Information Density: HubSpot – Signal Evidence & AI Readability

[H2] 288,000+ customers in over 135 countries grow their businesses with HubSpot.

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[H2] HubSpot's Agentic Customer Platform

Connected data and tools make it easier to know, do, and connect everything across your business.

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[IMG: Shows the products that make up the HubSpot customer platform, starting with Smart CRM (highlighted in this image), then the hub engagement products, then Breeze, HubSpot]

[IMG: Shows the products that make up the HubSpot customer platform, starting with Smart CRM, then the hub engagement products (highlighted in this image), then Breeze, HubSpot]

[IMG: Shows the products that make up the HubSpot customer platform, starting with Smart CRM, then the hub engagement products, then Breeze, HubSpot]

[H3] Marketing Hub®

Attract and convert the right leads.

Run campaigns, personalize content, and track it all.

Learn more
about Marketing Hub software

[H3] Sales Hub®

Generate quality leads and close deals, faster.

Automate prospecting, manage pipeline, and accelerate revenue growth.

Learn more
about Sales Hub software

[H3] Service Hub®

Streamline and scale support to serve customers faster.

Drive retention with actionable insights, customer health scores, and real-time usage data.

Learn more
about Service Hub software

[H3] Content Hub™

Create content that clicks with your audience.

Build pages, publish content across channels, and stay on brand.

Learn more
about Content Hub software

[H3] Data Hub™

Turn scattered data into unified intelligence.

Combine, clean, and activate your customer data across every team and tool.

Learn more
about Data Hub software

[H3] Commerce Hub™

Make it easy for customers to pay you.

Send quotes, collect payments, and manage subscriptions.

Learn more
about Commerce Hub software

[H3] Smart CRM™

All your customer data in one place.

Keep your data clean, connected, and actionable.

Learn more
about HubSpot's Smart CRM

[H3] Breeze™

AI that works with you, and for you.

Agents & assistants everywhere you need them.

Learn more
about Breeze, HubSpot's AI tools

[H3] Small Business Bundle

The Starter edition of each product, at one low price.

Learn more
about the HubSpot Small Business Bundle of tools

[H3] AEO (Beta)

See where your brand shows up in AI results.

Get recommendations to improve your visibility.

Learn more
about AEO

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[H3] Customer Agent

Resolve 65% of your customer inquiries automatically.

Learn moreabout Customer Agent

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[H3] Prospecting Agent

Spot buying signals, source contacts, and launch personalized outreach — instantly.

Learn moreabout prospecting agent

[IMG: Shows a HubSpot user requesting Data Agent to generate a smart property.]

[H3] Data Agent

Get instant answers to custom questions about your customers.

Learn moreabout content agent

[H3] Works with the tools you already use. 2,000+ integrations.

See all app integrations

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Enterprise

Mid-Sized Business

Small Business

“HubSpot took the time to understand our business needs fully. The pre-sales and subsequent support really stood out from the start. They committed to engage with us deeply and work side-by-side with us on the implementation. They’ve since more than met this commitment.”

Adam Jones
Director of Business Development, UnipartRead full case studyabout Unipart

12
months for the pipeline to grow from millions to billions

5
point increase in net promoter score (NPS)

“HubSpot gave us the tools we needed to grow without losing the personal connection with our fans. Their support has been vital to our continued marketing success.”

Whitney Hallock
Director of Marketing & Experience, Angel City FCRead full case studyof Angel City FC

300%+
fan database growth in just 2 years

~350
new fan sign-ups per week

7
minutes average content engagement time

“Just like you’d train a new hire, we trained customer agent — and now it’s often more accurate than we were. [...] And when something needs a human touch, our team can step in quickly — with full context at their fingertips.”

John Mothershead
Director of Member Success, Youth on CourseRead full case studyof Youth on Course

59%
increase in members YoY

17%
increase in response time

7%
increase in customer satisfaction

[H3] Voted #1 in 526 G2 Reports

[IMG: G2 Award Badge: Grid Leader (Small Business)]

[IMG: G2 Award Badge: Most Implementable]

[IMG: G2 Award Badge: Best Relationship (Small Business)]

[IMG: G2 Award Badge: Easiest Admin (Enterprise)]

[IMG: G2 Award Badge: Best Results (Mid-Market)]

[IMG: G2 Award Badge: Best Usability (Enterprise)]

[H2] Make impossible growth feel impossibly easy, with HubSpot

Get a demo
of HubSpot's premium software

Get started free
with HubSpot's free tools

[IMG: Describe your landing page with Breeze]

[H2] Launch professional landing pages in seconds.
Ready to generate more traffic and leads from your website? With HubSpot’s free landing page builder, you can easily build professional landing pages that attract more visitors and convert them into qualified business leads — no designers or IT help required.Use landing pages to support new product launches, drive event registrations, and more — then watch your CRM database fill up with interested prospects you can sell to.

[H3] Create and publish new landing pages in no time.
Quickly design and launch custom landing pages without technical expertise. Use slash and highlight commands to quickly generate content for your pages, or add SEO-friendly titles and descriptions with just a few clicks [public beta]. Choose from a library of mobile-optimized templates proven to convert, or build pages in a snap with the drag-and-drop editor. Preview how your page looks on different devices before publishing. Then watch the leads roll in.

[IMG: Landing Page template library]
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[IMG: Landing Page template library]

[H3] Personalize landing page content for individual visitors.
Give visitors the best experience possible by tailoring landing page content to them. Dynamically show different content based on a visitor’s location, device, lifecycle stage, or contact detail stored in your CRM. Gather more information with dynamic forms that never ask the same question twice.

[IMG: Regenerate landing pages with AI]
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[IMG: Regenerate landing pages with AI]

[H3] Analyze, test, and optimize landing page performance.
Use a centralized dashboard to identify your top-performing landing pages. Test page variations against each other and have HubSpot automatically choose the winner. Drive more leads by running tests on every element, including headlines, images, and more. Then use custom SEO suggestions to optimize each page for search.

