Information Density: Wondershare Filmora – Signal Evidence & AI Readability

Wondershare Filmora

(https://filmora.wondershare.com) 📸 Data Snapshot: May 26, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
22 Impact Weight: 30 / 100
73% Reputation

The site demonstrates a healthy balance of marketing energy and technical substance. While H2 headings like Edit as an Expert with Filmora AI contain fluff adjectives, the body text provides specific technical nouns such as Pen Tool, AV1 Format Support, and Metal Rendering Engine. Specificity is high, with the site citing 2.9M+ Creative Assets and exact pricing (US$49.99/yr), preventing a high density score.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://filmora.wondershare.com) [Official] Wondershare Filmora: Edit Video as a Pro
[H1] Filmora 15

[H2] Edit as an Expert with Filmora AI

Available on:

[IMG: qrcode-img]
Get Filmora App

[IMG: qrcode-img]
Get Filmora App

[IMG: qrcode-img]
Get Filmora App

Get Started for Free
Get Started for Free
Get Started for Free
Buy Now
Buy Now
Buy Now

[IMG: rating icon]

G2 Crowd

4.5 out of 5

[IMG: rating icon]

Capterra

4.5 out of 5

[IMG: rating icon]

Get App

4.5 out of 5

[IMG: rating icon]

Shorty Awards

4.5 out of 5

[IMG: rating icon]

SoftwareHow

4.5 out of 5

[IMG: rating icon]

G2 Crowd

4.5 out of 5

[IMG: rating icon]

Capterra

4.5 out of 5

[IMG: rating icon]

Get App

4.5 out of 5

[IMG: rating icon]

Shorty Awards

4.5 out of 5

[IMG: rating icon]

SoftwareHow

4.5 out of 5

Filmora awarded Best Video Editor across leading review platforms

[H2] Edit in One Flow with AI, as Your Ideas Take Shape.
Type, drop, or sketch - Filmora turns every idea into motion. Fill your scenes with AI Extend, style them with AI-driven effects. Erase unwanted objects, cut out backgrounds, and enhance your videos to ultra clarity. Come and share your story in one flow.

Get Started for Free
Get Started for Free
Get Started for Free
See What AI Extend Can Do >

See What AI Extend Can Do >

[H2] Edit in Motion, Master in Detail.
Move with precision, craft with purpose, and perfect every edit through tools built for real creators, from smooth timelines to AI-powered details. Sharp, speed, style.

Pen Tool

[IMG: pen tool filmora]

Pen Tool
Draw motion paths, shape every curve with speed control, and create smooth transitions with Pen Tool. Adjust rhythm, fine-tune motion, and let your story move naturally.

Try It Now
Try It Now
Try It Now

Animated Charts

[IMG: animated charts]

Animated Charts
Drop your data in animated charts, and turn numbers into clear visuals. Show your strategy, highlight your results. Record the screen and create marketing videos speaking with clarity and confidence.

Try It Now
Try It Now
Try It Now

Dynamic Captions

[IMG: dynamic caption]

Dynamic Captions
Add dynamic captions to follow your style, enhance your voice with AI, and make your message pop. Speak clearly, move freely, and keep your audience hooked from start to end.

Try It Now
Try It Now
Try It Now

Dual-Timeline Editing

[IMG: dual timeline editing]

Dual-Timeline Editing
Edit across dual timelines, preview source and sequence together, and stay in full control. Compare, cut, and sync every scene with precision to fit a professional editing flow.

Try It Now
Try It Now
Try It Now

Anchor & Keyframes

[IMG: wondershare filmora 15]

Anchor & Keyframes
Set anchors and keyframes to control every movement on screen. Adjust timing, build motion depth, give your visuals precision, and define expert storytelling.

Try It Now
Try It Now
Try It Now

Import Subprojects

[IMG: video enhancer]

Import Subprojects
Import every subproject, match colors with AI, and keep your story smooth. Mix shots from different cameras to create harmony in every frame. Make your films look timeless.

Try It Now
Try It Now
Try It Now

Get Started for Free
Get Started for Free
Get Started for Free
Discover More Features in Filmora 15

Discover More Features in Filmora 15 >

[H2] Creative Assets

Access millions of royalty-free assets, explore ready-to-use templates, discover creative effects, and more. Grab some inspiration, make some magic.

View 2.9M+ Creative Assets

Templates >
Stock Media >
Effects >
Music & Sounds >
Plugins >
Filters & LUTs >
Stickers >
Titles >
Transitions >

Templates >
Stock media >
Effects >
Music & Sounds >
Plugins >
Filters & Luts >
Stickers >
Titles >
Transitions >

Powered by Premium Content Partners

[IMG: assets-partners-group]

Try It Now
Try It Now
Get Started for Free

[H2] Expert Stories. Expert Resources.
Try pro effects, learn new tricks, and make every move smoother and smarter. Find your spark, create as an expert.

Get Started for Free
Get Started for Free
Get Started for Free

[H2] As Creative.As Connected. As You Wish.

Connecting desktop, mobile, and every platform, Filmora empowers you to create anytime, anywhere, exactly as you want.

Try It Now
Try It Now
Get Started for Free
Available on:

[IMG: platform-desktop]

[H3] Desktop

[IMG: platform-desktop-download]

[IMG: platform-ipad]

[H3] Tablet

[IMG: platform ipad qrcode]

[IMG: platform-desktop]

[H3] Mobile

[IMG: platform ipad qrcode]

[H2] Hear From Them Talking
Join the global community of creators who trust Filmora editing app for their video production needs.

I really like how intuitive and beginner-friendly Wondershare Filmora is. The interface is clean, easy to navigate, and makes editing videos simple, even for those without prior experience. At the same time, it offers a wide range of advanced tools, effects, and templates that allow you to create professional-looking videos quickly. I also appreciate the frequent updates and the built-in library of music, transitions, and animations.

