Prey Project
(https://preyproject.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
While the schema_json is technically sound and lists founding dates and social links, there is a total absence of named technical experts or security certifications (e.g., CISSP, OSCP) for the team. The site claims a dedicated group of people provides personalized support, but no individuals are identified via Person schema or sameAs footprints.
The marketing tone implies a full security shield (Ace every audit), but the actual product is an endpoint tracking tool. The claim of 24/7 dark web scanning is substantive, but the assertion that it helps you Beat every breach is an unsubstantiated performance leap.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "Prey",
"alternateName": "Prey Project",
"description": "Device tracking and security solution that helps protect laptops, phones, and tablets across multiple operating systems with 24/7 monitoring and security management tools.",
"url": "https://preyproject.com",
"applicationCategory": "SecurityApplication",
"operatingSystem": "Windows, macOS, Linux, iOS, Android, ChromeOS",
"offers": [
{
"@type": "Offer",
"name": "Prey Full Suite",
"description": "Complete device security that tracks, acts upon, and helps manage devices. Made for businesses.",
"url": "/products/prey-full-suite"
},
{
"@type": "Offer",
"name": "Prey Protection",
"description": "24/7 tracking with the security tools to prevent loss and protect your sensitive data.",
"url": "/products/prey-protection"
},
{
"@type": "Offer",
"name": "Prey Tracking",
"description": "A clear-cut service that locates and monitors fleets, and gives you the tools to secure your devices.",
"url": "/products/prey-tracking"
},
{
"@type": "Offer",
"name": "Prey Breach Monitoring",
"description": "Dark web intelligence accessible and affordable for all.",
"url": "/products/breach-monitoring"
},
{
"@type": "Offer",
"name": "Prey Starter",
"description": "For 5 personal devices",
"url": "/products/individuals"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "100",
"bestRating": "5"
},
"provider": {
"@type": "Organization",
"name": "Prey Project",
"url": "https://preyproject.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "548 Market St. #30152",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94104",
"addressCountry": "US"
},
"sameAs": [
"https://instagram.com/preyproject",
"https://x.com/preyproject/",
"https://www.linkedin.com/company/931433",
"https://www.youtube.com/user/PreyAntiTheft"
],
"foundingDate": "2009"
},
"featureList": [
"Device tracking and location",
"Device security",
"Data protection",
"Device management",
"Remote workforce management",
"Breach monitoring",
"Dark web monitoring"
],
"inLanguage": "en",
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Tim P."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Set it and forget it device security."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Sara D."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Quality, reliability, and exceptional support."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Don H."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Great tool for securing your devices."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Tara N."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "GPS Tracking made easy!"
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jasper T."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Easy to use and it just works."
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Bhairav P."
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "An affordable way to track and protect your devices."
}
]
}
/products/breach-monitoring/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Prey Breach Monitoring",
"description": "Dark web intelligence accessible and affordable for all. Proactive credential monitoring that detects threats early with weekly security intelligence reports.",
"brand": {
"@type": "Organization",
"name": "Prey Project",
"url": "https://preyproject.com",
"logo": {
"@type": "ImageObject",
"url": "https://preyproject.com/logo.png"
},
"sameAs": [
"https://instagram.com/preyproject",
"https://x.com/preyproject/",
"https://www.linkedin.com/company/931433",
"https://www.youtube.com/user/PreyAntiTheft"
]
},
"url": "/products/breach-monitoring",
"inLanguage": "en",
"category": "Cybersecurity Software",
"offers": [
{
"@type": "Offer",
"name": "Email Monitoring",
"price": "1.50",
"priceCurrency": "USD",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "1.50",
"priceCurrency": "USD",
"unitText": "per email"
},
"description": "Ideal for SMBs, this plan provides a weekly, granular look at specific emails including user credentials exposed in the Dark Web, malware-infected devices, data breach records, and weekly updates.",
"availability": "https://schema.org/InStock"
},
{
"@type": "Offer",
"name": "Domain Monitoring",
"price": "0",
"priceCurrency": "USD",
"description": "Designed for large organizations that need to monitor a long list of emails. Includes monitoring of all assets associated to the domain, covers all emails that share the same domain, and provides an all-over sense of your organization's health status.",
"availability": "https://schema.org/InStock",
"priceSpecification": {
"@type": "PriceSpecification",
"price": "0",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.88",
"bestRating": "5",
"worstRating": "1"
},
"featureList": [
"24/7 dark web scanning for stolen credentials",
"Weekly updated security reports",
