Information Density: App Store – Signal Evidence & AI Readability

[H2] iPhone 17 Pro
All out Pro.

Learn more
Buy

[IMG: iPhone 17 Pro in cosmic orange finish, Pro Fusion camera system, 3 lenses, microphone, flash]

[H2] MacBook Pro
Now with M5, M5 Pro, and M5 Max.

Learn more
Buy

[IMG: MacBook Pro positioned into the shape of a V, referencing the M5 chip family]

[H2] iPhone 17
Magichromatic.

Learn more
Buy

[IMG: iPhone 17 in all 5 finishes, fanned out side view]

[H3] WWDC 26
Apple Worldwide Developers Conference. Join us online June 8–12.
Learn more

[IMG: Winged WWDC26 logo]

[H3] Apple for College
Mac and iPad. Major in any field.
Learn more

[IMG: Mac and iPad, screens showing college coursework across various apps]

[H3]

iPad Air
Now supercharged by M4.

Learn more
Buy

[IMG: iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel]

[H3]

Apple Card
Special new Apple Card and AirPods Pro 3 offer.
Limitations and spend requirements apply.1

Learn more

[IMG: White AirPods Pro 3 in case next to white Apple Card with glowing hues of pink, orange, and yellow around the edge.]

[H3]

Apple Trade In

Get up to $195–$685 in credit when you trade in iPhone 13 or higher.2

Get your estimate

[IMG: Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro]

[H3] Any condition carrier deals are here.

Select carriers accept eligible trade-in devices in any condition. Other offers available.3

Find your deal

[IMG: iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system, Apple logo in center, iPhone Air, side exterior, cloud white color, thin titanium profile, Fusion camera system]

[H2] Endless entertainment.

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F1 on Apple TV
Every Grand Prix™, live and on demand—all in one place, all year long.

Stream now
ThrillerA soccer mom falls down a rabbit hole of blackmail and murder.

Stream now
ComedyEveryone’s got a side hustle.

Stream now
MysteryWelcome to the island, please enjoy your stay. Just don’t ask too many questions.

MLS on Apple TV
Watch every club, every match, live—all season long.

Stream now
DramaIs it a crime to want more?

See the schedule
Live MLB games, every Friday.

Stream now
ThrillerThey shared everything but the truth.

Catch up now
ComedyThe new season premieres August 5. You better believe it.

Sabrina Carpenter: The Zane Lowe Interview

Listen now
Sabrina Carpenter: The Zane Lowe Interview

Play now
Hello Kitty Island Adventure

Watch now
Billie Eilish

A-List Pop

Listen now
A-List Pop

Play now
PowerWash Simulator

Watch now
Core with Kyle

New Music Daily

Listen now
New Music Daily

Play now
SpongeBob: Patty Pursuit 2

Watch now
Asian-Pacific American Heritage Month

[H1]
[IMG: Apple Trade In]

[H2]
Trade in. Upgrade. Save. Or recycle it for free.
With Apple Trade In, you can get great value for your current device and apply it toward a new one, online or at an Apple Store. If your device isn’t eligible for credit, we’ll recycle it — and any accessories you no longer use — securely and for free. It’s a great deal for you and a great way to protect the earth’s precious resources.

Already started a trade-in? Check your trade-in status

[H2]
Two easy ways to trade in.
Trade in your way — online or at an Apple Store. From getting an estimate to returning your device, we’ll help every step of the way.

[H3]
Easy in every way.
Trade in online or at an Apple Store. Get credit toward a purchase, or trade in for an Apple Gift Card. It’s all up to you.

[H3]
Your privacy, protected.
Whether you’re backing up, transferring, or just erasing your personal data, we can show you how to handle it safely and securely.

[H3]
More ways to recycle.
If your device isn’t eligible for Trade-In, we’ll recycle it for free. No matter the model or condition.

Recycle your device

[IMG: Recycling]

Let’s do more with less. More than ever, we’re using recycled content in our products. And we’re also recovering essential materials from end-of-life devices for reuse in new ones.

Learn more

[IMG: Green sketch drawing of Planet Earth]

For a better future. By 2030, we aim to reduce our carbon footprint by using more recycled and renewable materials, clean energy, and low-carbon modes of transport.

Learn more about Apple’s plan for 2030

[H2]
More questions? More answers.

[H3]

What devices are eligible for trade-in?

You can trade in many Apple and third-party devices, including Samsung and Google smartphones, for a trade-in credit or an Apple Gift Card. If your device isn’t eligible for any trade-in value, you can still recycle it with Apple for free.

[H3]

Can I trade in an engraved device?

Yes, engraved Apple products are eligible for trade-in. If the device was engraved by Apple, its trade-in value won’t be impacted. However, third-party engraving may affect your device’s value.

[H3]

Can I trade in a device that’s part of the iPhone Upgrade Program?

