Pendo.io, Inc.
(https://pendo.io) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority gaps are non-existent. The schema data is robust, identifying Pendo.io, Inc. as a Corporation founded in 2013 by Todd Olson, with specific knowsAbout properties that match the site’s primary services. Named experts like Chad Holdorf (VP of Product, Demandbase) and Gustaf Jungnelius are used with their full titles and company affiliations, providing high verifiable credibility.
Performance claims are remarkably well-connected to evidence. Unlike many competitors who claim increased productivity generally, Pendo cites LastPass driving $500K in bookings and MineralTree seeing a 75-100% increase in traffic to key features. The boldest claim, leverage the largest product data set in the world, lacks a specific third-party citation but is partially substantiated by the internal metric of 35 trillion events.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Pendo",
"legalName": "Pendo.io, Inc.",
"url": "https://www.pendo.io",
"logo": {
"@type": "ImageObject",
"url": "https://www.pendo.io/wp-content/uploads/2023/06/pendo-logo.svg",
"width": 200,
"height": 50
},
"description": "Pendo is a product experience platform that helps software companies understand product usage, collect user feedback, and guide users with in-app messaging.",
"slogan": "Software that makes your software better",
"foundingDate": "2013",
"foundingLocation": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"addressLocality": "Raleigh",
"addressRegion": "NC",
"addressCountry": "US"
}
},
"founder": {
"@type": "Person",
"name": "Todd Olson"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "150 Fayetteville Street, Suite 1400",
"addressLocality": "Raleigh",
"addressRegion": "NC",
"postalCode": "27601",
"addressCountry": "US"
},
"knowsAbout": [
"Product Analytics",
"In-App Guides",
"User Feedback",
"Session Replay",
"Product-Led Growth",
"Digital Adoption",
"User Onboarding"
],
"sameAs": [
"https://www.linkedin.com/company/pendo-io/",
"https://twitter.com/paborchers",
"https://www.youtube.com/c/PendoIO",
"https://www.facebook.com/pendoio/",
"https://www.crunchbase.com/organization/pendo"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://www.pendo.io/demo/"
},
{
"@type": "ContactPoint",
"contactType": "customer support",
"url": "https://support.pendo.io/"
}
]
}
/demo-pendo/
{
"@context": "https://schema.org",
"description": "See how Pendo’s AI-driven platform helps you optimize product experiences with analytics, in-app guidance, and user feedback. Book your custom demo.",
"url": "https://www.pendo.io/demo-pendo/",
"datePublished": "2026-03-06T15:53:08.895Z",
"dateModified": "2026-04-21T01:08:42.521Z",
"publisher": {
"@type": "Organization",
"name": "Pendo.io",
"url": "https://www.pendo.io",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.builder.io/api/v1/image/assets%2F6a96e08774184353b3aa88032e406411%2F8ebcfd0005454257a5411143e073c291"
}
},
"@type": "WebPage",
"name": "Get a Demo of Pendo | AI-Powered Product Analytics, Guidance and Feedback"
}
/certification-courses/
{
"@context": "https://schema.org",
"description": "Deepen your expertise and bring new ideas to your organization with our certification courses for product leaders.",
"url": "https://www.pendo.io/certification-courses/",
"image": "https://cdn.builder.io/api/v1/image/assets%2F6a96e08774184353b3aa88032e406411%2Fea958fe791f14dbdaebcff108ade7d5e",
"datePublished": "2025-08-01T17:04:44.825Z",
"dateModified": "2025-11-13T17:15:19.651Z",
"publisher": {
"@type": "Organization",
"name": "Pendo.io",
"url": "https://www.pendo.io",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.builder.io/api/v1/image/assets%2F6a96e08774184353b3aa88032e406411%2F8ebcfd0005454257a5411143e073c291"
}
},
"@type": "WebPage",
"name": "Certification courses for product managers | Pendo.io"
}
/product/analytics/
[
{
"@context": "https://schema.org",
"description": "Identify friction, uncover feature adoption trends, and accelerate user growth with Pendo product analytics software. Turn behavioral data into smarter product decisions.",
"url": "https://www.pendo.io/product/analytics/",
"image": "https://cdn.builder.io/api/v1/image/assets%2F6a96e08774184353b3aa88032e406411%2F1777fc3e2bb44724b9a068ec0a885fb9",
"datePublished": "2025-07-09T19:41:23.981Z",
"dateModified": "2026-05-15T16:59:49.554Z",
"publisher": {
"@type": "Organization",
"name": "Pendo.io",
"url": "https://www.pendo.io",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.builder.io/api/v1/image/assets%2F6a96e08774184353b3aa88032e406411%2F8ebcfd0005454257a5411143e073c291"
}
},
"@type": "WebPage",
"name": "Product Analytics Software & Tools for Better Decisions | Pendo"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is Pendo Analytics?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Pendo Analytics is a product analytics tool that helps you gain powerful product data and insights into how users move through your web and mobile applications. Easy to learn and use, with no specialized skills required, Pendo’s product analytics capabilities help you answer your most important product questions. Wondering what product analytics is in general? We have a great <a href=\"https://www.pendo.io/glossary/product-analytics/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>guide to product analytics</u></a><u> </u>here to answer all your questions.</p>"
}
},
{
"@type": "Question",
"name": "What is Pendo Process Analytics?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Pendo Process Analytics help you gain powerful application and behavioral data to make your business operations more effective. Easy to learn and use, with no specialized skills required, Pendo’s process analytics capabilities help you ask and answer your most important business effectiveness, transformation and compliance questions.</p>"
}
},
{
"@type": "Question",