[IMG: Data analysis landing page performance]
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[IMG: Data analysis landing page performance]

Have questions? Give us a call and we'll walk you through it.+1 857-829-5060

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300%

Increase in landing page views after a year of using HubSpot

[H2] Looking for enterprise features?
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, and operations. Get premium versions of all our free features — and much more!
Get a demo
of HubSpot's premium features

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[H3]
The Ultimate Guide to Landing Pages

Learn how to design, write, and optimize landing pages that convert visitors into leads.

Read the guide to landing pages

[H3]
Loop Marketing Playbook

Harness the power of humans and AI working together to express your unique brand story and reach customers where they are.

Explore the playbook

[H3]
Best Landing Page Examples

Use this list of best landing page examples to find inspiration for your next page.

Browse landing page examples

[H3]
What is a landing page?

A landing page is a standalone web page usually created by Sales or Marketing to gain attention for a product or event. The page is usually linked to in email campaigns or in social media content, and often contains a call-to-action or a form to convert visitors into leads.HubSpot landing pages are extremely easy to build and prepopulate with information from your CRM database. Beyond that, we have a whole template library to pick from, just in case you don’t have a design background.

[H3]
What makes HubSpot's landing pages popular?

Popular features of HubSpot landing pages include:
A WYSIWYG (“what you see is what you get”) editor that makes building professional-looking landing pages easy
Built-in personalization so your customers always feel like you’re speaking directly to them
Natively integrated AI copywriting tools that allow you to generate copy on the fly
Analytics to understand who is coming to your landing pages and what they’re doing when they get there
An extensive template library for quick and easy design
Integration with HubSpot's Smart CRM tools or with Salesforce to keep customer records clean and up-to-date automatically

[H3]
How much does HubSpot’s landing page tool cost?

HubSpot’s landing page tool is part of Content Hub, and you can get started for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional and Enterprise editions of Content Hub.

[H3]
How much time does it take to implement HubSpot landing pages?

Implementing landing pages is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the landing page and write its content. With the template library, it’s also easy to build a landing page without a designer, so your landing page can be up and running quickly.

[H3]
What is the difference between a landing page and a web page?

Web pages are typically evergreen pages that live on your website and do not contain time-sensitive offers. Common web page types include your homepage and your "about us" page.
Landing pages are usually designed as part of a lead generation campaign. Instead of serving informational purposes, landing pages encourage users to fill out a lead form in exchange of a beneficial offer such as gated content, free consultations, and more. In many cases, landing pages are only accessible through emails, ads, or links, and are not reachable via your website or organic search.

[H3]
What are landing pages used for?

The goal of most landing pages is to capture new leads by giving users beneficial offers in exchange for contact and company details that help funnel them closer to conversion.

[H3]
What kind of offers are used to drive conversions on landing pages?

The types of offers that appeal to your targets will vary widely based on your line of business. Some of the most common offers include:
Email newsletters with exclusive content
Online certification enrollment
Event registration
Free trials or consultations
Promo codes and free shipping offers

[H2] Popular Features in Content Hub
Landing pages are available in Content Hub. Explore additional Content Hub features below.

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Free Drag-and-Drop Website Builder
Customize your website with an easy-to-use drag-and-drop website builder.

Website Themes & Templates
Customize your online presence with pre-built website themes and page templates.

Blog Software
Publish blog content that drives traffic and conversions with integrated blogging tools.

Free CMS Tools
Free CMS tools for building a business website that drives traffic, generates leads, and grows revenue.

Free Web Hosting
Host your site on a fully managed and optimized infrastructure that scales with you.

Free SSLCertificate
Secure your content and lead data with standard SSL on all HubSpot-hosted content.

Custom Domain Connection
Inspire consumer trust and brand recognition by connecting your custom domain to your website.

Activity Logs
Protect website performance and security by monitoring what your users change on your website.

Dynamic Content
Dynamically update content across your website quickly using CRM objects or HubDB.

Calls-to-Action
Convert visitors into leads with calls-to-action you can personalize, test, and optimize.

Video Hosting
Embed videos and measure their performance in marketing and customer service collateral.

Free Landing Page Builder
Create and test beautiful landing pages that generate leads and look great on any device.

List Segmentation
Create a targeted list of contacts to deliver more personalized marketing campaigns.

Ads Software
Create targeted ad campaigns, and see which ads are turning prospects into customers.

Free Online Form Builder
Fill your CRM with leads from your website using a powerful online form builder.

Free Newsletter Builder
Create beautiful, engaging emails and send them to targeted contact lists.

SEO Marketing Software
Use in-editor SEO recommendations to increase organic search traffic.

Free AI Content Generator
Generate blog posts, website copy, social posts, and more with HubSpot's AI content generator.

AI Website Generator
Easily build a website with an AI website generator that creates designs based on simple prompts.

Free Meta Description Generator
Use AI to generate compelling meta descriptions and titles that boost clickthrough rates in search.

AI Paragraph Rewriter
Easily generate, edit, and repurpose copy with an AI paragraph rewriter.

User Permissions
Keep your teams organized and efficient by granting every user access to the right assets.

Free Chatbot Builder
Qualify leads, book meetings, provide customer support, and scale one-to-one conversations with chatbots.

Free Live Chat Software
Connect with website visitors in real time to convert leads, close deals, and provide support.

Case Study Generator
Publish case studies easily by uploading transcripts or notes to HubSpot and letting the case study generator do the work.

Podcast Software
Create and publish podcasts easily to engage your customers.

Home

Breeze

[IMG: Breeze-Logotype-Horizontal_RGB-Black]
[H1] Powerful AI, effortlessly simple
Breeze is HubSpot's collection of AI tools, built into the customer platform to help your marketing, sales, and service teams get more done.

