Animoto Inc
(https://animoto.com) 📸 Data Snapshot: May 28, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The Organization schema is technically robust, including a founding date of 2006 and a physical Las Vegas address, providing historical authority. There is a notable absence of Person schema for the founders or internal creative experts, relying instead on customer advocates for authority. While the company identity is clear, the ‘expert’ digital footprint is external (Getty) rather than internal.
Animoto avoids extreme performance disconnects by tying claims like ‘4x sales’ directly to a named founder (Matt Cavallaro). The marketing tone of ‘no editing wizardry necessary’ is backed by specific drag-and-drop feature descriptions. The claim of producing videos in an ‘hour or two’ that would take ‘days with Premiere’ is a bold assertion, but it is attributed to a specific Product Marketing Manager rather than stated as a generic fact.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
[],
{
"@type": "Organization",
"@id": "@Animoto",
"address": {
"@type": "PostalAddress",
"addressCountry": "USA",
"addressLocality": "Las Vegas",
"addressRegion": "NV",
"postalCode": "89107",
"streetAddress": "848 N. Rainbow Blvd. #3017"
},
"alternateName": "Animoto",
"contactPoint": {
"@type": "ContactPoint",
"email": "help@animoto.com",
"telephone": "1 (415) 423-1923"
},
"description": "For small businesses, marketers, and anyone who needs polished videos, Animoto offers the fastest and easiest way to create professional-quality videos – without the hassle of complex software or the expense of a big agency budget. With Animoto’s intuitive editing tools and stunning motion graphics, anyone can produce branded, high-quality videos, regardless of experience or resources.",
"email": "help@animoto.com",
"foundingDate": "2006-08-01T00:00:00+00:00",
"id": "@Animoto",
"legalName": "Animoto Inc",
"logo": "https://cdn.sanity.io/images/xcatvyn0/production/c46908ba92d121a390cdeeef240d17e5b70f964e-145x31.svg?fit=max&auto=format",
"name": "Animoto Inc",
"telephone": "1 (415) 423-1923",
"url": "https://animoto.com"
},
{
"@type": "VideoObject",
"duration": 33,
"name": "animoto-homepage-video-rebrand-unframed-16x9.mp4",
"thumbnailUrl": [
"https://customer-0fzvv8aftl8m8671.cloudflarestream.com/f31f2ed13ebccc7880d4bb887a3504ee/thumbnails/thumbnail.jpg"
],
"uploadDate": "2025-01-27T00:00:00+00:00",
"contentUrl": "https://customer-0fzvv8aftl8m8671.cloudflarestream.com/f31f2ed13ebccc7880d4bb887a3504ee/manifest/video.m3u8"
},
{
"@type": "VideoObject",
"duration": 26.4,
"name": "promote-your-business-product-video-template-0317db0408",
"thumbnailUrl": [
"https://customer-0fzvv8aftl8m8671.cloudflarestream.com/1aaa404c05dad8d1c92c6e14fefc2039/thumbnails/thumbnail.jpg"
],
"uploadDate": "2024-09-04T00:00:00+00:00",
"contentUrl": "https://customer-0fzvv8aftl8m8671.cloudflarestream.com/1aaa404c05dad8d1c92c6e14fefc2039/manifest/video.m3u8"
},
{
"@type": "VideoObject",
"duration": 22.5,
"name": "Company-appreciation-template_720p.mp4",
"thumbnailUrl": [
"https://customer-0fzvv8aftl8m8671.cloudflarestream.com/b33415619d4c2ad19f46fb7714378533/thumbnails/thumbnail.jpg"
],
"uploadDate": "2025-01-09T00:00:00+00:00",
"contentUrl": "https://customer-0fzvv8aftl8m8671.cloudflarestream.com/b33415619d4c2ad19f46fb7714378533/manifest/video.m3u8"
},
{
"@type": "VideoObject",
"duration": 39.7,
"name": "quick-workplace-how-to-video-template-ad88069a19",
"thumbnailUrl": [
"https://customer-0fzvv8aftl8m8671.cloudflarestream.com/c710887e3ae4e7fc90788f1b632c219f/thumbnails/thumbnail.jpg"
],
"uploadDate": "2024-09-04T00:00:00+00:00",
"contentUrl": "https://customer-0fzvv8aftl8m8671.cloudflarestream.com/c710887e3ae4e7fc90788f1b632c219f/manifest/video.m3u8"
},
{
"@type": "ImageObject",
"contentUrl": "https://cdn.sanity.io/images/xcatvyn0/production/8597c194f6ffc909954b6f1caad3aa63c4c154a7-1152x967.png?fit=max&auto=format",
"creator": {
"@type": "Organization",
"@id": "@Animoto"
}
},
{
"@type": "ImageObject",
"contentUrl": "https://cdn.sanity.io/images/xcatvyn0/production/c6d62a8f43e1ec52407911c348c59835179cf59f-576x484.png?fit=max&auto=format",
"creator": {
"@type": "Organization",
"@id": "@Animoto"
}
},
{
"@type": "ImageObject",
"contentUrl": "https://cdn.sanity.io/images/xcatvyn0/production/f8f22177d50d3d6d8592f5f9ac8945e675d55078-576x484.png?fit=max&auto=format",
"creator": {
"@type": "Organization",
"@id": "@Animoto"
}
},
{
"@type": "ImageObject",
"contentUrl": "https://cdn.sanity.io/images/xcatvyn0/production/4e23d69b71864cf0f5d36b354b45c9164df76be1-1782x1728.png?fit=max&auto=format",
"name": "Upload and add to your media library",
"creator": {
"@type": "Organization",
"@id": "@Animoto"
}
},
{
"@type": "ImageObject",
"contentUrl": "https://cdn.sanity.io/images/xcatvyn0/production/4cc0820571ef13b99e84f14bd6137d96c23f0da1-1782x1728.png?fit=max&auto=format",
"name": "Drag and drop media in Animoto's online video maker",
"creator": {
"@type": "Organization",
