Jetpack
(https://jetpack.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is exceptionally high, with zero gaps detected in the identity layer. The JSON-LD schema specifically identifies Matt Mullenweg as the founder and links to his Gravatar and social profiles, providing a strong digital footprint. The parent organization, Automattic, is correctly identified, and the founding date of 2005 provides historical weight that few competitors in this category can match.
The marketing tone relies on simplified claims like Speed and SEO with one click which borders on performance-claim disconnect. However, the site compensates by providing technical documentation in the FAQ sections that explain how the features actually work, such as automated CSS generation and malware scanning alerts. The claim of blocking 192,521 spam comments is a specific proof point that bridges the gap between marketing promise and actual product utility.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://jetpack.com/#organization",
"url": "https://jetpack.com/",
"name": "Jetpack.com",
"foundingDate": "2005-08-01",
"slogan": "Safer. Faster. More traffic.",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools.",
"logo": {
"@type": "ImageObject",
"@id": "https://jetpack.com/#logo",
"url": "https://jetpack.com/wp-content/themes/a8c/jetpackme-new/images-2019/jetpack-logo.png",
"width": 700,
"height": 400,
"caption": "Jetpack"
},
"image": {
"@id": "https://jetpack.com/#logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "60 29th Street #343",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94110",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"@id": "https://wordpress.com/schema.org/author/5#person",
"name": "Matt Mullenweg",
"description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
"image": {
"@type": "ImageObject",
"@id": "https://wordpress.com/schema.org/author/5#personimage",
"url": "https://secure.gravatar.com/avatar/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=initials&r=g&initials=m",
"width": 96,
"height": 96,
"caption": "Matt Mullenweg"
}
},
"numberOfEmployees": 1450,
"sameAs": [
"https://x.com/jetpack",
"https://www.facebook.com/jetpackme",
"https://www.linkedin.com/company/jetpack-for-wordpress/",
"https://www.youtube.com/JetpackOfficial"
],
"parentOrganization": {
"@id": "https://automattic.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://jetpack.com/#website",
"url": "https://jetpack.com/",
"name": "Jetpack",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools",
"potentialAction": {
"@type": "SearchAction",
"target": "https://jetpack.com/search/{search_term_string}/",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://jetpack.com/#organization"
},
"image": {
"@id": "https://jetpack.com/#logo"
},
"sameAs": [
"https://x.com/jetpack",
"https://www.facebook.com/jetpackme",
"https://www.linkedin.com/company/jetpack-for-wordpress/",
"https://www.youtube.com/JetpackOfficial"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jetpack.com/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "WebSite",
"@id": "https://jetpack.com/#website-breadcrumb",
"url": "https://jetpack.com/",
"name": "Home"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://jetpack.com/#primaryimage",
"url": "https://s0.wp.com/home.logged-out/images/wpcom-logo.png",
"width": 512,
"height": 512,
"caption": "Homepage"
},
{
"@type": "WebPage",
"@id": "https://jetpack.com/#webpage",
"url": "https://jetpack.com/",
"name": "Homepage",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools",
"inLanguage": "en",
"isPartOf": {
"@id": "https://jetpack.com/#website"
},
"primaryImageOfPage": {
"@id": "https://jetpack.com/#primaryimage"
},
"publisher": {
"@id": "https://jetpack.com/#organization"
},
"about": {
"@id": "https://jetpack.com/#organization"
}
}
]
}
/pricing/ — no schema detected (entity gap)
/features/security/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://jetpack.com/#organization",
"url": "https://jetpack.com/",
"name": "Jetpack.com",
"foundingDate": "2005-08-01",
"slogan": "Safer. Faster. More traffic.",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools.",
"logo": {
"@type": "ImageObject",
"@id": "https://jetpack.com/#logo",
"url": "https://jetpack.com/wp-content/themes/a8c/jetpackme-new/images-2019/jetpack-logo.png",
"width": 700,
"height": 400,
"caption": "Jetpack"
},
"image": {
"@id": "https://jetpack.com/#logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "60 29th Street #343",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94110",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"@id": "https://wordpress.com/schema.org/author/5#person",
"name": "Matt Mullenweg",
"description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
"image": {
"@type": "ImageObject",
"@id": "https://wordpress.com/schema.org/author/5#personimage",
"url": "https://secure.gravatar.com/avatar/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=initials&r=g&initials=m",
"width": 96,
"height": 96,
"caption": "Matt Mullenweg"
}
},
"numberOfEmployees": 1451,
"sameAs": [
"https://x.com/jetpack",
"https://www.facebook.com/jetpackme",
"https://www.linkedin.com/company/jetpack-for-wordpress/",
"https://www.youtube.com/JetpackOfficial"
],
"parentOrganization": {
"@id": "https://automattic.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://jetpack.com/#website",
"url": "https://jetpack.com/",
"name": "Jetpack",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools",
"potentialAction": {
"@type": "SearchAction",
"target": "https://jetpack.com/search/{search_term_string}/",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://jetpack.com/#organization"
},
"image": {
"@id": "https://jetpack.com/#logo"
},
"sameAs": [
"https://x.com/jetpack",
"https://www.facebook.com/jetpackme",
"https://www.linkedin.com/company/jetpack-for-wordpress/",
