Semantic Coherence: YouTube – Signal Evidence & AI Readability

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[H1]
About YouTube
Our mission is to give everyone a voice and show them the world.

We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories.

[H1] YouTube Official Blog

[H2] Homepage Hero Slider

News and Events

[H3]
All the YouTube news from today’s Google I/O

1 / 5

[IMG: Justin Leusner in a stadium, holding up a phone reading]

Creator and Artist Stories

[H3]
How a 30-day NBA arena tour set a world record and met a major charity goal

2 / 5

News and Events

[H3]
Coming together to unlock creative potential for the UK

3 / 5

[IMG: YouTube Brandcast 2026]

News and Events

[H3]
Everything we announced at YouTube Brandcast 2026

4 / 5

[IMG: Group photo of YouTube executives and creators posing together on a red carpet at Brandcast under a massive, glossy red YouTube play button logo backdrop.]

News and Events

[H3]
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

5 / 5

News and Events

[H3]
All the YouTube news from today’s Google I/O

1 / 5

[IMG: Justin Leusner in a stadium, holding up a phone reading]

Creator and Artist Stories

[H3]
How a 30-day NBA arena tour set a world record and met a major charity goal

2 / 5

News and Events

[H3]
Coming together to unlock creative potential for the UK

3 / 5

[IMG: YouTube Brandcast 2026]

News and Events

[H3]
Everything we announced at YouTube Brandcast 2026

4 / 5

[IMG: Group photo of YouTube executives and creators posing together on a red carpet at Brandcast under a massive, glossy red YouTube play button logo backdrop.]

News and Events

[H3]
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

5 / 5

News and Events

[H3]
All the YouTube news from today’s Google I/O

1 / 5

[IMG: Justin Leusner in a stadium, holding up a phone reading]

Creator and Artist Stories

[H3]
How a 30-day NBA arena tour set a world record and met a major charity goal

2 / 5

News and Events

[H3]
Coming together to unlock creative potential for the UK

3 / 5

[IMG: YouTube Brandcast 2026]

News and Events

[H3]
Everything we announced at YouTube Brandcast 2026

4 / 5

[IMG: Group photo of YouTube executives and creators posing together on a red carpet at Brandcast under a massive, glossy red YouTube play button logo backdrop.]

News and Events

[H3]
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

5 / 5

News and Events

[H3]
All the YouTube news from today’s Google I/O

1 / 5

[IMG: Justin Leusner in a stadium, holding up a phone reading]

Creator and Artist Stories

[H3]
How a 30-day NBA arena tour set a world record and met a major charity goal

2 / 5

News and Events

[H3]
Coming together to unlock creative potential for the UK

3 / 5

[IMG: YouTube Brandcast 2026]

News and Events

[H3]
Everything we announced at YouTube Brandcast 2026

4 / 5

[IMG: Group photo of YouTube executives and creators posing together on a red carpet at Brandcast under a massive, glossy red YouTube play button logo backdrop.]

News and Events

[H3]
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

5 / 5

News and Events

[H3]
All the YouTube news from today’s Google I/O

1 / 5

[IMG: Justin Leusner in a stadium, holding up a phone reading]

Creator and Artist Stories

[H3]
How a 30-day NBA arena tour set a world record and met a major charity goal

2 / 5

News and Events

[H3]
Coming together to unlock creative potential for the UK

3 / 5

[IMG: YouTube Brandcast 2026]

News and Events

[H3]
Everything we announced at YouTube Brandcast 2026

4 / 5

[IMG: Group photo of YouTube executives and creators posing together on a red carpet at Brandcast under a massive, glossy red YouTube play button logo backdrop.]

News and Events

[H3]
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

5 / 5

News and Events

[H3]
All the YouTube news from today’s Google I/O

1 / 5

[IMG: Justin Leusner in a stadium, holding up a phone reading]

Creator and Artist Stories

[H3]
How a 30-day NBA arena tour set a world record and met a major charity goal

2 / 5

News and Events

[H3]
Coming together to unlock creative potential for the UK

3 / 5

[IMG: YouTube Brandcast 2026]

News and Events

[H3]
Everything we announced at YouTube Brandcast 2026

4 / 5

[IMG: Group photo of YouTube executives and creators posing together on a red carpet at Brandcast under a massive, glossy red YouTube play button logo backdrop.]

