Based on 185 businesses audited.
Social Networks, Communities & Forums Reputation: Ashley Madison (www.ashleymadison.com)
Ashley Madison uses ‘Discretion’ as a marketing buzzword to mask a total lack of verifiable content and technical transparency. The failure of five out of six pages to provide anything beyond a ‘Sit tight’ wall makes the site’s public face little more than a landing page for a black box.
Social Networks, Communities & Forums Reputation: Ashley Madison (www.ashleymadison.com)
The site fits the Social Networks and Communities category but operates as a specialized niche for ‘Discreet Dating.’ The content focuses heavily on member count and platform evolution rather than community mechanics.
“The score of 21 is driven by the total lack of technical substance (missing schema and broken sub-pages) and the high reliance on anonymous, model-based 'Trust Theatre.' The repetition of a single 24-year-old metric (member count since 2002) fails to provide current, density-rich information.”