Identity & Authority: Cloudinary – Signal Evidence & AI Readability

Cloudinary

(https://cloudinary.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is verified through robust schema_json that includes specific [founder] names (Itai Lahan, Tal Lev-Ami, Nadav Soferman) and a [foundingDate] of 2011. The presence of [sameAs] links to Wikipedia and LinkedIn provides a verifiable digital footprint. The technical implementation is professional, featuring clean heading hierarchies and a fully populated integration directory.

There is no disconnect between marketing tone and evidence. Every bold claim, such as [90% time savings], is explicitly linked to a [Read case study] call to action. The site demonstrates performance by detailing exactly how many assets it manages [80 billion] and its request volume [50M requests per second], leaving no room for unsubstantiated ‘leading platform’ assertions.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://cloudinary.com/",
                "url": "https://cloudinary.com/",
                "name": "Image and Video Upload, Storage, Optimization and CDN",
                "isPartOf": {
                    "@id": "https://cloudinary.com/#website"
                },
                "datePublished": "2026-06-17T19:01:24+00:00",
                "dateModified": "2026-06-18T18:47:58+00:00",
                "description": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
                "breadcrumb": {
                    "@id": "https://cloudinary.com/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://cloudinary.com/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://cloudinary.com/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://cloudinary.com/#website",
                "url": "https://cloudinary.com/",
                "name": "Cloudinary",
                "description": "Media Management Solution",
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://cloudinary.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Cloudinary",
        "url": "https://cloudinary.com",
        "logo": "https://cloudinary-res.cloudinary.com/image/upload/website/cloudinary_web_favicon.png",
        "founder": "Itai Lahan, Tal Lev-Ami, Nadav Soferman",
        "foundingDate": "2011",
        "sameAs": [
            "https://twitter.com/Cloudinary",
            "https://www.facebook.com/Cloudinary",
            "https://en.wikipedia.org/wiki/Cloudinary",
            "https://plus.google.com/+Cloudinary",
            "https://www.linkedin.com/company/cloudinary"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "contactType": "Customer Support",
            "areaServed": "Worldwide",
            "availableLanguage": "English",
            "email": "support@cloudinary.com",
            "url": "https://support.cloudinary.com/hc/en-us"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Cloudinary",
        "alternateName": "Cloudinary",
        "url": "https://cloudinary.com",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://cloudinary.com/search/?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    }
]
/integrations/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://cloudinary.com/integrations",
            "url": "https://cloudinary.com/integrations",
            "name": "Integrations | Cloudinary",
            "isPartOf": {
                "@id": "https://cloudinary.com/#website"
            },
            "datePublished": "2024-03-01T19:13:36+00:00",
            "dateModified": "2026-02-13T16:04:18+00:00",
            "description": "Connect Cloudinary to your tech stack with an extensive set of prebuilt integrations and APIs.",
            "breadcrumb": {
                "@id": "https://cloudinary.com/integrations#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://cloudinary.com/integrations"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://cloudinary.com/integrations#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://cloudinary.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Integrations"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://cloudinary.com/#website",
            "url": "https://cloudinary.com/",
            "name": "Cloudinary",
            "description": "Media Management Solution",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://cloudinary.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://cloudinary.com/contact",
            "url": "https://cloudinary.com/contact",
            "name": "Contact Us Form | Cloudinary",
            "isPartOf": {
                "@id": "https://cloudinary.com/#website"
            },
            "datePublished": "2025-08-08T16:18:03+00:00",
            "dateModified": "2026-06-12T19:08:05+00:00",
            "description": "Get in touch with Cloudinary - fill out the form and we will get back to you as soon as possible",
            "breadcrumb": {
                "@id": "https://cloudinary.com/contact#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://cloudinary.com/contact"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://cloudinary.com/contact#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://cloudinary.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://cloudinary.com/#website",
            "url": "https://cloudinary.com/",
            "name": "Cloudinary",
            "description": "Media Management Solution",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://cloudinary.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/customers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://cloudinary.com/customers",
            "url": "https://cloudinary.com/customers",
            "name": "Customers | Cloudinary",
            "isPartOf": {
                "@id": "https://cloudinary.com/#website"
            },
            "datePublished": "2024-03-01T14:26:46+00:00",
            "dateModified": "2026-02-13T17:01:36+00:00",
            "description": "See why developers, marketers, and brand managers trust Cloudinary to tell their visual stories — at scale.",
            "breadcrumb": {
                "@id": "https://cloudinary.com/customers#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://cloudinary.com/customers"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://cloudinary.com/customers#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://cloudinary.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Customers 2024"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://cloudinary.com/#website",
            "url": "https://cloudinary.com/",
            "name": "Cloudinary",
            "description": "Media Management Solution",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://cloudinary.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
180Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 9 1
/integrations/ 47 1
/contact/ 2 1
/customers/ 122 1