OneSignal
(https://onesignal.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is well-established through technical transparency and a robust digital footprint across GitHub and major social channels. The lack of specific Person schema for a founder or lead architect is a missed opportunity for higher authority scores, but the company’s ‘Verified Solutions Partner’ status with Unity provides significant third-party technical validation. The structured data is clean and utilizes Corporation and FAQPage types effectively, which signals technical competence and domain authority. The transition from ‘startup to global enterprise’ is supported by the massive daily message volume counts.
OneSignal avoids a performance claim disconnect by anchoring its growth promises in measurable metrics. For example, the claim that users can ‘activate faster’ is supported by specific success stories like Betmate’s +600% MAU increase. The platform claims ‘99.9% reliability’ and substantiates this with mentions of its global infrastructure handling billions of messages daily. Unlike sites that offer ‘increased productivity’ without a methodology, OneSignal defines its impact through click-through rates and retention percentages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "A customer engagement platform is the real-time intelligence engine that connects your user data to automated messaging across Push, Email, and SMS. Unlike legacy tools, a CEP like OneSignal uses a \"feedback loop\" of user behavior to deliver personalized value at every stage of the lifecycle, from initial onboarding to long-term retention."
},
"name": "What is a customer engagement platform (CEP)?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "OneSignal drives retention by capturing real-time micro-intents. By analyzing how a user interacts with your app, the platform triggers relevant messages, such as a personalized tip or a re-engagement offerat the exact moment the user is most likely to act. This outcome-led approach ensures your brand stays top-of-mind without causing notification fatigue."
},
"name": "How does OneSignal drive mobile app retention?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "OneSignal is a unified omnichannel orchestration hub. From a single dashboard, you can coordinate and send mobile push, web push, email, SMS, RCS (rich communication services), in-app messaging, and Live Activities. This allows you to reach users on their preferred channel with a consistent brand voice."
},
"name": "What messaging channels does OneSignal support?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Intent-driven messaging replaces \"one-size-fits-all\" blasts with reactive communication. By setting up automated workflows that respond to specific user actions, like completing a tutorial or abandoning a cart so you ensure that every message is a direct response to the user's current needs, significantly increasing conversion rates."
},
"name": "What is the benefit of intent-driven lifecycle messaging?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Scheduled messaging follows a fixed calendar, while event-driven messaging follows the user. OneSignal triggers messages based on real-time \"Events\" (e.g., item_purchased or app_opened). This allows businesses to be agile, responding to user behavior the millisecond it happens rather than waiting for a pre-set campaign time."
},
"name": "What is the difference between event-driven and scheduled messaging?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Behavioral segmentation groups users based on their actual digital footprints, such as feature usage, purchase frequency, or last-active status. This level of granularity allows marketers to stop \"guessing\" and start sending hyper-targeted content that resonates with specific audience needs, resulting in much higher engagement per message."
},
"name": "How does behavioral segmentation improve campaign ROI?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Customer journeys are visual, multi-step workflows that guide users through a product experience. Using OneSignal’s no-code builder, you can create paths that branch based on user behavior (e.g., \"If user opens email, wait 2 days; if not, send SMS\"). This ensures no user falls through the cracks, regardless of how they engage."
},
"name": "What are automated customer journeys?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "OneSignal is built to eliminate the technical bottleneck. We provide powerful, lightweight SDKs and APIs that developers love for their reliability and performance, paired with an intuitive, no-code UI that empowers marketers to launch and iterate on campaigns without ever touching a line of code."
},
"name": "How does OneSignal achieve developer-marketer harmony?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "OneSignal enables personalization at scale by merging real-time data with liquid templating and dynamic content blocks. Whether you are messaging one hundred users or one hundred million, you can tailor every element, from the subject line to the image, based on unique user attributes and preferences."
},
"name": "What makes OneSignal’s personalization enterprise-grade?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "OneSignal is built for speed and agility. While traditional marketing clouds are often \"email-first\" and require months of implementation, OneSignal is \"mobile-native\" and offers a much faster time-to-value. We provide the real-time, event-driven infrastructure that modern apps need to compete in an AI-driven world."