Get a demo
of Breeze

Get started free
with Breeze by HubSpot

[IMG: breeze user interface showing Breeze Assistant]

[H2] The complete AI solution for your entire business.
Accelerate business growth by aligning your marketing, sales, and service teams and unifying your data.

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[IMG: HubSpot Video]

[IMG: HubSpot Video]

[H2] The complete AI solution for your entire business.
Accelerate business growth by aligning your marketing, sales, and service teams and unifying your data.

Create content, grow your audience, and drive leads.

Close more deals with less manual research and outreach.

Resolve customer questions faster, without adding headcount.

[H2] 299,000+ customers in over 135 countries grow their businesses with HubSpot

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[IMG: Kaplan Early Learning Company]

[IMG: simplified user interface showing Breeze Assistant Side Panel]

[H2] Get AI guidance that knows your business with Breeze Assistant.

Breeze Assistant is your AI companion that understands your role and works where you do in HubSpot — on desktop or on the go. It pulls from your CRM data, your knowledge base, and HubSpot Academy to give you relevant answers and guidance, not generic advice.
Learn moreabout Breeze Assistant

[IMG: Breeze Overview user interface showing Breeze Studio]

[H2] Handle more work with Breeze Agents.

Breeze Agents are specialized AI teammates that work across your business, handling the repetitive, time-consuming tasks, so your team can focus on higher-impact work. You can find and install pre-built agents that provide the help you need in Breeze marketplace.
Learn moreabout breeze agents

[H3] Customer Agent

Resolve customer inquiries automatically and on-brand across your support channels, with controls that let you decide when your team steps in.

[H3] Prospecting Agent

Monitor accounts for buying signals, source contacts directly in HubSpot, and launch personalized outreach for reps to review and send.

[H3] Company Research Agent (Beta)

Research target accounts directly in HubSpot, pulling from their website, recent news, and your CRM, so reps show up to every conversation prepared.

[H3] Data Agent

Get instant answers to questions about your customers — data agent analyzes your CRM data, conversations, documents, and the web so you don't have to.

[H3] Customer Health Agent (Beta)

Assess the health of your customer accounts using CRM data, then get suggested next steps, talking points, and a drafted outreach email — all ready to act on.

[H3] Breeze Studio (Beta)

Tailor pre-built agent teammates across marketing, sales, and customer service without code, plus create custom assistants that work for your specific needs.

View more

[IMG: Breeze simplified user interface showing Breeze Features]

[H2] Access AI features built into every part of your work.

HubSpot’s 100+ AI features are incorporated into your daily work, helping with everything from email writing to content creation and data analysis, so you can stay focused and get more done faster.

[H3] AI Blog Writer

Create compelling blog posts quickly with AI by answering simple prompts.

[H3] Content Remix

Turn your top-performing content into repurposed assets across channels.

[H3] Website Generator

Create a single-page website easily with a free AI builder using simple prompts.

[H3] AI Email Writer

Use AI to generate sales outreach and marketing emails for different audience segments fast.

[H3] Sales Reporting

Track your sales team's performance with built-in reporting and data.

[H3] Conversation Intelligence

Capture insights from customer conversations and use them to coach your team.

View more

[IMG: HubSpot Breeze AI x Agicap]

Agicap saves 750 hours a week and increases deal velocity by 20% with Breeze.

Read Agicap's story

[IMG: HubSpot Breeze AI x Sandler]

Sandler drives 25% more engagement and 4x sales leads by creating personalized experiences with Breeze.

Read Sandler's story

[IMG: HubSpot Breeze AI x Kaplan]

Kaplan uses Breeze to streamline communications for customer service, reducing response times by 30%.

Read Kaplan's story

[IMG: Breeze Trust CTA]

[H3] AI you can trust
HubSpot's AI features are designed with trust and safety in mind — so you can use Breeze with confidence.

Visit HubSpot's AI trust page to learn more

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Marketplace

[H3]
Breeze Marketplace

Browse and install HubSpot-built agents and custom assistants in the Breeze marketplace.

Visit Breeze marketplace

Use case library

[H3]
Breeze Use Case Library

Learn how to put Breeze to work across your marketing, sales, and service teams.

Visit the use case library

Customer stories

[H3]
Breeze Customer Stories

Read real results from businesses that have grown and resolved their challenges with Breeze.

Read Breeze customer stories

[H2] Ready to see what Breeze can do for your business?

Get a demo
of Breeze

Get started free
with Breeze

[H3]
How can Breeze benefit my business?

Breeze can support all areas of your organization, from marketing to sales and service.
Automate note-taking and enable quick drafting and sending of inquiry responses to streamline your customer service process.
Enable sales teams with AI tools that automate repetitive tasks, provide actionable insights, predictive forecasts, and lead scoring.
Create content for email, display, social, and more that increases marketing ROI.
Improve your digital presence with AI marketing automation tools that can help you design a custom website and create and distribute content.
Execute marketing and sales tasks confidently with insights from your CRM data.

[H3]
What are the different Breeze products, and what do they do?

Breeze Assistant is your AI expert for every employee that understands your business and works where you do. It has full access to your CRM data and business context, so you get relevant, actionable help instead of generic AI responses.
Breeze Agents handle specialized tasks across marketing, sales, and customer service. Browse and install agents from Breeze marketplace, or build your own.
Embedded AI features are available throughout HubSpot’s customer platform to help you get your work done quickly and efficiently.

[H3]
How does Breeze interact with my data?

At HubSpot, it’s important for us to be transparent about how our AI systems interact with your data. You can learn more about how Breeze interacts with your data in our model cards. You can also learn more about how HubSpot’s AI features have trust and safety built in here.

[H3]
What makes Breeze AI different from other marketing and sales tools?