News and Events

[H3]
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

5 / 5

News and Events

[H2]
Tune in to EDC Las Vegas on YouTube, live May 15-17

By The YouTube Team
May 14, 2026

EDC Las Vegas is coming to you live exclusively on YouTube May 15-17.This weekend the Insomniac YouTube channel will be your portal to the festival, with six live feeds per day to follow whether you’re raving at home or on the go. Tune in to see incredible sets from Hardwell, Kaskade and John Summit, and for the first time with EDC’s live stream, you can also see four stages at once with multiview. That’s more fields, grounds, meadows and pods than have ever been on your screen together. Insomniac's live streams get started at 9:45 p.m. ET (6:45 p.m. PT).After the festival weekend, you can continue to live Under the Electric Sky with the full sets from many artists, behind-the-scenes Shorts, official merch via YouTube Shopping and more.See you in Vegas and live on YouTube!

EDC Las Vegas is coming to you live exclusively on YouTube May 15-17.This weekend the Insomniac YouTube channel will be your portal to the festival, with six live feeds per day to follow whether you’re raving at home or on the go. Tune in to see incredible sets from Hardwell, Kaskade and John Summit, and for the first time with EDC’s live stream, you can also see four stages at once with multiview. That’s more fields, grounds, meadows and pods than have ever been on your screen together. Insomniac's live streams get started at 9:45 p.m. ET (6:45 p.m. PT).After the festival weekend, you can continue to live Under the Electric Sky with the full sets from many artists, behind-the-scenes Shorts, official merch via YouTube Shopping and more.See you in Vegas and live on YouTube!

Culture and Trends

[H2]
Start your fashion design journey with sewing tutorials and creator tips

By The YouTube Culture & Trends team
May 04, 2026

Fashion designers on YouTube, ranging from eager beginners to established industry professionals, are transforming their channels into a global runway. These creators produce videos spanning a variety of styles, historical eras, and cultural influences, showcasing the entire design process from learning and fabricating to branding.Once relegated to prestigious runway shows, creators of all abilities use YouTube to explore inspiration, share the stories behind their looks, and make a name for themselves. From thrifting and upcycling to stunning recreations of iconic red carpet looks, cosplay and tutorials, the desire to start creating is undeniably strong: In 2025, there were more than 100 million views of videos related to sewing machines with "beginner" in the title.*Don’t miss our unique YouTube logo (also known as the Yoodle), celebrating the artistry of the fashion designer community. Ready to thread your needle? Explore these showstopping looks in our playlist, featuring a creator collaboration with Gunnar Deatherage.*Source: YouTube data, Global, 2025

Fashion designers on YouTube, ranging from eager beginners to established industry professionals, are transforming their channels into a global runway. These creators produce videos spanning a variety of styles, historical eras, and cultural influences, showcasing the entire design process from learning and fabricating to branding.Once relegated to prestigious runway shows, creators of all abilities use YouTube to explore inspiration, share the stories behind their looks, and make a name for themselves. From thrifting and upcycling to stunning recreations of iconic red carpet looks, cosplay and tutorials, the desire to start creating is undeniably strong: In 2025, there were more than 100 million views of videos related to sewing machines with "beginner" in the title.*Don’t miss our unique YouTube logo (also known as the Yoodle), celebrating the artistry of the fashion designer community. Ready to thread your needle? Explore these showstopping looks in our playlist, featuring a creator collaboration with Gunnar Deatherage.*Source: YouTube data, Global, 2025

News and Events

[H2]
Expanding likeness detection to the entertainment industry

By The YouTube Team
Apr 21, 2026

We’re expanding our likeness detection technology to the entertainment industry: talent agencies, management companies, and the celebrities they represent.Likeness detection works similarly to Content ID: it looks for AI-generated content with a participant’s likeness, like a deepfake of their face, and gives them the power to find it and request removal.With support from leading talent agencies and management companies, including CAA, UTA, WME, and Untitled Management, we've worked to refine how likeness detection can best serve talent. We're excited that celebrities and entertainers are now eligible to access this tool, regardless of whether they have a YouTube channel.