"https://www.youtube.com/JetpackOfficial"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jetpack.com/features/security/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "WebSite",
"@id": "https://jetpack.com/#website-breadcrumb",
"url": "https://jetpack.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://jetpack.com/?page_id=4664#ancestor-breadcrumb",
"url": "https://jetpack.com/?page_id=4664",
"name": "Product Features – Security & Performance Tools for WordPress"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://jetpack.com/features/security/#webpage-breadcrumb",
"url": "https://jetpack.com/features/security/",
"name": "Security and Backup Services for WordPress Sites"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://jetpack.com/features/security/#primaryimage",
"url": "https://s0.wp.com/home.logged-out/images/wpcom-logo.png",
"width": 512,
"height": 512,
"caption": "Security and Backup Services for WordPress Sites"
},
{
"@type": "WebPage",
"@id": "https://jetpack.com/features/security/#webpage",
"url": "https://jetpack.com/features/security/",
"name": "Security and Backup Services for WordPress Sites",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools",
"inLanguage": "en",
"isPartOf": {
"@id": "https://jetpack.com/#website"
},
"primaryImageOfPage": {
"@id": "https://jetpack.com/features/security/#primaryimage"
},
"publisher": {
"@id": "https://jetpack.com/#organization"
},
"datePublished": "2024-05-06T19:43:41+0000",
"dateModified": "2026-05-12T01:56:08+0000",
"breadcrumb": {
"@id": "https://jetpack.com/features/security/#breadcrumbs"
}
}
]
}
/features/growth/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://jetpack.com/#organization",
"url": "https://jetpack.com/",
"name": "Jetpack.com",
"foundingDate": "2005-08-01",
"slogan": "Safer. Faster. More traffic.",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools.",
"logo": {
"@type": "ImageObject",
"@id": "https://jetpack.com/#logo",
"url": "https://jetpack.com/wp-content/themes/a8c/jetpackme-new/images-2019/jetpack-logo.png",
"width": 700,
"height": 400,
"caption": "Jetpack"
},
"image": {
"@id": "https://jetpack.com/#logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "60 29th Street #343",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94110",
"addressCountry": "US"
},
"founder": {
"@type": "Person",
"@id": "https://wordpress.com/schema.org/author/5#person",
"name": "Matt Mullenweg",
"description": "In 2002 I started contributing to Open Source software, and life has just gotten better from there. Co-founder of WordPress, founder Automattic.",
"image": {
"@type": "ImageObject",
"@id": "https://wordpress.com/schema.org/author/5#personimage",
"url": "https://secure.gravatar.com/avatar/33252cd1f33526af53580fcb1736172f06e6716f32afdd1be19ec3096d15dea5?s=96&d=initials&r=g&initials=m",
"width": 96,
"height": 96,
"caption": "Matt Mullenweg"
}
},
"numberOfEmployees": 1449,
"sameAs": [
"https://x.com/jetpack",
"https://www.facebook.com/jetpackme",
"https://www.linkedin.com/company/jetpack-for-wordpress/",
"https://www.youtube.com/JetpackOfficial"
],
"parentOrganization": {
"@id": "https://automattic.com/#organization"
}
},
{
"@type": "WebSite",
"@id": "https://jetpack.com/#website",
"url": "https://jetpack.com/",
"name": "Jetpack",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools",
"potentialAction": {
"@type": "SearchAction",
"target": "https://jetpack.com/search/{search_term_string}/",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://jetpack.com/#organization"
},
"image": {
"@id": "https://jetpack.com/#logo"
},
"sameAs": [
"https://x.com/jetpack",
"https://www.facebook.com/jetpackme",
"https://www.linkedin.com/company/jetpack-for-wordpress/",
"https://www.youtube.com/JetpackOfficial"
]
},
{
"@type": "BreadcrumbList",
"@id": "https://jetpack.com/features/growth/#breadcrumbs",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"@type": "WebSite",
"@id": "https://jetpack.com/#website-breadcrumb",
"url": "https://jetpack.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://jetpack.com/?page_id=4664#ancestor-breadcrumb",
"url": "https://jetpack.com/?page_id=4664",
"name": "Product Features – Security & Performance Tools for WordPress"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://jetpack.com/features/growth/#webpage-breadcrumb",
"url": "https://jetpack.com/features/growth/",
"name": "Growth"
}
}
]
},
{
"@type": "ImageObject",
"@id": "https://jetpack.com/features/growth/#primaryimage",
"url": "https://s0.wp.com/home.logged-out/images/wpcom-logo.png",
"width": 512,
"height": 512,
"caption": "Growth"
},
{
"@type": "WebPage",
"@id": "https://jetpack.com/features/growth/#webpage",
"url": "https://jetpack.com/features/growth/",
"name": "Growth",
"description": "The ultimate WordPress plugin for security, backups, site performance, and growth tools",
"inLanguage": "en",
"isPartOf": {
"@id": "https://jetpack.com/#website"
},
"primaryImageOfPage": {
"@id": "https://jetpack.com/features/growth/#primaryimage"
},
"publisher": {
"@id": "https://jetpack.com/#organization"
},
"datePublished": "2024-05-09T12:54:48+0000",
"dateModified": "2025-12-04T13:48:36+0000",
"breadcrumb": {
"@id": "https://jetpack.com/features/growth/#breadcrumbs"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
59Review mentions (all pages)
3External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 1 |
| /pricing/ | 4 | 0 |
| /features/security/ | 7 | 1 |
| /features/growth/ | 7 | 1 |
Explore the other reputation pillars for Jetpack
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Jetpack, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Jetpack: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://jetpack.com to view the most current version of its content and see directly what this company is about and what it offers.