Semantic Coherence: Pindrop – Signal Evidence & AI Readability

Pindrop

(https://www.pindrop.com) 📸 Data Snapshot: May 16, 2026
Semantic Coherence — The Lens

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Semantic Coherence Homepage promise vs. Sub-page reality.
20 Impact Weight: 20 / 100
100% Reputation

There is zero detectable semantic drift between the homepage signal and sub-page substance. The homepage H1 ‘Deepfake defense starts with Pindrop’ is immediately validated by the Pindrop Pulse product page, which details specific integrations for Zoom, Webex, and Microsoft Teams. Product claims regarding accuracy (99%) are consistently maintained across research articles and case studies.

Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.

🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Pindrop | Fraud & Deepfake Defense for Contact Centers & Virtual Meetings (https://www.pindrop.com)
Title

Pindrop | Fraud & Deepfake Defense for Contact Centers & Virtual Meetings

Meta

Pindrop offers advanced enterprise security, including deepfake defense for contact centers and virtual meeting platforms, helping to preserve customer trust and business integrity.

H1 Deepfake defense starts with Pindrop.
H2 Video or voice—verified
H2 Your meetings are the new target
H2 What our customers are saying
H2 Related research + insights
H2 Digital trust isn’t optional—it’s essential
H3 Detects deepfakes with 99% accuracy +
H3 Over 5 billion calls analyzed since inception
H3 Tech backed by 12+ years of proprietary + industry data
H3 Recognized as an industry leader with 270+ voice security patents
H3 “Pindrop performed for us 34% better than what we projected in fraud loss cuts.”
H3 “Pindrop just seemed to be more forward-thinking than the other vendors we looked at. For example, their work surrounding deepfakes was considerable, and it seemed like they were leading the charge more so than the competition.”
H3 “Prior to working with Pindrop, we had no visibility but now we can recognize and categorize different types of fraud – not only via the phone channel but also mobile deposit and online banking – and identify trends.”
H3 “The original technology was created by Pindrop; they are the originators of fraud detection; how could we choose anyone other than them?”
H4 As seen on
H4 Pindrop named TIME's 10 Most Influential Software Companies of 2026
H4 Close fraud cases faster.
H4 1210% surge in AI fraud in 2025
H4 Financial Times + Pindrop on deepfake risk
H4 AI fraud is surging. Healthcare is the target.
H5 Deepfakes in meetings
H5 Deepfakes in contact centers
H5 Multifactor authentication
H5 IVR fraud defense
H5 IVR containment
H5 Call intelligence
H5 Threat monitoring
H5 Deepfakes Aren’t Just Headlines Anymore. They’re Becoming Healthcare Policy.
H5 How to Evaluate the Best Deepfake Detection Software for Detecting Synthetic Identity in Video Meetings
H5 The 2026 AI Threat Landscape in Healthcare
H6 Catch impostors early and authenticate before damage is done—saving data and dollars.
H6 Take the first step toward a safer, more secure future for your business.
H6 PLATFORM
H6 SOLUTIONS
H6 PARTNERS
H6 COMPANY
H6 UNITED STATES
NAV_HEADER_HEADING_REPEATED_FOOTER Restoring Trust in Real-Time Communications | Pindrop (https://pindrop.com/company/)
Title

Restoring Trust in Real-Time Communications | Pindrop

Meta

Enterprise security leaders trust Pindrop to detect deepfakes, verify identity, and defend real-time communications across the channels their businesses rely on.

H1 Restoring trust in real-time video, voice, and digital communications
H2 Shaping the future of real-time digital communication
H2 Our leadership
H2 We hire good people for rewarding work
H2 Our partnerships
H2 Pindrop FAQs
H2 Digital trust isn’t optional—it’s essential
H3 How one phone call sparked a revolution
H3 A mission tosecure voice interactions
H3 Seed fundingsparks innovation
H3 Industry recognitionthrough research
H3 Scaling withvoice biometrics
H3 Global expansion backed byGoogle capital
H3 Tacklingemerging threats
H3 Leading withinnovation
H3 Setting the standard inAI security
H6 Vijay A. Balasubramaniyan
H6 Dr. Paul Judge
H6 Dr. Mustaque Ahamad
H6 Clarissa Cerda
H6 Jeff Hoffman
H6 Kieran King
H6 Bucky Wallace
H6 Adriana Gil Miner
H6 Neeraj Gupta
H6 Christine Kaszubski
H6 Nicholas Holland
H6 Cloud Engineer Intern
H6 AI Engineering Intern (Fall)
H6 Account Manager
H6 Senior Analyst, Corporate Finance
H6 Manager, Information Security
H6 Take the first step toward a safer, more secure future for your business.
H6 PLATFORM
H6 SOLUTIONS
H6 PARTNERS
H6 COMPANY
H6 UNITED STATES
NAV_HEADER_HEADING_REPEATED_BODY Trending Research + Insights | Pindrop (https://pindrop.com/research/)
Title

Trending Research + Insights | Pindrop

Meta

Stay informed with Pindrop’s security and fraud detection research and insights. Discover expert insights to fight threats and strengthen protection today.

