Mural
(https://mural.co) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal because the site provides a deep path to evidence. While it uses the ‘Trusted by brands’ logo wall pattern, it backs these logos with 20+ detailed case studies for companies like IBM, SAP, and Intuit. The presence of 43 reviews on the homepage without immediate verification links is a minor flag, but it is neutralized by the naming of specific individuals like Stephen Goetzinger and Anthony Coppedge in testimonials.
Proof density is high across the crawl. The /case-studies page provides a massive repository of verifiable evidence, and the homepage effectively highlights ‘Real-time collaborative workspaces’ and ‘Intelligent integrations’ with specific reference to the Microsoft ecosystem. The ratio of provable outcomes to vague assertions is roughly 4:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 43 | 2 |
| /contact-us/sales/ | 5 | 1 |
| /case-studies/ | 6 | 1 |
| /mural-ai/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "Mural",
"url": "https://www.mural.co/",
"logo": "https://global-uploads.webflow.com/6090e50d603a110a1103c621/60910f545464195b4528f9c0_Mural-PrimaryLogo-Black.png",
"description": "Mural is a visual collaboration platform that gives your teams an AI-powered, interactive space to ideate, align, and execute on your customer-led strategy.",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-415-687-2501",
"contactType": "customer support"
},
"sameAs": [
"https://www.linkedin.com/company/muralco",
"https://twitter.com/MURAL",
"https://www.facebook.com/MURALapp",
"https://www.instagram.com/mural/"
]
},
{
"@type": "WebSite",
"name": "Mural",
"url": "https://www.mural.co/",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mural.co/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/mural-ai/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Move faster with Mural AI",
"description": "Unlock creative solutions faster with Mural AI. Empower your teams to innovate, align, and collaborate efficiently for improved business outcomes.",
"url": "/mural-ai",
"inLanguage": "en",
"about": {
"@type": "SoftwareApplication",
"name": "Mural AI",
"applicationCategory": "BusinessApplication",
"description": "Mural AI helps workers and teams innovate more easily, align more quickly, and collaborate more efficiently to unlock creative new solutions that improve business outcomes.",
"operatingSystem": "Web, Microsoft 365",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD",
"description": "Mural AI features are included for free on Team+, Business and Enterprise plans"
},
"featureList": [
"Mind Mapping - Explore ideas and discover new directions with generative mind maps",
"Clustering - Automatically cluster sticky notes by topic",
"Understanding - Create concise summaries of content to synthesize ideas",
"Classify - Categorize sticky note text by emotional context",
"Converse - Simulate human-like conversation to generate ideas, questions, and hypotheses"
]
},
"mainEntity": {
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What AI features are available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Mural AI features include Mind Mapping, Clustering, Understanding, Classify, and Converse capabilities. For detailed information, visit the help article."
}
},
{
"@type": "Question",
"name": "Who can access Mural AI features?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Mural AI features are available to users on Team+, Business, and Enterprise plans. Administrators can enable AI-powered features for their company."
}
},
{
"@type": "Question",
"name": "How is my data used?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Information about data usage is detailed in Mural's Privacy Policy and AI features documentation. Mural commits to secure, responsible AI development with dedication to data privacy and ethical AI practices."
}
},
{
"@type": "Question",
"name": "Are Mural AI features free or paid?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Currently, Mural AI features are included for free on Team+, Business and Enterprise plans. As we upgrade the features, add improvements, and enhance the value of our AI capabilities, this may be subject to change."
}
},
{
"@type": "Question",
"name": "Do I have unlimited access and queries with Mural AI?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Users with access to Mural AI features will be allowed unlimited use of these features. To ensure optimal performance and fair usage across all eligible users, your access to Mural AI features can be reduced depending on your usage."
}
}
]
}
}
This page presents a snapshot of public data from Mural, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mural: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mural.co to view the most current version of its content and see directly what this company is about and what it offers.