"@id": "@Animoto"
}
},
{
"@type": "ImageObject",
"contentUrl": "https://cdn.sanity.io/images/xcatvyn0/production/fd92c46f6ad46601dd97bd1e9e035eff908b017a-1746x1728.png?fit=max&auto=format",
"name": "Customize your design",
"creator": {
"@type": "Organization",
"@id": "@Animoto"
}
}
]
}
/builder/templates/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://animoto.com",
"name": "Home Page",
"position": 1
},
{
"@type": "ListItem",
"item": "https://animoto.com/video-templates",
"name": "Video Templates",
"position": 2
}
]
},
{
"@type": "Organization",
"@id": "@Animoto",
"address": {
"@type": "PostalAddress",
"addressCountry": "USA",
"addressLocality": "Las Vegas",
"addressRegion": "NV",
"postalCode": "89107",
"streetAddress": "848 N. Rainbow Blvd. #3017"
},
"alternateName": "Animoto",
"contactPoint": {
"@type": "ContactPoint",
"email": "help@animoto.com",
"telephone": "1 (415) 423-1923"
},
"description": "For small businesses, marketers, and anyone who needs polished videos, Animoto offers the fastest and easiest way to create professional-quality videos – without the hassle of complex software or the expense of a big agency budget. With Animoto’s intuitive editing tools and stunning motion graphics, anyone can produce branded, high-quality videos, regardless of experience or resources.",
"email": "help@animoto.com",
"foundingDate": "2006-08-01T00:00:00+00:00",
"id": "@Animoto",
"legalName": "Animoto Inc",
"logo": "https://cdn.sanity.io/images/xcatvyn0/production/c46908ba92d121a390cdeeef240d17e5b70f964e-145x31.svg?fit=max&auto=format",
"name": "Animoto Inc",
"telephone": "1 (415) 423-1923",
"url": "https://animoto.com"
}
]
}
/business/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://animoto.com",
"name": "Home Page",
"position": 1
},
{
"@type": "ListItem",
"item": "https://animoto.com/business",
"name": "Business",
"position": 2
}
]
},
"1": {
"@type": "Organization",
"@id": "@Animoto",
"address": {
"@type": "PostalAddress",
"addressCountry": "USA",
"addressLocality": "Las Vegas",
"addressRegion": "NV",
"postalCode": "89107",
"streetAddress": "848 N. Rainbow Blvd. #3017"
},
"alternateName": "Animoto",
"contactPoint": {
"@type": "ContactPoint",
"email": "help@animoto.com",
"telephone": "1 (415) 423-1923"
},
"description": "For small businesses, marketers, and anyone who needs polished videos, Animoto offers the fastest and easiest way to create professional-quality videos – without the hassle of complex software or the expense of a big agency budget. With Animoto’s intuitive editing tools and stunning motion graphics, anyone can produce branded, high-quality videos, regardless of experience or resources.",
"email": "help@animoto.com",
"foundingDate": "2006-08-01T00:00:00+00:00",
"id": "@Animoto",
"legalName": "Animoto Inc",
"logo": "https://cdn.sanity.io/images/xcatvyn0/production/c46908ba92d121a390cdeeef240d17e5b70f964e-145x31.svg?fit=max&auto=format",
"name": "Animoto Inc",
"telephone": "1 (415) 423-1923",
"url": "https://animoto.com"
},
"2": {
"@type": "VideoObject",
"description": "Grow your business with video. Create marketing videos in a matter of minutes. No editing experience required. Choose a template that suits you, drag and drop right into the marketing video maker, pick your music, and produce your video.",
"duration": 33,
"name": "Easy to use business video maker",
"thumbnailUrl": [
"https://customer-0fzvv8aftl8m8671.cloudflarestream.com/3f4cf99beaf66993b98def7d4baf2154/thumbnails/thumbnail.jpg"
],
"uploadDate": "2025-01-29T00:00:00+00:00",
"contentUrl": "https://customer-0fzvv8aftl8m8671.cloudflarestream.com/3f4cf99beaf66993b98def7d4baf2154/manifest/video.m3u8"
},
"3": {
"@type": "VideoObject",
"duration": 26.4,
"name": "Business promo template for marketing videos",
"thumbnailUrl": [
"https://customer-0fzvv8aftl8m8671.cloudflarestream.com/1aaa404c05dad8d1c92c6e14fefc2039/thumbnails/thumbnail.jpg"
],
"uploadDate": "2024-09-04T00:00:00+00:00",
"contentUrl": "https://customer-0fzvv8aftl8m8671.cloudflarestream.com/1aaa404c05dad8d1c92c6e14fefc2039/manifest/video.m3u8"
},
"4": {
"@type": "VideoObject",
"duration": 22.5,
"name": "Internal communications company appreciation celebration template",
"thumbnailUrl": [
"https://customer-0fzvv8aftl8m8671.cloudflarestream.com/b33415619d4c2ad19f46fb7714378533/thumbnails/thumbnail.jpg"
],
"uploadDate": "2025-01-09T00:00:00+00:00",
"contentUrl": "https://customer-0fzvv8aftl8m8671.cloudflarestream.com/b33415619d4c2ad19f46fb7714378533/manifest/video.m3u8"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11140
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 1 |
| /sign-up/ | 1 | 0 |
| /builder/templates/ | 152 | 1 |
| /business/ | 53 | 1 |
This page presents a snapshot of public data from Animoto Inc, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Animoto Inc: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://animoto.com to view the most current version of its content and see directly what this company is about and what it offers.