[IMG: video editor for director]

Victoria H.
UI/UX Designer

[IMG: comment g2 icon]

[IMG: video editor for director]

Kevin Stratvert
3.96M subscribers

[IMG: comment youtube icon]

Filmora is impressively packed with everything a video editor could need, and the best part is, you don't have to be a professional to use it. The interface is intuitive, and the tools are surprisingly powerful. One feature I especially love is the Beautify Face tool, I haven't seen anything like it in other programs. It delivers a polished, natural look in just a few clicks. The video enhancement feature also makes a noticeable difference in improving footage quality. It's a game-changer for my work. Highly recommended for creators who want professional results without a steep learning curve!

[IMG: video editor for director]

Esti B.
Children's Book Author

[IMG: comment g2 icon]

[IMG: video editor for director]

New to Edit
147K subscribers

[IMG: comment youtube icon]

What I love most about Filmora is its perfect balance of professional power and ease of use. You don't need to be an editor to create studio-quality videos. The interface is clear, smooth, and intuitive, while the visual and audio effects are top-notch. I especially enjoy the drag-and-drop functionality, the variety of templates, transitions, and text effects, as well as automatic audio synchronization and seamless multi-layer editing. On top of that, the creative resource library, including music, stickers, and overlays, is an absolute treasure.

[IMG: video editor for director]

Manu O.
Communications Advisor

[IMG: comment g2 icon]

[IMG: video editor for director]

Salih Tutorials
40K subscribers

[IMG: comment youtube icon]

Wondershare Filmora is incredibly easy to use, even for beginners. Its intuitive drag-and-drop interface, combined with a wide range of pre-built templates, transitions, and effects, makes video editing both smooth and efficient. I especially appreciate the extensive built-in library of music tracks and animated text effects, which not only saves time but also allows me to create professional-looking videos effortlessly. With Filmora, even complex editing tasks feel manageable, making it the perfect tool for creators who want high-quality results without a steep learning curve.

[IMG: video editor for director]

Kanhaiya Kumar B.
Content Creator

[IMG: comment g2 icon]

I really like how intuitive and beginner-friendly Wondershare Filmora is. The interface is clean, easy to navigate, and makes editing videos simple, even for those without prior experience. At the same time, it offers a wide range of advanced tools, effects, and templates that allow you to create professional-looking videos quickly. I also appreciate the frequent updates and the built-in library of music, transitions, and animations.

[IMG: video editor for director]

Victoria H.
UI/UX Designer

[IMG: comment g2 icon]

[IMG: video editor for director]

Kevin Stratvert
3.96M subscribers

[IMG: comment youtube icon]

Filmora is impressively packed with everything a video editor could need, and the best part is, you don't have to be a professional to use it. The interface is intuitive, and the tools are surprisingly powerful. One feature I especially love is the Beautify Face tool, I haven't seen anything like it in other programs. It delivers a polished, natural look in just a few clicks. The video enhancement feature also makes a noticeable difference in improving footage quality. It's a game-changer for my work. Highly recommended for creators who want professional results without a steep learning curve!

[IMG: video editor for director]

Esti B.
Children book's author

[IMG: comment g2 icon]

[IMG: video editor for director]

New to Edit
147K subscribers

[IMG: comment youtube icon]

What I love most about Filmora is its perfect balance of professional power and ease of use. You don't need to be an editor to create studio-quality videos. The interface is clear, smooth, and intuitive, while the visual and audio effects are top-notch. I especially enjoy the drag-and-drop functionality, the variety of templates, transitions, and text effects, as well as automatic audio synchronization and seamless multi-layer editing. On top of that, the creative resource library, including music, stickers, and overlays, is an absolute treasure.

[IMG: video editor for director]

Manu O.
Communications Advisor

[IMG: comment g2 icon]

[IMG: video editor for director]

Salih Tutorials
40K subscribers

[IMG: comment youtube icon]

Wondershare Filmora is incredibly easy to use, even for beginners. Its intuitive drag-and-drop interface, combined with a wide range of pre-built templates, transitions, and effects, makes video editing both smooth and efficient. I especially appreciate the extensive built-in library of music tracks and animated text effects, which not only saves time but also allows me to create professional-looking videos effortlessly. With Filmora, even complex editing tasks feel manageable, making it the perfect tool for creators who want high-quality results without a steep learning curve.

[IMG: video editor for director]

Kanhaiya Kumar B.
Content Creator

[IMG: comment g2 icon]

[IMG: facebook filmora icon]

[IMG: social icon]

[IMG: youtube filmora icon]

[IMG: filmora youtube icon]

[IMG: filmora instagram account]

[IMG: filmora official instagram account]

[IMG: x icon]

[IMG: twitter icon filmora official]

[IMG: tiktok icon]

[IMG: tiktok official account]

[IMG: discord filmora official]

[IMG: discord icon]

[IMG: discord filmora ai]

[IMG: reddit icon filmora]

[H2] Join the Filmora Community
Experience why millions of creators choose Filmora as their go-to video editor and maker for professional projects.
Start Creating Today
Start Creating Today
Start Creating Today

[H2] Have Any Questions?

Why should I choose Filmora Video Editor?

Millions of creators choose Filmora as their go-to video editor. It's not only easy to use but also offers over 2.9 million built-in stock media assets and a wide range of professional-level video effects to elevate your content. Filmora provides a full suite of features designed for both professionals and enthusiasts. With custom templates, AI-powered automation, and one-click drag-and-drop editing, users can enjoy effortless editing solutions while creating stunning videos.

Can the resources of Filmora be used for commercial purposes?

The commercial usability of resources in Filmora varies based on two categories: AI-generated and non-AI-generated. For AI-generated resources, such as AI Music labeled "Commercially available," they are suitable for commercial use. However, resources like AI image, stickers, text to video, and AI-generated sound effects are for non-commercial use due to uncertainties in the commercial status of their training materials.
Regarding non-AI resources, those labeled "commercially available" in Filmora (music, sound effects, transitions, effects, filters, stickers) are permissible for commercial purposes.

Does Filmora support Metal rendering?

