk/contact-us/#organizationLogo",
"width": 560,
"height": 160
},
"image": {
"@id": "https://www.ovallocksmiths.co.uk/contact-us/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.ovallocksmiths.co.uk/contact-us/#webpage",
"url": "https://www.ovallocksmiths.co.uk/contact-us/",
"name": "Contact Us - Oval Locksmiths And Security",
"description": "Contact Us Need reliable locksmith services? Whether you're locked out, need new locks, or want to upgrade your security, we're here to help 24/7. Get in touch with us today for fast and professional assistance! Contact us! Email Us info@ovallocksmiths.co.uk Call Us Office: 0208 191 7880Mobile: 07796 252970 Our Location 51, The Oval, Sidcup, Kent",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.ovallocksmiths.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.ovallocksmiths.co.uk/contact-us/#breadcrumblist"
},
"datePublished": "2020-01-27T08:29:32+00:00",
"dateModified": "2025-03-17T13:18:08+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.ovallocksmiths.co.uk/#website",
"url": "https://www.ovallocksmiths.co.uk/",
"name": "Oval Locksmiths",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.ovallocksmiths.co.uk/#organization"
}
}
]
}
/services/residential-locksmith/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://www.ovallocksmiths.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"position": 2,
"name": "Services",
"item": "https://www.ovallocksmiths.co.uk/services/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/#listItem",
"name": "Residential Locksmith"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/#listItem",
"position": 3,
"name": "Residential Locksmith",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"name": "Services"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.ovallocksmiths.co.uk/#organization",
"name": "Oval Locksmiths",
"url": "https://www.ovallocksmiths.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.ovallocksmiths.co.uk/wp-content/uploads/2024/11/oval-logo.png",
"@id": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/#organizationLogo",
"width": 560,
"height": 160
},
"image": {
"@id": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/#webpage",
"url": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/",
"name": "Residential Locksmith - Oval Locksmiths And Security",
"description": "Residential Locksmith Lockouts are a daily occurrence for us, and we understand there’s nothing more frustrating than being locked out—or even locked in. It’s inconvenient, to say the least. Losing your keys can cause a lot of stress and anxiety. We know that when you’re in this situation, you want it resolved as quickly as",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.ovallocksmiths.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.ovallocksmiths.co.uk/services/residential-locksmith/#breadcrumblist"
},
"datePublished": "2024-10-06T09:03:28+00:00",
"dateModified": "2024-10-28T09:17:43+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.ovallocksmiths.co.uk/#website",
"url": "https://www.ovallocksmiths.co.uk/",
"name": "Oval Locksmiths",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.ovallocksmiths.co.uk/#organization"
}
}
]
}
/services/commercial-locksmith/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"position": 1,
"name": "Home",
"item": "https://www.ovallocksmiths.co.uk",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"position": 2,
"name": "Services",
"item": "https://www.ovallocksmiths.co.uk/services/",
"nextItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/#listItem",
"name": "Commercial Locksmith"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/#listItem",
"position": 3,
"name": "Commercial Locksmith",
"previousItem": {
"@type": "ListItem",
"@id": "https://www.ovallocksmiths.co.uk/services/#listItem",
"name": "Services"
}
}
]
},
{
"@type": "Organization",
"@id": "https://www.ovallocksmiths.co.uk/#organization",
"name": "Oval Locksmiths",
"url": "https://www.ovallocksmiths.co.uk/",
"logo": {
"@type": "ImageObject",
"url": "https://www.ovallocksmiths.co.uk/wp-content/uploads/2024/11/oval-logo.png",
"@id": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/#organizationLogo",
"width": 560,
"height": 160
},
"image": {
"@id": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/#webpage",
"url": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/",
"name": "Commercial Locksmith - Oval Locksmiths And Security",
"description": "Commercial Locksmith Lockouts can disrupt your business, costing time and money. We understand the urgency of getting you back in operation swiftly. Lost keys or compromised locks cause concern for business security. You need reliable, prompt solutions to restore peace of mind and protect your assets. Even if security isn’t compromised, you might consider an",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://www.ovallocksmiths.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.ovallocksmiths.co.uk/services/commercial-locksmith/#breadcrumblist"
},
"datePublished": "2024-10-26T19:33:56+00:00",
"dateModified": "2025-05-16T12:31:25+00:00"
},
{
"@type": "WebSite",
"@id": "https://www.ovallocksmiths.co.uk/#website",
"url": "https://www.ovallocksmiths.co.uk/",
"name": "Oval Locksmiths",
"inLanguage": "en-US",
"publisher": {
"@id": "https://www.ovallocksmiths.co.uk/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
23Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /services/ | 3 | 1 |
| /about-us/ | 3 | 1 |
| /contact-us/ | 3 | 1 |
| /services/residential-locksmith/ | 8 | 1 |
| /services/commercial-locksmith/ | 3 | 1 |
Explore the other reputation pillars for Oval Locksmiths
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Oval Locksmiths, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Oval Locksmiths: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.ovallocksmiths.co.uk to view the most current version of its content and see directly what this company is about and what it offers.