KISSmetrics
(https://kissmetrics.io) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through detailed JSON-LD schema that includes a founding date (2008), social links, and specific SoftwareApplication features. A minor gap exists where industry expert Dave Chaffey is quoted without a corresponding Person schema or direct link to his professional footprint, though he is a recognized figure in the digital marketing space.
The site makes a bold claim of a ‘120% increase in monthly revenue’ for Smart Insights. While this is attributed to a specific person (Dave Chaffey), it lacks a link to a formal case study or a methodology explaining how the software directly caused the lift. Most other claims are more grounded in technical capabilities (e.g., tracking cross-device behavior) rather than unverifiable business outcomes.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"logo": "https://www.kissmetrics.io/logo.svg",
"foundingDate": "2008",
"description": "KISSmetrics is a behavioral analytics platform that tracks individual users across devices and sessions to help businesses understand customer journeys and grow revenue.",
"sameAs": [
"https://twitter.com/kissmetrics",
"https://linkedin.com/company/kissmetrics",
"https://github.com/kissmetrics"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://www.kissmetrics.io/services"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.google.com/search?q=site:kissmetrics.io+{search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "KISSmetrics",
"applicationCategory": "AnalyticsApplication",
"operatingSystem": "Web",
"url": "https://www.kissmetrics.io",
"description": "Behavioral analytics platform with person-level tracking, 9 report types, behavioral email campaigns, and flexible revenue attribution.",
"offers": {
"@type": "Offer",
"price": "99",
"priceCurrency": "USD",
"priceValidUntil": "2027-01-01",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "200",
"bestRating": "5"
},
"featureList": [
"Person-level user tracking",
"Funnel reports",
"Cohort analysis",
"Revenue attribution",
"Behavioral email campaigns",
"Dynamic user populations",
"Path analysis",
"A/B test reports",
"30+ integrations"
]
}
]
/demo/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"logo": "https://www.kissmetrics.io/logo.svg",
"foundingDate": "2008",
"description": "KISSmetrics is a behavioral analytics platform that tracks individual users across devices and sessions to help businesses understand customer journeys and grow revenue.",
"sameAs": [
"https://twitter.com/kissmetrics",
"https://linkedin.com/company/kissmetrics",
"https://github.com/kissmetrics"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://www.kissmetrics.io/services"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.google.com/search?q=site:kissmetrics.io+{search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "KISSmetrics",
"applicationCategory": "AnalyticsApplication",
"operatingSystem": "Web",
"url": "https://www.kissmetrics.io",
"description": "Behavioral analytics platform with person-level tracking, 9 report types, behavioral email campaigns, and flexible revenue attribution.",
"offers": {
"@type": "Offer",
"price": "99",
"priceCurrency": "USD",
"priceValidUntil": "2027-01-01",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "200",
"bestRating": "5"
},
"featureList": [
"Person-level user tracking",
"Funnel reports",
"Cohort analysis",
"Revenue attribution",
"Behavioral email campaigns",
"Dynamic user populations",
"Path analysis",
"A/B test reports",
"30+ integrations"
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What happens during the demo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A 30-minute session with an analytics specialist. We learn about your business model and key metrics, then walk through KISSmetrics using scenarios relevant to your industry."
}
},
{
"@type": "Question",
"name": "How is KISSmetrics different from Google Analytics?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GA tracks sessions. KISSmetrics tracks people. You see complete individual journeys across devices and sessions, with real revenue attribution instead of sampled, session-based data."
}
},
{
"@type": "Question",
"name": "How long does implementation take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Basic setup takes about an hour with our script or GTM integration. Every plan includes a 1-hour onboarding call to configure the right tracking schema for your business."
}
},
{
"@type": "Question",
"name": "Do I need engineering resources to get started?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Not necessarily. Many teams use our no-code GTM setup. For custom event tracking, a developer can help, but our onboarding team guides you through it either way."
}
},
{
"@type": "Question",
"name": "Will this replace my existing analytics tools?",
"acceptedAnswer": {
"@type": "Answer",
"text": "KISSmetrics runs alongside your current tools. Keep GA4, your CRM, and everything else. We connect to your existing stack rather than replacing it."
}
},
{
"@type": "Question",
"name": "What integrations do you support?",
"acceptedAnswer": {
"@type": "Answer",
"text": "HubSpot, Salesforce, Shopify, Stripe, Segment, Mailchimp, Zapier, and 50+ more. We also have a full API for custom integrations and work with your existing GTM setup."