We’re expanding our likeness detection technology to the entertainment industry: talent agencies, management companies, and the celebrities they represent.Likeness detection works similarly to Content ID: it looks for AI-generated content with a participant’s likeness, like a deepfake of their face, and gives them the power to find it and request removal.With support from leading talent agencies and management companies, including CAA, UTA, WME, and Untitled Management, we've worked to refine how likeness detection can best serve talent. We're excited that celebrities and entertainers are now eligible to access this tool, regardless of whether they have a YouTube channel.

News and Events

[H2]
First We Feast debuts new series ‘Slice Joint’ on YouTube

By Jala Tucker, Contributor, YouTube Official Blog
Apr 20, 2026

The iconic studio First We Feast is adding a new series to its legendary lineup on YouTube.Creator, Speedy Morman debuts Slice Joint, a series where the biggest names in culture talk shop over a New York slice. Joining the ranks of Hot Ones and Pro Moves, this series brings high-energy interviews to the pizza shop.In the first episode Speedy sits down with Stranger Things star Gaten Matarazzo to kick things off. Over some of NYC’s best pizza, Gaten dishes on his wildest nights in Atlanta, assigns yearbook superlatives to his co-stars, and reveals the price tag on his lightsaber collection.Catch the first episode of Slice Joint on the official First We Feast YouTube Channel.Series Premiere: Monday, April 20, 2026Time: 2:00 PM ET / 11:00 AM PT

The iconic studio First We Feast is adding a new series to its legendary lineup on YouTube.Creator, Speedy Morman debuts Slice Joint, a series where the biggest names in culture talk shop over a New York slice. Joining the ranks of Hot Ones and Pro Moves, this series brings high-energy interviews to the pizza shop.In the first episode Speedy sits down with Stranger Things star Gaten Matarazzo to kick things off. Over some of NYC’s best pizza, Gaten dishes on his wildest nights in Atlanta, assigns yearbook superlatives to his co-stars, and reveals the price tag on his lightsaber collection.Catch the first episode of Slice Joint on the official First We Feast YouTube Channel.Series Premiere: Monday, April 20, 2026Time: 2:00 PM ET / 11:00 AM PT

Culture and Trends

[H2]
How YouTube creators shape music festival fashion and identity

By The YouTube Culture & Trends team
Apr 10, 2026

YouTube has changed how we experience music festivals. While they’ve always drawn a crowd, today festivals serve as a major tentpole moment for fashion, beauty, and lifestyle creators.Through outfit construction videos, GRWMs, and lookbooks, creators embrace bold styles that go far beyond their everyday wear to boldly express their identities. To celebrate them (and Coachella’s 25th Anniversary), we’re debuting a unique YouTube logo (also known as the Yoodle), featuring five fashion-forward creators: @notsophiesilva, @yinyangelina, @Susielola, @robjagreen, and @itsari.aleise.Want a closer look? Explore the diverse world of festival fashion with our accompanying playlist.

YouTube has changed how we experience music festivals. While they’ve always drawn a crowd, today festivals serve as a major tentpole moment for fashion, beauty, and lifestyle creators.Through outfit construction videos, GRWMs, and lookbooks, creators embrace bold styles that go far beyond their everyday wear to boldly express their identities. To celebrate them (and Coachella’s 25th Anniversary), we’re debuting a unique YouTube logo (also known as the Yoodle), featuring five fashion-forward creators: @notsophiesilva, @yinyangelina, @Susielola, @robjagreen, and @itsari.aleise.Want a closer look? Explore the diverse world of festival fashion with our accompanying playlist.

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[H2] YouTube Official Blog Card Grid

Latest

Trending

Creators

Experience YouTube

AI

Culture and Trends

YouTube Music

[H2]
YouTube TV
YouTube on the big screen
From your living room to entertainment in the skies, here are all the ways to enjoy YouTube on the big screen.