Breeze by HubSpot stands apart by seamlessly integrating advanced AI tools for sales and marketing within the HubSpot ecosystem. Unlike standalone AI marketing automation tools, Breeze works with your existing data to provide contextual assistance.
Our marketing AI tools are designed specifically for revenue teams, learning from successful patterns in your business rather than generic templates. With Breeze, you get the combined power of HubSpot AI's infrastructure with purpose-built applications for your specific business challenges, delivering more personalized customer experiences and measurable business outcomes.

[H3]
How much does Breeze cost?

You can get started with Breeze Assistant and select Breeze features for free in HubSpot. Other Breeze features are available in Starter, Professional, and Enterprise editions of HubSpot. Some Breeze Agents, including customer agent, prospecting agent, and data agent, run on HubSpot Credits. See the pricing page for more information.

[H3]
How do I access Breeze in my HubSpot portal?

To gain access to Breeze functionality in public beta, you must opt your HubSpot account into the beta features. Once you’ve done so, you’ll be able to access Breeze tools available in your HubSpot subscription. Beta terms are applicable.

[IMG: HubSpot AEO]
BETA

[H1] Be the business AI recommends.
Buyers are asking AI for recommendations. Make sure you're the answer.
Start your free trial
of HubSpot's AEO software
Buy now
for $50/month

[IMG: HubSpot AEO Brand Visibility Dashboard]

[IMG: personalization]

[H3] Buyers are asking AI before they ever visit your website.

They're getting recommendations from ChatGPT, Gemini, and Perplexity instead of traditional search. Answer engine optimization helps you show up.

[H3] AI is already recommending your competitors.

Buyers ask. AI answers with names. If yours isn't one of them, you're out before you even knew you were in the running.

[H3] We grew leads from AI by 1,850%. Here’s how.

Answer engine optimization turned AI into one of our fastest-growing lead sources — and those leads converted at 3x the rate of traditional search. HubSpot AEO gives you the tools we used to get there.

[IMG: Brand visibility score]

[H3] Know your brand visibility score and how your competitors stack up.

You might be the top answer in ChatGPT. Or you might not show up at all. Your visibility score shows how often your business appears in AI answers across ChatGPT, Gemini, and Perplexity, and whether mentions are positive, negative, or neutral.

[IMG: Prompt tracking]

[H3] Track the prompts that actually matter to your business.

Most AEO tools leave you guessing which questions to track. HubSpot suggests prompts based on what it knows about your company, competitors, and industry.

[IMG: Citation analysis]

[H3] Understand what drives your presence in AI search.

See which domains, pages, and content types are showing up in AI answers for your category. When you can see what AI is referencing, you stop guessing and start building content that actually increases your visibility.

[IMG: Recommendations]

[H3] Turn AEO insights into immediate action.

Insights without action are just a dashboard. HubSpot turns visibility data into clear, prioritized recommendations — create this page, update that post, pitch this outlet. No interpretation required.

[IMG: HubSpot Video]

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AEO doesn't require manual setup; it's automatically structured and easy to visualize. The insights are clear, digestible, and immediately usable.

John Mothershead
Director of Member Success
Youth on Course

[IMG: Youth on Course logo]

Since implementing [HubSpot] AEO, Fresha’s visibility in AI search engines has increased significantly. We're now seeing more traffic than ever before.

Elliott Braund
VP Revenue Operations
Fresha

[IMG: Fresha]

For AEO, I didn’t want hallucinated outputs or API data based only on LLM training data. I wanted grounded data with real web search behind it, and that’s what we found.

Valeriia Frolova
Senior Data Scientist
Docebo

[IMG: Docebo]

[H2] AEO shouldn’t cost a fortune.

Included features
Multi-engine coverage (ChatGPT, Gemini, Perplexity)
Brand visibility & sentiment analysis
Prompt tracking & suggestions
Competitor & citation analysis
Prioritized recommendations

HubSpot AEO

[H3] $50/month
$45/month if you pay annually.

Buy now

For more detailed information on product packaging and the limits that apply, please see our pricing page. Price shown in USD and subject to applicable tax.

[H3] Your CRM data makes AEO smarter.
Get more from AEO with Marketing Hub Pro and Enterprise. Your CRM data is already connected, so recommendations are even more specific. Plus, content creation tools are built in.

Get a demo
of HubSpot's AEO tool
See how AEO works in Marketing Hub

[H3] AEO Guide

Explore HubSpot's fast read on AEO: What it is, why it matters now, and how to get started.
Get the guide

[H3] Audit Your Content for AI Search

Learn about the eight steps to run an AI audit and high-impact fixes to help improve your visibility.
Read the blog post

[H3] AEO Academy Videos

Watch short videos on everything AEO, from tracking your visibility to building a strategy that works in the AI era.
Watch the videos

[H3]
What is AEO?

AEO stands for answer engine optimization. It's the practice of improving how your brand appears in AI answers on platforms like ChatGPT, Gemini, Perplexity, and more. As more buyers turn to answer engines to research solutions, showing up accurately and prominently in those responses is becoming just as important as ranking in traditional search.As an emerging discipline, AEO goes by many names, including AI search optimization, AI SEO, generative engine optimization (GEO), AI visibility optimization, LLM optimization (LLMO), and AI answer optimization.

[H3]
Can I try HubSpot before I buy?

Yes. HubSpot offers a free 28-day trial of AEO that includes 25 prompts in ChatGPT, Gemini and Perplexity, so you can see how your brand is showing up in AI search before committing. No credit card required.

[H3]
What do common AEO terms mean?