Filmora for Mac has introduced Metal rendering support, leveraging Apple's advanced graphics technology for significantly improved video editing performance. Metal is designed to provide high-efficiency access to the GPU, enabling smoother playback, faster rendering, and an overall boost in productivity for video editors.By integrating Metal rendering, Filmora aligns with macOS's native capabilities, ensuring compatibility with the latest Mac hardware and software updates. Whether you're working on 4K videos, animations, or advanced visual effects, this enhancement empowers creators with a seamless and efficient editing workflow.

Can I export videos directly to YouTube from Filmora?

Yes, Filmora has an option to export videos directly to YouTube with an integrated "YouTube Upload" mode that compresses videos according to YouTube's recommended settings. Moreover, the Social Video Planner can enable you to schedule your video in advance, allowing for consistent and timely distribution of your videos without needing to be online at the time of posting.

I purchased Filmora from the Google Store or the Apple Store, but why can't I get authorization after logging in?

If you purchased Filmora from a third-party platform such as the Google Store or the Apple Store, please first log in to the software with your Google or Apple account. In addition, if you need a refund, according to Google Play's policy, all applications purchased from Google Play or Apple Store are managed and processed for refunds by Google Play or Apple Store. Therefore, we recommend that you contact Google or Apple's customer service team directly so that they can assist you in processing your refund.

Does Filmora support GPU acceleration?

Yes, Filmora supports GPU acceleration, which speeds up video rendering and editing processes for compatible systems.

What formats does Filmora support for video export?

Filmora supports a variety of formats, including MP4, MOV, AVI, MKV, MPEG, and more. You can also export in specific formats optimized for social me
15000 chars
SUB-PAGE (https://filmora.wondershare.com/shop/buy/buy-video-editor.html) Buy Wondershare Filmora Official Online Shop – Other
[H1]
Make Video Editing More Productive

[H4] Basic

Save extra

US$49.99

/yr

Automatically renew. Cancel anytime.

Available:

Buy
Now

2.9M+ Filmora Creative Assets

1GB Cloud Storage

Continuous Version Upgrades

Export in Multiple Formats

Export without Watermark

4K HD Export

100+ Advanced Video Editing Features

500 Free AI Mate
Conversations

Filmora
Creative Assets

[IMG: creative-assets]

7 days free

Free
7-Day Creative Assets Trial
, renew

/mo
( off).
Cancel Anytime.
Software Not Included.

[H4] Advanced

US$59.99

/yr

US$
69.99

Automatically renew.
Cancel anytime.

Available:

Buy
Now

Al Feature Continues to Update

1,000 Filmora AI Credits/mo

Used for 20+ AI features

Everything included in Basic.

2.9M+ Filmora Creative Assets

10GB Cloud Storage

Continuous Version Upgrades

Export in Multiple Formats

Export without Watermark

4K HD export

100+ Advanced Video Editing Features

500 Free AI Mate
Conversations

Filmora
Creative Assets

[IMG: creative-assets]

7 days free

Free
7-Day Creative Assets Trial
, renew

/mo
(
off).
Cancel Anytime.
Software Not Included.

[H4] Perpetual

Save extra

US$79.99

One-time payment

Available:

Buy Now

1000 Filmora AI credits

2.9M+ Filmora Creative Assets

1GB Cloud Storage

Enjoy Filmora 15 updates

Export without Watermark

Export in Multiple Formats

4K HD export

100+ Advanced Video Editing Features

500 Free AI Mate
Conversations

Filmora
Creative Assets

[IMG: creative-assets]

7 days free

Free
7-Day Creative Assets Trial
, renew

/mo
(off).

Cancel Anytime.
Software Not Included.

[H2] Compare All Plans

Update

Update Policy

Keep Up to Date with
Future Versions

Keep Up to Date with Future Versions

Enjoy Filmora 15 Updates Only

Export without Watermark

Windows

Mac OS

AI Credits & Tools
[IMG: filmora]

AI Credits

Paid by AI Credits

Paid by AI Credits

1000/mo

1000

Flicker Removal

NEW

Paid by AI Credits

Paid by AI Credits

Video Extend

NEW

Paid by AI Credits

Paid by AI Credits

AI Idea to Video

NEW

Paid by AI Credits

Paid by AI Credits

Audio to Video

NEW

Paid by AI Credits

Paid by AI Credits

Image to Video

NEW

Paid by AI Credits

Paid by AI Credits

Smart Short Clips

Paid by AI Credits

Paid by AI Credits

Smart BGM Generation

Paid by AI Credits

Paid by AI Credits

Smart Scene Cut

Paid by AI Credits

Paid by AI Credits

Al Script-to-Video

Paid by AI Credits

Paid by AI Credits

Al Text-to-Video

Paid by AI Credits

Paid by AI Credits

AI Text Based Editing

Paid by AI Credits

Paid by AI Credits

Text-to-Speech

Paid by AI Credits

Paid by AI Credits

Speech-to-Text

Paid by AI Credits

Paid by AI Credits

AI Object Remover

Paid by AI Credits

Paid by AI Credits

AI Video Enhancer

Paid by AI Credits

Paid by AI Credits

Al Music

Paid by AI Credits

Paid by AI Credits

AI Sound Effect

Paid by AI Credits

Paid by AI Credits

AI Image

Paid by AI Credits

Paid by AI Credits

Al Sticker

Paid by AI Credits

Paid by AI Credits

AI Translation

Paid by AI Credits

Paid by AI Credits

AI Voice Cloning

Paid by AI Credits

Paid by AI Credits

Al Copywriting

Paid by AI Credits

Paid by AI Credits

AI Mate

15 free uses/day

500 free uses/month

500 free uses/month

500 free uses/month

Smart Search

Free

Free

Auto Reframe

Free

Free

AI Face Mosaic

Free

Free

AI Portrait

Free

Free

AI Color Palette

Free

Free

Cloud Storage

Filmora Cloud Storage

1GB

10GB

1GB

Creative Assets

Effects & Filters

1200+

12K+

12K+

12K+

Transition

1100+

7K+

7K+

7K+

Title

3300+

36K+

36K+

36K+

Music

2300+

22K

22K

22K

Sound Effects

3300+

10K+

10K+

10K+

Stock Media

600+

1.5M

1.5M

1.5M

NewBlue FX & Boris FX

200+

200+

200+

Video Editing

Free Timeline Editing

Magnetic Timeline

Multi-Camera Editing

Planar Tracking

Motion Tracking

Keyframe Animation

Color Editing

HSL

3D LUTs

RGB Curve

White Balance

Sharpen

HDR

[H2] We Support a Variety of Payment Methods

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[IMG: Filmora]

[H2] Unlock Our Newest AI Tools for Smarter Video Creation

[H4] Smart Short Clips

The AI identifies key moments from dialogue and visuals, transforming them
into vertical videos with music, dynamic subtitles, and templates.