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News and Events

[H3]
5 new features to help creators shine on TV screens

YouTube TV

Shopping

Creators

Products and Features

AI

...

[IMG: youtube red carpet creators]

News and Events

[H3]
The future of entertainment is here: see what’s next on YouTube

Legitimacy

Creators

...

[IMG: A screens

[H1]
Copyright

YouTube is designed to ensure that every player in our
ecosystem can be successful.

This includes both protecting rightsholders and giving
creators peace of mind so that they can focus on producing
original content.

JUMP TO A SECTION

[IMG: JUMP TO A SECTION icon]

Copyright protection tools
Copyright claims appeals

[IMG: JUMP TO A SECTION icon]
JUMP TO A SECTION
Copyright

Copyright protection tools
Copyright claims appeals

[H2]
How YouTube’s Copyright Protection Tools work

We've invested millions of dollars in developing a Copyright
Management Suite that's designed to balance the needs of our
entire ecosystem — and we have clear rules when it comes to
copyright.

YouTube has worked directly with rightsholders to ensure
that copyrighted material on our platform is authorised, and
that we provide those robust tools to allow rightsholders to
notify YouTube of alleged infringement, which we remove in
accordance with the law. There are three main tools that
make up our Copyright Management Suite:

[H3]
Webform

Who is it for?
Available in more than 80 languages, all
rightsholders have access to the webform,
which we've built as a streamlined and
efficient way to submit copyright removal
requests.
What does it do?
Rightsholders enter a few details of their
request, which is then reviewed by YouTube to
see if it meets the legal requirements for
removing the reported content.

Rightsholders have access to powerful
features, including the ability to ask YouTube
to automatically prevent copies of the removed
content from being reuploaded.

[H3]
Copyright Match Tool

Who's it for?
It helps creators and rightsholders to protect
their content by automatically finding videos
that are the same or very similar to ones
previously uploaded.
What does it do?
If a match is found, the creator or the
rightsholder is notified. They can then review
the video that potentially reused their
content and decide whether to request the
video's removal.

[H3]
Content ID

Who's it for?
Rightsholders who have the most complex rights
management needs and experience heavy
reposting of copyrighted material, like film
studios and music labels.
What does it do?
Rightsholders can pre-determine rules for when
content matches are found, choosing to block a
whole video from being viewed, monetise the
video by running ads against it or track the
video's viewership stats.

[IMG: Webform image]

[IMG: Webform image]

[H3]
Webform

Who is it for?
Available in more than 80 languages, all
rightsholders have access to the webform, which
we've built as a streamlined and efficient way to
submit copyright removal requests.
**What does it do? **
Rightsholders enter a few details of their
request, which is then reviewed by YouTube to see
if it meets legal requirements for removing the
reported content.

Rightsholders have access to powerful features,
including the ability to ask YouTube to
automatically prevent copies of the removed
content from being reuploaded.

[H3]
Copyright Match Tool

Who's it for?
It helps creators and rightsholders to protect
their content by automatically finding videos that
are the same or very similar to ones previously
uploaded.
What does it do?
If a match is found, the creator or the
rightsholder is notified. They can then review the
video that potentially reused their content and
decide whether to request the video's removal.

[H3]
Content ID

Who's it for?
Rightsholders who have the most complex rights
management needs and experience heavy reposting of
copyrighted material, like film studios and music
labels.
What does it do?
Rightsholders can pre-determine rules for when
content matches are found, choosing to block a
whole video from being viewed, monetise the video
by running ads against it or track the video's
viewership stats.

[IMG: Previous]

[IMG: Next]

[H2]
How YouTube Addresses Copyright Claims Appeals

The majority of copyright claims and removal requests on
YouTube come from our automatic detection technology.

We empower uploaders to report wrongful takedown requests,
and we measure how often creators push back against
removals
and
Content ID claims
in our
Copyright Transparency Report.