Answer engine: An AI tool that responds to questions with direct answers rather than a list of links. ChatGPT, Gemini, and Perplexity are answer engines.
Brand visibility score: How often your brand appears in AI answers across your tracked prompts, expressed as a percentage.
Share of voice: How often your brand is mentioned compared to competitors across the same prompts.
Sentiment analysis: Whether AI is describing your brand positively, negatively, or neutrally when it mentions you, measured on a scale from -100 to +100.
AI search: A common term for the same channel AEO addresses. You may also see generative engine optimization (GEO), AI visibility optimization, or LLM optimization — these all refer to the same emerging discipline.

[H3]
How does the AEO tool work in HubSpot?

HubSpot's AEO tool gives you four things: a visibility score, prompt tracking, citation analysis, and prioritized recommendations.
The main dashboard shows your brand visibility score, shows how that score trends over time across ChatGPT, Gemini, and Perplexity, and includes a competitive landscape with share of voice metrics.
Prompt tracking shows you how visible your business is at the individual prompt level and the exact response ChatGPT, Gemini, and/or Perplexity returned. You can filter by answer engine, buyer's journey phase, product/service relevance, and more.
Citations analysis breaks down which domains and content types are driving AI mentions for your brand and your competitors. Source types include owned content, competitor domains, social platforms, user-generated content, and more.
Recommendations turn all of that data into prioritized actions based on your visibility gaps — like creating a new blog post, updating an existing page, publishing a LinkedIn post, or reaching out to third-party sites.

[H3]
What are prompts?

Prompts are the questions or queries people ask AI search. In the AEO tool, you can track specific prompts relevant to your business to see how often your brand and competitors appear in answers.Prompt tracking helps you monitor how often your brand is mentioned — and in what context — for questions that matter to your potential buyers.

[H3]
What is citation analysis?

Citation analysis shows you exactly which domains, pages, and content types are being referenced in AI answers. You can see how your citation rate compares to competitors over time, which source types (owned, competitor, third-party, social, affiliate, and more) and content types (blog, news, product, social, and more) are driving AI mentions, and which specific pages are being cited most often.When you understand what's driving AI answers, you know exactly what to create, update, or optimize.

[H3]
Do I need technical or AEO expertise to use this?

No. HubSpot's AEO tool is built so any marketer can get started and find actionable insights quickly, without needing technical knowledge or AEO expertise.

[H3]
Why should I trust HubSpot to help me with AEO?

HubSpot has navigated every major shift in how buyers find products — and helped hundreds of thousands of businesses do the same.
2006: Proved that inbound marketing worked before anyone called it a strategy
2013: Made SEO native to marketing when it was still locked inside technical teams
2026: Acquired XFunnel, ran AEO on our own brand, and built the tools based on what actually works
Every time the discovery channel has shifted, HubSpot has been there first.

[H2] Start showing up in AI answers.
Stop guessing. Get a clear picture of how AI sees your business — and what to do next.
Start your free trial
of HubSpot AEO
Buy now
for $50/month

[H1] What is HubSpot?
HubSpot is a customer platform that’s designed to scale with your business. From a one-person business to a 2,000+ employee enterprise, HubSpot customer platform has the marketing, sales, customer service, data management, and content management features you need to build the best experience for your customers.

Get a demo
of HubSpot's software

Get started free
with HubSpot's free tools

[H2] Popular HubSpot Platform Features

[H3]
Free CRM
Nurture and grow your business with customer relationship management software.

[H3]
Live Chat
Connect with visitors in real time to convert leads, close deals, and provide support.

[H3]
AI Content Writer
Ideate, create, and share content in a flash with AI-assisted writing.

[H3]
Website Builder
Customize your website with an easy-to-use drag-and-drop website builder.

[H4] Marketing Studio

Marketing studio is HubSpot's AI-powered campaign planning workspace that helps teams create content faster, together.

[H4] AI-Powered Email

AI-powered email automates manual email work and delivers personalized content at scale using CRM data.

[H4] Video Marketing

Clip, repurpose, and optimize content faster with AI video marketing tools.

[H4] Ads Software

Use CRM data to create highly targeted ad campaigns and report valuable insights.

[H4] Google Ads

Bring in more leads with Google Ads using CRM and web analytics data to inform your strategy.

[H4] Exit Intent Forms

Turn website visitors into leads with customizable popup forms. No coding necessary.

[H4] Blog Software

Publish blog content that drives traffic and conversions with integrated blogging tools.

[H4] Marketing Analytics & Dashboard Software

Measure performance for marketing campaigns with built-in analytics, reports, and dashboards.

[H4] Dedicated IP Address

Ensure your marketing emails get delivered using a dedicated IP.

[H4] Free Online Form Builder

Fill your CRM with leads from your website using a powerful online form builder.

[H4] Free Landing Page Builder

Create and test beautiful landing pages that generate leads and look great on any device.

[H4] Calls-to-Action

Convert visitors into leads with calls-to-action you can personalize, test, and optimize.

[H4] Lead Capture Software

Capture leads and automatically sync them to your CRM with HubSpot forms.

[H4] Social Media Management Software

Prioritize social interactions to spend more time with the people who matter most.

[H4] Free Email Hosting

Engage customers and boost clickthrough rates with easy-to-create personalized emails.

[H4] Campaigns

View, manage, and act on campaign priorities directly within your marketing software.

[H4] Free Email Marketing Tools

Create, personalize, and optimize marketing emails without waiting on designers or IT.

[H4] Drag and Drop Email Builder

Create beautiful, personalized emails with our CRM-connected drag and drop email builder.

[H4] Newsletter Builder

Create beautiful, engaging emails and send them to targeted contact lists.

[H4] Transactional Email Software

Use automated transactional emails to send receipts, welcome messages, and more.

[H4] SEO Marketing Software

Use in-editor SEO recommendations to increase organic search traffic.

[H4] Marketing Automation Software

Spend less time on busy work by automating email campaigns, lead scoring, and more.

[H4] Free Chatbot Builder Software

Qualify leads, book meetings, provide customer support, and scale conversations with chatbots.