},
"name": "How does OneSignal compare to legacy marketing automation?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. OneSignal maintains the highest industry standards, including SOC 2 Type 2, ISO 27001, and GDPR compliance. We offer robust data privacy controls and regional data residency, ensuring that your customer data is protected and that your brand meets all global regulatory requirements."
},
"name": "Is OneSignal secure and compliant for global brands?"
},
{
"@type": "Question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. OneSignal is designed to grow with you. We power engagement for over one million businesses, ranging from early-stage startups to Fortune 500 enterprises. Our flexible infrastructure handles billions of messages daily, ensuring 99.9% reliability regardless of your audience size."
},
"name": "Can OneSignal scale from a startup to a global enterprise?"
}
]
},
{
"@id": "#identity",
"@type": "Corporation",
"name": "OneSignal",
"sameAs": [
"https://twitter.com/onesignal",
"https://www.facebook.com/onesignalapp",
"https://www.linkedin.com/company/onesignal",
"https://www.youtube.com/channel/UCe63d5EDQsSkOov-bIE_8Aw",
"https://www.instagram.com/onesignal/",
"https://github.com/OneSignal/"
]
},
{
"@id": "#creator",
"@type": "Corporation",
"name": "OneSignal"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://onesignal.com",
"name": "Customer Messaging Delivered | Send Mobile & Web Push Notifications, Email, SMS & In-App",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/contact/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "Organization",
"description": "Get in touch to learn more about our product and how we can support your goals.",
"image": {
"@type": "ImageObject",
"url": "https://media-cms.onesignal.com/cms/_1200x630_crop_center-center_82_none/thumbnail-onesignal-home.png?mtime=1778533323"
},
"mainEntityOfPage": "https://onesignal.com/contact",
"name": "Contact Us",
"url": "https://onesignal.com/contact"
},
{
"@id": "#identity",
"@type": "Corporation",
"name": "OneSignal",
"sameAs": [
"https://twitter.com/onesignal",
"https://www.facebook.com/onesignalapp",
"https://www.linkedin.com/company/onesignal",
"https://www.youtube.com/channel/UCe63d5EDQsSkOov-bIE_8Aw",
"https://www.instagram.com/onesignal/",
"https://github.com/OneSignal/"
]
},
{
"@id": "#creator",
"@type": "Corporation",
"name": "OneSignal"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://onesignal.com",
"name": "Customer Messaging Delivered | Send Mobile & Web Push Notifications, Email, SMS & In-App",
"position": 1
},
{
"@type": "ListItem",
"item": "https://onesignal.com/contact",
"name": "Contact Us",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/integrations/unity/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "SomeProducts",
"description": "Integrations are a great way to leverage tools you already use and connect with your users. Learn how to integrate Unity with OneSignal and more here.",
"image": {
"@type": "ImageObject",
"url": "https://media-cms.onesignal.com/cms/_1200x630_crop_center-center_82_none/onesignal-unity-integration-thumbnail-2024.jpg?mtime=1778533196"
},
"mainEntityOfPage": "https://onesignal.com/integrations/unity",
"name": "How to Add Unity Integration - OneSignal",
"url": "https://onesignal.com/integrations/unity"
},
{
"@id": "#identity",
"@type": "Corporation",
"name": "OneSignal",
"sameAs": [
"https://twitter.com/onesignal",
"https://www.facebook.com/onesignalapp",
"https://www.linkedin.com/company/onesignal",
"https://www.youtube.com/channel/UCe63d5EDQsSkOov-bIE_8Aw",
"https://www.instagram.com/onesignal/",
"https://github.com/OneSignal/"
]
},
{
"@id": "#creator",
"@type": "Corporation",
"name": "OneSignal"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://onesignal.com",
"name": "Customer Messaging Delivered | Send Mobile & Web Push Notifications, Email, SMS & In-App",
"position": 1
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations",
"name": "Integrations Directory",
"position": 2
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations/unity",
"name": "Unity",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
/integrations/hubspot/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "SomeProducts",
"description": "Integrations are a great way to leverage tools you already use and connect with your users. Learn how to integrate HubSpot with OneSignal and more here.",
"image": {
"@type": "ImageObject",
"url": "https://media-cms.onesignal.com/cms/_1200x630_crop_center-center_82_none/onesignal-hubspot-integration-thumbnail-new.jpg?mtime=1778533176"