"name": "How do I install Pendo Product Analytics?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Installing Pendo product analytics software is both easy and fast. You’ll need to install “the snippet,” a short JavaScript function that retrieves and loads the Pendo agent code (pendo.js), so that you can begin tracking usage, collecting feedback, and delivering messages and guides. Check out our <a href=\"https://support.pendo.io/hc/en-us/articles/360046272771-Developer-s-Guide-To-Installing-the-Pendo-Snippet#overview-0-0\" rel=\"noopener noreferrer\" target=\"_blank\"><u>developer’s guide to installing the Pendo snippet</u></a>.</p>"
}
},
{
"@type": "Question",
"name": "How do I install Pendo Process Analytics?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>If you’re installing process analytics, you’ll need to work with your IT team to deploy the Pendo Launcher browser extension to your employees. <a href=\"https://adoptsupport.pendo.io/hc/en-us/categories/4405750987291-Installation\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Learn more about setting up Pendo process analytics here</u></a>. Once you do that, it’s simple to add any web-based application—whether you built or bought it—to your Pendo Portfolio View. In addition, with our <a href=\"https://adoptsupport.pendo.io/hc/en-us/articles/7176145525915-Pendo-Okta-Connector-Authorization\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Okta Connector</u>,</a> you can bring in metadata that will enhance the behavioral data being collected, enabling you to start gathering real operational insights.</p>"
}
},
{
"@type": "Question",
"name": "How do Pendo Analytics and Pendo In-app Guides work together?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Pendo is an end-to-end product experience platform that helps product teams build better software—across web and mobile. The platform consists of product and process <strong>analytics</strong> to understand how users or employees behave and feel, <a href=\"https://www.pendo.io/product/in-app-guides/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>in-app guides</strong></a> to deliver messages or announcements that influence how users move through your app, <strong>feedback</strong> to keep a pulse on user sentiment and requests, and <strong>roadmapping</strong> to plan and prioritize your product initiatives.</p><p>The Pendo platform works best when all of these tools are used together. For example, the power of having both analytics and in-app guides means you can:</p><ul><li>Create a segment of users or employees who have low product usage or adoption and send in-app messages to guide them to greater usage </li><li>Deliver guides—and analyze their performance—to understand how to create better in-app guidance that impacts behavior (e.g. through more interactive content with video, better copy, etc.) or accelerates productivity </li></ul><p>To learn more about how you can use product or process analytics and in-app guides together, read these posts on <a href=\"https://www.pendo.io/pendo-blog/why-the-best-in-app-onboarding-experiences-are-data-driven/\" rel=\"noopener noreferrer\" target=\"_blank\">5 ways to make your in-app onboarding more data-driven</a> and <a href=\"https://www.pendo.io/pendo-blog/the-3-elements-of-a-successful-product-or-feature-launch/\" rel=\"noopener noreferrer\" target=\"_blank\">3 elements of a successful product or feature launch</a>. </p>"
}
},
{
"@type": "Question",
"name": "How do I use Pendo’s product analytics?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Our product analytics software includes several key functions:</p><ul><li><strong>Data Explorer</strong>: A powerful and easy product analytics tool that helps you access, explore, and analyze product data and unlock deep insights</li><li><strong>Paths, funnels, and workflows</strong>: Reveal how users move across multiple applications in web and mobile to discover moments of delight and friction, and identify optimal journeys</li><li><strong>Retention</strong>: Understand and measure the growth of your products by analyzing how often users return to your product</li><li><strong>Insights</strong>: Get instant, actionable suggestions on how to increase growth based on trends in your user behavior</li><li><strong>Product Engagement Score (PES)</strong>: A single, quantitative metric that measures overall product engagement by combining three components—Adoption, Stickiness, and Growth</li></ul><p>To get an idea of the types of insights Pendo can help you uncover, here are <a href=\"https://www.pendo.io/10-questions-you-can-answer-with-pendo-data/\" rel=\"noopener noreferrer\" target=\"_blank\">10 questions you can answer with Pendo data</a>.</p><p><br></p>"
}
},
{
"@type": "Question",
"name": "Pendo Analytics vs. Google Analytics: What’s the difference?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Google Analytics is designed around analyzing public-facing marketing and transactional websites. Pendo’s product analytics tool is focused on the behavior of users within applications and combines behavioral analytics with user feedback and personalized in-app messaging. As a result, both solutions often coexist in a single business.</p>"
}
},
{
"@type": "Question",
"name": "What kind of business KPIs can I improve using Pendo’s process analytics capabilities?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Leveraging key analytics functionality in Pendo, such as Paths and Workflows, Portfolio View, and License Utilization, you can measure and improve on a number of KPIs for your organization. Learn all about the <a href=\"https://www.pendo.io/resources/10-kpis-for-the-digital-workplace/\" rel=\"noopener noreferrer\" target=\"_blank\">10 KPIs</a> we recommend tracking to accelerate your digital adoption efforts, drive operational efficiency, and help you mature your digital workplace.</p>"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
160Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 56 | 2 |
| /demo-pendo/ | 28 | 0 |
| /certification-courses/ | 28 | 1 |
| /product/analytics/ | 48 | 1 |
Explore the other reputation pillars for Pendo.io, Inc.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Pendo.io, Inc., captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pendo.io, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pendo.io to view the most current version of its content and see directly what this company is about and what it offers.