HEY (37signals)
(https://hey.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is tied strongly to the named founders, Jason Fried and DHH, who are referenced directly in the text and testimonials. However, there is a technical authority gap as the schema_json is null across all pages, and there is no structured data linking these individuals to the organization via Person schema or sameAs links. The technical implementation is clean but lacks the structured signals of a high-authority domain.
The disconnect is low because the marketing tone is opinionated rather than hyperbolic. The ‘fixed email’ claim is a subjective positioning statement rather than a metric-based performance claim. The primary disconnect is the lack of a transparent status page or uptime SLA in the provided text, which is a common requirement for technical credibility in 2026.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 44 | 0 |
| /calendar/ | 5 | 0 |
| /testimonials/ | 284 | 0 |
| /features/ | 5 | 0 |
This page presents a snapshot of public data from HEY (37signals), captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to HEY (37signals): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hey.com to view the most current version of its content and see directly what this company is about and what it offers.