Formstack
(https://formstack.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is generally well-established through technical implementation, including detailed Organization schema and SameAs links to social profiles. A gap exists in expert positioning; while headings promise to connect users with an expert, the site does not provide Person schema or named profiles for these experts, relying on a generic sales team identity. The technical credibility is high due to the presence of API documentation references and specific ISV solution links.
The most significant disconnect is the claim to save $15 million annually without an attached calculator, whitepaper, or specific client attribution for that number. The marketing tone shifts from practical tool descriptions on the Integrations page to highly aspirational and unsubstantiated claims on the Partners page, such as World Class Products and fostering innovation that exceeds what we could do on our own.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Formstack",
"url": "/",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/685b02e910b8b9e4bb7de167_logo-Formstack-by-Intellistack.svg"
},
"description": "Formstack helps 32,000+ organizations streamline workflows with powerful online forms, document generation, and e-signature tools.",
"sameAs": [
"https://www.facebook.com/formstack",
"https://www.linkedin.com/company/formstack",
"https://www.youtube.com/formstack"
]
}
/contact-sales/
{
"@context": "https://schema.org",
"@type": "ContactPage",
"name": "Contact Sales",
"url": "/contact-sales",
"inLanguage": "en",
"description": "Contact Formstack sales team to learn more about AI-powered forms and discuss how we can help transform your workflow",
"about": {
"@type": "Organization",
"@id": "https://schema.org/#Organization",
"name": "Formstack",
"description": "Dynamic AI-powered forms platform that transforms the way you work",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/685b02e910b8b9e4bb7de167_logo-Formstack-by-Intellistack.svg"
},
"sameAs": [
"https://www.facebook.com/formstack",
"https://www.linkedin.com/company/formstack",
"https://www.youtube.com/formstack"
]
},
"mainEntity": {
"@type": "Service",
"name": "Formstack Sales Consultation",
"description": "Book a demo to discuss your goals, identify painful tasks, survey your network environment, and agree on logical next steps for success",
"provider": {
"@type": "Organization",
"name": "Formstack"
},
"serviceType": "Sales Consultation"
}
}
/integrations/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Formstack Integrations",
"description": "Connect Formstack to more than 250 leading software tools including CRMs, payment processors, email platforms, CMS, and document storage to automate business processes and eliminate data silos.",
"url": "/integrations",
"mainEntity": {
"@type": "SoftwareApplication",
"name": "Formstack",
"applicationCategory": "BusinessApplication",
"description": "Connect our products to more than 250 leading software tools so you can automate business processes, eliminate data silos, and be more productive.",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"url": "/integrations"
},
"featureList": [
"CRM integrations including Salesforce and HubSpot",
"Payment integrations including PayPal and Stripe",
"Email platform integrations",
"CMS integrations",
"Document storage integrations including Amazon S3, Google Drive, Dropbox, and Microsoft OneDrive",
"Integration with Zapier, Smartsheet, Zendesk, Airtable, and more",
"API access for custom integrations"
],
"provider": {
"@type": "Organization",
"name": "Formstack",
"url": "https://www.formstack.com",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/685b02e910b8b9e4bb7de167_logo-Formstack-by-Intellistack.svg"
},
"sameAs": [
"https://www.facebook.com/formstack",
"https://www.linkedin.com/company/formstack",
"https://www.youtube.com/formstack"
]
}
}
}
/partners/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Partners Community | Join Now | Formstack",
"description": "Join the Formstack Partner Program and find expert product guidance, support, training and certification, idea sharing and collaboration. Learn more!",
"url": "/partners",
"inLanguage": "en",
"about": {
"@type": "Organization",
"@id": "https://www.formstack.com/#organization",
"name": "Formstack",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/5ebb0930dd82631397ddca92/685b02e910b8b9e4bb7de167_logo-Formstack-by-Intellistack.svg"
},
"sameAs": [
"https://www.facebook.com/formstack",
"https://www.linkedin.com/company/formstack",
"https://www.youtube.com/formstack"
]
},
"mainEntity": {
"@type": "Service",
"name": "Formstack Partner Program",
"description": "Partner program offering expert product guidance, responsive feedback and support, partner development accounts, training and certification, proactive idea sharing and collaboration, and referral and reseller commercial options.",
"provider": {
"@type": "Organization",
"@id": "https://www.formstack.com/#organization"
},
"serviceType": "Partner Program",
"areaServed": "Worldwide",
"offers": {
"@type": "Offer",
"description": "Partner benefits including white glove service, lead sharing, integrations, training and certification, and commercial options"
}
},
"hasPart": [
{
"@type": "Organization",
"name": "CRM Science"
},
{
"@type": "Organization",
"name": "Carabiner Group"
},
{
"@type": "Organization",
"name": "Crowe"
},
{
"@type": "Organization",
"name": "HIKE2"
},
{
"@type": "Organization",
"name": "Sikich"
},
{
"@type": "Organization",
"name": "The CRM Firm"
},
{
"@type": "Organization",
"name": "Centric"
},
{
"@type": "Organization",
"name": "Provisio"
},
{
"@type": "Organization",
"name": "WeInfuse"
},
{
"@type": "Organization",
"name": "Workrede"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /contact-sales/ | 0 | 1 |
| /integrations/ | 0 | 1 |
| /partners/ | 2 | 1 |
This page presents a snapshot of public data from Formstack, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Formstack: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://formstack.com to view the most current version of its content and see directly what this company is about and what it offers.