Automattic
(https://automattic.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are zero authority gaps. The structured data (JSON-LD) is comprehensive, including founding dates, specific San Francisco headquarters, and a high-fidelity Person schema for founder Matt Mullenweg. Technical authority is reinforced by naming specific engineers like Tyler Leeds and Andrija Vucinic in systems updates, providing a human and professional footprint that validates the company’s expertise.
The site demonstrates a strong connection between performance claims and reality. Claims regarding enterprise scale are backed by naming high-tier clients like ‘Meta, Salesforce, Slack’ in the WP VIP section. The claim of being ‘remote-first’ is not just a slogan but is substantiated with 20 years of history and specific tool usage (P2, Slack) for 70% of projects.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Corporation",
"@id": "https://automattic.com/#organization",
"url": "https://automattic.com/",
"name": "Automattic",
"foundingDate": "2005-08-01",
"slogan": "We don't make software for free, we make it for freedom.",
"description": "We are the people behind WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, and more. We believe in making the web a better place, and we believe in Open Source. The vast majority of our work is available under the GPL.",
"logo": {
"@type": "ImageObject",
"@id": "https://automattic.com/#logo",
"url": "https://automattic.com/wp-content/themes/a8c/automattic-2011/images/automattic-logo-2x.png",
"width": 552,
"height": 60,
"caption": "Automattic"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "60 29th Street #343",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94110",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"@id": "https://wordpress.com/schema.org/author/5#person",
"name": "Matt Mullenweg",
"description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
"image": {
"@type": "ImageObject",
"@id": "https://wordpress.com/schema.org/author/5#personimage",
"url": "https://secure.gravatar.com/avatar/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=mm",
"width": 96,
"height": 96,
"caption": "Matt Mullenweg"
}
},
"numberOfEmployees": 1450,
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
],
"subOrganization": {
"@id": "https://wordpress.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://automattic.com/#website",
"url": "https://automattic.com/",
"name": "Automattic",
"description": "Making the web a better place",
"potentialAction": {
"@type": "SearchAction",
"target": "https://automattic.com/search/{search_term_string}/",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://automattic.com/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "WebSite",
"@id": "https://automattic.com/#website-breadcrumb",
"url": "https://automattic.com/",
"name": "Home"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://automattic.com/#primaryimage",
"url": "https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=200",
"width": 200,
"height": 200,
"caption": "Home"
},
{
"@type": "WebPage",
"@id": "https://automattic.com/#webpage",
"url": "https://automattic.com/",
"name": "Home",
"description": "Making the web a better place",
"inLanguage": "en",
"isPartOf": {
"@id": "https://automattic.com/#website"
},
"primaryImageOfPage": {
"@id": "https://automattic.com/#primaryimage"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"about": {
"@id": "https://automattic.com/#organization"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Corporation",
"@id": "https://automattic.com/#organization",
"url": "https://automattic.com/",
"name": "Automattic",
"foundingDate": "2005-08-01",
"slogan": "We don't make software for free, we make it for freedom.",
"description": "We are the people behind WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, and more. We believe in making the web a better place, and we believe in Open Source. The vast majority of our work is available under the GPL.",
"logo": {
"@type": "ImageObject",
"@id": "https://automattic.com/#logo",
"url": "https://automattic.com/wp-content/themes/a8c/automattic-2011/images/automattic-logo-2x.png",
"width": 552,
"height": 60,
"caption": "Automattic"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "60 29th Street #343",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94110",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"@id": "https://wordpress.com/schema.org/author/5#person",
"name": "Matt Mullenweg",
"description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
"image": {
"@type": "ImageObject",
"@id": "https://wordpress.com/schema.org/author/5#personimage",
"url": "https://secure.gravatar.com/avatar/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=mm",
"width": 96,
"height": 96,
"caption": "Matt Mullenweg"
}
},
"numberOfEmployees": 1450,
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
],
"subOrganization": {
"@id": "https://wordpress.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://automattic.com/#website",
"url": "https://automattic.com/",
"name": "Automattic",
"description": "Making the web a better place",
"potentialAction": {
"@type": "SearchAction",
"target": "https://automattic.com/search/{search_term_string}/",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://automattic.com/about/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "WebSite",
"@id": "https://automattic.com/#website-breadcrumb",
"url": "https://automattic.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CollectionPage",
"@id": "https://automattic.com/category/uncategorized/#term-breadcrumb",
"url": "https://automattic.com/category/uncategorized/",
"name": "Uncategorized"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://automattic.com/about/#webpage-breadcrumb",
"url": "https://automattic.com/about/",
"name": "About Us"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://automattic.com/about/#primaryimage",
"url": "https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=200",
"width": 200,
"height": 200,
"caption": "About Us"
},
{
"@type": "WebPage",
"@id": "https://automattic.com/about/#webpage",
"url": "https://automattic.com/about/",
"name": "About Us",
"description": "Making the web a better place",
"inLanguage": "en",
"isPartOf": {
"@id": "https://automattic.com/#website"
},
"primaryImageOfPage": {
"@id": "https://automattic.com/about/#primaryimage"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"datePublished": "2005-07-23T17:27:23+0000",
"dateModified": "2026-05-25T16:34:49+0000",
"breadcrumb": {
"@id": "https://automattic.com/about/#breadcrumbs"
}
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Corporation",
"@id": "https://automattic.com/#organization",
"url": "https://automattic.com/",
"name": "Automattic",
"foundingDate": "2005-08-01",
"slogan": "We don't make software for free, we make it for freedom.",