H2 Filters
H2 Oh no! There are no exact matches for your search results
H2 Digital trust isn’t optional—it’s essential
H3 Trending research + insights
H4 Articles
H4 Case Studies
H4 Guides
H4 Reports
H4 Webinars
H4 Whitepapers
H5 Authentication Is Financial Infrastructure
H5 Deepfakes Aren’t Just Headlines Anymore. They’re Becoming Healthcare Policy.
H5 LREC 2026: An In-Depth Evaluation of Machine-Generated Text Detection
H5 How Fraud Assist Brought AI Efficiency to FNBO’s Fraud Case Investigation
H5 90% Drop in Fraud and a Smoother CX: How HealthEquity Did It
H5 One Year Later: Michigan State University Federal Credit Union Minimizes Fraud Exposure by Millions
H5 The 2026 AI Threat Landscape in Healthcare
H5 The Deepfake Job Candidate: Spot AI Imposters Before They Cost You
H5 How Phoneprinting Technology Achieves Voiceless Authentication
H5 The Year Trust Broke: Inside the 2025 AI Fraud Spike
H5 2025 Voice Intelligence and Security Report
H5 2024 Voice Intelligence and Security Report
H5 Webinar: 6 AI Attacks Targeting Your Business Right Now
H5 Webinar: Protecting Human Connections from Deepfakes with Webex and Pindrop
H5 Webinar: Investigate Smarter: Use GenAI to Close Fraud Cases Faster
H5 The $23B Retail Fraud Crisis: Strategies for Prevention
H5 2023 Authentication Landscape Insights
H5 Fraud Techniques Revealed: Contact Center Criminals
H6 Authentication Is Financial Infrastructure
H6 Deepfakes Aren’t Just Headlines Anymore. They’re Becoming Healthcare Policy.
H6 Webinar: 6 AI Attacks Targeting Your Business Right Now
H6 Take the first step toward a safer, more secure future for your business.
H6 PLATFORM
H6 SOLUTIONS
H6 PARTNERS
H6 COMPANY
H6 UNITED STATES
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Catch Imposters in Meetings with Pindrop® Pulse | Pindrop (https://pindrop.com/product/pindrop-pulse/meetings/)
Title

Catch Imposters in Meetings with Pindrop® Pulse | Pindrop

Meta

Spot impersonation threats in your conferencing software. Better protect your organization from meeting fraud with participant authentication, location intelligence, and deepfake detection.

H1 Your video meetings aren’t safe anymore.
H2 When AI falls into the wrong hands.
H2 Why Pindrop® Pulse is different
H2 Pindrop® Pulse for Meetings works in Zoom4, Webex5, and Microsoft Teams6.
H2 How Pindrop® Pulse for Meetings works
H2 Audio and video deepfake detection
H2 Voice authentication
H2 Location Risk Signals
H2 Real human. Right human. Right place.
H2 Deepfakes are getting smarter. Is your business prepared?  
H2 Pindrop® Pulse for Meetings FAQs
H3 Cost of AI fraud by 20271
H3 Business cyber attack: deepfakes2
H3 Companies hit by a deepfake3
H3 Real human
H3 Right human
H3 Right place
H4 Tech featured on
H6 PLATFORM
H6 SOLUTIONS
H6 PARTNERS
H6 COMPANY
H6 UNITED STATES
NAV_HEADER_REPEATED 90% Drop in Fraud & a Smoother CX: How HealthEquity Did It | Pindrop (https://pindrop.com/research/case-study/healthequity-drop-fraud-smoother-cx/)
Title

90% Drop in Fraud & a Smoother CX: How HealthEquity Did It | Pindrop

Meta

HealthEquity anticipated AI attacks—and turned to Pindrop to strengthen its security strategy without losing sight of its member-first mission. Learn how.

H1 90% Drop in Fraud and a Smoother CX: How HealthEquity Did It
H2 HealthEquity saw AI attacks coming and acted fast
H2 Top priority: Security can’t come at the expense of CX
H2 The future of authentication starts with continuous risk assessments
H2 HealthEquity: Keeping security strong and ready for AI attacks
H2 In the AI era, healthcare organizations can’t afford guesswork
H2 The beginning of a healthcare cybersecurity shift
H2 Related research + insights
H2 Digital trust isn’t optional—it’s essential
H5 Case study
H5 Deepfakes Aren’t Just Headlines Anymore. They’re Becoming Healthcare Policy.
H5 The 2026 AI Threat Landscape in Healthcare
H5 Simplify Caller Enrollment with Smart Enrollment
H6 Take the first step toward a safer, more secure future for your business.
H6 PLATFORM
H6 SOLUTIONS
H6 PARTNERS
H6 COMPANY
H6 UNITED STATES
NAV_HEADER_REPEATED Our Featured Technology Partners | Pindrop (https://pindrop.com/partner/)
Title

Our Featured Technology Partners | Pindrop

Meta

Secure your contact center with Pindrop. Seamlessly integrate fraud detection and authentication into your current technology.

