Semantic Coherence: SAP – Signal Evidence & AI Readability

[H1] Autonomous CX
Harmonize your CRM and CX with a single autonomous system—where AI acts on the full truth of your business to power every customer experience.
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[H2] Run CX as one autonomous system
Increase efficiency across your CX operations with AI assistants that coordinate specialized agents to autonomously execute complex CX workflows at scale.
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[H3] Turn customer engagement into a growth engine
Connect marketing, commerce, sales and service functions to your existing SAP foundation—so you get faster execution, automation, and results you can trust.
[H3] Ground every customer interaction in the full business truth
Unify ERP, CX, and all of your data so AI sees the full picture—enabling real-time insight, personalization, and accurate responses across channels.
[H3] Run the entire CX stack autonomously
Move beyond point solutions with AI that executes and optimizes end-to-end CX—reducing manual work and helping teams focus on growth.
[H3] Break silos and connect CX workflows across the enterprise
Orchestrate workflows across teams with AI that connects data, processes, and decisions—delivering seamless, end-to-end customer experiences.
[H2] Customer experience assistants that work for you
Empower your teams with AI to work faster, think more strategically, and deliver better customer experiences with assistants that coordinate agents to orchestrate work.
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Campaign AssistantIgnite smarter campaigns that hit the mark every time. Campaigns that once took weeks to build now launch in a day. AI handles targeting, content, and optimization across every channel, freeing your team to focus on strategy and driving more revenue per campaign.
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Sales AssistantTurn pipeline into revenue, faster. Spot risk before it stalls a deal, sharpen every forecast, and let AI generate quotes instantly so your team spends less time building and more time closing.
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Merchandising AssistantTurn every product decision into a growth driver. Continuously evaluate and optimize product content across agentic search, SEO, and storefronts—using live commerce data to surface pricing opportunities, flag assortment gaps, and optimize promotions in real time so merchandisers spend less time in spreadsheets and more time driving margin.
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Case Management AssistantStreamline case preparation, processing, and resolution to optimize productivity and ensure consistent service quality. AI learns from every resolved inquiry, converting experts' knowledge into reusable best practices every service rep can access.
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View all customer experience assistants
[H2] Drive adoption, cut costs, and accelerate growth at scale
>200,000
[H3] users of the new customer mobile app in one year₁
25-70
%
[H3] reduction in the cost of order creation₂
30
%
[H3] increase in sales in three years₃
[H2] Explore SAP solutions for customer experience
Unified commerceSales and revenueMarketing and engagementServiceCustomer Data PlatformOrder management software
[H5] Is consistent brand promise delivery a myth?
Customer experience leaders crack the code with agentic AI. Join us and Oxford Economics as we unwrap their AI playbook.
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[H2] See how customers are succeeding with CX solutions from SAP
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[H3] Finding the right AI tool for the job
Learn how Bosch is streamlining workflows, reducing frustration, and creating a seamless service experience with SAP Business AI.
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[H3] Building a loyal, highly engaged fan base
Discover how Sharks Sports & Entertainment leveraged SAP Customer Experience solutions to gain a 360-degree customer view, enhance retention and loyalty, and exceed fan expectations.
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[H3] Shifting from product focus to customer obsession
Learn how domestic appliances company Versuni delivers personalized experiences for its customers through a digital-first, insight-driven strategy using SAP Customer Experience solutions.
Read the customer story
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[H3] Leading digitalization with a customer-first mindset
Discover how Toyota Motor Philippines integrated SAP solutions to gain better customer insight, enhance engagement, and provide a more consistent customer experience.
Read the customer story View all CX customer stories
[H2] See what analysts are saying about SAP
[H5] SAP named a Leader in the Gartner® Magic Quadrant™ for Digital Commerce
SAP is honored to be the only vendor to be named a Leader 11 times since 2014.*
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[H5] SAP is a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines
For a seventh consecutive time, we’re recognized in the Leaders Quadrant.*
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[H2] Resources
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[H3] Analyzing the benefits of CX with ERP
Learn the economic benefits of SAP CX integrated with SAP ERP, including better customer experiences and higher productivity.
Read the study
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[H3] Exploring the complexity and opportunity of AI-driven CX
Discover how leading organizations are transforming CX in an AI-driven business landscape based on new research from Oxford Economics.
Read the report
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[H3] Implementing AI and winning customers for life
Get quick steps for implementing AI and learn how AI revolutionizes customer experiences and loyalty with powerful new tools.
Read the e-book
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[H3] Providing differentiated customer experiences
Explore the technology, data insights, and business processes driving exceptional customer experiences in this IDC survey.
Read the white paper
[H2] Next steps
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[H3] See SAP solutions in action
Get a closer look at how SAP solutions work across your business processes.
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[H2] Frequently asked questions
[H3] What is CRM?
CRM stands for customer relationship management. CRM software is technology that analyzes and manages customer interactions and data throughout the customer lifecycle, thereby building better customer experiences, better customer service, and better business relationships while increasing revenue.
[H3] What is customer experience (CX)?
The customer experience is how interactions with your brand or product make customers feel. A customer can be a business (B2B) or a person (B2C) and the spirit of honoring their journey is the same. It’s their experience, and if you plan for it, it will be a good experience.
[H3] What is hybris?
Before being acquired by SAP, hybris was an e-commerce software company serving both B2B and B2C companies. In 2018, hybris officially became the SAP Commerce Cloud solution, part of the SAP Customer Experience portfolio.

Now, hybris’ omnichannel e-commerce capabilities are deeply integrated into the SAP cloud technology ecosystem, enabling the enhanced data and tools that sellers need to optimize margins and drive customer loyalty.
Learn more
[H3] What is Gigya?
Before being acquired by SAP, Gigya was a software company providing customer identity and access management (CIAM) and consent data management solutions. In 2017, SAP announced the acquisition of Gigya.

Today, Gigya’s software capabilities are integrated into our customer data solutions. This portfolio helps businesses grow revenue by delivering trusted, personalized customer experiences at scale. Such outcomes make marketing campaigns more effective, improve the sales experience, and drive more personalized commerce and customer service interactions—all while building customer trust.
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