If you’re currently a member of the iPhone Upgrade Program and wish to remain in the program, please do not proceed with Apple Trade In. After you upgrade and receive your new iPhone, we’ll arrange for you to trade in your old one.
If you’re currently enrolled in the iPhone Upgrade Program and continue with Apple Trade In, you will be exiting the program and will be responsible for both your outstanding iPhone Upgrade Program loan and the price of any new iPhone you purchase through Apple Trade In.
Before proceeding with Apple Trade In, you can check your upgrade eligibility(Opens in a new window) or check if your device is enrolled in the iPhone Upgrade Program(Opens in a new window).
If you’re not yet participating in the iPhone Upgrade Program, you can trade in your eligible device at an Apple Store for credit toward your subsequent purchase as part of the iPhone Upgrade Program.

[H3]

How much will I get for my device?

It depends on the device, model, manufacturer, and condition. Answer a few questions accurately, and once we receive the device within the specified time frame and verify its condition, you’ll most likely receive the full amount of the estimated refund.
Keep in mind that we need to receive your trade-in device within 14 days of when you receive your new device, and the condition of your trade-in needs to match what you told us.

[H3]

Can I get an estimate online, then trade in at an Apple Store?

Yes, the Apple Trade In program is available on apple.com as well as in all our retail stores.
A Specialist will evaluate your device on the spot, so the trade-in credit you get in the store may differ from the estimated trade-in value you received online if the condition doesn’t match what you described.

[H3]

How do I find the serial number on my Apple device?

On your Apple Watch or iPad, go to Settings > General and tap About. On Mac devices, click the Apple () menu and go to About This Mac.
If you’re still unable to locate it, there are a few other ways to find your serial number(Opens in a new window).
You’ll need the serial number to see an accurate trade-in value for your iPad, Mac, or Apple Watch.

[H3]

Why can’t I pay monthly after I add my trade-in?

If the net price is less than $99 for a new iPhone, or less than $25 for a new iPad, Mac, or Apple Watch, you will not be offered the option to pay monthly. You can continue your transaction by choosing to pay in full, and you’ll receive your trade-in value when the device is received and verified.

[H3]

If I buy a new device online with a trade-in, when will the credit be applied?

It depends on what you buy and how you pay for it.
If you buy an iPhone, iPad, Mac or Apple Watch and pay in full, your credit will be applied to your original payment method, up to the total purchase price, after we receive your trade-in device and confirm that the condition matches what you have described. If the value of your trade-in was more than the cost of your new device, you’ll receive an Apple Gift Card by email with the remaining amount.
When you pay in part or in full with Apple Gift Card or Apple Account balance, your credit will be applied to that gift card or balance (up to the amount paid with each) before any credit is applied to your credit/debit card.
If you buy an iPhone, iPad, Mac, or Apple Watch with a trade-in and choose a monthly payment option, your estimated trade-in credit will be applied directly to the purchase price of your new Apple device. Once we receive your trade-in device and confirm that the condition matches what you described, there’s nothing more you need to do. If it doesn’t match, your original payment method will be charged the difference in value. In that case, we’ll work with you to confirm that you still want to move forward with the trade-in.

[H3]

How long does the online trade-in process take?

Generally it takes 2 to 3 weeks. Your trade-in device needs to be sent to us within 14 days of when you receive your new device. The sooner we receive your trade-in, the sooner we can verify its condition and process your credit or gift card. It may take 3 to 5 business days for your credit to be processed.

[H3]

How quickly should I return my device?

Your trade-in estimate is valid for 14 days after you receive your new device. It’s important that we receive your trade-in within this time frame to ensure that you get the estimated value.

[H3]

Do I need to return accessories to get the full trade-in value?

You don’t have to, but you can always send in your chargers, cables, cases, and watch straps and we will recycle them for you.

[H3]

How do I send back my device?

We’ll either send you a prepaid trade-in kit or email you drop-off instructions. If we send you a trade-in kit, it will include instructions on how to prepare and package your device.
Here’s how to prepare and package your Apple Watch, iPhone, or Android device(Opens in a new window).

Here’s how to prepare and package your iPad(Opens in a new window).

Here’s how to prepare and package your Mac laptop(Opens in a new window).

Here’s how to prepare and package your iMac(Opens in a new window).

Here’s how to prepare and package your Mac Pro(Opens in a new window).

Here’s how to prepare and package your Mac mini(Opens in a new window).

[H3]

How do I prepare my device before I trade it in?

Here’s how to prepare and package your Apple Watch, iPhone or Android device(Opens in a new window)
.
Here’s how to prepare and package your iPad(Opens in a new window).
Here’s how to prepare and package Mac notebooks(Opens in a new window).
Here’s how to prepare and package your Mac mini(Opens in a new window)
If you are trading in an Android device make sure you sign out of your account on the device. Failing to sign out of your Android account will impact the trade in eligibility of your device.

[H3]

How do I turn off Find My?

To turn off Find My on your Apple device:
Tap Settings.
Tap iCloud.
Sign in with your Apple Account, if necessary.
Turn off Find My.
If you don’t have your physical device, you can turn off Find My via iCloud(Opens in a new window).

[H3]

How do I transfer my data to my new device?

Once you receive your new device, follow the instructions in the trade-in email or trade-in kit on how to transfer your personal data.

[H3]

Is there a way to track my trade-in status?

Yes. If you bought a new device online with a trade-in or you’re receiving an Apple Gift Card, you can track your status(Opens in a new window) at any time.