H1 Your critical business systems: defended.
H2 Pindrop now integrated with Zoom1 Contact Center
H2 Strategic partners
H2 Technology partners
H2 Related research + insights
H2 Digital trust isn’t optional—it’s essential
H5 Microsoft Teams
H5 Lumen
H5 Sharpen
H5 Boost.ai
H5 Bandwidth
H5 Content Guru
H5 ID Dataweb
H5 IntelePeer
H5 Ring Central
H5 NovelVox
H5 Webex By Cisco
H5 SoundHound AI
H5 One Year Later: Michigan State University Federal Credit Union Minimizes Fraud Exposure by Millions
H5 Enhanced Pindrop Integrations Simplify Migration from Amazon Connect Voice ID
H5 Five9 + Pindrop: Fraud Detection with Better Customer Experience
H6 Take the first step toward a safer, more secure future for your business.
H6 PLATFORM
H6 SOLUTIONS
H6 PARTNERS
H6 COMPANY
H6 UNITED STATES
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE (https://www.pindrop.com) Pindrop | Fraud & Deepfake Defense for Contact Centers & Virtual Meetings
[H2] Video or voice—verified
[H6] Catch impostors early and authenticate before damage is done—saving data and dollars.

Find your solution

[IMG: Logo]

[H5] Deepfakes in meetings
Identifies impostors in live meetings, helping you block risks as they appear and secure sensitive info.
Learn More

[IMG: Logo]

[H5] Deepfakes in contact centers
Detects AI-generated content within seconds—before it hurts your team.
Learn More

[IMG: Logo]

[H5] Multifactor authentication
Analyzes call metadata, behavior, and more to verify customers quickly, without the need for outdated security methods like OTPs.
Learn More

[IMG: Logo]

[H5] IVR fraud defense
Detects account reconnaissance and alerts agents to suspicious activity in your Interactive Voice Response (IVR) system.
Learn More

[IMG: Logo]

[H5] IVR containment
Verifies callers in the Interactive Voice Response (system)—helping spot fraud before it reaches an agent.
Learn More

[IMG: Logo]

[H5] Call intelligence
Matches the caller’s voice to their enrolled voice profile in the background without requiring caller or agent action.
Learn More

[IMG: Logo]

[H5] Threat monitoring
Minimizes false positives to reduce fraud losses, and increase customer protection at every stage of the call with real-time detection.
Learn More
1390 chars
SUB-PAGE (https://pindrop.com/company/) Restoring Trust in Real-Time Communications | Pindrop
CYBERSECURITY COMPANY

[H1]
Restoring trust in real-time video, voice, and digital communications

In a digital world where human and machine converge, Pindrop provides the tools to answer one critical question: Who’s really on the other end—is this a machine or a human, is this a bad actor, and is this your customer?

[H2] Shaping the future of real-time digital communication

Guided by our core values—innovation, reliability, customer focus, scalability, and integrity—we’re redefining how organizations and individuals experience security, empowering them to communicate with confidence. Join our passionate team!
View open roles

[H3] How one phone call sparked a revolution

Inspired by a personal story, Dr. Vijay Balasubramaniyan founded Pindrop in 2011 after experiencing frustration when his credit card was unexpectedly declined while making a purchase abroad. The sense of mistrust that followed highlighted a deeper issue in voice-based interactions. Determined to address this gap, Vijay set out to build technology that helps restore trust and enhance secure communication.

2010

[H3] A mission tosecure voice interactions
Founded to pioneer voice security; laying the groundwork for trusted voice communications.

[H3] Seed fundingsparks innovation
Secured $1M in seed funding, leading to the development of Phoneprinting® tech, a groundbreaking capability for detecting fraud by identifying devices acoustically.

[H3] Industry recognitionthrough research
Published the influential “Pindrop” paper at the ACM Conference on Computer and Communications Security (CCS), earning industry-wide acclaim.

[H3] Scaling withvoice biometrics
Raised $35M in Series B funding, enabling growth and the introduction of a voice biometrics solution to recognize and help companies prevent repeat fraudsters.

[H3] Global expansion backed byGoogle capital
Surpassed $100M in funding, driving worldwide innovation and strengthening Pindrop’s global presence.

[H3] Tacklingemerging threats
Introduced behavioral analysis to detect bot patterns and synthetic behaviors, addressing evolving security challenges.