[H4] Free Contact Database & Management Software

Keep records up to date with ease. Add contacts and log sales activity with a single click.

[H4] Lead Management & Tracking Software

Manage all your lead records in one centralized database to streamline outreach.

[H4] Team Email

Connect team email addresses to a universal inbox for easy and efficient collaboration.

[H4] Free Live Chat Software

Connect with visitors in real time to convert leads, close deals, and provide support.

[H4] List Segmentation

Create a targeted list of contacts to deliver more personalized marketing campaigns.

[H4] WordPress Plugin

Access HubSpot's full suite of tools and features on your Wordpress site with this plugin.

[H4] ABM Software

Unite your marketing and sales teams with collaborative tools for account-based buying.

[H4] SMS Marketing

Leverage SMS marketing for direct, timely, and personalized customer engagement.

[H4] AI Email Writer

HubSpot’s content assistant includes AI email writing software that multiplies your productivity.

[H4] Advanced Marketing Reporting

Boost growth using multi-touch revenue attribution and customer journey analytics tools to engage customers.

[H4] Lead Scoring

Use AI-driven engagement scoring to identify and prioritize top leads, aiding in closing more deals.

[H4] AI Social Caption Generator

Generate social media posts with AI that ideates, refines, and assists you.

[H4] Customer Journey Orchestration

Automate, optimize, and personalize experiences at scale for improved conversions.

[H4] Lookalike Lists

Boost campaign performance with AI-generated lookalike lists.

[H4] Personalization

Personalization uses AI to create high-converting experiences with less time and complexity.

[H4] Audience Segments

Discover, build, and activate high-intent audiences with AI-powered recommendations and seamless personalization.

[H4] Multi-Account Management

Manage separate HubSpot accounts for different business entities from one place, with shared data, assets, and governance controls across all of them.

[H4] Sales Pipeline Management Software

Build an easy-to-follow sales pipeline into the HubSpot CRM platform with a single click.

[H4] Conversation Intelligence

Bring the customer's voice directly into your CRM, and make coaching easy for your team.

[H4] Business Insights

Gain key insights for your sales team with automatically populated company details from our database.

[H4] Email Integration

Connect your email to trigger email sequences, log responses, and update contact records.

[H4] Call Logging App

Save time and take better notes by logging calls and details directly into your HubSpot CRM.

[H4] Payments

Transform your customers' buying experience with natively built CRM-powered payments.

[H4] Sales Tracking Software

Create new deals, assign tasks, and follow sales as they move through the pipeline.

[H4] Task Management Software

Store, track, manage, and report tasks and activities to inform relationships with customers.

[H4] Free Scheduling Software

Share a link with customers that lets them see when you're free to book meetings with you.

[H4] Forecasting Software

Inspect deals to make sure your team is on track with a holistic view of your pipeline.

[H4] Deal Pipeline

Add deals, assign tasks, and track prospects in one place to keep your deal pipeline flowing.

[H4] CPQ Software

Streamline your selling process with our configure, price, quote CPQ software.

[H4] VoIP Software

Make calls from inside HubSpot and enjoy automated call recording and logging.

[H4] KPI Software

Track marketing, sales, and service KPIs with data-backed visualizations.

[H4] User Permissions for Your Sales & Marketing Teams

Keep your team organized and efficient by ensuring every user has access to the right assets.

[H4] Salesforce CRM Integration

Sync HubSpot with Salesforce for a reliable, two-way integration.

[H4] Free Meeting Scheduler

Add a meeting scheduler link to your emails and website to set more appointments.

[H4] Sales Reports & Performance Management

Leverage sales reports to track activity, forecast deals, and gain insight into your funnel.

[H4] Free Sales Leads & Prospecting Software

Track and get notified when a lead visits your website, then follow up flawlessly.

[H4] Sales Automation Tools Sequences

Automate lead rotation, follow-ups, and more with workflows and sequences that drive efficiency.

[H4] Sales Management Software

Help your team close more deals with competitive battle-cards, conversion-ready scripts, and more.

[H4] Free CRM for Outlook

Bring contact information and CRM tools into your Outlook inbox.

[H4] Free Email Tracking Software

Get notified when leads open your emails so you can close more deals with timely follow-ups.

[H4] Free Email Templates Builder

Scale your sales efforts by leveraging and creating conversion-ready email templates.

[H4] Email Scheduling

Reach prospects at the right time by scheduling email deliveries and follow-ups.

[H4] Document Tracking

Arm your sales team with powerful enablement content and optimize for reps and marketers.

[H4] Customer Profile Software

Boost engagement and conversions by leveraging 360° contact profiles to tailor your outreach.

[H4] Call Tracking Software

Track, prioritize, and make calls directly from your browser to maximize efficiency.

[H4] Dashboard & Reporting Software

Empower your team with expert-level analytics insight backed by easy-to-use reporting tools.

[H4] Mobile CRM App

View and respond to contact activity on-the-go with the HubSpot mobile app.

[H4] Custom Objects

Add custom fields to your CRM contacts to automate workflows and dive deeper into your data.

[H4] Business Card Scanner App

Turn business cards into CRM contacts in seconds and leave manual data entry in the past.

[H4] AI Prospecting Agent

Focus your outreach efforts on quality leads with an AI-powered expert for sales prospecting.

[H4] Outlook Integration

Work smarter with a free CRM for Outlook that connects all your favorite tools to your inbox.

[H4] AI Guided Selling

Give your sales team the AI-powered tools and guidance they need to boost pipeline and win more deals.

[H4] Smart Deal Progression

Turn meetings into CRM updates automatically. AI suggests deal changes, drafts follow-up emails, and extracts next steps directly from call transcripts.

[H4] Service & Support Analytics

Uncover insights with industry-standard reports to deliver efficient and authentic service.