[H4]
AI Video Enhancer

Restore clarity to low-resolution or blurry footage using cloud-based AI,
improving detail and texture for a polished, high-quality result.

[IMG: plugin-3]

[H4]
Multi-Camera Editing

Easily edit footage from various perspectives on one timeline for smooth
transitions, making your multi-camera shoots more dynamic.

[IMG: plugin-4]

[H4] Planar Tracking

Using 3D tracking technology, apply images, graphics, or text to flat
surfaces in your video, and have them naturally follow the camera’s movements.

Security
We value your privacy and protect your financial/personal info with
advanced encryption
and advanced fraud protection.

Service Support
Knowledgeable representatives are available to assist you through
instant
live chat and
email response within 24 hours.

Money-back guarantee
All of our products come with a 30-day money-back guarantee. Money-back
should be subject to our Refund Policy.

[H2] Frequently Asked Questions

What is the Perpetual License?

A perpetual Filmora license allows you to use a specific version of
Filmora continually with payment of a single fee. Therefore, the plan does not include future
versions of Filmora. You may need to pay an additional lower-cost fee to resubscribe for support and
upgrades.

What is the difference between update and
upgrade?

An upgrade is a less frequent, more drastic change to Filmora you are currently using, like Filmora 14
to Filmora 15. On the other hand, a Filmora update can be more frequent, fix little bugs or make minor
tweaks, and is often used to repair the product. Perpetual plans include all updates to the current
major version but don’t include upgrades to future major versions, whereas subscription plans include
all updates and upgrades during the subscription period.

Is one license good for both Mac and PC
(Windows)?

Yes, one license is good for both Mac and PC (Windows) when you purchase either the Basic or Advanced
plan. These plans offer multi-platform support, allowing you to use the software on Windows PC, Mac.
However, if you choose the Perpetual Plan, the license is device-specific. This means if you purchase a
Windows license, it will only work on Windows devices. Similarly, a Mac license will only work on Mac
devices.

How can I activate my Filmora?

If you run Filmora for the first time, you will be prompted to activate it. Log in with your
Wondershare
ID account to activate the new version of Filmora online.

What is the limitation of the free edition of
Filmora?

You can access all of Filmora's basic editing features for free, and easily export your videos. However,
watermarks will be added to the exported files. Filmora Cloud Storage and the full library of Filmora
Creative Assets are exclusively available through upgrading your plan.

How do I update my current Filmora to
Wondershare Filmora 15?

You can update Filmora by clicking the Free Download button on Filmora official website.

What is a subscription plan?

With a subscription license, instead of making a one-time purchase,
you pay a monthly or yearly fee to use Filmora. It is an ongoing subscription during the period. The
cost of maintenance, upgrades (like Filmora 15 release), and renewals is included in the
subscription -no extra fees added.

What are the differences between the
Basic, Advanced Plan and the business plan?

The Basic and Advanced plans are single-user licenses, meaning they are intended for use by one individual only. These licenses are not transferable or shareable among multiple people. Here’s a breakdown of the device usage for each plan:

Windows License: Can only be used on Windows PCs. It is not transferable to Android or Apple devices.
Mac License: Does not support usage on iOS or iPadOS.

If you need multiple users to access Filmora simultaneously, consider purchasing additional licenses or opting for our Business Plan to accommodate more users. This option may help you save on overall costs while providing access for all your team members.

What languages can be generated with
Speech-to-Text (STT) or Text-to-Speech (TTS) feature?

Speech-to-Text (STT) support 27 languages: Arabic,
Bengali,
Chinese(Mandarin/Cantonese), Croatian, Danish, Dutch, English(US/UK/India), French, German, Hebrew,
Hindi, Indonesian, Italian, Japanese, Korean, Marathi, Norwegian Bokmål, Polish, Portuguese,
Romanian, Russian, Spanish(for 14 countries & regions), Swedish, Tamil, Telugu, Turkish,
Urdu(India/Pakistan)
Text-to-Speech (TTS) support 28 languages: Arabic,
Bengali,
Chinese(Mandarin/Cantonese), Croatian, Danish, Dutch, English(US/UK), French, German, Hebrew, Hindi,
Indonesian, Italian, Japanese, Korean, Malay, Marathi, Norwegian, Polish, Portuguese(Brazil/Portugal),
Romanian, Russian, Spanish(US/Spain), Swedish, Tamil, Telugu, Turkish, Ukrainian

What are normal AI features rights? (For users
who purchased unlimited AI features rights in V13)

The unlimited AI features rights have become normal AI features
rights. For users with an normal AI features rights, you can use AI features without restrictions in
normal mode. And you can receive a certain amount of high-speed mode credits each month. In high-speed
mode, your AI tasks will be processed with the faster speed and given priority. If you have the normal
AI features rights, once the high-speed mode credits are exhausted, it will switch to normal mode, where
tasks will be processed sequentially according to the number of AI feature requests.
Only available for Win and Mac.