Of the more than 2 billion Content ID claims made in 2024,
fewer than 1% have been disputed. Over 70% of those disputes
succeeded, because claimants either voluntarily released the
claim or did not respond within the 30-day window, resulting
in the claim's release. (Source)

[H3]
Explore more

YouTube Copyright Transparency Report

Copyright and rights management centre

How to use the Copyright Match Tool

About YouTubeCommunity GuidelinesContact UsCareers
[H1] Contact Us
If you need help, please visit our Help Centre. There, you'll find answers to many common questions about creating an account, watching and uploading videos and maintaining your channel.
If you're unable to find what you're looking for in the Help Centre, we suggest visiting our Community Help Forum. Experiencing a bug? Take a look at our Current Site Issues page to see a list of known issues that we're working to fix.

[H1] Media Relations
[H2] Press Room
This area contains media contact information, press releases, b-roll footage, FAQs and our interactive timeline.
[H2] Partner Programme
If you're interested in joining the YouTube Partner Programme, visit our information page to learn more about it.
[H2] Advertising
Whether an AdAge 100 advertiser or a local retailer, everyone can broadcast their ad campaign on YouTube and tap into the world's largest online video community. Learn the basics about advertising on YouTube.

[H1] Security
[H2] Abuse Issues
For any abuse issues on the site, please contact us through the Abuse and Policy Centre.
[H2] Site Security Issues
If you want to report a security issue with the YouTube site, please visit us here.

[H1] Legal
[H2] Copyright Issues
If you are the copyright owner of a video and feel that it has been uploaded without your permission, please follow these directions to submit a copyright infringement notice.

[H2] Content ID Programme
If you're interested in being part of our Content ID programme, please visit the Content ID page.
[H2] Inappropriate Content
To report an inappropriate video on YouTube, please click the "Flag" link under the video. For details on our policy, please read the Terms of Service.

[H1] Additional Contact Information
[H2] Developers
If you're a developer or interested in our APIs, please visit the Developer area.
[H2] Submit Additional Content to Google
See all opportunities to distribute your content free of charge across Google, including Gadgets, Product Search, Local Business Centre and Books.

[H2] Our Address
You can contact YouTube at the address below.
Google LLC, D/B/A YouTube
901 Cherry Ave.
San Bruno, CA 94066
USA
Fax: +1 650-253-0001

[H1]
Everything that you need to create on YouTube
No matter what kind of information, advice or help you're
looking for, this is the spot.

[IMG: Start your earning journey earlier]

[IMG: Start your earning journey earlier]

[IMG: Start your earning journey earlier]

[IMG: Start your earning journey earlier]

Featured
[H2]
Start your earning journey earlier

Creators can now qualify to apply to the YouTube Partner
Programme and start their earning journey earlier, with access
to fan funding, selected Shopping features and more.

See all the details

[H2]
How things work

[IMG: Getting started on YouTube]

[IMG: Getting started on YouTube]

[H3]
Getting started on YouTube
Everything you need to create and manage a channel.
Start creating

[IMG: Building your community]

[IMG: Building your community]

[H3]
Building your community
Tips and tricks to find, nurture and build an audience.
Grow your audience

[IMG: How to make money on YouTube]

[IMG: How to make money on YouTube]

[H3]
How to make money on YouTube
Explore all the ways you can get paid on YouTube.
Start earning

[IMG: Growing your channel]

[IMG: Growing your channel]

[H3]
Growing your channel
Tools to help you create, connect and grow.
Reach more viewers

[IMG: How to get involved]

[IMG: How to get involved]

[H3]
How to get involved
How we support, recognise and celebrate creators.
Get involved

[IMG: Policies and guidelines]

[IMG: Policies and guidelines]

[H3]
Policies and guidelines
Get the explanations behind the rules.
Get up to speed

[H2]
Top questions

Creators have questions and we've got answers. We've compiled
the most common questions that we get with answers, plus links
to helpful how tos and Help Centre articles. So that you can get
all the info that you need, fast.