[H3]

Can I cancel a trade-in?

If you haven’t dropped off or shipped your device yet, you can cancel your trade-in by simply keeping your device.
If you’ve already sent us your device, the trade-in can’t be cancelled. However, if you receive a lower revised trade-in value after we’ve inspected your device, you can choose to reject it.
If you buy a new device online with a trade-in and return the new device, your trade-in will be cancelled automatically and in some cases it may not be possible to return your device.

[H3]

Why did I receive a revised trade-in value offer?

If the condition of your device is different from what you described, we’ll provide a revised value.
If the revised value is lower than the initial estimate, you can either accept or reject it. If you accept it, we’ll continue with the trade-in and either charge or credit the difference in value to the card you provided. If you reject it, we’ll cancel the trade-in, return your old device, and charge the original trade-in value to your card.
If the revised value increases, we’ll automatically increase your trade-in credit.

[H3]

According to an email, my gift card or my credit was issued, but I haven’t received it. What do I do?

Reach out to one of our Specialists via
chat(Opens in a new window)
or by calling 1-800-MY-APPLE.

[H3]

Does Apple offer recycling?

Yes. Apple Trade In lets you recycle any Apple device at an Apple Store location and on apple.com(Opens in a new window) for free. Items accepted for recycling include the device as well as batteries, cables, cases, accessories, monitors, packaging and more. When we receive your device, it will be thoroughly inspected and assessed for reuse or recycling. Whether recycled or reused, all activities relating to the processing of your device will be managed in an environmentally responsible way.

[H3]

How do I prepare my device for recycling?

Before you send us your device by mail or drop it off at an Apple Store, make sure you have backed up your data. After saving your data, remove any personal data from the device you wish to recycle. You will no longer have access to the device after recycling it with Apple.
If you are sending your old device by mail, please note:
Devices that contain batteries should be packed in compliance with all applicable laws, regulations, and industry best practices, which typically include the guidelines below:
Do not ship loose batteries.
Discharge the unit to less than 30%.
Do not ship electronics that are disassembled into parts.
Do not ship electronics with swollen, damaged, or defective batteries.
For whole units, surround the product with at least 2.5 inches of suitable filler material, such as recycled or reused packaging, before placing it inside a corrugated box.
Ship only one device per box.
To learn more about what to do before you hand over your device, visit
What to do before you sell, give away, trade in or recycle your iPhone or iPad >(Opens in a new window)
What to do before you sell, give away, trade in or recycle your Mac >(Opens in a new window)

[IMG: iPhone Carriers, AT&T, Verizon, T-Mobile, Boost Mobile]

[H1] Carrier deals at Apple. That has a nice ring to it.
Save big on a new iPhone at Apple, whether you shop online or in person at an Apple Store. Get great deals with select carriers when you trade in a device in any condition or when you skip the trade-in altogether. That’s right — it’s as good as it sounds.
Here’s how it worksCarrier deals video

[H2] We’re here to help.
We make it easy to choose the right iPhone and deal for you, trade in your current iPhone, and transfer everything to your new one.

[H3] Buy iPhone from the people who know iPhone best.
Our Specialists can help you find the right iPhone, answer questions about carrier deals, and ensure that you know how to transfer everything to your new iPhone.

Connect with an iPhone Specialist
(Opens in a new window)
Reserve an in‑store shopping session

[H3] And when you get your new iPhone, setup is simple.
Beginning with iOS 15, you’ll have temporary access to all the iCloud storage you need to back up and transfer all your apps and data. Once everything you care about is on iCloud, you can easily set up your new iPhone to your liking.
Learn moreabout temporary iCloud storage

[H2]
Get Specialist help.

Chat now
(Opens in a new window)

Find a storeSearch by location, ZIP, or store nameClear searchComplete store listComplete store list
[H1] Find a store
[H2] Come see the best of Apple at our stores.
Shop our products and get expert advice in person.
[H3] Only at Apple
Experience Apple Vision Pro.Sign up for a demo at an Apple Store near you.Book a demo
[H3] Ways to Save
Get up to $800–$1100 in credit on a new iPhone after trade-in.†Explore carrier deals that accept eligible trade-in devices in any condition — and some that don’t require a trade-in at all.See all carrier deals at Apple
[H3] Education
Save on Mac, iPad, and Apple Watch.1∆Get verified for education savings online before visiting an Apple Store — it’ll help save you time.Verify with UNiDAYS◊Pay monthly at 0% APR when you choose to check out at Apple with Apple Card Monthly Installments.2See financing and credit optionsGet it today. Buy online and we’ll have it ready for pickup.
[H2] We’ll help you get started. And keep going.
Every store has dedicated teams for support, learning, and more.
[H3] Genius Bar
Get expert service and
support at the Genius Bar.Get help hereHow to prepare your device for your appointment
[H3] Apple at Work
Put our Small Business
Team on your team.See how we can help
[H2] What’s happening at Apple.
[H3] Today at Apple
Explore Apple Intelligence
in a free session at your
Apple Store.Sign up
[H3] Today at Apple
Join free sessions at the Apple Store and go further with the products you love.Sign up