How are the AI credits allocated and re
15000 chars
SUB-PAGE (https://filmora.wondershare.com/shop/buy/buy-mac-video-editor.html) Buy Wondershare Filmora for Mac -Official Online Shop – Other
[H1]
Make Video Editing More Productive

[H4] Basic

Save extra

US$49.99

/yr

Automatically renew. Cancel anytime.

Available:

Buy
Now

2.9M+ Filmora Creative Assets

1GB Cloud Storage

Continuous Version Upgrades

Export in Multiple Formats

Export without Watermark

4K HD Export

100+ Advanced Video Editing Features

500 Free AI Mate
Conversations

Filmora
Creative Assets

[IMG: creative-assets]

7 days free

Free
7-Day Creative Assets Trial
, renew

/mo
( off).
Cancel Anytime.
Software Not Included.

[H4] Advanced

US$59.99

/yr

US$
69.99

Automatically renew.
Cancel anytime.

Available:

Buy
Now

Al Feature Continues to Update

1,000 Filmora AI Credits/mo

Used for 20+ AI features

Everything included in Basic.

2.9M+ Filmora Creative Assets

10GB Cloud Storage

Continuous Version Upgrades

Export in Multiple Formats

Export without Watermark

4K HD export

100+ Advanced Video Editing Features

500 Free AI Mate
Conversations

Filmora
Creative Assets

[IMG: creative-assets]

7 days free

Free
7-Day Creative Assets Trial
, renew

/mo
(
off).
Cancel Anytime.
Software Not Included.

[H4] Perpetual

Save extra

US$79.99

One-time payment

Available:

Buy Now

1000 Filmora AI credits

2.9M+ Filmora Creative Assets

1GB Cloud Storage

Enjoy Filmora 15 updates

Export without Watermark

Export in Multiple Formats

4K HD export

100+ Advanced Video Editing Features

500 Free AI Mate
Conversations

Filmora
Creative Assets

[IMG: creative-assets]

7 days free

Free
7-Day Creative Assets Trial
, renew

/mo
(off).

Cancel Anytime.
Software Not Included.

[H2] Compare All Plans

Update

Update Policy

Keep Up to Date with
Future Versions

Keep Up to Date with Future Versions

Enjoy Filmora 15 Updates Only

Export without Watermark

Windows

Mac OS

AI Credits & Tools
[IMG: filmora]

AI Credits

Paid by AI Credits

Paid by AI Credits

1000/mo

1000

Flicker Removal

NEW

Paid by AI Credits

Paid by AI Credits

Video Extend

NEW

Paid by AI Credits

Paid by AI Credits

AI Idea to Video

NEW

Paid by AI Credits

Paid by AI Credits

Audio to Video

NEW

Paid by AI Credits

Paid by AI Credits

Image to Video

NEW

Paid by AI Credits

Paid by AI Credits

Smart Short Clips

Paid by AI Credits

Paid by AI Credits

Smart BGM Generation

Paid by AI Credits

Paid by AI Credits

Smart Scene Cut

Paid by AI Credits

Paid by AI Credits

Al Script-to-Video

Paid by AI Credits

Paid by AI Credits

Al Text-to-Video

Paid by AI Credits

Paid by AI Credits

AI Text Based Editing

Paid by AI Credits

Paid by AI Credits

Text-to-Speech

Paid by AI Credits

Paid by AI Credits

Speech-to-Text

Paid by AI Credits

Paid by AI Credits

AI Object Remover

Paid by AI Credits

Paid by AI Credits

AI Video Enhancer

Paid by AI Credits

Paid by AI Credits

Al Music

Paid by AI Credits

Paid by AI Credits

AI Sound Effect

Paid by AI Credits

Paid by AI Credits

AI Image

Paid by AI Credits

Paid by AI Credits

Al Sticker

Paid by AI Credits

Paid by AI Credits

AI Translation

Paid by AI Credits

Paid by AI Credits

AI Voice Cloning

Paid by AI Credits

Paid by AI Credits

Al Copywriting

Paid by AI Credits

Paid by AI Credits

Al Mate

15 free uses/day

500 free uses/month

500 free uses/month

500 free uses/month

Smart Search

Free

Free

Auto Reframe

Free

Free

AI Face Mosaic

Free

Free

AI Portrait

Free

Free

AI Color Palette

Free

Free

Cloud Storage

Filmora Cloud Storage

1GB

10GB

1GB

Creative Assets

Effects & Filters

1200+

12K+

12K+

12K+

Transition

1100+

7K+

7K+

7K+

Title

3300+

36K+

36K+

36K+

Music

2300+

22K

22K

22K

Sound Effects

3300+

10K+

10K+

10K+

Stock Media

600+

1.5M

1.5M

1.5M

NewBlue FX & Boris FX

200+

200+

200+

Video Editing

Free Timeline Editing

Magnetic Timeline

Multi-Camera Editing

Planar Tracking

Motion Tracking

Keyframe Animation

Color Editing

HSL

3D LUTs

RGB Curve

White Balance

Sharpen

HDR

[H2] We Support a Variety of Payment Methods

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[H2] Unlock Our Newest AI Tools for Smarter Video Creation

[H4] Smart Short Clips

The AI identifies key moments from dialogue and visuals, transforming them
into vertical videos with music, dynamic subtitles, and templates.

[H4]
AI Video Enhancer

Restore clarity to low-resolution or blurry footage using cloud-based AI,
improving detail and texture for a polished, high-quality result.

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[H4]
Multi-Camera Editing

Easily edit footage from various perspectives on one timeline for smooth
transitions, making your multi-camera shoots more dynamic.

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[H4] Planar Tracking

Using 3D tracking technology, apply images, graphics, or text to flat
surfaces in your video, and have them naturally follow the camera’s movements.

Security
We value your privacy and protect your financial/personal info with
advanced encryption
and advanced fraud protection.

Service Support
Knowledgeable representatives are available to assist you through
instant
live chat and
email response within 24 hours.

Money-back guarantee
All of our products come with a 30-day money-back guarantee. Money-back
should be subject to our Refund Policy.

[H2] Frequently Asked Questions

What is the Perpetual License?