[H3] Leading withinnovation
Achieved over 100 global patents, cementing Pindrop’s role as a leader in voice security innovation.

[H3] Setting the standard inAI security
Achieved over 100 global patents, cementing Pindrop’s role as a leader in voice security innovation.

[H2] Our leadership
Meet the visionaries driving Pindrop’s mission to secure real-time digital communication worldwide.

[H6] Vijay A. Balasubramaniyan
CEO + Co-Founder

[H6] Dr. Paul Judge
Executive Chairman + Co-founder

[H6] Dr. Mustaque Ahamad
Chief Scientist + Co-founder

[H6] Clarissa Cerda
Chief Legal Officer

[H6] Jeff Hoffman
Chief Financial Officer

[H6] Kieran King
Chief Customer Officer

[H6] Bucky Wallace
Chief Revenue Officer

[H6] Adriana Gil Miner
Chief Marketing Officer

[H6] Neeraj Gupta
Chief Technology Officer

[H6] Christine Kaszubski
Chief People Officer

[H6] Nicholas Holland
Chief Product Officer

[H2] We hire good people for rewarding work
Be part of a team creating meaningful solutions and shaping the future of real-time digital communication.

[H6] Cloud Engineer Intern
US – Remote, PRE

[H6] AI Engineering Intern (Fall)
US-Remote, PRE

[H6] Account Manager
US – Remote, Sales

[H6] Senior Analyst, Corporate Finance
US – Remote, Accounting and Finance

[H6] Manager, Information Security
US – Remote, PRE

View more open roles

[IMG: Pindrop Dots]

[IMG: InteliPeer logo representing voice and communication platform integration.]

[IMG: Bandwidth logo representing telecommunications and voice API integration partner]

[IMG: Google Cloud logo representing cloud infrastructure and AI integration partner]

[IMG: AWS logo representing cloud hosting and security integration partner]

[IMG: Verizon logo representing telecom and network security integration partner]

[IMG: Genesys logo representing contact center technology and voice platform integration]

[IMG: Five9 logo representing cloud contact center integration partner]

[IMG: NICE logo representing call analytics and workforce optimization partner integration]

[H2]
Our partnerships

Collaborations with industry leaders like Google, Verizon, and Amazon Web Services amplify our ability to deliver innovative solutions and better serve our customers.

See all partners

[H2]
Pindrop FAQs

Pindrop is a cybersecurity company delivering the Real Human + Right HumanTM platform with continuous identity verification and deepfake detection across voice, video, and digital communications in real time.

To restore trust in every real-time digital communication.

Audaciously Innovate, Evangelical Customers for Life, Execution Excellence, Win as a Company, and Make a Difference. Our Core Values are fundamental beliefs at the center of all we do.

Pindrop was founded in 2011 by Dr. Vijay A. Balasubramaniyan, with co-founders Dr. Paul Judge and Dr. Mustaque Ahamad.

Vijay A. Balasubramaniyan serves as CEO and Co-Founder.

Pindrop collaborates with both contact center and meetings industry leaders like Cisco, Zoom, Google, Verizon, and Amazon Web Services. You can view them all on our partner page

Yes. Founded by Georgia Tech PhDs, Pindrop has achieved over 300 patents across audio, biometrics, deepfake detection, and identity authentication—setting the technical standard for trust across channels.

Yes. Pindrop is hiring across multiple functions; see open roles on our Careers page.
5871 chars
SUB-PAGE (https://pindrop.com/research/) Trending Research + Insights | Pindrop
[H3] Trending research + insights

Article
[H6] Authentication Is Financial Infrastructure

May 15, 2026
3 minutes read time

Article
[H6] Deepfakes Aren’t Just Headlines Anymore. They’re Becoming Healthcare Policy.

Webinar
[H6] Webinar: 6 AI Attacks Targeting Your Business Right Now

[H2] Filters

[H2] Oh no! There are no exact matches for your search results
See similar results below, or try adjusting your filters.

[H4] Articles
View all

Article
[H5] Authentication Is Financial Infrastructure

May 15, 2026
3 minutes read time

Article
[H5] Deepfakes Aren’t Just Headlines Anymore. They’re Becoming Healthcare Policy.

