DTS
(https://dts.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
DTS relies on its established brand name but provides a shallow digital footprint for its experts within the crawled data. While James K. Lin (Acer) is quoted, the site lacks Person schema or detailed team backgrounds that would anchor its AI and R&D claims to specific human expertise. The Organization schema is present but basic, failing to utilize sameAs links to confirm its industry stature through third-party authority nodes.
The site makes bold performance assertions such as ‘unparalleled digital content clarity’ and ‘pioneering integrated infotainment’ without providing technical benchmarks or comparative data. In the Gaming section, it cites Gen Z and Millennial listening habits (63% and 60%) to justify product variety, but the direct impact of DTS tech on user performance is described purely in marketing tones like ‘competitive advantage’ without cited methodology.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dts.com/",
"url": "https://dts.com/",
"name": "DTS",
"isPartOf": {
"@id": "https://dts.com/#website"
},
"about": {
"@id": "https://dts.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://dts.com/#primaryimage"
},
"image": {
"@id": "https://dts.com/#primaryimage"
},
"thumbnailUrl": "https://dts.com/wp-content/uploads/2025/06/dts_homepage_hero.jpg",
"datePublished": "2020-09-08T07:41:01+00:00",
"dateModified": "2026-04-16T16:51:29+00:00",
"description": "Check out the latest innovations, partnerships and videos from DTS including the award winning DTS:X immersive audio, next-gen infotainment and AI-powered in cabin safety experiences in our connected car technology, and all of the creator and tournament activations within gaming!",
"breadcrumb": {
"@id": "https://dts.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dts.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/#primaryimage",
"url": "https://dts.com/wp-content/uploads/2025/06/dts_homepage_hero.jpg",
"contentUrl": "https://dts.com/wp-content/uploads/2025/06/dts_homepage_hero.jpg",
"width": 1920,
"height": 1080,
"caption": "living room with dts x surround sound"
},
{
"@type": "BreadcrumbList",
"@id": "https://dts.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://dts.com/#website",
"url": "https://dts.com/",
"name": "DTS",
"description": "Level Up Your Audio",
"publisher": {
"@id": "https://dts.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dts.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://dts.com/#organization",
"name": "DTS",
"url": "https://dts.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/#/schema/logo/image/",
"url": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"contentUrl": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"width": 1024,
"height": 576,
"caption": "DTS"
},
"image": {
"@id": "https://dts.com/#/schema/logo/image/"
}
}
]
}
/connected-car/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dts.com/connected-car/",
"url": "https://dts.com/connected-car/",
"name": "Connected Car",
"isPartOf": {
"@id": "https://dts.com/#website"
},
"primaryImageOfPage": {
"@id": "https://dts.com/connected-car/#primaryimage"
},
"image": {
"@id": "https://dts.com/connected-car/#primaryimage"
},
"thumbnailUrl": "https://dts.com/wp-content/uploads/2021/04/ConnectedCar1-1920x1080-2.jpg",
"datePublished": "2022-11-28T23:06:00+00:00",
"dateModified": "2025-12-22T17:00:26+00:00",
"description": "DTS is transforming the automotive environment by making the in-vehicle experience simpler, smarter, safer and more enjoyable.",
"breadcrumb": {
"@id": "https://dts.com/connected-car/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dts.com/connected-car/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/connected-car/#primaryimage",
"url": "https://dts.com/wp-content/uploads/2021/04/ConnectedCar1-1920x1080-2.jpg",
"contentUrl": "https://dts.com/wp-content/uploads/2021/04/ConnectedCar1-1920x1080-2.jpg",
"width": 1920,
"height": 1080,
"caption": "music streaming"
},
{
"@type": "BreadcrumbList",
"@id": "https://dts.com/connected-car/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dts.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Connected Car"
}
]
},
{
"@type": "WebSite",
"@id": "https://dts.com/#website",
"url": "https://dts.com/",
"name": "DTS",
"description": "Level Up Your Audio",
"publisher": {
"@id": "https://dts.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dts.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://dts.com/#organization",
"name": "DTS",
"url": "https://dts.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/#/schema/logo/image/",
"url": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"contentUrl": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"width": 1024,