A perpetual Filmora license allows you to use a specific version of
Filmora continually with payment of a single fee. Therefore, the plan does not include future
versions of Filmora. You may need to pay an additional lower-cost fee to resubscribe for support and
upgrades.

What is the difference between update and
upgrade?

An upgrade is a less frequent, more drastic change to Filmora you are currently using, like Filmora 14
to Filmora 15. On the other hand, a Filmora update can be more frequent, fix little bugs or make minor
tweaks, and is often used to repair the product. Perpetual plans include all updates to the current
major version but don’t include upgrades to future major versions, whereas subscription plans include
all updates and upgrades during the subscription period.

Is one license good for both Mac and PC
(Windows)?

Yes, one license is good for both Mac and PC (Windows) when you purchase either the Basic or Advanced
plan. These plans offer multi-platform support, allowing you to use the software on Windows PC, Mac.
However, if you choose the Perpetual Plan, the license is device-specific. This means if you purchase a
Windows license, it will only work on Windows devices. Similarly, a Mac license will only work on Mac
devices.

How can I activate my Filmora?

If you run Filmora for the first time, you will be prompted to activate it. Log in with your
Wondershare
ID account to activate the new version of Filmora online.

What is the limitation of the free edition of
Filmora?

You can access all of Filmora's basic editing features for free, and easily export your videos. However,
watermarks will be added to the exported files. Filmora Cloud Storage and the full library of Filmora
Creative Assets are exclusively available through upgrading your plan.

How do I update my current Filmora to
Wondershare Filmora 15?

You can update Filmora by clicking the Free Download button on Filmora official website.

What is a subscription plan?

With a subscription license, instead of making a one-time purchase,
you pay a monthly or yearly fee to use Filmora. It is an ongoing subscription during the period. The
cost of maintenance, upgrades (like Filmora 15 release), and renewals is included in the
subscription -no extra fees added.

What are the differences between the
Basic, Advanced Plan and the business plan?

The Basic and Advanced plans are single-user licenses, meaning they are intended for use by one individual only. These licenses are not transferable or shareable among multiple people. Here’s a breakdown of the device usage for each plan:

Windows License: Can only be used on Windows PCs. It is not transferable to Android or Apple devices.
Mac License: Does not support usage on iOS or iPadOS.

If you need multiple users to access Filmora simultaneously, consider purchasing additional licenses or opting for our Business Plan to accommodate more users. This option may help you save on overall costs while providing access for all your team members.

What languages can be generated with
Speech-to-Text (STT) or Text-to-Speech (TTS) feature?

Speech-to-Text (STT) support 27 languages: Arabic,
Bengali,
Chinese(Mandarin/Cantonese), Croatian, Danish, Dutch, English(US/UK/India), French, German, Hebrew,
Hindi, Indonesian, Italian, Japanese, Korean, Marathi, Norwegian Bokmål, Polish, Portuguese,
Romanian, Russian, Spanish(for 14 countries & regions), Swedish, Tamil, Telugu, Turkish,
Urdu(India/Pakistan)
Text-to-Speech (TTS) support 28 languages: Arabic,
Bengali,
Chinese(Mandarin/Cantonese), Croatian, Danish, Dutch, English(US/UK), French, German, Hebrew, Hindi,
Indonesian, Italian, Japanese, Korean, Malay, Marathi, Norwegian, Polish, Portuguese(Brazil/Portugal),
Romanian, Russian, Spanish(US/Spain), Swedish, Tamil, Telugu, Turkish, Ukrainian

What are normal AI features rights? (For users
who purchased unlimited AI features rights in V13)

The unlimited AI features rights have become normal AI features
rights. For users with an normal AI features rights, you can use AI features without restrictions in
normal mode. And you can receive a certain amount of high-speed mode credits each month. In high-speed
mode, your AI tasks will be processed with the faster speed and given priority. If you have the normal
AI features rights, once the high-speed mode credits are exhausted, it will switch to normal mode, where
tasks will be processed sequentially according to the number of AI feature requests.
Only available for Win and Mac.

How are the AI credits allocated and retrieved
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SUB-PAGE (https://filmora.wondershare.com/video-editor-mac/) Filmora for Mac: AI-powered Professional Video Editor for Mac
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[H2] Edit as an Expert with Filmora AI

[H1] Filmora Video Editor for Mac
Meet Wondershare Filmora for Mac, embrace a seamless video editing experience optimized for macOS, iPadOS, and iOS. Powered by cutting-edge AI, certified by Apple, and packed with professional yet easy-to-use editing features, it lets you edit videos on Mac efficiently and effortlessly.
Available on:

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Now

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4.5 out of 5

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4.5 out of 5

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4.5 out of 5

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4.5 out of 5

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Capterra

4.5 out of 5

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GetApp

4.5 out of 5

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Shorty Awards

4.5 out of 5

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SoftwareHow

4.5 out of 5

Filmora for Mac ranks among the best video editors for Mac.

[H2] Optimized, United. Designed for Mac, Powered by Apple.
Filmora Video Editor for Mac combines professional-grade technologies with seamless Apple optimization. From ProRes certification to Metal engine performance, every feature is engineered to handle the most demanding creative tasks. Whether you're editing high-frame-rate footage or delivering HDR masterpieces, Filmora empowers you to create videos on Mac with precision and efficiency.

[H4] AV1 Format Support

[H4] AV1 Format Support
Streamline your workflow with AOMedia Video 1 (AV1), the next-gen video codec. Enjoy high-quality visuals while reducing bandwidth usage by up to 50%, making it easier to share and stream your work without compromise.

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[H4] Official Apple ProRes Certification

[H4] Official Apple ProRes Certification
Edit with the industry-standard ProRes codec, designed for flawless handling of high-bitrate video. It ensures smooth playback and efficient editing on Mac, even with the most demanding footage.

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[H4] Dolby Vision

[H4] Dolby Vision
Bring your stories to life with cinema-quality contrast and vibrant colors. Dolby Vision ensures your work stands out with stunning High Dynamic Range (HDR) visuals, perfect for creating immersive, professional-grade content.