May 12, 2026
8 minutes read time

Article
[H5] LREC 2026: An In-Depth Evaluation of Machine-Generated Text Detection

May 7, 2026
3 minutes read time

[H4] Case Studies
View all

Case study
[H5] How Fraud Assist Brought AI Efficiency to FNBO’s Fraud Case Investigation

March 16, 2026
7 minutes read time

Case study
[H5] 90% Drop in Fraud and a Smoother CX: How HealthEquity Did It

February 23, 2026
8 minutes read time

Case study
[H5] One Year Later: Michigan State University Federal Credit Union Minimizes Fraud Exposure by Millions

December 1, 2025
7 minutes read time

[H4] Guides
View all

Guide
[H5] The 2026 AI Threat Landscape in Healthcare

April 28, 2026

Guide
[H5] The Deepfake Job Candidate: Spot AI Imposters Before They Cost You

September 29, 2025

Guide
[H5] How Phoneprinting Technology Achieves Voiceless Authentication

August 8, 2025

[H4] Reports
View all

Report
[H5] The Year Trust Broke: Inside the 2025 AI Fraud Spike

February 4, 2026

Report
[H5] 2025 Voice Intelligence and Security Report

June 12, 2025

Report
[H5] 2024 Voice Intelligence and Security Report

May 22, 2024

[H4] Webinars
View all

Webinar
[H5] Webinar: 6 AI Attacks Targeting Your Business Right Now

May 7, 2026

Webinar
[H5] Webinar: Protecting Human Connections from Deepfakes with Webex and Pindrop

April 2, 2026

Webinar
[H5] Webinar: Investigate Smarter: Use GenAI to Close Fraud Cases Faster

March 4, 2026

[H4] Whitepapers
View all

Whitepaper
[H5] The $23B Retail Fraud Crisis: Strategies for Prevention

March 25, 2024

Whitepaper
[H5] 2023 Authentication Landscape Insights

February 27, 2023

Whitepaper
[H5] Fraud Techniques Revealed: Contact Center Criminals

November 2, 2022
2610 chars
SUB-PAGE (https://pindrop.com/product/pindrop-pulse/meetings/) Catch Imposters in Meetings with Pindrop® Pulse | Pindrop
[H4] Tech featured on

[IMG: Press Logo]

[IMG: Press Logo]

[IMG: Press Logo]

[IMG: Press Logo]

[IMG: Press Logo]

[H2]
When AI
falls into
the wrong
hands.

$40B

[H3]
Cost of AI fraud by 20271

#2

[H3]
Business cyber attack: deepfakes2

62%

[H3]
Companies hit by a deepfake3

[H2]
Why Pindrop® Pulse is different

Pindrop offers one-of-a-kind detection of both AI and human impersonation threats through a continuous, multifactor analysis of virtual meetings.

[IMG: User face icon representing detection of real human presence versus recorded or synthetic voices]

[H3] Real human
Highest-accuracy detection of AI-generated voices powered by industry-leading liveness models across audio and video.8

[IMG: Right Human_white]

[H3] Right human
Passively authenticates to confirm not only a speaker is human, but that they’re the right person.

[IMG: Location_white]

[H3] Right place
Verifies location integrity by flagging risk indicators such as VPN usage or mismatched geographies in video meetings.

[IMG: TIME-Best-Invention-2025-logos]

[H2]
Pindrop® Pulse for Meetings works in Zoom4, Webex5, and Microsoft Teams6.

[H2]
How Pindrop® Pulse for Meetings works

[IMG: Real-time-deepfakes]

[H2]
Audio and video deepfake detection

Analyzes audio and video in real time for signs of synthetic manipulation with 99% accuracy in audio deepfake detection7 and less than 1% false positives.8 Flags to the meeting host when an alert is detected.

Schedule a demo

[IMG: Authenticate participants]

[H2]
Voice authentication

Leverages Pindrop Deep Voice® engine to confirm meeting participants are real.

See it in action

[IMG: Location intelligence]

[H2]
Location Risk Signals

Surfaces risk indicators such as VPN usage or unexpected geographies.

Request a demo

[H2]
Real human. Right human. Right place.

[IMG: PFM Deepfake Job Candidates Demo Thumbnail]

[H2]
Deepfakes are getting smarter. Is your business prepared?

Join our expert panel on Thursday, June 4th at 10am PT / 1pm ET to explore where deepfake and AI-enabled attacks are already impacting businesses, why traditional verification methods are falling short, and what you can implement to mitigate these evolving risks.

RSVP here

“Enabling human connection with our AI-first platform is core to Zoom’s mission, and Pindrop’s new integration offers users the added confidence that the people they see and hear are real.”

Chief Ecosystem Officer, Zoom
Brendan Ittelson

[IMG: zoom-white]

“We are proud to partner with Pindrop to stay ahead of [deepfake] threats and strengthen trust and security in remote conversations.”

Chief Information Security Officer, MoonPay
Doug Innocenti

[IMG: moonPay]

“Don’t wait for the bad thing to happen. 
Get in front of it before it happens.”

Head of Fraud Operations, Fortune 500 Insurance Company
Anonymous

[IMG: shield]

[H2]
Pindrop® Pulse for Meetings FAQs

Pindrop® Pulse for Meetings helps protect video conferences by detecting deepfakes and impersonation while confirming participant identity and location integrity.

Pindrop Pulse is available in Zoom, Webex, and Microsoft Teams, and will be available on Google Meet soon.