01
How do I start creating on YouTube?

02
How do I make money on YouTube?

03
How do I grow my channel?

04
How does the algorithm work?

05
How do I fix a hacked account?

[IMG: Creator basics: how to set up and customise your channel]

Creator basics: how to set up and customise
your channel

There are a few ways to get started on YouTube. We
offer up different formats and functionalities,
giving you the flexibility to create everything
from Shorts, which are vertical videos that run 60
seconds or less, to longer form videos.

No matter what you're creating, you'll need to
start by creating a YouTube Channel.

First you need to sign in to YouTube using a
Google Account.

Once you're signed in, click 'Create Account',
and choose whether it's for you or for your
business.

You can then create a YouTube channel on your
account, upload videos, leave comments and
create Shorts and playlists.

Next, you'll want to upload your videos!

Uploading is easy. You just sign in to your
YouTube account and then click on the 'Create'
icon.

If you're planning to upload a longer form
video, select 'upload video' and then choose
your desired video file – you can upload 15
files at a time!

If you'd like to
upload a YouTube Short, you'll need to be signed in to YouTube
mobile, where you'll tap 'Create' and then
'Create a Short'. From here you can either
upload a video from your camera roll or create
using our suite of lightweight tools.

[IMG: More ways to make money and join the YouTube Partner Programme]

YouTube Partner Programme: How to make money
on YouTube

There are a few ways for creators to make money on
YouTube, but most start with becoming a member of
the
YouTube Partner Programme (YPP).*

Once accepted, you'll begin to gain access to a
variety of monetisation products, including a
share of the Ad and YouTube Premium Revenue
generated by your videos; Channel memberships;
merch shelf; Super Chat and Super Stickers; and
BrandConnect. Each feature has its own performance
and
eligibility requirements.

Our newest offering through the YouTube Shorts
Fund is not limited to creators in the YouTube
Partner Programme. Anyone is eligible to
participate by creating unique Shorts that delight
the YouTube Community. Each month, we'll get in
touch with thousands of creators with the most
popular Shorts to reward them for their
contributions.

How to make money

*Subject to eligibility requirements.

[IMG: Help your videos stand out & keep viewers watching]

Help your videos stand out & keep viewers
watching

Growing your channel is all about creating videos
viewers want to watch and accurately presenting
them to the audience. When doing so, here's a few
tips to keep in mind.

With each video, think carefully about the title,
description and
thumbnail
you plan to use – these should all accurately
reflect your content and let viewers know what
they can expect from the video. If you're a Shorts
creator, think about how the first 1–2 seconds of
your content can grab viewers scrolling through
the video feed!

Once you've got viewers watching, you can redirect
their attention via hashtags,
playlists,
cards,
end screens
and more.

[IMG: How YouTube recommends videos using the algorithm]

How YouTube recommends videos using "the
algorithm"

Our search and discovery systems are built to find
videos that match viewers' individual interests.
We
recommend videos
based on things such as: what your audience
watches and doesn't watch, how much time they
spend watching, what they like and dislike, if
they mark a video as 'not interested' and on
satisfaction surveys.

So, rather than trying to find a secret code to
these systems, focus instead on making videos that
you think will resonate with your audience. A
great tool here is YouTube Analytics, which
provides data that can help you understand how
your existing content is performing and provide
insights for future videos!

[IMG: Fixing a hacked account]

Fixing a hacked account

If you notice that your YouTube account or channel
has been hacked or compromised, you'll first want
to check whether or not you can sign in to your
account.

If you can't sign in to your account, you'll need
to recover your Google Account by answering some
security questions to verify it's yours. Then,
you'll be prompted to reset your password.

To keep your account protected, we also recommend
turning on 2-step verification, which can be done
in your security settings.

More on hacked accounts

01
How do I start creating on YouTube?

[IMG: Creator basics: how to set up and customise your channel]

Creator basics: how to set up and customise your
channel

There are a few ways to get started on YouTube. We
offer up different formats and functionalities,
giving you the flexibility to create everything from
Shorts, which are vertical videos that run 60
seconds or less, to longer form videos.

No matter what you're creating, you'll need to start
by creating a YouTube Channel.

First you need to sign in to YouTube using a
Google Account.