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[H4] Metal Rendering Engine

[H4] Metal Rendering Engine
Take full advantage of Apple silicon with the Metal engine, which speeds up 4K editing and rendering by 50%, delivering lightning-fast performance. Edit complex projects, work with larger frame sizes, and apply more effects—all at incredible speeds.

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[H4] P3 Wide Color Gamut

[H4] P3 Wide Color Gamut
Capture every detail with precision. The P3 wide color gamut (DCI-P3) ensures accurate color reproduction, making your videos look richer and more lifelike, whether you're editing or exporting in HDR.

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[H4] Import/Export 4K 120fps Videos

[H4] Import/Export 4K 120fps Videos
Handle high-frame-rate footage like a pro. Whether you're capturing fast-paced action or cinematic slow-motion, this feature ensures every detail is preserved, from sports to gaming to breathtaking visuals.

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Try It Free
Try It Free
Try It Free

[H2] Anywhere, Anytime. Edit Across Apple Devices, Seamlessly.
Filmora is your go-to Apple video editor, designed to keep your creativity flowing across devices. With a single account, access your projects on Mac, iPad, and iPhone — and enjoy a smooth, uninterrupted editing experience.

[H4] Edit Wherever Inspiration Strikes
Easily sync projects to the cloud and switch between Mac and mobile. Edit on the go and pick up right where you left off — anytime, anywhere.

[H4] iPad Hand-Drawn Animations
Add hand-drawn animations with Apple PencilKit on iPad. Preview HDR content on Mac via Sidecar, with iPad & Mac pencil sync coming soon.

[H4] iPhone Footage Made Easy
Effortlessly edit iPhone content, including Live Photos and Cinematic Video. Capture, refine, and perfect your footage with tools built for Apple's best.

Try It Free
Try It Free

Get the Mobile App

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Try It Free
Try It Free
Try It Free

[H2] Smarter, Faster. AI Meets Editing, From Beginner to Pro in Minutes.
Simplify your video editing on Mac with Filmora's powerful AI tools. From auto-generating subtitles and enhancing audio to creating dynamic visuals from images, these AI features in our video editing software for Mac make editing faster, easier, and more intuitive than ever.

[H4] AI Content Generation: Create Smarter
Create videos with the most advanced AIGC models on the market, including Nano Banana and Veo 3.

[H6] AI Text to Video >
Transform your raw ideas into professional short videos while maintaining visual style consistency and ensuring character continuity across scenes.

[H6] AI Image to Video >
Convert images into stunning videos with dynamic animations and flawless transitions.

[H6] AI Extend >
Extend your video length seamlessly with AI—add smooth transitions, natural motion, and consistent visuals for professional results.

[H6] AI Speech to Text (STT) >
Generate subtitles automatically from audio or video and add the text animation you want in a click.

AI Text to Video >
Transform your raw ideas into professional short videos while maintaining visual style consistency and ensuring character continuity across scenes.

Turn Text to Video Now
Turn Text to Video Now
Turn Text to Video Now

AI Image-to-Video >
Convert images into stunning videos with dynamic animations and flawless transitions.

Convert Image to Video
Convert Image to Video
Convert Image to Video

AI Extend >
Extend your video length seamlessly with AI—add smooth transitions, natural motion, and consistent visuals for professional results.

Extend Your Video Clip Now
Extend Your Video Clip Now
Extend Your Video Clip Now

AI Speech to Text (STT) >
Generate subtitles automatically from audio or video and add the text animation you want in a click.

Generate Subtitles Now
Generate Subtitles Now
Generate Subtitles Now

[H4] AI Efficiency Tools: Work Faster
Speed up video editing on Mac with AI tools that automate cutting, syncing, and organization.

[H6] AI Smart Cutout >
Cut out people, pets, objects, or backgrounds in a video with just a few Apple Pencil strokes.

[H6] AI Video Enhancer >
Improve video quality automatically with enhanced resolution, color, clarity, and more.

[H6] AI Vocal Remover >
Separate vocals and instrumentals from any song or video in one click for professional video editing on Mac.

[H6] AI Object Remover >
Erase unwanted objects or distractions from your video automatically while preserving natural visuals.

AI Smart Cutout >
Cut out people, pets, objects, or backgrounds in a video with just a few Apple Pencil strokes.

Start AI Smart Cutout Now
Start AI Smart Cutout Now
Start AI Smart Cutout Now

AI Video Enhancer >
Improve video quality automatically with enhanced resolution, color, clarity, and more.

Make Your Video Clearer
Make Your Video Clearer
Make Your Video Clearer

AI Vocal Remover >
Separate vocals and instrumentals from any song or video in one click for professional video editing on Mac.

Separate Vocals from Video Now
Separate Vocals from Video Now
Separate Vocals from Video Now

AI Object Remover >
Erase unwanted objects or distractions from your video automatically while preserving natural visuals.

Remove Objects From Video Now
Remove Objects From Video Now
Remove Objects From Video Now

Try It Free
Try It Free
Explore All AI Features

[H2] Easy, Pro. Simple Editing, Impressive Output.
Dive into Filmora for Mac, a video editor that offers powerful video and audio editing tools with ease of use. Edit videos on Mac effortlessly and professionally, whether you're a beginner or an expert. Our Mac video editor is sure to impress you.

Fast Edits

[H4] Fast Edits

[H3] Save Time, Save you
Speed up your workflow with innovative tools designed to simplify your editing process. Wondershare Filmora for Mac easily handles massive footage and focuses on creativity. Save you from tedious editing steps; weave your fantasy in clicks.

Smart Short Clips >
Automatically trim a long video into multiple short clips and extract shining moments for easy sharing on TikTok, YouTube Shorts, and Reels.

Smart Scene Cut >
Identify key moments from videos featuring people or tagged objects, keeping highlights and trimming redundancy.

