Mailgun
(https://mailgun.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is established through named contributors like Alison Gootee and Corey Vogel in the blog section, providing a human face to the technical expertise. However, a small authority gap exists in the structured data; the Organization schema is present but lacks sameAs links to social proof or external authority profiles, and there is no Person schema for the named experts. Despite this, the technical implementation of the site, including clean heading hierarchies and proper JSON-LD, supports its claims of technical excellence.
The performance claims are bold (65% increased open rates) but are framed within the context of ‘The data speaks for itself.’ These claims are supported by the existence of specific deliverability tools like the email validation and preview suites mentioned on sub-pages. The marketing tone is assertive but demonstrated through the sheer volume of technical guides that address the actual pain points (SMTP error codes, port selection) of the target audience.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mailgun.com/",
"url": "https://www.mailgun.com/",
"name": "Transactional Email API Service For Developers - Transactional Email API Service For Developers | Mailgun",
"isPartOf": {
"@id": "https://www.mailgun.com/#website"
},
"about": {
"@id": "https://www.mailgun.com/#organization"
},
"datePublished": "2025-06-30T05:17:31+00:00",
"dateModified": "2025-09-11T05:18:42+00:00",
"description": "Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!",
"breadcrumb": {
"@id": "https://www.mailgun.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mailgun.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mailgun.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mailgun.com/#website",
"url": "https://www.mailgun.com/",
"name": "Transactional Email API Service For Developers | Mailgun",
"description": "Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!",
"publisher": {
"@id": "https://www.mailgun.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mailgun.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mailgun.com/#organization",
"name": "Transactional Email API Service For Developers | Mailgun",
"url": "https://www.mailgun.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mailgun.com/#/schema/logo/image/",
"url": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"contentUrl": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"width": 512,
"height": 512,
"caption": "Transactional Email API Service For Developers | Mailgun"
},
"image": {
"@id": "https://www.mailgun.com/#/schema/logo/image/"
}
}
]
}
/products/inspect/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mailgun.com/products/inspect/",
"url": "https://www.mailgun.com/products/inspect/",
"name": "Email Quality Assurance Suite - Transactional Email API Service For Developers | Mailgun",
"isPartOf": {
"@id": "https://www.mailgun.com/#website"
},
"datePublished": "2025-06-06T20:51:44+00:00",
"dateModified": "2026-05-22T17:54:45+00:00",
"description": "Test email designs against different devices, clients, and accessibility guidelines for email campaign success.",
"breadcrumb": {
"@id": "https://www.mailgun.com/products/inspect/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mailgun.com/products/inspect/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mailgun.com/products/inspect/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mailgun.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.mailgun.com/products/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Build better emails with Mailgun Inspect"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mailgun.com/#website",
"url": "https://www.mailgun.com/",
"name": "Transactional Email API Service For Developers | Mailgun",
"description": "Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!",
"publisher": {
"@id": "https://www.mailgun.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mailgun.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mailgun.com/#organization",
"name": "Transactional Email API Service For Developers | Mailgun",
"url": "https://www.mailgun.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mailgun.com/#/schema/logo/image/",
"url": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"contentUrl": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"width": 512,
"height": 512,
"caption": "Transactional Email API Service For Developers | Mailgun"
},
"image": {
"@id": "https://www.mailgun.com/#/schema/logo/image/"
}
}
]
}
/contact/sales/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mailgun.com/contact/sales/",
"url": "https://www.mailgun.com/contact/sales/",
"name": "Contact Sales - Transactional Email API Service For Developers | Mailgun",
"isPartOf": {
"@id": "https://www.mailgun.com/#website"
},
"datePublished": "2025-06-24T07:15:50+00:00",
"dateModified": "2025-07-22T13:18:37+00:00",
"description": "Contact us! Learn how Mailgun can optimize your email deliverability, increase your click-through rate and protect your reputation. Get a free demo!",
"breadcrumb": {
"@id": "https://www.mailgun.com/contact/sales/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mailgun.com/contact/sales/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mailgun.com/contact/sales/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mailgun.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact",
"item": "https://www.mailgun.com/contact/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Sales"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mailgun.com/#website",
"url": "https://www.mailgun.com/",
"name": "Transactional Email API Service For Developers | Mailgun",
"description": "Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!",
"publisher": {
"@id": "https://www.mailgun.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mailgun.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mailgun.com/#organization",
"name": "Transactional Email API Service For Developers | Mailgun",
"url": "https://www.mailgun.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mailgun.com/#/schema/logo/image/",
"url": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"contentUrl": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"width": 512,
"height": 512,
"caption": "Transactional Email API Service For Developers | Mailgun"
},
"image": {
"@id": "https://www.mailgun.com/#/schema/logo/image/"
}
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.mailgun.com/blog/",
"url": "https://www.mailgun.com/blog/",
"name": "Blog Archive - Transactional Email API Service For Developers | Mailgun",
"isPartOf": {
"@id": "https://www.mailgun.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mailgun.com/blog/#primaryimage"
},
"image": {
"@id": "https://www.mailgun.com/blog/#primaryimage"
},
"thumbnailUrl": "https://www.mailgun.com/wp-content/uploads/2025/09/MG-Bounce-House-Logo-BG-Ocean.png",
"breadcrumb": {
"@id": "https://www.mailgun.com/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mailgun.com/blog/#primaryimage",
"url": "https://www.mailgun.com/wp-content/uploads/2025/09/MG-Bounce-House-Logo-BG-Ocean.png",
"contentUrl": "https://www.mailgun.com/wp-content/uploads/2025/09/MG-Bounce-House-Logo-BG-Ocean.png",
"width": 1500,
"height": 800,
"caption": "Bounce House with Alison Gootee Logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mailgun.com/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mailgun.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mailgun.com/#website",
"url": "https://www.mailgun.com/",
"name": "Transactional Email API Service For Developers | Mailgun",
"description": "Powerful Transactional Email APIs that enable you to send, receive, and track emails, built with developers in mind. Learn more today!",
"publisher": {
"@id": "https://www.mailgun.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mailgun.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mailgun.com/#organization",
"name": "Transactional Email API Service For Developers | Mailgun",
"url": "https://www.mailgun.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mailgun.com/#/schema/logo/image/",
"url": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"contentUrl": "https://www.mailgun.com/wp-content/uploads/2025/06/cropped-android-chrome-512x512-1.png",
"width": 512,
"height": 512,
"caption": "Transactional Email API Service For Developers | Mailgun"
},
"image": {
"@id": "https://www.mailgun.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
49Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 1 |
| /products/inspect/ | 29 | 1 |
| /contact/sales/ | 3 | 1 |
| /blog/ | 5 | 1 |
Explore the other reputation pillars for Mailgun
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mailgun, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mailgun: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mailgun.com to view the most current version of its content and see directly what this company is about and what it offers.