Pindrop Security Assistant continuously analyzes audio and video in real-time to detect AI-generated voices, avatars, face swaps, and other forms of manipulation throughout the meeting.

Based on a 2023 study, Pindrop reports 99% accuracy in audio deepfake detection7 with less than 1% false positives.8 This award-winning technology was the sole large-organization winner of the 2024 FTC Voice Cloning Challenge, recognized for its resilient, real-time detection of synthetic voices.

Pindrop’s Deep Voice® Engine, integrated with its award-winning deepfake detection,
supports the enrollment and authentication of meeting participants passively, so organizations can conduct their meetings with higher confidence.

Pindrop® Pulse for Meetings reveals the participant’s actual country of origin by unmasking VPN usage. While the technology provides this geolocation transparency, it does not autonomously classify a location as risky; that determination is made by your security team.

It uniquely detects both AI and human impersonation threats using continuous, multifactor analysis and location intelligence to verify participant identity and true geographic origin across virtual meetings.

Yes— Pindrop® Pulse was named to TIME Magazine’s Best Inventions 2025 and the 2024 FTC Voice Cloning Challenge large organization winner, frequently featured by leading media outlets, including an NPR study where it identified 100% of the deepfakes in the study’s 84 sample test set.

Sources + disclaimers
1 Deloitte, “Generative AI is expected to magnify the risk of deepfakes and other fraud in banking,” May 2024
2 Dark Reading, “Deepfakes Rank as the Second Most Common Cybersecurity Incident for US Businesses,” May 2024
3 Gartner, “Data View: What Is the Impact of GenAI on the Attack Landscape?,” August 2025
4 Zoom and the Zoom logo are trademarks of Zoom Communications, Inc., registered in the U.S. and other countries.
5 Cisco, Cisco Webex, and Webex are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.
6 Microsoft Teams is a trademark of the Microsoft group of companies.
7 Pindrop, “Exposing the Truth About Zero-Day Deepfake Attacks,” July 2023
8 Pindrop analysis of call data of Pulse customers from Q4 2024 to Q2 2025
6163 chars
SUB-PAGE (https://pindrop.com/research/case-study/healthequity-drop-fraud-smoother-cx/) 90% Drop in Fraud & a Smoother CX: How HealthEquity Did It | Pindrop
[H5] Case study

[IMG: Facebook]
[IMG: LinkedIn]
[IMG: Twitter]

[H1] 90% Drop in Fraud and a Smoother CX: How HealthEquity Did It

At a glance: HealthEquity anticipated AI attacks—and turned to Pindrop to strengthen its security strategy without losing sight of its member-first mission.

[IMG: HealthEquity Case Study_Thumbnail-BYOP Resource]

Problem

HealthEquity knew AI fraud attacks would target their voice channel. They needed measures to catch the attacks, but refused to sacrifice their world-class customer experience.

Solution

HealthEquity partnered with Pindrop, adding AI-powered risk analysis to the background of calls to detect fraud when it matters, so agents can focus on serving customers with empathy.

[H2] HealthEquity saw AI attacks coming and acted fast
HealthEquity, one of the nation’s largest administrators of health savings accounts (HSAs), knew that traditional security measures were no longer modern enough to protect its voice channel.
Ajit Gaddam, SVP and Head of Fraud, Financial Crimes, and Trust Systems at HealthEquity, recognized early that today’s biggest security gap is how trust is established.

[IMG: Group 1010107384]

For thousands of years, trust was based on perception, recognizing someone’s voice or seeing someone face-to-face. We’re now in an age where trust can be synthesized. AI has changed what we think of as proof.

– Head of Fraud, Financial Crimes, and Trust Systems, HealthEquity, Ajit Gaddam

[IMG: Gray lightbulb]

Many companies, just like HealthEquity, are contending with this reality: if trust is easy to manipulate, and a company holds valuable data, fraudsters will try whatever it takes to get in.

[H2] Top priority: Security can’t come at the expense of CX
Healthcare contact centers are often the front line for members during stressful situations, medical events, urgent account access needs, or financial uncertainty. Agents are trained to treat callers with the utmost empathy and resolve their issues as quickly as possible.

[IMG: Orange quote]

They’re not there to interrogate. They’re there to help.

– Head of Fraud, Financial Crimes, and Trust Systems, HealthEquity, Ajit Gaddam

But as synthetic voice and automated attacks become the norm, a tension has emerged: how do agents provide fast, compassionate service while still establishing that the caller is legitimate?
Historically, agents relied on knowledge-based questions, like “What street did you grow up on?” to authenticate callers. Now, with stolen data from data breaches, fraudsters can answer these questions and gain access with ease.

[IMG: Navy quote]

Knowledge-based questions are no longer sufficient. If you rely solely on stage-gate verification, you’re not adapting to how attacks have evolved.