Once you're signed in, click 'Create Account', and
choose whether it's for you or for your business.

You can then create a YouTube channel on your
account, upload videos, leave comments and create
Shorts and playlists.

Next, you'll want to upload your videos!

Uploading is easy. You just sign in to your
YouTube account and then click on the 'Create'
icon.

If you're planning to upload a longer form video,
select 'upload video' and then choose your desired
video file – you can upload 15 files at a time!

If you'd like to
upload a YouTube Short, you'll need to be signed in to YouTube mobile,
where you'll tap 'Create' and then 'Create a
Short'. From here you can either upload a video
from your camera roll or create using our suite of
lightweight tools.

02
How do I make money on YouTube?

[IMG: More ways to make money and join the YouTube Partner Programme]

YouTube Partner Programme: How to make money on
YouTube

There are a few ways for creators to make money on
YouTube, but most start with becoming a member of
the
YouTube Partner Programme (YPP).*

Once accepted, you'll begin to gain access to a
variety of monetisation products, including a share
of the Ad and YouTube Premium Revenue generated by
your videos; Channel memberships; merch shelf; Super
Chat and Super Stickers; and BrandConnect. Each
feature has its own performance and
eligibility requirements.

Our newest offering through the YouTube Shorts Fund
is not limited to creators in the YouTube Partner
Programme. Anyone is eligible to participate by
creating unique Shorts that delight the YouTube
Community. Each month, we'll get in touch with
thousands of creators with the most popular Shorts
to reward them for their contributions.

How to make money

*Subject to eligibility requirements.

03
How do I grow my channel?

[IMG: Help your videos stand out & keep viewers watching]

Help your videos stand out & keep viewers
watching

Growing your channel is all about creating videos
viewers want to watch and accurately presenting them
to the audience. When doing so, here's a few tips to
keep in mind.

With each video, think carefully about the title,
description and
thumbnail
you plan to use – these should all accurately
reflect your content and let viewers know what they
can expect from the video. If you're a Shorts
creator, think about how the first 1–2 seconds of
your content can grab viewers scrolling through the
video feed!

Once you've got viewers watching, you can redirect
their attention via hashtags,
playlists,
cards,
end screens
and more.

04
How does the algorithm work?

[IMG: How YouTube recommends videos using the algorithm]

How YouTube recommends videos using "the
algorithm"

Our search and discovery systems are built to find
videos that match viewers' individual interests. We
recommend videos
based on things such as: what your audience watches
and doesn't watch, how much time they spend
watching, what they like and dislike, if they mark a
video as 'not interested' and on satisfaction
surveys.

So, rather than trying to find a secret code to
these systems, focus instead on making videos that
you think will resonate with your audience. A great
tool here is YouTube Analytics, which provides data
that can help you understand how your existing
content is performing and provide insights for
future videos!

05
How do I fix a hacked account?

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Fixing a hacked account

If you notice that your YouTube account or channel
has been hacked or compromised, you'll first want to
check whether or not you can sign in to your
account.

If you can't sign in to your account, you'll need to
recover your Google Account by answering some
security questions to verify it's yours. Then,
you'll be prompted to reset your password.

To keep your account protected, we also recommend
turning on 2-step verification, which can be done in
your security settings.

More on hacked accounts

See all questions

[H2]
Resources

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[H3] Learn
From getting started to improving your channel's
performance, these resources help you continue to learn and
grow.

Updates, news and education from experts and creators.
YouTube Creators channel

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[H3] Support
If you have a problem, we're here to help you solve it. Fix
upload problems, troubleshoot account issues and more.

Get the breakdown on the topics that are most important to
creators.

Help Centre

The place to ask questions and provide feedback.
Community forum

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[IMG: Resources]

[H3] Connect
Ask questions, find answers and understand more about YouTube
via our social channels and email.

The latest tools, tips and inspiration for creators like you.

@YouTubeCreators

Real-time answers. Available in: English, Español, Português,
Deutsch, Français, Pусский, 日本語 and Bahasa Indonesia.

@TeamYouTube

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