},
"mainEntityOfPage": "https://onesignal.com/integrations/hubspot",
"name": "How to Add HubSpot Integration - OneSignal",
"url": "https://onesignal.com/integrations/hubspot"
},
{
"@id": "#identity",
"@type": "Corporation",
"name": "OneSignal",
"sameAs": [
"https://twitter.com/onesignal",
"https://www.facebook.com/onesignalapp",
"https://www.linkedin.com/company/onesignal",
"https://www.youtube.com/channel/UCe63d5EDQsSkOov-bIE_8Aw",
"https://www.instagram.com/onesignal/",
"https://github.com/OneSignal/"
]
},
{
"@id": "#creator",
"@type": "Corporation",
"name": "OneSignal"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://onesignal.com",
"name": "Customer Messaging Delivered | Send Mobile & Web Push Notifications, Email, SMS & In-App",
"position": 1
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations",
"name": "Integrations Directory",
"position": 2
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations/hubspot",
"name": "HubSpot",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
/integrations/segment/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "SomeProducts",
"description": "Integrations are a great way to leverage tools you already use and connect with your users. Learn how to integrate Segment with OneSignal and more here.",
"image": {
"@type": "ImageObject",
"url": "https://media-cms.onesignal.com/cms/_1200x630_crop_center-center_82_none/onesignal-segment-integration-thumbnail-2024.jpg?mtime=1778533190"
},
"mainEntityOfPage": "https://onesignal.com/integrations/segment",
"name": "How to Add Segment Integration - OneSignal",
"url": "https://onesignal.com/integrations/segment"
},
{
"@id": "#identity",
"@type": "Corporation",
"name": "OneSignal",
"sameAs": [
"https://twitter.com/onesignal",
"https://www.facebook.com/onesignalapp",
"https://www.linkedin.com/company/onesignal",
"https://www.youtube.com/channel/UCe63d5EDQsSkOov-bIE_8Aw",
"https://www.instagram.com/onesignal/",
"https://github.com/OneSignal/"
]
},
{
"@id": "#creator",
"@type": "Corporation",
"name": "OneSignal"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://onesignal.com",
"name": "Customer Messaging Delivered | Send Mobile & Web Push Notifications, Email, SMS & In-App",
"position": 1
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations",
"name": "Integrations Directory",
"position": 2
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations/segment",
"name": "Segment",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
/integrations/mixpanel/
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "SomeProducts",
"description": "Integrations are a great way to leverage tools you already use and connect with your users. Learn how to integrate Mixpanel with OneSignal and more here.",
"image": {
"@type": "ImageObject",
"url": "https://media-cms.onesignal.com/cms/_1200x630_crop_center-center_82_none/onesignal-mixpanel-integration-thumbnail-2023.jpg?mtime=1778533183"
},
"mainEntityOfPage": "https://onesignal.com/integrations/mixpanel",
"name": "How to Add Mixpanel Integration - OneSignal",
"url": "https://onesignal.com/integrations/mixpanel"
},
{
"@id": "#identity",
"@type": "Corporation",
"name": "OneSignal",
"sameAs": [
"https://twitter.com/onesignal",
"https://www.facebook.com/onesignalapp",
"https://www.linkedin.com/company/onesignal",
"https://www.youtube.com/channel/UCe63d5EDQsSkOov-bIE_8Aw",
"https://www.instagram.com/onesignal/",
"https://github.com/OneSignal/"
]
},
{
"@id": "#creator",
"@type": "Corporation",
"name": "OneSignal"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://onesignal.com",
"name": "Customer Messaging Delivered | Send Mobile & Web Push Notifications, Email, SMS & In-App",
"position": 1
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations",
"name": "Integrations Directory",
"position": 2
},
{
"@type": "ListItem",
"item": "https://onesignal.com/integrations/mixpanel",
"name": "Mixpanel",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
28Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /contact/ | 1 | 0 |
| /integrations/unity/ | 6 | 1 |
| /integrations/hubspot/ | 6 | 1 |
| /integrations/segment/ | 5 | 1 |
| /integrations/mixpanel/ | 5 | 1 |
Explore the other reputation pillars for OneSignal
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from OneSignal, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to OneSignal: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://onesignal.com to view the most current version of its content and see directly what this company is about and what it offers.