– Head of Fraud, Financial Crimes, and Trust Systems, HealthEquity, Ajit Gaddam

Facing these challenges, HealthEquity needed a way to strengthen authentication while maintaining excellent CX.
[H2] The future of authentication starts with continuous risk assessments
HealthEquity partnered with Pindrop to layer risk analysis in its contact center ecosystem.
Within the first month of Pindrop® Passport deployment, profile match rate in the IVR increased from 31% to 71% allowing HealthEquity to authenticate more callers in the IVR and enable better self-service for their members.
Once callers are routed to agents, the Pindrop® Platform operates passively in the background, analyzing signals such as spoofing indicators, device anomalies, and voice patterns to generate real-time risk scores. This led to an authentication rate of over 91%. That means more HealthEquity callers were verified quickly, giving agents confidence to focus on great customer service.

[IMG: Navy quote]

We’re not relying on perception alone anymore. We’re giving our agents high-quality signals so they can make better decisions in the moment.

– Head of Fraud, Financial Crimes, and Trust Systems, HealthEquity, Ajit Gaddam

Agents receive clear, actionable notifications that help them quickly assess risk—without wasting time on KBAs that aren’t sufficient in the first place. When risk indicators are elevated, calls are routed properly. When signals suggest low risk with high confidence, members move forward without additional interrogation.

[IMG: Gray lightbulb]

This is a shift from one-time “stage gate” authentication to continuous trust verification.

[H2] HealthEquity: Keeping security strong and ready for AI attacks
HealthEquity has already seen business results.

[IMG: Group 1010107384]

From last year to now, we’ve reduced fraud over the voice channel by over 90%. We’re continuously tuning and measuring, but the reduction has been significant.

– Head of Fraud, Financial Crimes, and Trust Systems, HealthEquity, Ajit Gaddam

Beyond fraud reduction, HealthEquity tracks customer satisfaction. They need to know that risk detection isn’t coming at the expense of member experience.
The organization reports:

Lower targeted voice fraud attempts
More efficient calls for legitimate members

[H2] In the AI era, healthcare organizations can’t afford guesswork
“Healthcare organizations should be preparing for the next phase of AI fraud. If you’re interacting with customers over voice, you need to understand that exposure and quantify it.” Head of Fraud, Financial Crimes, and Trust Systems, HealthEquity, Ajit Gaddam
Gaddam emphasizes that attackers are increasingly using AI to test and optimize impersonation strategies at machine speed. Defensive strategies must evolve accordingly.
“Security and experience aren’t opposites. Great companies know how to deliver both.”
Brand reputation, direct financial losses, and fines—that’s what’s at risk. When attackers spend every day looking for your security vulnerabilities, you can’t hesitate to evolve your security measures.
[H2] The beginning of a healthcare cybersecurity shift
Vijay Balasubramaniyan, CEO of Pindrop, sees the HealthEquity relationship as part of a broader transformation across healthcare.

[IMG: Orange quote]

Voice is becoming one of the most important identity surfaces in the enterprise. HealthEquity’s approach demonstrates that organizations can strengthen fraud defenses with measurable impact while still prioritizing member experience. That balance is critical in today’s AI-driven threat landscape.

[IMG: Vijay_quote]

– CEO, Pindrop, Vijay Balasubramaniyan

For HealthEquity, the initiative shows their investment in modernization, reinforcing trust, strengthening resilience, and empowering agents with the data they need to make fast, informed decisions.
As AI continues to reshape both customer engagement and fraud risk, HealthEquity’s experience underscores a central reality: identity must now be continuously verified. But that doesn’t have to come at the cost of customer service.

[H2] Related research + insights

Access expert research, detailed guides, and practical resources on voice security to strengthen your contact center’s defenses.
View the library

Article
[H5] Deepfakes Aren’t Just Headlines Anymore. They’re Becoming Healthcare Policy.
May 12, 2026
8 minutes read time

Guide
[H5] The 2026 AI Threat Landscape in Healthcare
April 28, 2026
3 minutes read time

Article
[H5] Simplify Caller Enrollment with Smart Enrollment
April 23, 2026
4 minutes read time
7615 chars
SUB-PAGE (https://pindrop.com/partner/) Our Featured Technology Partners | Pindrop
PINDROP PARTNERS

[H1]
Your critical business systems: defended.

Together with our partners, we’re redefining secure communication—bringing AI innovation to every conversation.

Connect with us

[IMG: Pindrop-zoom-new-partner-item]

LATEST NEWS

[H2]
Pindrop now integrated with Zoom1 Contact Center

Get real-time deepfake detection, voice authentication, and fraud risk intelligence directly within Zoom’s CX platform.

Learn about our partnership

[H2]
Strategic partners

[IMG: CISCO logo partner card]

A contact center and virtual meetings platform, backed by Pindrop® solutions, including advanced deepfake detection.