}
},
{
"@type": "Question",
"name": "Can you handle cross-platform attribution?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We track UTM parameters and support first-touch, last-touch, and multi-touch models. Connect revenue back to the channels that drive it, across Google, Meta, LinkedIn, and more."
}
},
{
"@type": "Question",
"name": "What results can I expect?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Teams typically identify funnel bottlenecks, discover underperforming campaigns, and find high-value segments within the first 30 days. The 2-month price guarantee gives you time to measure real impact."
}
},
{
"@type": "Question",
"name": "What about GDPR and data privacy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "KISSmetrics is built with privacy in mind. We support consent management, data deletion requests, and compliance with GDPR and CCPA requirements."
}
},
{
"@type": "Question",
"name": "What happens after the demo?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If it is a fit, we schedule your complimentary 1-hour onboarding call where we set everything up together. No pressure, no hard sell."
}
},
{
"@type": "Question",
"name": "Is there a free trial?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Start a free trial anytime without a demo. Full platform access, no feature gating. $99/month after the trial with a guaranteed price for your first 2 months."
}
}
]
}
]
/pricing/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"logo": "https://www.kissmetrics.io/logo.svg",
"foundingDate": "2008",
"description": "KISSmetrics is a behavioral analytics platform that tracks individual users across devices and sessions to help businesses understand customer journeys and grow revenue.",
"sameAs": [
"https://twitter.com/kissmetrics",
"https://linkedin.com/company/kissmetrics",
"https://github.com/kissmetrics"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://www.kissmetrics.io/services"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.google.com/search?q=site:kissmetrics.io+{search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "KISSmetrics",
"applicationCategory": "AnalyticsApplication",
"operatingSystem": "Web",
"url": "https://www.kissmetrics.io",
"description": "Behavioral analytics platform with person-level tracking, 9 report types, behavioral email campaigns, and flexible revenue attribution.",
"offers": {
"@type": "Offer",
"price": "99",
"priceCurrency": "USD",
"priceValidUntil": "2027-01-01",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "200",
"bestRating": "5"
},
"featureList": [
"Person-level user tracking",
"Funnel reports",
"Cohort analysis",
"Revenue attribution",
"Behavioral email campaigns",
"Dynamic user populations",
"Path analysis",
"A/B test reports",
"30+ integrations"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kissmetrics.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing",
"item": "https://www.kissmetrics.io/pricing"
}
]
}
]
/product/populations/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"logo": "https://www.kissmetrics.io/logo.svg",
"foundingDate": "2008",
"description": "KISSmetrics is a behavioral analytics platform that tracks individual users across devices and sessions to help businesses understand customer journeys and grow revenue.",
"sameAs": [
"https://twitter.com/kissmetrics",
"https://linkedin.com/company/kissmetrics",
"https://github.com/kissmetrics"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://www.kissmetrics.io/services"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "KISSmetrics",
"url": "https://www.kissmetrics.io",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.google.com/search?q=site:kissmetrics.io+{search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "KISSmetrics",
"applicationCategory": "AnalyticsApplication",
"operatingSystem": "Web",
"url": "https://www.kissmetrics.io",
"description": "Behavioral analytics platform with person-level tracking, 9 report types, behavioral email campaigns, and flexible revenue attribution.",
"offers": {
"@type": "Offer",
"price": "99",
"priceCurrency": "USD",
"priceValidUntil": "2027-01-01",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "200",
"bestRating": "5"
},
"featureList": [
"Person-level user tracking",
"Funnel reports",
"Cohort analysis",
"Revenue attribution",
"Behavioral email campaigns",
"Dynamic user populations",
"Path analysis",
"A/B test reports",
"30+ integrations"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kissmetrics.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Product",
"item": "https://www.kissmetrics.io/product"
},
{
"@type": "ListItem",
"position": 3,
"name": "Populations",
"item": "https://www.kissmetrics.io/product/populations"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
52Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 0 |
| /demo/ | 12 | 0 |
| /pricing/ | 13 | 0 |
| /product/populations/ | 12 | 0 |
Explore the other reputation pillars for KISSmetrics
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from KISSmetrics, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to KISSmetrics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kissmetrics.io to view the most current version of its content and see directly what this company is about and what it offers.