"description": "We are the people behind WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, and more. We believe in making the web a better place, and we believe in Open Source. The vast majority of our work is available under the GPL.",
"logo": {
"@type": "ImageObject",
"@id": "https://automattic.com/#logo",
"url": "https://automattic.com/wp-content/themes/a8c/automattic-2011/images/automattic-logo-2x.png",
"width": 552,
"height": 60,
"caption": "Automattic"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "60 29th Street #343",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94110",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"@id": "https://wordpress.com/schema.org/author/5#person",
"name": "Matt Mullenweg",
"description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
"image": {
"@type": "ImageObject",
"@id": "https://wordpress.com/schema.org/author/5#personimage",
"url": "https://secure.gravatar.com/avatar/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=mm",
"width": 96,
"height": 96,
"caption": "Matt Mullenweg"
}
},
"numberOfEmployees": 1450,
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
],
"subOrganization": {
"@id": "https://wordpress.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://automattic.com/#website",
"url": "https://automattic.com/",
"name": "Automattic",
"description": "Making the web a better place",
"potentialAction": {
"@type": "SearchAction",
"target": "https://automattic.com/search/{search_term_string}/",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://automattic.com/news/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "WebSite",
"@id": "https://automattic.com/#website-breadcrumb",
"url": "https://automattic.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://automattic.com/news/#webpage-breadcrumb",
"url": "https://automattic.com/news/",
"name": "News"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://automattic.com/news/#primaryimage",
"url": "https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=200",
"width": 200,
"height": 200,
"caption": "News"
},
{
"@type": "WebPage",
"@id": "https://automattic.com/news/#webpage",
"url": "https://automattic.com/news/",
"name": "News",
"description": "Making the web a better place",
"inLanguage": "en",
"isPartOf": {
"@id": "https://automattic.com/#website"
},
"primaryImageOfPage": {
"@id": "https://automattic.com/news/#primaryimage"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"datePublished": "2025-01-13T13:21:41+0000",
"dateModified": "2026-04-20T08:59:59+0000",
"breadcrumb": {
"@id": "https://automattic.com/news/#breadcrumbs"
}
}
]
}
/work-with-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Corporation",
"@id": "https://automattic.com/#organization",
"url": "https://automattic.com/",
"name": "Automattic",
"foundingDate": "2005-08-01",
"slogan": "We don't make software for free, we make it for freedom.",
"description": "We are the people behind WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akismet, Gravatar, Crowdsignal, Cloudup, and more. We believe in making the web a better place, and we believe in Open Source. The vast majority of our work is available under the GPL.",
"logo": {
"@type": "ImageObject",
"@id": "https://automattic.com/#logo",
"url": "https://automattic.com/wp-content/themes/a8c/automattic-2011/images/automattic-logo-2x.png",
"width": 552,
"height": 60,
"caption": "Automattic"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "60 29th Street #343",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94110",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"@id": "https://wordpress.com/schema.org/author/5#person",
"name": "Matt Mullenweg",
"description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
"image": {
"@type": "ImageObject",
"@id": "https://wordpress.com/schema.org/author/5#personimage",
"url": "https://secure.gravatar.com/avatar/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=mm",
"width": 96,
"height": 96,
"caption": "Matt Mullenweg"
}
},
"numberOfEmployees": 1450,
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
],
"subOrganization": {
"@id": "https://wordpress.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://automattic.com/#website",
"url": "https://automattic.com/",
"name": "Automattic",
"description": "Making the web a better place",
"potentialAction": {
"@type": "SearchAction",
"target": "https://automattic.com/search/{search_term_string}/",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"image": {
"@id": "https://automattic.com/#logo"
},
"sameAs": [
"https://x.com/automattic",
"https://www.facebook.com/AutomatticInc",
"https://www.linkedin.com/company/automattic/",
"https://en.wikipedia.org/wiki/Automattic",
"https://www.youtube.com/c/automattic"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://automattic.com/work-with-us/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "WebSite",
"@id": "https://automattic.com/#website-breadcrumb",
"url": "https://automattic.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://automattic.com/work-with-us/#webpage-breadcrumb",
"url": "https://automattic.com/work-with-us/",
"name": "Work With Us"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://automattic.com/work-with-us/#primaryimage",
"url": "https://automattic.com/wp-content/uploads/2024/11/cropped-automattic-logo-square.png?w=200",
"width": 200,
"height": 200,
"caption": "Work With Us"
},
{
"@type": "WebPage",
"@id": "https://automattic.com/work-with-us/#webpage",
"url": "https://automattic.com/work-with-us/",
"name": "Work With Us",
"description": "Making the web a better place",
"inLanguage": "en",
"isPartOf": {
"@id": "https://automattic.com/#website"
},
"primaryImageOfPage": {
"@id": "https://automattic.com/work-with-us/#primaryimage"
},
"publisher": {
"@id": "https://automattic.com/#organization"
},
"datePublished": "2020-11-18T18:49:40+0000",
"dateModified": "2026-06-01T09:48:18+0000",
"breadcrumb": {
"@id": "https://automattic.com/work-with-us/#breadcrumbs"
}
},
{
"@type": "VideoObject",
"@id": "https://automattic.com/work-with-us/#video-1",
"contentUrl": "https://videopress.com/v/z9VpQeqZ",
"name": "Employee Spotlight: Michelle Langston",
"thumbnailUrl": "https://automattic.wordpress.com/wp-content/uploads/2026/04/poster.jpg",
"uploadDate": "2020-11-18T18:49:40+0000",
"duration": "PT41H20M",
"embedUrl": "https://videopress.com/embed/z9VpQeqZ",
"publisher": {
"@id": "https://wordpress.com/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
23Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /about/ | 14 | 1 |
| /news/ | 6 | 1 |
| /work-with-us/ | 1 | 1 |
Explore the other reputation pillars for Automattic
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Automattic, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Automattic: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://automattic.com to view the most current version of its content and see directly what this company is about and what it offers.