[H4] Automated Customer Service

Eliminate manual processes and focus on solving customer problems with service automation.

[H4] SLA Management

Prioritize requests based on importance to better meet your customers’ expectations.

[H4] Ticketing System

Optimize customer service by leveraging one shared inbox to track and prioritize all requests.

[H4] Customer Portal

Enhance rep efficiency with a customer portal that allows customers to resolve basic issues.

[H4] Knowledge Base Software

Create a knowledge base that gives customers the information they need to make decisions.

[H4] Free Help Desk & Ticketing Software

Centralize all customer requests in one place to help your team deliver a better customer experience.

[H4] Customer Feedback Software

Show customers you care by leveraging feedback from CRM-powered surveys.

[H4] Customer Service Software for Small to Enterprise Businesses

Nurture relationships and drive efficiency with must-have customer service tools.

[H4] Customer Success Management

Boost customer value and empower reps to manage business, improve retention, and reduce churn in one platform.

[H4] Omni-Channel Customer Service

Engage customers on preferred channels and access a 360-degree data view on a unified platform.

[H4] What is Customer Service?

Learn what customer service is and the advantages of customer service software.

[H4] AI Knowledge Base Agent

Turn support tickets into self-service knowledge base articles with AI.

[H4] Content Remix

Effortlessly repurpose your valuable content to reach new channels and eliminate manual work.

[H4] Content Embed

Produce personalized, reusable content fragments in HubSpot for seamless publishing on third-party sites.

[H4] Brand Voice

Generate brand-aligned content at scale with HubSpot AI.

[H4] Memberships

Create a personalized website experience with membership-based content. No plugins required.

[H4] Activity Logs

Control user access and permissions and keep logs of website activity to protect your site.

[H4] Free Web Hosting

Host your site on a fully managed and optimized infrastructure that scales with you.

[H4] Free SSL

Secure your content and lead data with standard SSL on all HubSpot-hosted content.

[H4] Website Builder

Customize your website with an easy-to-use drag-and-drop website builder.

[H4] Free CMS tools

Start a blog or build a website from scratch with a best-in-class suite of content tools.

[H4] Single Sign On Integration

Enable your users to log in quickly, conveniently, and securely using SSO.

[H4] Website Monitoring Tools for IT Teams

Secure your business's online presence with uptime monitoring and threat detection.

[H4] Website Themes and Templates

Customize your online presence with pre-built website themes and page templates.

[H4] AI Content Writer

Ideate, create, and share content in a flash with AI-assisted writing.

[H4] AI Website Generator

Easily create a website with a free AI builder that designs a single-page site from simple prompts.

[H4] Custom Domain Connection

Boost brand trust and recognition by connecting your custom domain to your website for free.

[H4] Case Study Generator

Publish case studies easily by uploading transcripts or notes to HubSpot and letting the case study generator do the work.

[H4] Podcast Software

Create and publish podcasts effortlessly with HubSpot’s AI, generate scripts, and track impact with analytics.

[H4] Content Personalization

Use CRM data to scale and personalize marketing, connecting effectively with your audience.

[H4] Personalization Tokens

Turn your CRM data into tailored emails, landing pages, and web content for every prospect.

[H4] AI Blog Writer

Scale your content and boost traffic with a free AI blog writer that helps you produce more without sacrificing quality.

[H4] Free Blog Maker

Easily create a free, custom blog that helps your business drive traffic and generate quality leads.

[H4] Dynamic Content (HubDB)

[IMG: Sales Hub simple user interface showing meeting scheduling tool]
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[IMG: Sales Hub simple user interface showing meeting scheduling tool]

[H2] Schedule meetings in seconds to keep deals moving forward.

HubSpot's meeting scheduler eliminates scheduling friction with shareable booking links that sync in real-time with Google and Office 365 calendars. HubSpot AI automatically handles prep work, generates follow-ups, and logs every interaction directly to your CRM — giving reps back hours each week while maintaining a complete view of every prospect's journey.

[H3] Let prospects book instantly while you control the calendar.
Share real-time booking links to eliminate scheduling back-and-forth and put you in control of your availability. With round-robin scheduling, prospects can connect with the first available rep, distributing meetings fairly across your team. For complex deals, group booking coordinates multiple team members in one click — ideal for demos and onboarding calls.

[IMG: Sales Hub simple user interface showing meeting scheduling page]
Click to enlarge

[IMG: Sales Hub simple user interface showing meeting scheduling page]

[H3] Automate prep, research, and follow-ups.
HubSpot’s automated pre-meeting prep and post-meeting follow-ups compile all relevant customer context before meetings, including CRM records, recent engagement, and suggested talking points. After meetings, AI flags important next steps, logs notes, and helps generate tailored follow-ups to keep prospects engaged, all while saving your team valuable time.

[IMG: SUI of sales hub]
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[IMG: SUI of sales hub]

[H3] Sync your calendar with your CRM and eliminate data silos.
Share your booking link anywhere — including in emails, social media, documents, and more — while your calendar and HubSpot Smart CRM work as one unified system. Avoid manual updates and lost information — every interaction automatically syncs to your contact records, keeping your team efficient and your data accurate. Real-time calendar integration ensures there won’t be any double-booking or having to manually update your availability as it changes.

[IMG: sui of sales hub]
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[IMG: sui of sales hub]

Have questions? Give us a call and we'll walk you through it.+1 857-829-5060

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[H3]
How to Automate Meeting Prep and Follow-Ups

Learn how to automate pre-meeting prep and post-meeting follow-ups in the sales workspace.

Learn how to use meeting assistant

[H3]
Creating Team Meeting Links

Learn how to create meeting links for more than one person.

Learn how to create meeting links

[H3]
Meetings Tool Setup Guide

See how easy it is to set up the meetings tool with this succinct guide.