"Email-by-email tracking",
"Domain overview monitoring",
"Threat intelligence layer",
"Risk mitigation insights",
"Compliance support",
"Data breach origin information",
"Breach count timeline",
"CSV data exports"
],
"audience": {
"@type": "BusinessAudience",
"audienceType": "Small and Medium Businesses, Large Organizations, MSPs"
}
}
/pricing/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "How to choose the right pricing plan at Prey",
"url": "/pricing",
"inLanguage": "en",
"description": "Discover the plan that works best for you according to the needs of your business, educational institution, or foundation.",
"about": {
"@type": "Organization",
"name": "Prey Project",
"url": "https://preyproject.com",
"logo": {
"@type": "ImageObject",
"url": "https://preyproject.com/logo.png"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "548 Market St. #30152",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94104",
"addressCountry": "US"
},
"sameAs": [
"https://instagram.com/preyproject",
"https://x.com/preyproject/",
"https://www.linkedin.com/company/931433",
"https://www.youtube.com/user/PreyAntiTheft"
]
},
"mainEntity": [
{
"@type": "Product",
"name": "Prey Starter",
"description": "Designed for families and small organizations with enhanced location services, more accuracy, more security",
"offers": {
"@type": "Offer",
"price": "2.99",
"priceCurrency": "USD",
"priceValidUntil": "2025-12-31",
"availability": "https://schema.org/InStock",
"url": "https://panel.preyproject.com/checkout/starter"
},
"category": "Device Security Software"
},
{
"@type": "Product",
"name": "Prey Tracking",
"description": "Locate & monitor devices with always-on tracking",
"offers": {
"@type": "Offer",
"price": "1.23",
"priceCurrency": "USD",
"priceValidUntil": "2025-12-31",
"availability": "https://schema.org/InStock"
},
"category": "Device Security Software"
},
{
"@type": "Product",
"name": "Prey Protection",
"description": "Track & secure fleets with geofence actions, custom wipe, factory reset, and remote encryption",
"offers": {
"@type": "Offer",
"price": "1.85",
"priceCurrency": "USD",
"priceValidUntil": "2025-12-31",
"availability": "https://schema.org/InStock"
},
"category": "Device Security Software"
},
{
"@type": "Product",
"name": "Prey Full Suite",
"description": "Track, protect & manage fleets with mass actions, audit log, device loan manager, automations, and 24/7 priority support",
"offers": {
"@type": "Offer",
"price": "2.13",
"priceCurrency": "USD",
"priceValidUntil": "2025-12-31",
"availability": "https://schema.org/InStock"
},
"category": "Device Security Software"
},
{
"@type": "Product",
"name": "Prey Breach Monitoring",
"description": "A complete dark web monitoring system guarding your company's data 24/7",
"category": "Cybersecurity Software"
}
],
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing",
"item": "/pricing"
}
]
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "9.2",
"bestRating": "10",
"worstRating": "1"
}
}
/products/prey-full-suite/
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Prey Full Suite",
"description": "A multipurpose set of tools to guard and manage your fleet. Prey Full Suite tracks, protects and organizes your fleet so you work safer and better.",
"url": "/products/prey-full-suite",
"inLanguage": "en",
"brand": {
"@type": "Organization",
"name": "Prey Project",
"url": "https://preyproject.com",
"logo": {
"@type": "ImageObject",
"url": "https://preyproject.com/logo.png"
},
"sameAs": [
"https://instagram.com/preyproject",
"https://x.com/preyproject/",
"https://www.linkedin.com/company/931433",
"https://www.youtube.com/user/PreyAntiTheft"
]
},
"offers": {
"@type": "Offer",
"price": "2.25",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "/get-started"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "9.2",
"bestRating": "10",
"worstRating": "1"
},
"review": [
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "By far the best app of its kind. Intuitive and effective. Fully recommended."
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Easy to implement, lots of details on the devices being protected and a simple dashboard."
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Quality, Reliability and Exceptional Support."
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Works very reliably compared to other management systems we work with."
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "One-stop shop for device security. Covers all device types and laptops in one solution."
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Prey was simple to set up, easy to use, and very affordable. It provides peace of mind regarding laptop security."
}
],
"featureList": [
"24/7 Active Tracking",
"Activity log",
"Location History",
"Missing Reports",
"Screen Lock",
"Mass Actions",
"Device Loan Manager",
"Geofence Alerts & Actions",
"Kill Switch",
"Remote Encryption",
"Factory Reset",
"Automations",
"Audit Log",
"SSO & SAML"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
541Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 205 | 0 |
| /products/breach-monitoring/ | 24 | 0 |
| /pricing/ | 136 | 0 |
| /products/prey-full-suite/ | 176 | 0 |
Explore the other reputation pillars for Prey Project
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Prey Project, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Prey Project: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://preyproject.com to view the most current version of its content and see directly what this company is about and what it offers.