Learn MORE

[IMG: Zoom-logo_card]

Leading video meeting platform that connects with Pindrop® deepfake detection technology to catch virtual imposters.

Learn More

[IMG: Verizon logo representing telecom and network security integration partner]

VoIP Inbound Anti-Fraud and Authentication combines Verizon toll-free service with Pindrop® solutions.

LEARN MORE

[IMG: Five9-logo_card]

A CCaaS solution that partners with Pindrop to deliver secure authentication and fraud detection.

LEARN MORE

[IMG: Amazon-logo_card]

A cloud contact center and customer service software that integrates with Pindrop® technology.

LEARN MORE

[IMG: Google Cloud logo representing cloud infrastructure and AI integration partner]

AI-driven, scalable, and secure technologies that work seamlessly with Pindrop® voice security solutions.

LEARN MORE

[IMG: Genesys logo representing contact center technology and voice platform integration]

An all-in-one platform for contact center operations that seamlessly integrates for secure authentication and fraud detection.

LEARN MORE

[IMG: NiCE_our partners]

A complete CX platform that can bring fraud detection and authentication to customers with Pindrop® Solutions.

LEARN MORE

[IMG: Pindrop Dots]

[H2]
Technology partners

[IMG: Microsoft Teams]

[H5] Microsoft Teams
Microsoft Teams unifies chat, video, and file sharing in Microsoft 365. Pindrop® Pulse for Meetings integrates with Teams to detect deepfakes and verify participants in real time.

[IMG: Lumen]

[H5] Lumen
A global communications services provider who partners with Pindrop® solutions for call capture and API integration.

[IMG: Sharpen]

[H5] Sharpen
A CCaaS platform that integrates with the entire Pindrop® product suite.

[IMG: Boost.ai]

[H5] Boost.ai
Market-leading conversational AI solution that can operationalize Pindrop® tech with API calls.

[IMG: Bandwidth]

[H5] Bandwidth
A universal communications platform for enterprises and communication providers that integrates with Pindrop® voice security tools.

[IMG: Content Guru]

[H5] Content Guru
A leading global provider of enterprise cloud customer experience and contact center solutions, offering a carrier-grade integration that supports the full Pindrop product suite.

[IMG: ID Dataweb]

[H5] ID Dataweb
An engine to orchestrate signals from a network of attribute providers and create a trust score for any identity.

[IMG: IntelePeer]

[H5] IntelePeer
A communications automation solution that integrates with Pindrop® tech to provide passive authentication and fraud detection.

[IMG: Ring Central]

[H5] Ring Central
A trusted AI communications solution that partners with Pindrop® solutions for authentication and fraud detection.

[IMG: NovelVox]

[H5] NovelVox
A unified agent interface that integrates with Pindrop® solutions to provide fraud detection and authentication analysis.

[IMG: Webex By Cisco]

[H5] Webex By Cisco
An AI-powered customer experience platform that partners with Pindrop® tech to provide fraud detection and authentication solutions.

[IMG: SoundHound AI]

[H5] SoundHound AI
The only AI agent platform that integrates leading voice recognition with enterprise-ready autonomous agents to unlock human-grade work for customer & employee experiences.

“Deepfakes don’t belong in our meetings. With Pindrop by our side, we’re making sure every Webex conversation stays authentic and secure. Grateful to the team for partnering with us to protect the future of collaboration.”

Ashish Chotai
Senior Director, Head of Product, Webex Media & AI

[IMG: Webex Quote Slider]

“By establishing a preferred integration path with Pindrop, our joint customers can deploy Pindrop even faster than before and protect themselves against bad actors.”

Jake Butterbaugh
SVP of Global Partners, Five9

[IMG: Five9 Quote Slider]

“We continue to keep a close eye on how [security and trust are] is evolving. We’ve all heard of the problems with deepfakes. We continue to expand our Partner ecosystem, including with Pindrop, to serve you the right way.”

Smita Hashim
Chief Product Officer, Zoom

[IMG: zoom-white]

“With Pindrop’s solutions on Google Cloud Marketplace, organizations can easily deploy Pindrop in their cloud environment and provide AI-enhanced experiences prioritizing secure, satisfactory customer interactions.”

Nirav Sheth
Director of Partnerships, Google Cloud

[IMG: Google Cloud logo_slider]

[H2] Related research + insights

Access expert research, detailed guides, and practical resources on voice security to strengthen your contact center’s defenses.
Start learning

Case study
[H5] One Year Later: Michigan State University Federal Credit Union Minimizes Fraud Exposure by Millions
December 1, 2025
7 minutes read time

Article
[H5] Enhanced Pindrop Integrations Simplify Migration from Amazon Connect Voice ID
June 4, 2025
3 minutes read time

Webinar
[H5] Five9 + Pindrop: Fraud Detection with Better Customer Experience
January 28, 2025
2 minutes read time
6173 chars