KPMG US
(https://metaphor.io) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names experts like Matteo Colombo and Pardhu Gunnam, the schema_json lacks Person objects or sameAs links to verify their professional footprints. The technical implementation contains an incoherent heading hierarchy, with an H6 tag (Relevant Results) and multiple H2s that appear to be misclassified navigation elements. The Organization schema is well-defined for KPMG US, but the authority for the specific ‘Metaphor’ technology is not supported by individual technical citations.
The site claims to offer a game-changer that significantly reduces time to value for AI transformations, but provides zero case studies or named client success stories to back this up. The 13-month delta from the April 2025 publication to the May 2026 system date makes these performance claims ‘aging’ evidence that lacks recent verification. The marketing tone promises revolutionary insights while only demonstrating the existence of a merger.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org/",
"@graph": [
{
"@type": "WebSite",
"@id": "https://kpmg.com/us#website",
"url": "https://kpmg.com/us",
"name": "KPMG US",
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": "https://kpmg.com/us/en/search.html?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://kpmg.com/us#organization",
"name": "KPMG US",
"url": "https://kpmg.com/us",
"logo": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/homepage-hero/adaptability-index.jpg"
}
},
{
"@type": "WebPage",
"@id": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html#webpage",
"url": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html",
"name": "KPMG Acquires Metaphor’s Technology Platform to Accelerate AI Adoption and Data Management",
"isPartOf": {
"@id": "https://kpmg.com/us#website"
},
"description": "This strategic move underscores KPMG's commitment to leveraging cutting-edge technology and AI to drive value and innovation for its clients.",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/corporate-communications/image/2025/metaphor-acquisition.png"
},
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"datePublished": "2025-04-28",
"dateModified": "2025-04-28"
}
]
}
/us/en/board-leadership.html
{
"@context": "http://schema.org/",
"@graph": [
{
"@type": "WebSite",
"@id": "https://kpmg.com/us#website",
"url": "https://kpmg.com/us",
"name": "KPMG US",
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": "https://kpmg.com/us/en/search.html?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://kpmg.com/us#organization",
"name": "KPMG US",
"url": "https://kpmg.com/us",
"logo": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/homepage-hero/adaptability-index.jpg"
}
},
{
"@type": "WebPage",
"@id": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html#webpage",
"url": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html",
"name": "KPMG Acquires Metaphor’s Technology Platform to Accelerate AI Adoption and Data Management",
"isPartOf": {
"@id": "https://kpmg.com/us#website"
},
"description": "This strategic move underscores KPMG's commitment to leveraging cutting-edge technology and AI to drive value and innovation for its clients.",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/corporate-communications/image/2025/metaphor-acquisition.png"
},
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"datePublished": "2025-04-28",
"dateModified": "2025-04-28"
}
]
}
/us/en.html
{
"@context": "http://schema.org/",
"@graph": [
{
"@type": "WebSite",
"@id": "https://kpmg.com/us#website",
"url": "https://kpmg.com/us",
"name": "KPMG US",
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": "https://kpmg.com/us/en/search.html?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://kpmg.com/us#organization",
"name": "KPMG US",
"url": "https://kpmg.com/us",
"logo": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/homepage-hero/adaptability-index.jpg"
}
},
{
"@type": "WebPage",
"@id": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html#webpage",
"url": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html",
"name": "KPMG Acquires Metaphor’s Technology Platform to Accelerate AI Adoption and Data Management",
"isPartOf": {
"@id": "https://kpmg.com/us#website"
},
"description": "This strategic move underscores KPMG's commitment to leveraging cutting-edge technology and AI to drive value and innovation for its clients.",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/corporate-communications/image/2025/metaphor-acquisition.png"
},
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"datePublished": "2025-04-28",
"dateModified": "2025-04-28"
}
]
}
/cn/en/home.html
{
"@context": "http://schema.org/",
"@graph": [
{
"@type": "WebSite",
"@id": "https://kpmg.com/us#website",
"url": "https://kpmg.com/us",
"name": "KPMG US",
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": "https://kpmg.com/us/en/search.html?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Organization",
"@id": "https://kpmg.com/us#organization",
"name": "KPMG US",
"url": "https://kpmg.com/us",
"logo": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/homepage-hero/adaptability-index.jpg"
}
},
{
"@type": "WebPage",
"@id": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html#webpage",
"url": "https://kpmg.com/us/en/media/news/kpmg-acquires-metaphors-technology-platform.html",
"name": "KPMG Acquires Metaphor’s Technology Platform to Accelerate AI Adoption and Data Management",
"isPartOf": {
"@id": "https://kpmg.com/us#website"
},
"description": "This strategic move underscores KPMG's commitment to leveraging cutting-edge technology and AI to drive value and innovation for its clients.",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kpmg.com/kpmg-us/content/dam/kpmg/corporate-communications/image/2025/metaphor-acquisition.png"
},
"publisher": {
"@id": "https://kpmg.com/us#organization"
},
"inLanguage": "en",
"datePublished": "2025-04-28",
"dateModified": "2025-04-28"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /us/en/board-leadership.html | 2 | 0 |
| /us/en.html | 2 | 0 |
| /cn/en/home.html | 2 | 0 |
This page presents a snapshot of public data from KPMG US, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to KPMG US: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://metaphor.io to view the most current version of its content and see directly what this company is about and what it offers.