"height": 576,
"caption": "DTS"
},
"image": {
"@id": "https://dts.com/#/schema/logo/image/"
}
}
]
}
/home-entertainment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dts.com/home-entertainment/",
"url": "https://dts.com/home-entertainment/",
"name": "Home Entertainment - DTS",
"isPartOf": {
"@id": "https://dts.com/#website"
},
"primaryImageOfPage": {
"@id": "https://dts.com/home-entertainment/#primaryimage"
},
"image": {
"@id": "https://dts.com/home-entertainment/#primaryimage"
},
"thumbnailUrl": "https://dts.com/wp-content/uploads/2021/04/home-theater.png",
"datePublished": "2020-09-07T10:31:09+00:00",
"dateModified": "2026-04-10T16:46:22+00:00",
"description": "Whether it’s immersive sound in a home theater, connected wireless audio, or simulated surround sound, our home solutions deliver best-in-class experiences.",
"breadcrumb": {
"@id": "https://dts.com/home-entertainment/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dts.com/home-entertainment/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/home-entertainment/#primaryimage",
"url": "https://dts.com/wp-content/uploads/2021/04/home-theater.png",
"contentUrl": "https://dts.com/wp-content/uploads/2021/04/home-theater.png",
"width": 1920,
"height": 650,
"caption": "Best Home Theater Quality"
},
{
"@type": "BreadcrumbList",
"@id": "https://dts.com/home-entertainment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dts.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Home Entertainment"
}
]
},
{
"@type": "WebSite",
"@id": "https://dts.com/#website",
"url": "https://dts.com/",
"name": "DTS",
"description": "Level Up Your Audio",
"publisher": {
"@id": "https://dts.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dts.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://dts.com/#organization",
"name": "DTS",
"url": "https://dts.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/#/schema/logo/image/",
"url": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"contentUrl": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"width": 1024,
"height": 576,
"caption": "DTS"
},
"image": {
"@id": "https://dts.com/#/schema/logo/image/"
}
}
]
}
/dts-gaming/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dts.com/dts-gaming/",
"url": "https://dts.com/dts-gaming/",
"name": "DTS Gaming",
"isPartOf": {
"@id": "https://dts.com/#website"
},
"primaryImageOfPage": {
"@id": "https://dts.com/dts-gaming/#primaryimage"
},
"image": {
"@id": "https://dts.com/dts-gaming/#primaryimage"
},
"thumbnailUrl": "https://dts.com/wp-content/uploads/2020/12/DTS-Gaming-Sound-Unbound-Guy-7-1-e1608157778108.jpg",
"datePublished": "2020-09-07T10:31:40+00:00",
"dateModified": "2025-09-15T20:37:34+00:00",
"description": "With DTS, gamers enjoy an ultra-realistic, immersive 3D audio experience that not only puts them in the game, but also allows them to hear the enemy before seeing them.",
"breadcrumb": {
"@id": "https://dts.com/dts-gaming/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dts.com/dts-gaming/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/dts-gaming/#primaryimage",
"url": "https://dts.com/wp-content/uploads/2020/12/DTS-Gaming-Sound-Unbound-Guy-7-1-e1608157778108.jpg",
"contentUrl": "https://dts.com/wp-content/uploads/2020/12/DTS-Gaming-Sound-Unbound-Guy-7-1-e1608157778108.jpg",
"width": 2553,
"height": 1436,
"caption": "DTS Sound Unbound"
},
{
"@type": "BreadcrumbList",
"@id": "https://dts.com/dts-gaming/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dts.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "DTS Gaming"
}
]
},
{
"@type": "WebSite",
"@id": "https://dts.com/#website",
"url": "https://dts.com/",
"name": "DTS",
"description": "Level Up Your Audio",
"publisher": {
"@id": "https://dts.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dts.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://dts.com/#organization",
"name": "DTS",
"url": "https://dts.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://dts.com/#/schema/logo/image/",
"url": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"contentUrl": "https://dts.com/wp-content/uploads/2023/11/dts_sound-unbound_hero-1024x576.png",
"width": 1024,
"height": 576,
"caption": "DTS"
},
"image": {
"@id": "https://dts.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /connected-car/ | 2 | 2 |
| /home-entertainment/ | 2 | 2 |
| /dts-gaming/ | 7 | 2 |
Explore the other reputation pillars for DTS
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from DTS, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to DTS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://dts.com to view the most current version of its content and see directly what this company is about and what it offers.