Information Density: Heap (by Contentsquare) – Signal Evidence & AI Readability

Heap has joined forces with Contentsquare ? Together, we automatically capture every user interaction so you always have the data you need to increase conversions, retention, and customer delight.
Free TrialContact Sales
[IMG: Image | Homepage Hero | Platform Launch]
Carousel with 1 tiles shown at a time. Tab to see all tiles
[IMG: Creative visualization of AI CoPilot capability]
Sense Chat makes it easy for anyone to get started with analytics, no matter their experience. Skip the learning curve and lengthy onboarding—and go straight to insights.
Sense AIProduct Analytics lets you track all the user behavior you know — and see all the user behavior you don’t. Find out how product analytics can help your business.
GET THE GUIDEHeap is used by over 10,000 companies to understand customers’ end-to-end journeys, improve conversion and activation, increase retention, and deliver a great user experience.
[H2] 20%
Increased AdoptionHeap.io
[H2] 30%
Increased ConversionsHuel Logo
[H2] $1M+
Increased Personal Loan VolumeLending Club logo
[H2] $225k
Saved Per MonthHeap.ioLearn more about the Experience Intelligence Platform
[H2] Complete data, automatically
A single snippet automatically captures the entire digital experience of every user on every platform — no engineering needed.
You get the most complete dataset on the market, governed and organized for maximum usage.See how Heap captures all of your data
[H2] Spot hidden opportunities
Our advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience—even on user behaviors you haven’t been following.
It’s an industry-first way to uncover the hidden gems that lead to the biggest business results.
Learn about Heap Illuminate
[H2] See problems in action
Get full context on every user action with integrated session replay. Heap directs you to the exact point in a session that you care about, saving you time and effort.
Fully understand why users do what they do. Instantly see what the fix is.
Learn about Heap's Session Replay
[IMG: Heap.io]
Learn the latest generative AI trends in product development and best practices for implementing AI within your own team.
[IMG: Heap.io]
[IMG: Heap.io]
Nailing activation and adoption might just be your secret sauce for success.
Over 100 integrations ensure you can deliver the right information to the right customers at the right moment in their journey.
Learn more about our integrationsHeap’s data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention. Automatically.
There is no other solution on the market that gives this insight on what to fix and how.
Learn more about Heap IlluminateOther solutions give you quantitative or qualitative tools. Heap integrates the two, giving you complete visibility into everything your users do.
It’s a new paradigm for data-driven decision-making.
Learn how Heap bridges the gap
[IMG: Products that count winner 2022]
[IMG: Momentum Leader Winter 2023 Badge]

[IMG: logo-northwesternmutual1000x600]
[IMG: logo-walmart1000x600]
[IMG: logo-logitech1000x600]
[IMG: logo-esurance1000x600]
[IMG: logo-freddiemac1000x600]
[IMG: logo-eventbrite1000x600]
[IMG: logo-bridgestone1000x600]
[IMG: logo-libertymutual1000x600]
[IMG: logo-varian1000x600]
[IMG: logo-nielsen-black1000x600]
Xandr LogoBecause of the insights we gained from Heap, we increased our buyer adoption rate by more than 50%.
[IMG: Marcel Sandoval, Xandr]
— Marcel SandovalAssociate Product Director

Our platform's powerful data science layer analyzes your behavioral data to automatically surface all sorts of key insights — even about actions and behaviors you haven't been following.
It's the best way to understand what's really happening in your product or website.Request Demo
[IMG: Illustration of Heap Illuminate providing a step suggestion during a site]
[IMG: Top Events]
[H2] Top Events for better conversion
What most influences conversion? Heap generates a Top Events table that shows you the key events between and two moments in your funnel.See where users really drop off, or how much work any activity really requires.
[IMG: Screenshot of Path Comparison within Heap]
[H2] Journey comparison
You can then choose an event and use Journeys to see how different behaviors impact conversion downstream. It's the easiest way to visualize complex user journeys.
[IMG: An in-depth look at the effort or steps needed to complete specific key micro website conversions. Diagram shows drop-off, interactions, time engaged and revisit rate for each step.]
[H2] Effort Analysis to reduce friction anywhere
Set up any funnel and Heap shows you 1) the amount of interactions users exhibit between steps, 2) the time spent on every step, and 3) the percentage of users who return before completing the funnel.
Finally, you can quantify friction and fully understand engagement over time.
[IMG: Group Suggestions Preview]
[H2] Group Suggestions to identify key segments
When you run a graph or funnel query, Group Suggestions automatically identifies user segments to look at, particularly the ones that most impact conversion and engagement.
What's the conversion rate on different platforms? Between different job titles? Between different behaviors? Group suggestions gives you these automatically.
[IMG: Media | rage-clicks thumbnail]
[H2] Rage Clicks to pinpoint hidden frustration
Rage clicks alerts you when users click rapidly and repeatedly without moving forward.It's a simple way to find bugs, slow response times, or UX confusion.
[IMG: Screenshot of Heap]
[H2] Pageview Suggestions
Pageview Suggestions automatically surfaces the most commonly viewed pageview types. This ensure that you examine your data with the right level of granularity.Heap Illuminate makes it easy for digital builders to find the most valuable insights from user behavior and prioritize the fixes that lead to the biggest business impact.
Request Demo
[IMG: logo-northwesternmutual1000x600]
[IMG: logo-walmart1000x600]
[IMG: logo-logitech1000x600]
[IMG: logo-esurance1000x600]
[IMG: logo-freddiemac1000x600]
[IMG: logo-eventbrite1000x600]
[IMG: logo-bridgestone1000x600]
[IMG: logo-libertymutual1000x600]
[IMG: logo-varian1000x600]
[IMG: logo-nielsen-black1000x600]

[IMG: Heap.io]
Learn how improving data management can win you 2.5x better business outcomes.
[H4] Featured
[IMG: Heap.io]
Learn the latest generative AI trends in product development and best practices for implementing AI within your own team.
[IMG: Heap.io]
Learn how behavioral analytics for mobile can transform the way your team builds mobile products.
[IMG: Heap vs Google Analytics Hero Image]
Getting customers in the door is one thing. Getting them to value is another.
[IMG: Heap.io]
[IMG: Heap.io]
If you read one post from this series, it should be this one.
Read all InsightsRead moreRead moreRead moreRead moreDon’t leave your data potential untapped! Take our Data Maturity Quiz to assess your organization’s current data practices and get a clear picture of your data maturity level. Discover tailored strategies to drive data-driven success.
Take the Quiz
[IMG: Data Maturity Level 1: Data Exploring]
[IMG: Data Maturity Level 2: Data Informed]
[IMG: Data Maturity Level 3: Data Driven]
[IMG: Data Maturity Level 4: Data Empowered]
Want to take your analysis further? Dig into our tactical how-to guides, tailored to your role or industry. Whatever you want to track, measure, or iterate, we’ve got a guide showing you - step by step - how to use Heap to do it right.
Visit Heap Dashboard Templates