Text-based Editing >
Edit videos like editing documents. Recognize and convert a video's speech to text; delete silences or unwanted text to remove the matching video clips.

Animated Charts >
Turn CSV or Excel data into animated charts in a few clicks—no keyframes, no coding, just clear, dynamic data visualization.

Smart Short Clips >
Automatically trim a long video into multiple short clips and extract shining moments for easy sharing on TikTok, YouTube Shorts, and Reels.
Turn Long Video to Shorts
Turn Long Video to Shorts
Turn Long Video to Shorts

Smart Scene Cut >
Identify key moments from videos featuring people or tagged objects, keeping highlights and trimming redundancy.
Auto Cut Your Video Now
Auto Cut Your Video Now
Auto Cut Your Video Now

Text-based Editing >
Edit videos like editing documents. Recognize and convert a video's speech to text; delete silences or unwanted text to remove the matching video clips.
Edit Videos by Editing Texts
Edit Videos by Editing Texts
Edit Videos by Editing Texts

Animated Charts >
Turn CSV or Excel data into animated charts in a few clicks—no keyframes, no coding, just clear, dynamic data visualization.
Visualize Your Data Now
Visualize Your Data Now
Visualize Your Data Now

Video

[H4] Video

[H3] From Beginner to Master
Filmora Video Editor for Mac equips you with everything needed to edit a video, from trimming, cropping, and splitting your footage to advanced tools like keyframing, planar tracking, and multicam editing. Create cinematic-quality videos on Mac with Filmora.

Timeline Editing >
Edit with a visual timeline that keeps your story clear from the first cut to the final export.

Keyframe Animation >
Auto-generate the in-between frames, bring seamless transition for position, scale, rotation, and opacity.

Pen Tool >
Draw paths and shapes in the player—add trim paths, outlines, and follow effects for pro-level motion graphics on Mac.

Speed Ramping >
Adjust video speed with professional designed presets and better keyframe control to create unique cinematic effects.

Timeline Editing >
Edit with a visual timeline that keeps your story clear from the first cut to the final export.
Start Timeline Editing Now
Start Timeline Editing Now
Start Timeline Editing Now

Keyframe Animation >
Auto-generate the in-between frames, bring seamless transition for position, scale, rotation, and opacity.
Make a Video Animation
Make a Video Animation
Make a Video Animation

Pen Tool >
Draw paths and shapes in the player—add trim paths, outlines, and follow effects for pro-level motion graphics on Mac.
Make a Video Animation
Make a Video Animation
Make a Video Animation

Speed Ramping >
Adjust video speed with professional designed presets and better keyframe control to create unique cinematic effects.
Adjust Your Video Speed
Adjust Your Video Speed
Adjust Your Video Speed

Audio

[H4] Audio

[H3] Perfect Your Soundtrack
Featuring advanced audio editing tools, Filmora for Mac, a perfectly designed video editing software for Mac, ensures every project sounds as impressive as it looks. Improve your content with studio-quality audio, whether you're creating a podcast, YouTube video, home movie, or tutorial.

Audio Denoise >
Remove background noise from video or audio files to always present yourself with studio-quality clear sound.

Speech Enhancer >
Enhance the richness and clarity of human voices and reduce background noise. Clear, quick, and accurate.

Audio Ducking >
Automatically lower background music or ambient sounds and highlight what you're focusing on for voiceover recordings, narrations, podcasts, and more.

Audio Sync >
Match and enhance audio with video automatically, bringing you a smooth and perfect soundtrack experience.

Audio Denoise >
Remove background noise from video or audio files to always present yourself with studio-quality clear sound.
Remove Noise from Audio
Remove Noise from Audio
Remove Noise from Audio

Speech Enhancer >
Enhance the richness and clarity of human voices and reduce background noise. Clear, quick, and accurate.
Make Your Audio Clearer
Make Your Audio Clearer
Make Your Audio Clearer

Audio Ducking >
Automatically lower background music or ambient sounds and highlight what you're focusing on for voiceover recordings, narrations, podcasts, and more.
Start Audio Ducking Now
Start Audio Ducking Now
Start Audio Ducking Now

Audio Sync >
Match and enhance audio with video automatically, bringing you a smooth and perfect soundtrack experience.
Match Audio with Video Now
Match Audio with Video Now
Match Audio with Video Now

Color

[H4] Color

[H3] Expand Your Palette
Achieve professional-grade visuals with expert color grading tools. Leveraging the DCI-P3 and AI-powered algorithms, Filmora for Mac ensures cross-device color consistency and precise reproduction. With our Mac video editor, create cinematic-quality videos, vibrant travel vlogs, or anything you can imagine - all on your Mac.

AI Color Palette >
Extract the color palette from a reference photo or video, apply it to the target video project, get a special color tone as film virtuoso.

LUT Resources >
Choose from a library of LUTs and apply them to your video to make the color grading job done faster and better.

Color Wheels >
Shift the color scheme to select the ideal one for the whole video, including highlights, mid-tones, and shadows. Make the decision you are satisfied with.

Curve Controls >
Adjust the brightness, c
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🧭 Industry Context — common generic-claim patterns in Software, SaaS & Tech Products to weigh the text against
Generic Claims: the all-in-one platform, trusted by thousands of companies, increase productivity by X percent, save hours every week, the leading platform for, built for teams of all sizes…
Red Flags: AI claims without explaining what the AI does, customer logos without case study or testimonial evidence, no live product access or demo, SOC 2 claims without audit period or report availability, productivity claims without methodology, pricing hidden behind sales calls only…
Semantic Drift Patterns: homepage claims AI-powered but product is rules-based, claims enterprise-grade but pricing page shows startup tiers only, homepage shows Fortune 500 logos but case studies are small businesses, claims all-in-one but integration page shows critical missing pieces, free plan promoted but core features require expensive upgrade…
Proof Expectations: live product demo or free trial access, specific feature documentation with screenshots, verified customer logos with published case studies, third-party review scores on G2, Capterra, or TrustRadius, published uptime SLA and status page, security certifications with audit dates…