Read the meetings setup guide

[H3]
What is a meeting scheduler?

A meeting scheduler is software that facilitates a group of individuals scheduling a meeting easily and quickly. Rather than having back-and-forth conversations to find a time that works, a meeting scheduler is a link your team can send to one or more individuals, allowing them to see available times for the person or group they are trying to book with.
Meeting schedulers often integrate with both the scheduler and the invitee’s calendar, so the users don’t even need to leave the meeting scheduler window to see availability.
HubSpot’s free meeting scheduler offers a direct integration with HubSpot's Smart CRM tools, email marketing, and sales leads software. Anywhere your team is sending emails, DMs, or messages, HubSpot's meeting scheduler is available — sign up here.

[H3]
What makes HubSpot's meeting scheduler popular?

Popular features of HubSpot’s free meeting scheduler include:
Embeddable calendar widget that you can include on external site pages
Direct links that make it easy to share via email or messaging
Integration with Gmail, G Suite, and Outlook or Office 365 for Windows
Automated sequences to trigger emails as soon as someone schedules a meeting
Group meeting links to facilitate larger group meetings with ease

[H3]
How do I create a calendar booking link?

Setting up a calendar booking link is easy. First, create your free HubSpot account. Then connect your Office 365, Gmail, or Exchange calendar to the meetings tool. Navigate to Sales > Meetings in the HubSpot app to create a custom scheduling page.
After you've set up your scheduling page, the meetings tool will automatically populate your availability based on your connected calendar. Start using your meeting scheduling link by embedding it in your website, integrating it into your live chat widget, or sharing it in sales emails.

[H3]
How much does HubSpot's meeting scheduler cost?

HubSpot’s meeting scheduler is part of Sales Hub, and you can get started with it for free. If you’re looking for more advanced features, including the AI meeting assistant, check out Professional and Enterprise editions of Sales Hub.

[H3]
How much time does it take to implement HubSpot’s meeting scheduler?

HubSpot’s meeting scheduler is easy to set up. Simply associate your calendar, and you’ll be good to go.

[H3]
Can I customize the meeting length and availability?

Yes, customize the meeting length, and you can have multiple meeting lengths. You can also set your desired bookable time range in your meetings link settings so meetings can only be booked during certain times.

[H3]
How does the meeting scheduler work for booking meetings with people located in different time zones?

When someone visits your meeting link, the available times on the link will appear in their unique time zone.

[H3]
How does the meetings link know what time is available?

When you set up the meetings tool, you connect your calendar to HubSpot. When a prospect is on your meetings page, they'll see all open slots on your calendar that are marked as free. If you have events on your calendar that are set to busy, they will not show as a bookable time.

[H3]
Does HubSpot’s meeting scheduler connect with the apps my team already uses?

HubSpot's meetings scheduler works seamlessly with Google Workspace, Outlook, and Office 365 for Windows.
Connect with your Google Calendar or Office 365 Calendar to automatically sync availability, and put the power to book meetings in the hands of your prospects.

[H2] Popular Features in Sales Hub
HubSpot’s meeting scheduler is available in Sales Hub. Explore additional Sales Hub features below.

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Free Meeting Scheduler
Add a meeting scheduler link to your website and emails to book more appointments.

Free Email Tracking Software
Get notified when leads open your emails so you can close more deals with timely follow-ups.

Sales Automation Tools
Automate lead rotation, follow-ups, and more with workflows and sequences that drive efficiency.

Contact Management Software
Keep your CRM records up to date with ease. Add contacts and log activity with a single click.

Forecasting Software
Inspect deals to make sure your team is on track with a holistic view of your pipeline.

Free Email Template Builder
Scale your sales efforts by leveraging and creating conversion-ready email templates.

Document Tracking
Build a library of sales content for your team to share, and track which documents close deals.

Call Tracking Software
Track, prioritize, and make calls directly from your browser to maximize efficiency.

Lead Management & Prospecting Software
Track and get notified when a lead visits your website, then follow up flawlessly.

Predictive Lead Scoring Software
Prioritize the accounts and leads that are most likely to close with automated lead scoring.

Free Pipeline Management Software
Visualize your entire sales cycle in an easy-to-follow pipeline to prioritize leads and close more deals.

Custom Objects
Add custom fields to your HubSpot Smart CRM to automate workflows and dive deeper into your data.

Payment Links
Transform your customers' buying experience with natively built, CRM-powered payments.

Quote Software
Create and send sales quotes, collect electronic signatures, and receive payments from the same place you manage your deals.

AI Email Writer
Write emails in a fraction of the time using HubSpot's AI email writer.

AI Paragraph Rewriter
Easily generate, edit, and repurpose copy with an AI paragraph rewriter.

Sales Reporting & Performance Management Software
Leverage sales reports to track activity, forecast deals, and gain insight into your funnel.

CRM Customization
Easily map your specific data model to your HubSpot Smart CRM.

Sales Playbook Software
Help your team close more deals with competitive battlecards, conversion-ready scripts, and more.

Free Chatbot Builder
Qualify leads, book meetings, provide customer support, and scale one-to-one conversations with chatbots.

Conversation Intelligence
Provide better coaching for your team using insights from customer calls directly from your HubSpot CRM.

VoIP Software
Make calls from inside HubSpot and enjoy automated call recording and logging.

ABM Software
Unite your marketing and sales teams with collaborative tools for account-based buying.

Free Business Card Scanner App
Turn business cards into CRM contacts in seconds, and leave manual data entry in the past.

HubSpot Mobile App
Continue growing your business on the go with the free HubSpot mobile app.

Breeze Prospecting Agent
Build a qualified sales pipeline with an AI-powered prospecting agent that researches and delivers personalized outreach strategies.

AI Guided Selling Software
Leverage the power of AI to give sales teams the tools and guidance to create more pipeline and win more deals.